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市场调查报告书
商品编码
1800779
2025 年至 2033 年数位地图市场报告(按类型、用途、解决方案、部署模式、应用、最终用途产业和地区)Digital Map Market Report by Type, Usage, Solution, Deployment Mode, Application, End-Use Industry, and Region 2025-2033 |
2024年,全球数位地图市场规模达60亿美元。展望未来, IMARC Group预计到2033年,市场规模将达到157亿美元,2025-2033年期间的复合年增长率(CAGR)为12.73%。各行各业对基于位置服务的需求日益增长、行动装置和高速互联网的普及以及行业技术的持续进步,是推动市场成长的一些关键因素。
智慧型手机和网路使用率不断上升
全球智慧型手机用户数量激增,为全球大量用户提供了访问数位地图的管道。例如,根据国际电信联盟 (ITU) 的数据,2022 年全球行动用户数超过 85.8 亿,而同期全球人口仅 79.5 亿。此外,配备 GPS 功能的智慧型手机是强大的导航设备,使得数位地图成为寻找位置、获取方向和规划路线的必备工具。基于位置的服务 (LBS),例如叫车应用程式、外送服务和本地商家搜索,都严重依赖数位地图。例如,领先的线上外送应用程式之一 Zomato 在 2023 年交付了近 6.47 亿份订单。除此之外,使用数位地图的行动应用程式和平台数量激增。这包括谷歌地图、Waze 和苹果地图等导航应用,以及用于旅行、健身和社交网路等特定用途的各种专用应用。例如,Google地图是2023年美国下载次数最多的地图和导航软体。 Waze位居第二,报告期间内下载量达989万次。此外,这些应用程式还提供导航以外的功能,例如即时路况更新、公共交通资讯和基于位置的推荐。此外,Facebook、Instagram和Snapchat等社交网路平台也整合了位置共享功能,使用户能够与好友分享自己的位置并探索附近的景点,从而进一步扩大了数位地图的市场份额。
自动驾驶汽车的出现
自动驾驶汽车的开发和测试需要高度详细和精确的数位地图。投资自动驾驶技术的公司正在推动对先进地图解决方案的需求。随着自动驾驶汽车的普及,对高品质即时地图资料的需求也迅速增长。 2019年,全球自动驾驶汽车保有量接近3,100万辆,而预计到2024年,这一数字将超过5,400万辆。此外,数位地图对于自动驾驶汽车在道路上安全且有效率地行驶至关重要。此外,数位地图市场的公司也不断创新,以提供满足自动驾驶汽车独特需求的先进地图解决方案。这一趋势正在重塑产业格局,并推动对地图技术的大量投资,从而进一步增加数位地图市场的收入。例如,2023年3月,大众汽车集团旗下的Volkswagen ADMT GmbH与Mobileye Global Inc.合併,为自动驾驶汽车ID. Buzz AD开发和供应硬体软体组件和数位地图。从本质上讲,自动驾驶汽车与数位地图的融合正在彻底改变人们的出行方式,并加速智慧交通系统的发展。例如,2021年2月,越南本土製造商Vin Fast获得了在加州公共道路上进行自动驾驶汽车测试的许可。为了在美国推广其电动车,该公司申请了这项许可。
技术进步
技术的不断进步对数位地图市场前景产生了积极影响。物联网设备,例如支援 GPS 的车辆、穿戴式装置和智慧家庭设备,会产生大量基于位置的资料。这些资料用于改进数位地图,提供更准确、更详细的资讯。例如,2023 年 11 月,Reliance Jio 推出了 JioMotive,这是一款即插即用的 4G 汽车 GPS 追踪器。由于此自动追踪器连接到汽车的 OBD(车载诊断)连接器,因此使用起来非常简单。 JioMotive 可以帮助追踪各种关键活动,包括驾驶习惯和车辆的当前位置。除此之外,GPS 还可以作为汽车的 Wi-Fi 热点。此外,巨量资料分析和机器学习演算法的使用使数位地图提供者能够分析大量资料,例如交通模式和用户行为,以提高地图精度并提供更个性化的服务。同时,3D 地图的蓬勃发展成为另一个促进成长的因素。例如,2024年2月,印度总理莫迪委託领先的地图公司Genesys International Corporation开发瓦拉纳西的3D数位孪生。该专案利用Genesys New India Map堆迭,是瓦拉纳西迈向数位转型的重要一步。预计这些因素将在未来几年进一步推动数位地图市场的需求。
The global digital map market size reached USD 6.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 15.7 Billion by 2033, exhibiting a growth rate (CAGR) of 12.73% during 2025-2033. The growing demand for location-based services across various industries, the proliferation of mobile devices and high-speed internet, and ongoing technological advancements in the industry represent some of the key factors driving the market growth.
Rising Usage of Smartphones and Internet
The number of smartphone users across the globe has surged significantly, providing access to digital maps to a vast number of users worldwide. For instance, according to the International Telecommunication Union (ITU) mobile subscriptions surpassed 8.58 billion in 2022 as compared to the global population of 7.95 billion halfway through the year. Additionally, smartphones equipped with GPS capabilities serve as powerful navigation devices, making digital maps indispensable for finding locations, getting directions, and planning routes. Location-based services (LBS), such as ride-hailing apps, food delivery services, and local business searches, heavily rely on digital maps. For instance, Zomato, one of the leading online food delivery apps delivered nearly 647 million orders in 2023. Besides this, the proliferation of mobile apps and platforms that utilize digital maps has surged. This includes navigation apps like Google Maps, Waze, and Apple Maps, as well as various specialized apps for specific purposes like travel, fitness, and social networking. For instance, Google Maps was the most downloaded map and navigation software in the U.S. in 2023. Waze came up second, with 9.89 million downloads during the time under review. In line with this, these apps provide functionalities beyond navigation, such as real-time traffic updates, public transportation information, and location-based recommendations. Apart from this, social networking platforms like Facebook, Instagram, and Snapchat incorporate location-sharing features, enabling users to share their whereabouts with friends and discover nearby points of interest, further adding to the digital map market share.
Emergence of Autonomous Vehicles
The development and testing of autonomous vehicles require highly detailed and precise digital maps. Companies investing in autonomous driving technologies are fueling the demand for advanced mapping solutions. As self-driving cars become more prevalent, the demand for high-quality, real-time mapping data is increasing rapidly. In 2019, there were nearly 31 million automated cars across the globe, whereas the number of automated cars is expected to surpass 54 million in 2024. Moreover, digital maps are essential for autonomous vehicles to navigate safely and efficiently on the roads. Apart from this, companies in the digital map market are innovating to provide advanced mapping solutions that meet the unique requirements of autonomous vehicles. This trend is reshaping the industry landscape and driving significant investments in mapping technology, which is further adding to the digital map market revenue. For instance, in March 2023, Volkswagen ADMT GmbH, a part of Volkswagen AG, joined Mobileye Global Inc. to develop and supply hardware software components and digital maps for the self-driving ID. Buzz AD. In essence, the convergence of autonomous vehicles and digital maps is revolutionizing the way individuals move and accelerating the development of smart transportation systems. For instance, in February 2021, Vin Fast, a domestic manufacturer in Vietnam, obtained a license to conduct autonomous vehicle tests on public roads in California. To promote its electric cars in the U.S., the business applied for this permit.
Technological Advancements
The rising advancement of technology is positively impacting the digital map market outlook. IoT devices, such as GPS-enabled vehicles, wearables, and smart home devices, generate vast amounts of location-based data. This data is used to improve digital maps, providing more accurate and detailed information. For instance, in November 2023, Reliance Jio launched JioMotive, a plug-and-play 4G GPS tracker for cars. Since the auto tracker attaches to the OBD (On-Board Diagnostics) connector of the car, it is simple to use. JioMotive can assist in tracking a variety of crucial activities, including driving habits and a vehicle's current location. Apart from this, the GPS also functions as a Wi-Fi hotspot for the car. In addition, the use of big data analytics and machine learning algorithms enables digital map providers to analyze large volumes of data, such as traffic patterns and user behavior, to improve mapping accuracy and provide more personalized services. In line with this, the surging integration of 3D maps is acting as another growth-inducing factor. For instance, in February 2024, the Prime Minister of India, Narendra Modi, assigned Genesys International Corporation, a leading mapping company, to develop a 3D Digital Twin of Varanasi. Utilizing the Genesys New India Map stack, the project is a significant step in Varanasi towards digital transformation. These factors are further expected to drive the digital map market demand in the coming years.
GIS represented the largest segment
GIS-powered maps are being used to leverage cellular connectivity and expand telecom networks in order to achieve real-time map execution and user accessibility. Digital map solutions are becoming more sophisticated with vector development and map simulation approaches as GIS manufacturers create mobile-based geospatial sensor platforms. For instance, the Central Water Authority of Mauritius implemented ESRI's Geographical Information System (GIS) technology across customer service operations. It allows a clear picture of the water distribution network to its stakeholders.
Outdoor accounted for the largest market share
The rising adoption of outdoor maps in the automotive industry is proliferating the segment growth. In line with this, many outdoor enthusiasts use digital maps to track their sports activities, such as hiking, biking, running, and skiing. These apps provide features like real-time GPS tracking, distance measurement, elevation tracking, and performance analysis. Popular examples include Strava, MapMyRun, and Ski Tracks.
Software represented the largest segment
According to the digital map market overview, the increasing demand for mapping software is attributed to the surging usage of the internet. In line with this, with the proliferation of smartphones, more people have access to mapping applications. This has led to increased demand for mapping software that can provide navigation, location-based services, and real-time information. In addition, the integration of big data and artificial intelligence (AI) with mapping software has enabled advanced functionalities such as predictive analytics, route optimization, and real-time traffic updates. This has heightened the demand for mapping software that can handle and analyze large volumes of spatial data efficiently.
On-premise accounted for the largest market share
Many businesses, especially those dealing with sensitive location data, have concerns about data security and privacy. With on-premises deployment, organizations have more control over their data and can ensure compliance with regulations like GDPR (General Data Protection Regulation). They can keep sensitive data within their own infrastructure, reducing the risk of data breaches and unauthorized access. Besides this, on-premise solutions offer greater customization and flexibility compared to cloud-based solutions. Organizations can tailor the digital mapping software to their specific needs and integrate it with their existing IT infrastructure. This level of customization is particularly beneficial for industries with unique requirements or complex workflows.
Routing and navigation represented the largest segment
According to the digital map market statistics, the surging demand for routing and navigation is attributed to the growing urbanization and the expansion of transportation networks. This leads to a higher demand for efficient routing and navigation solutions. People are constantly on the move, whether commuting to work, traveling for leisure, or conducting business, and they rely on digital maps for navigation guidance. Apart from this, traffic congestion is a major concern in urban areas, leading to wasted time, fuel, and increased pollution. Routing and navigation solutions help users find the fastest routes, avoid traffic jams, and reduce travel time, thereby improving overall efficiency and reducing stress. For instance, in December 2023, the BMW Group launched new models with BMW/MINI Operating System 9 featuring a new navigation system supported by Mapbox. A 3D map layout that is immersive and incorporates dynamic lighting and accurate buildings, along with advanced navigation tools like route planning suited for charging, are among the latest additions.
Automotive accounted for the largest market share
Navigation systems have become standard features in modern automotive vehicles. Digital maps are the backbone of these systems, providing real-time guidance, turn-by-turn directions, and traffic updates. In addition, the development of connected and autonomous vehicles heavily relies on digital maps. These vehicles require highly detailed and accurate maps for precise localization, path planning, and decision-making. Digital maps enable CAVs to understand road conditions, recognize lane markings, and navigate complex environments safely. Consumers expect accurate and up-to-date maps integrated seamlessly into their vehicles for convenient and safe navigation. For instance, in January 2024, Toyota Motor Corporation integrated Mapbox software, which is a major provider of innovative mapping, navigation, and location-based technologies, in its vehicle navigation system.
North America exhibits a clear dominance in the market
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for digital maps.
Some of the factors driving the North America digital map market included the rising demand for location-based services, increasing use of mobile technologies for navigation, and ongoing product innovation. These will continue to positively influence the digital map market forecast. Moreover, North America is a hub for location-based services, including navigation, geolocation-based marketing, and delivery services. The demand for digital maps is driven by the widespread adoption of smartphones and the increasing integration of location-based features into mobile apps and services. For instance, Mitsubishi Motors North America, Inc. (MMNA) introduced ClickShop 2.0, an industry-first digital solution, in collaboration with AutoFi Inc. and Santander Consumer USA. With ClickShop 2.0, the car-buying process is seamlessly connected from the Tier-1 and Tier-3 websites of Mitsubishi Motors and its dealer partners to the Mitsubishi dealer showrooms, providing an unmatched and smooth shopping experience. Besides this, with the increasing urbanization and traffic congestion in major North American cities, there's a high demand for digital maps that provide accurate real-time traffic updates, alternative route suggestions, and predictive traffic analytics. Navigation apps like Google Maps and Waze are heavily used by commuters in North America.