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市场调查报告书
商品编码
1800907
2025 年至 2033 年多功能清洁剂市场报告(按产品类型、最终用途、配销通路和地区)Multi Cleaners Market Report by Product Type, End-Use, Distribution Channel, and Region 2025-2033 |
2024年,全球多功能清洁剂市场规模达47亿美元。展望未来, IMARC Group预计到2033年,该市场规模将达到65亿美元,2025-2033年期间的复合年增长率(CAGR)为3.48%。推动市场发展的因素多种多样,包括对环保产品的需求不断增长、对保持卫生的日益重视,以及产品透过线上线下实体店等多种分销管道的广泛供应。
透过各种分销管道广泛供应
多功能清洁剂透过超市、大型超市和网店等各种分销管道广泛供应,推动了市场的成长。人们选择透过线上管道购买这些清洁剂,因为它们提供了便利。网购提供了足不出户即可轻鬆购物的便利。这对于生活忙碌或不喜欢拥挤场所的人尤其方便。此外,这些商店通常提供极具竞争力的价格和频繁的折扣,使优质产品更实惠,同时吸引更多消费者,这推动了多功能清洁剂市场的成长。根据《富比士》报道,预计到2027年,电子商务市场规模将超过7.9兆美元。
环保产品需求不断成长
2023年1月17日,汉高与壳牌化学有限公司达成为期五年的合作协议,将以基于再生原料的原料取代多达20万吨用于生产界面活性剂的化石原料。这些可再生界面活性剂将用于汉高旗下的洗衣产品品牌,包括宝莹(Persil)、Purex和all(R)等多个品牌。界面活性剂添加到清洁产品中,有助于起泡和去除污垢。此外,随着人们对化学清洁剂有害影响的认识不断提高,环保多功能清洁剂的需求也日益增长。人们越来越青睐有助于降低温室气体(GHG)排放的天然和有机产品。各国政府机构也正在实施更严格的环境法规,这支持了市场的成长。此外,绿色印章(Green Seal)和生态标誌(EcoLogo)等认证有助于个人识别符合严格环境标准的产品。
更加重视保持卫生
人们越来越重视居住环境的卫生清洁。他们定期清洁檯面、门把手和浴室等高频接触表面,这为多功能清洁剂市场带来了积极的前景。多功能清洁剂的多功能性和在维持卫生标准方面的有效性使其在各种环境中都具有优势。人们对既安全又高效的清洁剂的选择也越来越严格。市场上的公司正在推出迎合这些消费者偏好的产品。例如,2023年9月29日,Bunzl Canada宣布近期推出其REGARDTM品牌的全新环保清洁产品系列。该系列产品提供了一种更安全、更健康的清洁替代方案,并且采用低致敏性和无腐蚀性的配方。
乳霜清洁剂非常适合需要使用研磨溶液去除厚重污垢和油污的棘手清洁任务。它通常用于厨房和浴室的炉灶、水槽和浴缸等表面。由于乳霜清洁剂能够有效清除顽固污渍和污垢,其市场需求不断增长,市场规模也不断扩大。
喷雾清洁剂适用于日常清洁作业。它们适用于窗户、电器和檯面等表面。由于其使用方便和简单,喷雾清洁剂深受个人消费者的喜爱。此外,喷雾技术的创新,例如改进的喷嘴和环保配方,也正在推动市场成长。
湿纸巾为一次性使用且已预先湿润,是快速简单清洁任务的理想选择。它们可用于消毒门把手、电灯开关和手机等表面。人们对便利性和卫生的日益追求正在对市场产生积极影响。湿纸巾便于携带且易于使用,是家庭和商业环境的理想选择,因此多功能清洁剂市场前景看好。
住宅占产业最大份额
人们日益意识到保持居住空间清洁的重要性,这推动了市场的成长。人们在清洁产品上的投入也越来越多,以确保居住空间的卫生。随着个人收入水准的提高,对高端专业清洁产品的需求不断增长,市场前景一片光明。多家清洁公司正在推出更高品质的产品,承诺提供更佳清洁效果和更高的安全性。
超市和大卖场是主要的细分市场
超市和大卖场提供各式各样的清洁产品,包括多用途清洁剂。丰富的选择让消费者在一个地方便捷地比较不同的品牌和配方,提升购物体验。这些大型零售商店提供一站式购物体验,消费者可以购买所有家庭必需品,包括清洁用品、杂货和其他生活必需品。一次购买多件商品的便利性是吸引消费者前往超市和大卖场的重要因素。
北美引领市场,占据多功能清洁剂最大的市场份额
该报告还对所有主要区域市场进行了全面分析,包括北美(美国和加拿大);亚太地区(中国、日本、印度、韩国、澳洲、印尼等);欧洲(德国、法国、英国、义大利、西班牙、俄罗斯等);拉丁美洲(巴西、墨西哥等);以及中东和非洲(土耳其、沙乌地阿拉伯等)。报告指出,北美是多功能清洁剂最大的区域市场。
2023年9月5日,领先的专业清洁产品製造商Summit Brands宣布收购美国浮石公司(United States Pumice Company)旗下的Pumie(R)系列研磨清洁产品。 Pumie(R)的加入,进一步丰富了Summit Brands旗下强大的环保研磨清洁解决方案产品组合。 Pumie(R)产品广泛应用于专业清洁和餐饮市场,并透过大型零售商分销,以满足家庭清洁需求。这些市场参与者之间的合作与收购,使北美地区成为最大的区域市场。此外,主要市场参与者不断创新,推出新的清洁产品,推动了市场的成长。此外,人们在高端专业清洁产品上的支出也不断增加,这些产品既环保又有效率。此外,超市、大卖场和线上平台等成熟的零售通路确保了消费者能够轻鬆获得各种清洁产品。因此,这些因素表明,该地区的多功能清洁产品市场近期存在机会。
(请注意,这只是关键参与者的部分列表,完整列表在报告中提供。)
The global multi cleaners market size reached USD 4.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 6.5 Billion by 2033, exhibiting a growth rate (CAGR) of 3.48% during 2025-2033. There are various factors that are driving the market, which include the rising demand for eco-friendly products, increasing focus on maintaining enhanced hygiene, and wide availability of products via several distribution channels like online and offline stores.
Wide Availability Via Various Distribution Channels
The wide availability of multi cleaners via various distribution channels such as supermarkets, hypermarkets, and online stores is propelling the market growth. People are choosing to buy these cleaners through online channels because they offer convenience. The ease of shopping from home without the need to leave the house is offered by online shopping. This is especially helpful for people who lead hectic lives or prefer to avoid crowded places. In addition, these stores often provide competitive pricing and frequent discounts, making premium products more affordable while attracting more people, which is propelling the multi cleaners market growth. The e-commerce market is anticipated to total over US$ 7.9 Trillion in 2027 as stated by Forbes.
Rising Demand for Eco-Friendly Products
On 17 January 2023, Henkel and Shell Chemical LP agreed to a five-year collaboration to replace up to 200,000 tons of fossil feedstocks used in the manufacturing of surfactants with feedstocks that are based on renewable raw materials. The renewable-based surfactants will be used in Henkel's laundry product brands including many varieties of Persil(R), Purex(R) and all(R) brands. Surfactants are added in cleaning products that help lather and lift dirt. Furthermore, the rising awareness among individuals about the harmful impact of chemical-based cleaners is catalyzing the eco-friendly multi cleaners demand. People are preferring natural and organic products that benefit in lowering greenhouse gas (GHG) emissions. Moreover, governing agencies of various countries are implementing stricter environmental regulations, which is supporting the market growth. Furthermore, certifications like Green Seal and EcoLogo help individuals identify products that meet stringent environmental standards.
Increasing Focus on Maintaining Hygiene
People are placing more emphasis on keeping their living areas hygienic and clean. They are regularly cleaning high-touch surfaces such as countertops, doorknobs, and bathrooms, which is offering a positive multi cleaners market outlook. The versatility and efficacy of multi cleaners in maintaining hygiene standards makes them advantageous in diverse settings. People are becoming more selective about cleaners that are both safe for human health and offer superior effectiveness. Companies in the market are introducing products that cater to these consumer preferences. For example, on 29 September 2023, Bunzl Canada announced the recent launch of its new line of eco-friendly cleaning products under the REGARDTM brand. The line offers a safer and healthier cleaning alternative and is hypoallergenic and non-caustic in formulation.
Cream cleaner works well for more difficult cleaning tasks requiring abrasive solution to get rid of thick dirt and grime. It is usually applied to surfaces like stovetops, sinks, and bathtubs in kitchens and bathrooms. The market is expanding as a result of the growing demand for cream cleaners because of its efficiency in clearing stubborn stains and dirt.
Spray cleaners are adaptable for use in daily cleaning operations. They are applied to surfaces like windows, appliances, and countertops. They are a popular choice among individuals due to their convenience and simplicity of usage. In addition, innovations in spray technology such as improved nozzles and eco-friendly formulations are bolstering the market growth.
Wipes are disposable and pre-moistened, which makes them ideal for quick and simple cleaning tasks. They are employed for disinfecting surfaces including door handles, light switches, and mobile phones. The growing desire for convenience and hygiene among people is influencing the market positively. Wipes are portable and easy to use, making them ideal for both household and commercial environments, thereby creating a positive multi cleaners market forecast.
Residential holds the largest share of the industry
The rising awareness about the importance of maintaining cleanliness in residential spaces is bolstering the market growth. People are investing more in cleaning products to ensure their living spaces are sanitary. The growing demand for premium and specialized cleaning products on account of inflating income levels of individuals is offering a positive market outlook. Multi cleaners companies are launching higher-quality products that promise better results and greater safety.
Supermarkets and hypermarkets represent the leading market segment
Supermarkets and hypermarkets offer a vast array of cleaning products including multi-purpose cleaners. This extensive availability allows individuals to compare different brands and formulations conveniently in one place, enhancing the shopping experience. These large retail stores provide a one-stop shopping experience, where individuals can purchase all their household needs including cleaning supplies, groceries, and other essentials. The convenience of buying multiple items in a single trip is a significant factor attracting consumers to supermarkets and hypermarkets.
North America leads the market, accounting for the largest multi cleaners market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa (Turkey, Saudi Arabia, and Others). According to the report, North America represents the largest regional market for multi cleaners.
On 5 September 2023, Summit Brands, a leading manufacturer of niche specialty cleaning products, announced the acquisition of the Pumie(R) line of abrasive cleaning products from United States Pumice Company. Pumie(R) joins a strong portfolio of eco-friendly abrasive cleaning solutions owned by Summit Brands. Pumie(R) products are widely used in the professional janitorial and restaurant markets and also distributed through major retailers for use at home. These collaborations and acquisitions among players in the market make the North American region the largest regional market. In addition, major market players are continually innovating and introducing new cleaning products, which is bolstering the market growth. Furthermore, people are spending more on premium and specialized cleaning products that are eco-friendly and highly efficient cleaning options. Besides this, the presence of well-established retail channels including supermarkets, hypermarkets, and online platforms ensures that consumers have easy access to a wide range of cleaning products. As a result, these factors show multi cleaners market recent opportunities in the region.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)