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市场调查报告书
商品编码
1801023
AMOLED 显示器市场报告,按显示器类型(透明、传统、柔性、3D 等)、材料(聚合物、玻璃等)、应用(消费电子、零售、汽车、医疗保健等)和地区,2025 年至 2033 年AMOLED Display Market Report by Display Type (Transparent, Conventional, Flexible, 3D, and Others), Material (Polymer, Glass, and Others), Application (Consumer Electronics, Retail, Automotive, Healthcare, and Others), and Region 2025-2033 |
2024年,全球AMOLED显示器市场规模达167亿美元。展望未来, IMARC Group预计到2033年,该市场规模将达到680亿美元,2025-2033年期间的复合年增长率(CAGR)为16.06%。 AMOLED显示器市场的成长主要得益于智慧型手机和电视中AMOLED显示器的普及。汽车和穿戴式科技显示器的技术进步,以及萤幕耐用性和效率的提升,进一步推动了市场的成长。
对更高解析度的需求不断增长
AMOLED 市场向更高解析度显示器发展的趋势,主要是向 4K 和 8K 解析度的转变,主要是由消费者对更清晰、更细緻的视觉体验的需求所驱动,尤其是在高阶智慧型手机、平板电脑和电视等高阶消费性电子产品方面。对更高视觉化效果的追求提高了影像的清晰度和细节,使其成为高清视讯串流、游戏和专业图形应用的理想选择。例如,三星在班加罗尔的「Unbox & Discover」活动上推出了其全新的 AI 电视系列。 2024 年的 Neo QLED 8K、Neo QLED 4K 和 OLED 电视提供 AI 驱动的解决方案,以增强家庭娱乐。旗舰产品 Neo QLED 8K 具有 AI 影像技术、AI 声音技术和 AI 自动游戏模式。 Neo QLED 4K 系列由 NQ4 AI Gen2 处理器提供支持,而三星则推出了全球首款无眩光 OLED 电视。
汽车应用
AMOLED 显示器在汽车应用中的整合呈现快速成长趋势,这得益于其卓越的视觉性能,包括高对比度、鲜艳的色彩和更快的刷新率。这些特性增强了汽车仪錶板和资讯娱乐系统的使用者介面,为驾驶和乘客提供更清晰、更引人入胜的视觉效果。例如,2023 年,法拉利与三星显示器公司合作,为其未来车型开发客製化的 OLED 技术显示解决方案。两家公司签署了一份谅解备忘录,三星计划在韩国牙山投资超过 30 亿美元用于 OLED 面板製造。此次合作旨在利用先进的 OLED 显示技术提升法拉利高阶车型的视觉体验。 AMOLED 萤幕在设计上具有更大的灵活性,可实现更符合人体工学和美观的仪錶板配置。随着汽车製造商专注于提升用户体验并透过技术提升价值,AMOLED 显示器正成为汽车内装现代化的首选,为汽车显示技术的进步做出重大贡献。
拓展穿戴式技术
AMOLED 显示器在穿戴式科技领域的扩展,特别体现在智慧手錶和健身追踪器中的应用,其鲜艳的色彩输出和节能特性特别突出。 AMOLED 技术使这些设备能够展现更深层的黑色和更鲜艳的色彩,从而提升了使用者介面的美观度和在各种光照条件下的可读性。例如,一加 Nord Watch 配备 1.78 吋 AMOLED 显示屏,刷新率为 60Hz,提供 105 种健身模式、10 天的电池续航时间、血氧饱和度 (SPO2) 监测、心率监测、压力监测以及女性健康追踪功能。它支援音乐控制、相机快门操作以及各种健身功能。这款手錶透过一系列健康和智慧功能,提供可自订的体验。此外,AMOLED 萤幕在显示深色时功耗更低,这对于延长需要全天持续运行的可穿戴设备的电池续航至关重要。这种视觉吸引力和节能性的结合,使 AMOLED 成为蓬勃发展的可穿戴技术市场的首选。
灵活占大部分市场份额
柔性萤幕占据AMOLED显示器市场份额的主导地位,反映出萤幕技术朝向更具适应性和创新性发展的重要趋势。例如,中国领先的显示器製造商京东方预计,2023年柔性AMOLED显示器的出货量将接近8,000万片,较2022年成长30%。京东方的目标是透过专注于高端产品,实现柔性AMOLED年出货量超过1.2亿片的目标。这种主导地位很大程度上得益于柔性显示器在智慧型手机、平板电脑和穿戴式装置等消费性电子产品中的日益普及。这些萤幕能够弯曲而不会断裂,为设计创新提供了绝佳的机会,尤其是在打造可折迭和曲面设备方面,从而提升用户体验和便携性。随着技术进步和生产成本下降,柔性AMOLED显示器的普及率预计将成长,进一步巩固其作为下一代消费性电子产品关键零件的地位。
基于聚合物的AMOLED显示器采用由各种导电聚合物製成的柔性基板。这种柔性特性使其能够应用于创新设备设计,包括可弯曲智慧型手机和穿戴式电子设备。聚合物的轻量耐用特性进一步提升了设备的便携性和耐用性。这类显示器因其能够实现真正柔性和可折迭设备的潜力而备受市场青睐,突破了传统电子产品设计的界限。
AMOLED 显示器中的玻璃基板因其高清晰度和坚固性而备受推崇,使其成为高阶智慧型手机、电视和平板电脑的理想选择。基于玻璃的 AMOLED 具有出色的分辨率,是需要坚固耐用且光学性能优异的显示器设备的首选。儘管柔性材料层出不穷,但玻璃仍然是 AMOLED 市场的基石,因为它拥有久经考验的耐用性,并且能够实现高精度的像素定位,这对于实现高清显示品质至关重要。
消费性电子代表着领先的细分市场
消费性电子产品是 AMOLED 显示器市场的领先细分市场,这主要归功于此类显示器在智慧型手机、平板电脑和电视等装置中的广泛应用。 AMOLED 萤幕的卓越品质,包括高对比度、鲜艳色彩以及呈现真实黑色的能力,使其成为高端电子产品的热门选择。 AMOLED 技术的灵活性也使其能够实现创新的产品设计,例如可折迭和曲面萤幕,这些设计在智慧型手机产业越来越受欢迎。随着消费者不断追求最佳视觉体验,以及製造商在设备功能和外形方面不断创新,AMOLED 显示器在竞争激烈的消费性电子市场中仍然是产品差异化的关键要素。
亚太地区引领市场,占据最大AMOLED显示器市场份额
该报告还对所有主要区域市场进行了全面分析,包括北美(美国和加拿大);欧洲(德国、法国、英国、义大利、西班牙、俄罗斯等);亚太地区(中国、日本、印度、韩国、澳洲、印尼等);拉丁美洲(巴西、墨西哥等);以及中东和非洲。报告指出,亚太地区是AMOLED显示器最大的区域市场。
亚太地区占据 AMOLED 显示器产业最大市场份额,主要得益于该地区强劲的电子製造业和对显示技术的大量投资。韩国、中国和日本等国家是主要参与者,拥有三星和 LG Display 等专门从事 AMOLED 生产的主要公司。三星电子的子公司三星显示器计划在 2026 年之前在韩国投资 31 亿美元用于 OLED 生产,为平板电脑和电脑生产先进的 OLED 显示器。这是三星电子及其关联公司更广泛投资计划的一部分,该计划计划在未来 10 年内在首尔以外的地区投资 60.1 兆韩元。该地区受益于先进的技术基础设施、大量的研发活动以及渴望采用新技术(尤其是在行动装置和电视领域)的强大消费者群体。此外,政府对科技产业的支持以及庞大的供应链生态系统的存在,有助于亚太地区在全球 AMOLED 显示器市场中占据主导地位。
(请注意,这只是关键参与者的部分列表,完整列表在报告中提供。)
The global AMOLED display market size reached USD 16.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 68.0 Billion by 2033, exhibiting a growth rate (CAGR) of 16.06% during 2025-2033. The AMOLED display market growth is mainly driven due to the popularity of AMOLED displays in smartphones, and televisions. Technological advancements in automotive and wearable technology displays further propels the market growth, along with the efforts to enhance screen durability and efficiency.
Rising Demand for Higher Resolutions
The rising trend towards higher resolution displays in AMOLED market, mainly the shift to 4K and 8K resolutions is predominantly driven by consumer demand for sharper and more detailed visual experiences, particularly in premium consumer electronics like high end smartphones, tablets and televisions. The push for greater visualization enhances image clarity and detail, making it ideal for high-definition video streaming, gaming and professional graphic applications. For Instance, Samsung unveiled its new lineup of AI TVs at the 'Unbox & Discover' event in Bengaluru. The 2024 Neo QLED 8K, Neo QLED 4K, and OLED TVs offer AI-driven solutions for enhanced home entertainment. The flagship Neo QLED 8K features AI Picture Technology, AI Sound Technology, and AI Auto Game Mode. The Neo QLED 4K lineup is powered by the NQ4 AI Gen2 Processor, while Samsung introduces the world's first glare-free OLED TV.
Automotive Application
The integration of AMOLED displays into automotive applications is a rapidly growing trend, driven by their superior visual capabilities, including high contrast ratios, vibrant colors, and faster refresh rates. These attributes enhance the user interface of automotive dashboards and infotainment systems, providing clearer and more engaging visuals for drivers and passengers. For instance, in 2023, Ferrari has partnered with Samsung Display to develop bespoke OLED technology display solutions for its future car models. The companies signed a memorandum of understanding, with Samsung planning to invest over $3 billion in OLED panel manufacturing in Asan, South Korea. This partnership aims to enhance the visual experiences in premium Ferrari vehicles using advanced OLED display technology. AMOLED screens offer greater flexibility in design, allowing for more ergonomic and aesthetic dashboard configurations. As car manufacturers focus on improving user experience and adding value through technology, AMOLED displays are becoming a preferred choice for modernizing car interiors, contributing significantly to the advancement of automotive display technology.
Expansion into Wearable Technologies
The expansion of AMOLED displays into the wearable technology sector is marked by their adoption in smartwatches and fitness trackers, where their vibrant color output and energy efficiency are particularly beneficial. AMOLED technology enables these devices to display deeper blacks and more vivid colors, enhancing user interface aesthetics and readability under various lighting conditions. For instance, The OnePlus Nord Watch features a 1.78" AMOLED display with a 60Hz refresh rate, offering 105 fitness modes, 10 days of battery life, SPO2 monitoring, heart rate tracking, stress monitoring, and a women's health tracker. It allows music control, camera shutter operation, and offers various fitness features. The watch provides a customizable experience with a range of health and smart functions. Additionally, AMOLED screens consume less power when displaying darker colors, which is crucial for extending the battery life of wearable devices that need to operate continuously throughout the day. This combination of visual appeal and power efficiency makes AMOLED a preferred choice for the burgeoning wearable tech market.
Flexible accounts for the majority of the market share
The flexible segment dominates the AMOLED display market share, reflecting a significant trend towards more adaptable and innovative screen technologies. For instance, BOE, a leading Chinese display manufacturer, expects to ship nearly 80 million flexible AMOLED displays in 2023, a 30% increase over 2022. BOE aims to achieve an annual shipment target of over 120 million flexible AMOLEDs by focusing on high-end products. This dominance is largely driven by the increasing popularity of flexible displays in consumer electronics like smartphones, tablets, and wearable devices. The ability of these screens to bend without breaking offers remarkable opportunities for design innovation, particularly in creating foldable and curved devices that enhance user experience and portability. As technology advances and production costs decrease, the adoption of flexible AMOLED displays is expected to grow, further solidifying their position as a key component in the next generation of consumer electronics.
Polymer-based AMOLED displays utilize a flexible substrate made from various types of conductive polymers. This flexibility allows them to be used in innovative device designs, including bendable smartphones and wearable electronics. The lightweight and durable nature of polymers further enhances device portability and durability. These displays are particularly appealing in the market for their potential to enable truly flexible and foldable gadgets, pushing the boundaries of conventional electronics design.
Glass substrates in AMOLED displays are valued for their high clarity and robustness, making them ideal for high-end smartphones, TVs, and tablets. Glass-based AMOLEDs offer excellent resolution and are preferred for devices that require a rigid and stable display with superior optical properties. Despite the emergence of flexible materials, glass remains a cornerstone in the AMOLED market due to its proven durability and the ability to achieve high precision in pixel placement, which is crucial for achieving high-definition display quality.
Consumer Electronics represents the leading market segment
Consumer electronics is the leading segment in the AMOLED display market, largely due to the extensive use of these displays in devices such as smartphones, tablets, and televisions. The superior qualities of AMOLED screens, including their high contrast ratios, vibrant colors, and ability to deliver true blacks, make them highly sought after for premium electronic products. The flexibility of AMOLED technology also allows for innovative product designs like foldable and curved screens, which have been increasingly popular in the smartphone industry. As consumers continue to seek out the best visual experiences and manufacturers innovate in device functionality and form, AMOLED displays remain a key component in differentiating products in the highly competitive consumer electronics market.
Asia Pacific leads the market, accounting for the largest AMOLED display market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific represents the largest regional market for AMOLED display.
Asia Pacific holds the largest market share in the AMOLED display industry, primarily due to the region's robust electronics manufacturing sector and significant investments in display technology. Countries like South Korea, China, and Japan are key players, hosting major companies that specialize in AMOLED production such as Samsung and LG Display. Samsung Display, a subsidiary of Samsung Electronics, plans to invest $3.1 billion in OLED production in South Korea by 2026 to manufacture advanced OLED display panels for tablets and computers, as part of a broader investment plan by Samsung Electronics and affiliates to invest 60.1 trillion won over the next 10 years in regions outside Seoul. This region benefits from advanced technological infrastructure, substantial R&D activities, and a strong consumer base that eagerly adopts new technologies, particularly in mobile devices and televisions. Furthermore, governmental support for tech industries and the presence of a vast supply chain ecosystem contribute to Asia Pacific's dominance in the global AMOLED display market.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)