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市场调查报告书
商品编码
1734798
2032年可折迭AMOLED市场预测:按产品、面板尺寸、分销管道、技术、应用、最终用户和地区进行的全球分析Foldable Amoled Market Forecasts to 2032 - Global Analysis By Product (Smartphones, Tablets, Laptops, Wearables and Other Products), Panel Size, Distribution Channel, Technology, Application, End User and By Geography |
根据 Stratistics MRC 的数据,全球可折迭 AMOLED 市场规模预计在 2025 年达到 77 亿美元,到 2032 年将达到 654.9 亿美元,预测期内的复合年增长率为 35.6%。
可折迭AMOLED是将有机材料的适应性与优异的视觉性能相结合的最前沿的显示技术之一。与传统萤幕相比,可折迭 AMOLED 萤幕可以弯曲和折迭而不会破碎,从而实现可折迭平板电脑和智慧型手机等创意小工具设计。明亮的色彩、深邃的黑色、快速的反应时间和节能都是这款显示器的标誌。透过以玻璃取代塑胶基板,製造商可以製造出更灵活、便携和紧凑的电子产品,从而改善用户体验。
对高阶智慧型手机设备的需求不断增长
客户要求更复杂、更高端的功能,例如可折迭 AMOLED 提供的更大的萤幕和更出色的视觉效果。这些萤幕将小型设备变成大型面板,兼具便携性和功能性。高阶智慧型手机製造商正在采用可折迭 AMOLED 技术,使其产品脱颖而出并吸引精通技术的客户。此外,设计和耐用性的进步也增加了消费者对可折迭设备的信任。随着可支配收入的增加,尤其是在新兴经济体,此类最尖端科技的需求越来越大。
耐久性和可靠性问题
铰链磨损、分层和萤幕起皱等常见问题使该设备的使用寿命受到质疑。顾客不愿意花钱买那些可能无法正常使用的昂贵小玩意。生产经过多次弯曲后仍能继续工作的可折迭显示器对製造商来说是一个挑战。这些问题影响了品牌声誉,导致退货率和保固成本上升。这降低了市场接受度并限制了整体需求和成长潜力。
扩展到新的外形规格
可折迭平板电脑、泡壳行动电话和旋转性显示器等创新设计吸引了精通科技的消费者,并使您的产品脱颖而出。这些新格式透过提供更大的萤幕来改善使用者体验,同时又不会增加设备体积。製造商正在大力投资研发,以提高耐用性和灵活性,并解决消费者的主要担忧。多样化的外形规格将实现广泛的应用,包括智慧型手机、平板电脑、笔记型电脑和穿戴式装置。这反过来又会推动消费者需求的成长,加速市场渗透和整体产业发展动能。
消费者怀疑态度和价格敏感性
许多消费者对可折迭显示器的耐用性和长期性能持怀疑态度,尤其是在早期型号面临可靠性问题之后。这种怀疑态度使投资者不愿投资昂贵的可折迭设备。此外,可折迭 AMOLED 产品的高昂价格使得很大一部分市场无法负担。注重价格的消费者通常会选择具有更高价值和可靠性的传统智慧型手机。因此,儘管技术不断进步,但采用率仍然有限,市场扩张缓慢。
COVID-19的影响
由于供应链中断、製造能力下降以及消费者对高阶电子产品的需求减弱,COVID-19 疫情扰乱了可折迭 AMOLED 市场。停工和经济不确定性推迟了产品发布和创新时间表。但随着远端生活方式使人们更加依赖数位设备,人们对高阶显示器的兴趣由来已久。疫情后的復苏,加上新的研发投入和智慧型手机普及率的上升,正在帮助恢復市场势头,知名品牌正在加速整合可折迭技术,以满足不断变化的消费者期望。
穿戴式装置市场预计将成为预测期内最大的市场
由于对柔性和紧凑型显示技术的需求不断增加,预计穿戴式装置领域将在预测期内占据最大的市场占有率。随着健身追踪器、智慧型手錶和健康监测设备越来越受欢迎,折迭式AMOLED 萤幕因其重量轻、节省空间的优势而越来越受欢迎。这些显示器具有更高的灵活性、耐用性和鲜艳的色彩,使其成为弯曲和折迭式可穿戴设计的理想选择。可折迭 AMOLED 萤幕因其时尚的外观和更好的用户体验而受到消费者的青睐,这进一步推动了市场扩张。此外,穿戴式装置在电池效率和萤幕寿命方面的创新也促进了可折迭 AMOLED 技术的广泛应用。
预计医疗设备领域在预测期内将实现最高的复合年增长率。
由于医疗医疗设备中采用了先进的显示技术,预计医疗保健设备领域将在预测期内实现最高成长。可折迭 AMOLED 屏幕是一种灵活、轻巧且耐用的显示屏,非常适合诊断工具和可穿戴健康监测器等携带式医疗设备。这些显示器增强了用户与即时健康数据的互动,从而实现了更直观和可自订的介面。远端医疗和远端患者监护的需求不断增长也推动了行动医疗设备对可折迭 AMOLED 技术的需求。随着医疗保健设备变得越来越紧凑和功能丰富,可折迭 AMOLED 显示器已成为改善功能和患者体验的关键推动因素。
在预测期内,由于韩国、中国和日本等国家拥有强大的製造能力,预计亚太地区将占据最大的市场占有率。这些国家是三星显示、京东方等主要企业的所在地,它们引领着可折迭萤幕开发的全球创新。强大的政府支持、不断下降的製造成本以及庞大的智慧型手机用户群正在推动市场快速成长。当地消费者对创新技术非常热衷,推动了各个价格分布的需求。此外,不断扩展的 5G 网路和 AI 与装置的整合进一步刺激了可折迭 AMOLED 显示器的采用。
在预测期内,由于消费者对高阶智慧型手机和创新显示技术的需求不断增加,预计北美将呈现最高的复合年增长率。知名品牌正在大力投资研发,以开发更耐用、更具成本效益的可折迭面板。美国的采用率尤其高,这得益于早期技术采用者和富裕消费者的推动。然而,高昂的製造成本和有限的产品供应限制了其广泛应用。显示器製造商和智慧型手机品牌之间的策略合作伙伴关係有望帮助这项技术在主流电子产品和穿戴式装置中更加普及。
According to Stratistics MRC, the Global Foldable Amoled Market is accounted for $7.7 billion in 2025 and is expected to reach $65.49 billion by 2032 growing at a CAGR of 35.6% during the forecast period. One kind of cutting-edge display technology that combines the adaptability of organic materials with excellent visual performance is foldable AMOLED. Folding AMOLED screens, in contrast to conventional screens, may bend or fold without shattering, enabling creative gadget designs like folding tablets and smartphones. Bright colours, deep blacks, quick reaction times, and energy efficiency are all features of these displays. By substituting plastic substrates for glass, manufacturers are able to develop more flexible, portable, and compact electronic gadgets with improved user experiences.
Rising demand for premium smartphones & devices
Customers are looking for more sophisticated, high-end features like bigger screens and better visuals, which foldable AMOLEDs provide. These screens combine portability and functionality by enabling small devices to become larger panels. Foldable AMOLED technology is being incorporated by high-end smartphone makers to set their products apart and draw in tech-savvy customers. Additionally, consumers' trust in foldable devices is growing as a result of design and durability advancements. Such cutting-edge technology is becoming more and more in demand as disposable incomes rise, particularly in emerging economies.
Durability and reliability issues
The lifespan of the device is called into question by common issues like hinge wear, delamination, and screen creasing. Customers are reluctant to spend money on pricey gadgets that could not last via regular use. The creation of foldable displays that continue to function after multiple folds presents difficulties for manufacturers. The reputation of the brand is impacted by these issues, which raise return rates and warranty expenses. This limits overall demand and growth potential as market acceptance decreases.
Expansion into new form factors
Innovative designs such as fold-out tablets, clamshell phones, and rollable displays attract tech-savvy consumers and differentiate products. These new formats enhance user experience by offering larger screens without increasing device bulk. Manufacturers are investing heavily in R&D to improve durability and flexibility, addressing key consumer concerns. The diversity in form factors enables broader application across smartphones, tablets, laptops, and wearables. As a result, consumer demand rises, pushing market penetration and overall industry momentum.
Consumer skepticism & price sensitivity
Many consumers remain doubtful about the durability and long-term performance of foldable displays, especially after early models faced reliability issues. This skepticism reduces their willingness to invest in high-priced foldable devices. Additionally, the premium pricing of foldable AMOLED products makes them unaffordable for a large segment of the market. Price-sensitive consumers often opt for traditional smartphones that offer better value and proven reliability. As a result, adoption rates remain limited, slowing market expansion despite technological advancements.
Covid-19 Impact
The COVID-19 pandemic disrupted the foldable AMOLED market due to supply chain interruptions, reduced manufacturing capacities, and declining consumer demand for premium electronics. Lockdowns and economic uncertainties delayed product launches and innovation timelines. However, as remote lifestyles increased digital device reliance, long-term interest in high-end displays grew. Post-pandemic recovery, coupled with renewed R&D investment and rising smartphone adoption, has helped the market regain momentum, with leading brands accelerating foldable tech integration to meet evolving consumer expectations.
The wearables segment is expected to be the largest during the forecast period
The wearables segment is expected to account for the largest market share during the forecast period, due to increasing demand for flexible and compact display technologies. As fitness trackers, smartwatches, and health-monitoring devices gain popularity, the need for foldable AMOLED screens grows due to their lightweight and space-saving advantages. These displays offer improved flexibility, durability, and vivid color reproduction, making them ideal for wearables with curved or folding designs. Consumers prefer foldable AMOLED screens for their sleek aesthetics and enhanced user experience, which further drives market expansion. Additionally, innovations in battery efficiency and screen longevity in wearables contribute to the broader adoption of foldable AMOLED technology.
The healthcare devices segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the healthcare devices segment is predicted to witness the highest growth rate by integrating advanced display technologies into medical equipment. Foldable AMOLED screens offer flexible, lightweight, and durable displays, making them ideal for portable healthcare devices like diagnostic tools and wearable health monitors. These displays enhance user interaction with real-time health data and enable more intuitive, customizable interfaces. The growing demand for telemedicine and remote patient monitoring also drives the need for foldable AMOLED technology in mobile health devices. As healthcare devices become more compact and multifunctional, foldable AMOLED displays are a crucial element for improved functionality and patient experience.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to robust manufacturing capabilities, especially in countries like South Korea, China, and Japan. These nations host key players such as Samsung Display and BOE Technology, who lead global innovation in foldable screen development. Strong government support, lower production costs, and a massive smartphone user base have propelled rapid market growth. Local consumers show high enthusiasm for novel tech, driving demand across price segments. Moreover, expanding 5G networks and AI integration in devices further stimulate the adoption of foldable AMOLED displays.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR by increasing consumer demand for premium smartphones and innovative display technologies. Leading brands are investing heavily in R&D to develop more durable and cost-effective foldable panels. The U.S., in particular, showcases strong adoption rates, bolstered by early tech adopters and affluent consumers. However, high manufacturing costs and limited product availability have restrained widespread use. Strategic partnerships between display manufacturers and smartphone brands are expected to push the technology further into mainstream electronics and wearable devices
Key players in the market
Some of the key players profiled in the Foldable Amoled Market include Samsung Electronics Co., Ltd., Huawei Technologies Co., Ltd., Motorola Mobility LLC, Royole Corporation, Microsoft Corporation, Xiaomi Corporation, Oppo, Vivo, OnePlus, Tecno Mobile, Honor Device Co., Ltd., Samsung Display Co., Ltd., BOE Technology Group Co., Ltd., Visionox Company, TCL China Star Optoelectronics Technology Co., Ltd., AU Optronics Corp. (AUO), Tianma Microelectronics Co., Ltd. and Royole Corporation.
In September 2024, Huawei Technologies Co., Ltd. launched the Mate XT is the world's first commercially available triple-foldable smartphone, featuring a 10.2-inch AMOLED display that folds into three segments. It operates on HarmonyOS 4.2 and is powered by the HiSilicon Kirin 9010 chipset.
In July 10, 2024, Samsung Electronics Co., Ltd launched the Galaxy Unpacked event in Paris, Samsung's sixth-generation foldables, including the Galaxy Z Fold 6 and Z Flip 6, boast enhanced durability, improved displays, and AI-powered multitasking capabilities, offering a more robust and intelligent foldable smartphone experience.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.