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市场调查报告书
商品编码
1872174
AMOLED显示器:全球市占率及排名、总营收及需求预测(2025-2031年)AMOLED Display - Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031 |
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全球 AMOLED 显示器市场预计在 2024 年达到 539.08 亿美元,预计到 2031 年将达到 868.92 亿美元,2025 年至 2031 年的复合年增长率为 7.2%。
本报告对近期关税调整和国际战略反制措施对 AMOLED 显示器跨境产业基础、资本配置模式、区域经济相互依存关係和供应链重组的影响进行了全面评估。
AMOLED(主动式矩阵有机发光二极体)是一种自发光显示技术,属于第三代平板显示技术。与传统的液晶显示器(LCD)不同,AMOLED 显示器中的每个像素都可以独立控制发光,无需背光。这项特性赋予 AMOLED 显示器许多优势:
AMOLED 显示器的结构主要由有机发光层 (OLED)、电极和薄膜电晶体 (TFT) 背板组成。 OLED 层包含红色、绿色和蓝色有机发光材料。通电后,这些材料会发光,产生各种颜色。 TFT 背板控制每个像素的开关和亮度,实现精确的影像显示。由于其自发光特性,AMOLED 显示器具有出色的对比度,能够呈现深邃的黑色和鲜艳的色彩——这些特性是传统 LCD 显示器难以实现的。例如,三星的 AMOLED 显示器对比度高达 1,000,000:1,在观看影片或玩游戏时能够提供更沉浸式的视觉体验。
此外,AMOLED 显示器拥有极快的反应速度,通常不到一毫秒,而 LCD 显示器则需要几十毫秒。在显示动态场景时,AMOLED 显示器能有效减少运动模糊与残影,带来更流畅的观赏体验。这项特性使其在游戏显示产业备受青睐。此外,AMOLED 显示器具有极宽的可视角度,几乎在任何角度都能保持一致的色彩和对比度,使其成为多人观看的理想选择。而且,由于无需背光,AMOLED 显示器可以设计得更薄更轻。当萤幕变黑时,像素可以完全关闭,从而显着降低功耗,并延长设备的电池续航时间。
AMOLED显示器在智慧型手机领域已广泛应用。根据Omdia发布的《智慧型手机型号市场追踪报告》,2025年第一季全球搭载AMOLED显示面板的智慧型手机出货量占比达到63%,较去年同期的57%显着成长。柔性AMOLED显示面板正迅速成为智慧型手机的主流显示技术。本季搭载柔性AMOLED显示面板的智慧型手机出货量达到1.51亿部,较去年同期成长15%。苹果和三星在该领域处于主导。数据显示,截至2025年第一季,苹果的AMOLED机型渗透率已达100%(苹果已于2024年底停产第三代iPhone SE,全面停止生产LCD机型),而三星的市占率为84%。随着中国显示面板厂商产能的提升,AMOLED显示面板的供应量持续成长,该技术也开始渗透到更多价格适中的价格分布。到 2025 年第一季,配备 AMOLED 显示器的智慧型手机的平均售价 (ASP) 将降至 510 美元,这将进一步推动智慧型手机市场采用 AMOLED 显示器。
AMOLED显示器在电视市场的占有率也在稳定成长。与目前占据市场主导地位的LCD电视相比,AMOLED电视凭藉其卓越的画质吸引了许多消费者的目光。尤其是在中高阶电视市场,AMOLED电视的份额正在不断扩大。消费者对高品质观赏体验的追求,促使电视厂商持续推出搭载AMOLED显示器的高级产品,以满足市场需求。
AMOLED显示器在穿戴式装置市场也拥有巨大的发展潜力。以智慧型手錶为例:其轻巧的重量、低功耗和出色的显示性能使其成为智慧型手錶的理想选择。随着人们对健康监测和便利通讯功能的需求不断增长,智慧型手錶市场正在不断扩大,这也推动了AMOLED显示器在穿戴式装置领域的应用。
本报告旨在按地区/国家、类型和应用对全球 AMOLED 显示器市场进行全面分析,重点关注总销售量、收入、价格、市场份额和主要企业的排名。
本报告以2024年为基准年,按销量(千平方公尺)和收入(百万美元)对AMOLED显示器市场规模、估计值和预测进行了呈现,并包含了2020年至2031年的历史数据和预测数据。报告运用定量和定性分析相结合的方法,帮助读者制定业务和成长策略,评估市场竞争,分析自身在当前市场中的地位,并就AMOLED显示器做出明智的商业决策。
市场区隔
公司
按类型分類的细分市场
应用领域
按地区
The global market for AMOLED Display was estimated to be worth US$ 53908 million in 2024 and is forecast to a readjusted size of US$ 86892 million by 2031 with a CAGR of 7.2% during the forecast period 2025-2031.
This report provides a comprehensive assessment of recent tariff adjustments and international strategic countermeasures on AMOLED Display cross-border industrial footprints, capital allocation patterns, regional economic interdependencies, and supply chain reconfigurations.
AMOLED, or Active Matrix Organic Light Emitting Diode, is a self-emissive display technology belonging to the third generation of flat-panel display technologies. Unlike traditional liquid crystal displays (LCDs), each pixel in an AMOLED display can be independently controlled to emit light, eliminating the need for a backlight. This feature grants AMOLED displays numerous advantages.
Structurally, AMOLED displays primarily consist of an organic light-emitting layer, electrodes, and a TFT (thin-film transistor) backplane. The organic light-emitting layer contains red, green, and blue organic light-emitting materials. When current flows through them, these organic materials emit light, thereby producing various colors. The TFT backplane controls the switching and brightness of each pixel, enabling precise image display. Due to their self-emissive nature, AMOLED displays excel in contrast, capable of producing deep blacks and vibrant, vivid colors-a feat traditional LCD displays struggle to match. Take Samsung's AMOLED displays, for example, which achieve a contrast ratio of 1,000,000:1, delivering a more immersive visual experience when watching videos or playing games.
Additionally, AMOLED displays have extremely fast response times, typically under 1 millisecond, compared to the tens of milliseconds of LCD displays. When displaying dynamic scenes, AMOLED displays effectively reduce motion blur and ghosting, providing a smoother visual experience, making them highly favored in the gaming display sector. Furthermore, AMOLED displays offer an extremely wide viewing angle, with colors and contrast remaining consistent from nearly any angle, making them ideal for multiple viewers. Additionally, due to their lack of a backlight, AMOLED displays can be made thinner and lighter. When displaying black screens, pixels can be completely turned off, significantly reducing power consumption and extending device battery life.
In the smartphone sector, AMOLED displays are widely adopted. According to Omdia's "Smartphone Model Market Tracking Report," smartphones equipped with AMOLED display panels accounted for 63% of global shipments in the first quarter of 2025, a significant increase from 57% in the same period last year. Among these, flexible AMOLED display panels are rapidly becoming the mainstream display technology for smartphones. During this quarter, the shipment volume of smartphones equipped with flexible AMOLED display panels reached 151 million units, representing a year-over-year increase of 15%. Apple and Samsung are leading the way in this field. Data from the first quarter of 2025 shows that Apple's AMOLED model penetration rate has reached 100% (with the discontinuation of the third-generation iPhone SE at the end of 2024, Apple has completely phased out LCD models), while Samsung accounts for 84%. As Chinese display panel manufacturers expand their production capacity, the supply of AMOLED display panels continues to grow, with the technology beginning to penetrate more affordable price ranges. In the first quarter of 2025, the average selling price (ASP) of AMOLED smartphones had dropped to $510, further driving the adoption of AMOLED displays in the smartphone market.
In the TV market, AMOLED displays are also gaining traction. While LCD TVs currently dominate the market, AMOLED TVs are attracting increasing attention from consumers due to their superior picture quality. Especially in the mid-to-high-end TV market, the market share of AMOLED TVs is steadily increasing. Consumers' pursuit of high-quality audio-visual experiences is driving TV manufacturers to continuously launch premium products equipped with AMOLED displays to meet market demand.
The wearable device market also offers vast development opportunities for AMOLED displays. Take smartwatches as an example: the lightweight, low-power consumption, and excellent display performance of AMOLED displays make them an ideal choice for smartwatches. As demand for health monitoring and convenient communication features continues to grow, the market for smartwatches is expanding, thereby driving the application of AMOLED displays in the wearable device sector.
This report aims to provide a comprehensive presentation of the global market for AMOLED Display, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of AMOLED Display by region & country, by Type, and by Application.
The AMOLED Display market size, estimations, and forecasts are provided in terms of sales volume (K sqm) and sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding AMOLED Display.
Market Segmentation
By Company
Segment by Type
Segment by Application
By Region
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size (value, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of AMOLED Display manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Sales, revenue of AMOLED Display in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Sales, revenue of AMOLED Display in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.