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市场调查报告书
商品编码
1801216
2025 年至 2033 年家庭护理包装市场规模、份额、趋势及预测(按产品、材料类型、包装类型和地区)Home Care Packaging Market Size, Share, Trends and Forecast by Product, Material Type, Packaging Type, and Region, 2025-2033 |
2024年,全球家庭护理包装市场规模达1,048亿美元。展望未来, IMARC Group预测,到2033年,市场规模将达到1,484亿美元,2025年至2033年的复合年增长率为3.94%。亚太地区目前占据市场主导地位,2024年的市占率将达到35.0%。该领域的优势在于其庞大的人口规模、不断加快的城市化以及日益增长的消费品需求。强大的製造能力、经济高效的生产方式以及不断壮大的中产阶级用户群,共同促成了该地区在该领域的主导地位。
随着网购的兴起,对能够承受运输挑战的家居护理产品包装的需求日益增长。包装需要耐用且安全,以防止运输过程中的损坏。电子商务的扩张催生了对易于管理、易于开启并能防止产品洩漏或污染的包装的需求。此外,包装技术的进步,包括智慧包装的实施和阻隔材料的创新,也促进了市场的成长。这些技术透过互动性、监控和增强的产品安全性来提升用户体验,使品牌在竞争中脱颖而出。此外,消费者更倾向于选择便利的包装,例如易于使用的喷嘴、可重复密封的包装袋或紧凑轻巧的设计。提升储存、运输和使用便利性的包装不仅可以提升产品吸引力,还能促进销售量。
美国是市场中至关重要的细分市场,受更严格的法规和安全标准的推动,这些法规和安全标准促使製造商采用符合法律要求的包装解决方案。这些解决方案包括儿童安全盖和防篡改密封等功能,以提高产品安全性。此外,人们越来越倾向于环保包装,例如可回收和可生物降解的材料。这种变化鼓励生产商在其包装选择中创造和实施环保方法。 2025年,美国食品和饮料协会(TIPA)推出了一款家用可堆肥金属化高阻隔薄膜,旨在保护薯片等零食免受油、盐和湿气的侵害。 312MET Premium薄膜保存期限较长,可生物降解,有助于全球减少塑胶垃圾的措施。
家用杀虫剂需求不断成长
家用杀虫剂通常含有危险物质,因此合适的包装对于安全性和效率至关重要。包装需要保护内容物免于洩漏或污染,同时方便使用者使用。儿童安全盖、防篡改密封以及清晰的使用指南标籤等重要元素对于保护使用者至关重要。此外,包装设计精良,便于有效分配和使用,配备喷嘴、触发系统和气雾罐等元件,以确保正确使用、减少浪费并提升性能。这些特性不仅提高了安全性,也增强了产品的整体有效性。家用杀虫剂需求的不断增长推动了对安全有效包装方案的需求。根据IMARC Group的报告,预计到2032年,全球家用杀虫剂市场规模将达到301亿美元,凸显了创新包装在该行业中对于提高安全性、便利性和产品效率的重要性。
技术进步
阻隔材料和涂层的进步对于保护家居护理产品免受湿气、光照和氧气等外部因素的影响至关重要,这些因素会导致液体洗涤剂和清洁剂等物品降解或污染。技术进步也推动了家居护理行业可持续包装解决方案的发展。这包括使用可生物降解材料、可回收包装以及最大程度减少环境影响的设计,这些正在塑造家居护理包装市场。此外,近场通讯 (NFC) 标籤、无线射频识别 (RFID) 晶片和奈米技术等智慧功能正在整合到包装中,透过提供引人入胜的内容和产品资讯来增强用户互动。 2023 年,负责任包装领域的全球领导者安姆科 (Amcor) 宣布与 Nfinite Nanotechnology Inc. 建立合作伙伴关係,以验证 Nfinite 奈米涂层技术在改进可回收和可堆肥包装方面的应用,进一步推进行业可持续发展,并推广环保包装解决方案。
电子商务平台的扩张
IMARC 集团的报告显示,2023 年全球电商市场规模达到 21.1 兆美元,促使对能够承受运输和搬运挑战的包装解决方案的需求不断增长。尤其是家居护理产品,需要耐用、抗衝击、能够防止运输过程中洩漏、损坏和污染的包装。为了满足这些需求,电商家居护理产品的包装通常采用防篡改密封、安全封口和防护屏障,以确保产品在运输过程中的完整性。此外,高效的包装设计有助于最大限度地降低体积重量费用,这是降低运输成本的关键因素。包装的尺寸和重量不断优化,以在成本效益和产品安全性之间取得平衡。这些进步对于确保家居护理产品完好无损地送达客户至关重要,同时也能降低全球分销相关的物流成本,从而推动家居护理包装市场的成长。
The global home care packaging market size was valued at USD 104.8 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 148.4 Billion by 2033, exhibiting a CAGR of 3.94% from 2025-2033. Asia Pacific currently dominates the market, holding a market share of 35.0% in 2024. The dominance of the segment is attributed to its large population, increasing urbanization, and growing demand for consumer goods. Strong manufacturing capabilities, cost-effective production, and a rising middle-class user base contribute to the region's dominance in this sector.
With the rise of online shopping, the demand for home care products packaged in ways that can withstand shipping challenges is increasing. Packaging needs to be durable and secure to prevent damage during transport. The expansion of e-commerce is catalyzing the demand for packaging that is easy to manage, opens effortlessly, and safeguards products from leakage or contamination. Besides this, advancements in packaging technology, including the implementation of smart packaging and innovations in barrier materials, are contributing to the market growth. These technologies improve the user experience through interactivity, monitoring, and enhanced product safety, allowing brands to stand out in a competitive landscape. Moreover, individuals are opting for packaging that offers convenience, such as easy-to-use spray nozzles, resealable pouches, or compact, lightweight designs. Packaging that enhances convenience in storage, transportation, and usage not only improves product appeal but also boosts sales.
The United States is a crucial segment in the market, driven by stricter regulations and safety standards, which are encouraging manufacturers to adopt packaging solutions that comply with legal requirements. This encompasses features, such as child-proof lids and tamper-proof seals, to improve product safety. Moreover, there is a rise in the preference among individuals for eco-friendly packaging options, such as recyclable and biodegradable materials. This change is encouraging producers to create and implement eco-friendly methods in their packaging options. In 2025, TIPA (USA) introduced a home compostable metallized high-barrier film aimed at safeguarding snacks such as chips from oil, salt, and moisture. The 312MET Premium film provides a longer shelf life and is biodegradable, aiding worldwide initiatives to minimize plastic waste.
Rising Demand for Household Insecticides
Household insecticides frequently include hazardous substances, so suitable packaging is crucial for safety and efficiency. The packaging needs to safeguard the contents from leaks or contamination while facilitating user convenience. Important elements such as child-proof caps, tamper-proof seals, and explicit labeling with usage guidelines are crucial for protecting users. Moreover, the packaging is crafted for effective dispensing and application, featuring elements like spray nozzles, trigger systems, and aerosol cans to guarantee proper use, reduce waste, and enhance performance. These characteristics not only improve safety but also add to the overall effectiveness of the product. The increasing need for home insecticides fuels the requirement for safe, effective packaging options. As per the report from the IMARC Group, the worldwide household insecticides market is projected to attain USD 30.1 billion by 2032, highlighting the significance of innovative packaging in this industry to enhance safety, convenience, and product efficiency.
Technological Advancements
Advancements in barrier materials and coatings are crucial for protecting home care products from external factors such as moisture, light, and oxygen, which can degrade or contaminate items like liquid detergents and cleaning agents. Technological progress is also driving the development of sustainable packaging solutions in the home care sector. This includes the use of biodegradable materials, recyclable packaging, and designs that minimize environmental impact, which are shaping the home care packaging market. In addition, smart features like near-field communication (NFC) tags, radio-frequency identification (RFID) chips, and nanotechnology are being integrated into packaging to enhance user interaction by providing engaging content and product information. In 2023, Amcor, a global leader in responsible packaging, announced a partnership with Nfinite Nanotechnology Inc. to validate the application of Nfinite's nanocoating technology in improving recyclable and compostable packaging, further advancing sustainability in the industry and promoting eco-friendly packaging solutions.
Expansion of E-Commerce Platforms
The IMARC Group's report indicates that the global e-commerce market reached USD 21.1 trillion in 2023, prompting an increase in demand for packaging solutions that can withstand the challenges of shipping and handling. Home care products, in particular, require packaging that is durable, impact-resistant, and capable of protecting against leakage, damage, and contamination during transit. To meet these needs, packaging for e-commerce home care products often incorporates tamper-proof seals, secure closures, and protective barriers, ensuring the integrity of products during delivery. Additionally, efficient packaging designs help minimize dimensional weight fees, a crucial consideration in reducing transportation costs. The size and weight of packaging are continually optimized to strike a balance between cost-effectiveness and product safety. These advancements are vital for ensuring that home care items reach clients in perfect condition while also reducing logistical costs associated with worldwide distribution, thereby driving growth in the home care packaging market.
Laundry care products stand as the largest component in 2024, holding 28.5% of the market due to their essential nature, high user demand, and frequent employment in households globally. Laundry maintenance is an everyday essential for families globally, prompted by the constant demand for clean and sanitary garments. This persistent need guarantees a steady utilization of laundry detergents, fabric softeners, stain removers, and other related products, thus reinforcing the demand for robust packaging options. Apart from thus, the variety within the laundry care products, encompassing liquid detergents, powder detergents, pods, and fabric softeners, requires an assortment of packaging styles to satisfy various personal choices. Innovations in packaging such as easy-pour spouts, resealable lids, and ergonomic handles enhance convenience for users and product functionality, thus fueling the growth in the home care packaging market.
In 2024, paper represented the largest segment, accounting 40.7% of the market share attributed to its sustainability, recyclability, and growing user preference for eco-friendly packaging options. Paper packaging is extremely adaptable, providing various options, ranging from boxes and cartons to bags and pouches, which is ideal for many household items like detergents, wipes, and tissues. Its adaptable design and printing features enable successful branding and product distinction on store shelves. Moreover, paper is both lightweight and robust, offering sufficient protection for items while remaining economical in comparison to other materials. In addition, the growing demand for environment-friendly packaging options and the worldwide initiative to minimize plastic waste is catalyzing the demand for paper in the home care packaging sector because of its sustainability and adaptability.
Cartons dominate the market, holding approximately 35.8% of the share in 2024 because of their cost-effectiveness, versatility, and ability to provide robust protection while supporting sustainable packaging solutions. Cartons offer a safe and effective packaging option for household care items, such as detergents, cleaners, and personal care goods. Their sturdy construction enables the storage and transport of goods with minimal risk of breakage or leakage. Furthermore, cartons offer flexibility in design, which can be tailored through various printing techniques to enhance branding and visual appeal on store shelves. This lowers the expenses of transport and distribution, making it ideal for the expanding online market. In addition, cartons meet personal preferences for eco-friendly packaging options, as they are frequently produced from recyclable materials and can be obtained from renewable resources.
In 2024, the Asia-Pacific region held the biggest market share, with 35.0%, attributed to its large manufacturing base, growing urbanization, and rising demand for eco-friendly packaging. According to the National Bureau of Statistics of China's website, the urbanization rate of permanent residents in 2023 hit 66.16 percent, an increase of 0.94 percentage points compared to the end of 2022. With numerous individuals relocating from countryside regions to urban centers, there is a significant rise in city households needing a range of home care items including detergents, cleaners, and personal care products. City residents frequently prioritize convenience, usability, and storage efficiency in their home care items, encouraging manufacturers to enhance packaging design and functionality. Moreover, regulatory bodies in the Asia Pacific area are enforcing strict rules on packaging materials and sustainability, motivating major companies to embrace environment-friendly and creative packaging solutions, which is bolstering the growth of the home care packaging market
United States Home Care Packaging Market Analysis
In North America, the market portion held by the United States was 88.20%, mainly fueled by increasing individual knowledge regarding hygiene and the burgeoning need for effective, easy-to-use packaging. A report from the industry revealed that 69% of people anticipate brands and retailers to provide sustainable packaging by 2025. Correspondingly, the rising number of dual-income families is encouraging the uptake of time-saving solutions that enhance convenience in everyday cleaning practices. The swift growth of e-commerce is shaping market evolution, maintaining product quality during transportation while improving visual attractiveness. Moreover, current urban lifestyle trends that demand compact, space-saving packaging appropriate for smaller households are contributing to the market growth. In addition, the transition towards refillable and reusable packaging types are transforming product distribution methods, which is in line with user sustainability demands. A market analysis revealed that around 63-67% of individuals in America view items packaged in cardboard or paper as appearing more upscale or expensive. The swift adoption of intelligent packaging technologies is also gaining momentum in the market, providing improved user engagement and traceability. Additionally, the rise of private-label brands, which inspires the creation of distinctive packaging designs, is enhancing market differentiation and client loyalty.
Europe Home Care Packaging Market Analysis
The European market is experiencing growth, driven by strict environmental regulations that encourage sustainable packaging, which is in line with the EU's goals for a circular economy. As a result, rising individual interest in sustainable living practices is promoting the use of recyclable and biodegradable packaging materials. Furthermore, the growing awareness about product safety and the demand for chemical-free cleaning solutions is fostering the use of inert and barrier-protective packaging technologies. The rising investments in packaging automation technologies, enhancing manufacturing efficiency and minimizing material waste, are bolstering the home care packaging market demand. In May 2025, Amazon installed hundreds of automated packaging machines throughout Europe, with over 70 in essential countries by 2025, to produce custom-sized boxes and paper bags. This minimizes waste, with lightweight bags being up to 90% lighter and saving 26g of packaging for each shipment. Moreover, the increasing appeal of refill stations and zero-waste retail formats, which are redefining conventional packaging approaches by encouraging reuse and minimizing ecological effects, is supporting the market expansion.
Asia Pacific Home Care Packaging Market Analysis
The home care packaging sector in Asia Pacific is significantly influenced by swift urban development and increasing disposable income levels. Additionally, increasing user awareness regarding hygiene and cleanliness is driving the use of tamper-evident and antimicrobial packaging solutions. Furthermore, the growth of e-commerce platforms throughout the region, increasing the need for sturdy, lightweight packaging to guarantee product safety during shipping. As per DPIIT, a variety of websites have been introduced in India recently to meet diverse user demands. By the end of last year, online shopping platforms combined produced an astonishing income of INR 138 Billion. Furthermore, beneficial government policies promoting sustainable packaging and waste management, encouraging manufacturers to create eco-friendly options, further improving market accessibility. The growth of contemporary retail formats, enhancing shelf attractiveness and client interaction, is supporting the market growth. In addition, ongoing improvements in smart packaging innovations, such as QR codes and NFC tags, are boosting product traceability and user engagement, thereby generating even more profitable market prospects.
Latin America Home Care Packaging Market Analysis
In Latin America, the market is progressing because of growing user interest in sustainable and biodegradable materials. Additionally, increasing urbanization and an expanding middle class are driving the need for convenient and innovative packaging options. Moreover, the growth of online shopping platforms is catalyzing the demand for sturdy, protective packaging to maintain product quality during shipping. Moreover, rising investments from local producers in advanced packaging technologies are boosting competitiveness and encouraging ongoing innovation in the market. In April 2025, Klabin launched Piracicaba II, the biggest and most sophisticated corrugated packaging facility. The facility in Brazil, with a USD 287 Million investment, generates 240,000 tons each year by utilizing Industry 4.0 technologies and automated logistics systems.
Middle East and Africa Home Care Packaging Market Analysis
The Middle East and Africa market is driven by rising government efforts aimed at sustainability and waste management changes in line with Vision 2030 and comparable national plans. Additionally, increasing individual interest in high-quality, sustainable packaging for personal care items is offering a favorable home care packaging market outlook. Moreover, the swift growth of e-commerce is catalyzing the demand for creative, sturdy packaging options designed for specific regional logistical issues. According to a report by EZDubai, the e-commerce market in the UAE reached AED 32.3 Billion (USD 8.8 Billion) in 2024 and is projected to surpass AED 50.6 Billion (USD 13.8 Billion) by 2029. Additionally, strategic partnerships among local manufacturers and international suppliers are improving technological skills and speeding up the use of advanced packaging materials.
Major participants in the market are emphasizing sustainability through the use of eco-friendly materials, including recyclable and biodegradable alternatives, to address the increasing demand for environmentally responsible products. They are also putting resources into creative packaging designs that improve convenience, usefulness, and visual attraction. These firms are investigating innovative technologies, such as intelligent packaging and digital printing, to provide tailored solutions and enhance the client experience. Leading companies are also are enhancing their positions through strategic acquisitions and partnerships to expand capabilities, strengthen market share, and drive innovation. In October 2024, Silgan Holdings completed its acquisition of Weener Plastics, a global provider of dispensing solutions. The EUR 700 Million deal strengthened Silgan's position in personal care, food, and healthcare packaging. Expected synergies of EUR 20 Million and expanded capabilities aim to accelerate earnings and enhance global sustainable packaging operations.