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市场调查报告书
商品编码
1819953
销售加速技术市场报告(按类型(配置报价工具、销售提案自动化工具、客户关係管理工具、销售电子邮件工具、销售智慧工具等)、最终用途行业和地区,2025 年至 2033 年)Sales Acceleration Technology Market Report by Type (Configure Price Quote Tools, Sales Proposal Automation Tools, Customer Relationship Management Tools, Sales Email Tools, Sales Intelligence Tools, and Others), End Use Industry, and Region 2025-2033 |
2024年,全球销售加速技术市场规模达1,244亿美元。展望未来, IMARC Group预计到2033年,该市场规模将达到4,094亿美元,2025-2033年期间的复合年增长率(CAGR)为14.02%。该市场正在经历显着成长,主要得益于人工智慧和机器学习、即时资料分析以及行动装置可访问性的快速发展,从而提升了销售效率和个人化。与CRM系统的日益整合以及对自动化通讯工具的需求是关键的成长领域。随着企业寻求创新解决方案以优化销售流程并提高客户参与度,市场正在不断扩大。
人工智慧与机器学习的融合
销售加速工具中人工智慧和机器学习的整合正在彻底改变销售流程。这些技术提供预测分析,以识别潜在客户并预测销售趋势,自动执行资料输入和后续邮件等重复性任务,并透过分析客户资料来客製化互动,从而增强个人化。例如,Qlik 于 2024 年 4 月推出 AI Accelerator,推动 AI 跨行业集成,促进 AI 功能的快速采用和实验。透过利用 Qlik 强大的资料整合和分析技术,Appalachian Regional Healthcare 和 Integra 等企业已实现大幅成本节约和营运效率提升。 AI Accelerator 为新旧客户提供了在其组织内实施 AI 的低承诺途径。它体现了 Qlik 致力于让 AI 触手可及并揭示其对业务运营潜在影响的承诺。这将带来更有效率、更有针对性的销售工作,使销售团队能够专注于高价值活动,提高客户参与度,并最终带来更佳的销售成果。
即时数据分析需求不断成长
即时资料分析需求的不断增长,使销售团队能够做出快速、明智的决策,从而改变销售营运。透过存取即时资料,团队可以监控绩效指标、识别趋势并动态调整策略以优化结果。即时洞察有助于快速解决问题、抓住机会并保持竞争优势。此功能增强了回应能力和敏捷性,使企业能够更好地满足客户需求并提高销售效率和效益。例如,2023 年 2 月,IDG 旗下的 Foundry 推出了 Sales Acceleration,这是由 Triblio 支援的基于客户的销售加速产品。新产品透过 CRM 或销售互动工具将 Foundry Intent 洞察直接传递给销售代表。借助自动化客户研究和行为洞察,销售代表可以识别最佳客户和联络人,并采取最适当的行动以更快地达成交易。这项发展是 Foundry 向 B2B 行销意图数据驱动解决方案扩展的一部分。
增强行动可访问性
销售加速技术向行动端无障碍发展的趋势显着提升了销售代表的灵活性和回应能力。透过行动装置存取重要工具和即时资料,销售团队可以随时随地管理任务、与客户沟通并更新销售资讯。这种移动性确保销售代表无论身在何处都能始终保持联繫,并迅速应对机会和挑战。例如,群邑于2023年9月获得Google行销平台的Google行动网路合作伙伴认证,成为北欧地区仅有的七家提供此项服务的Google销售合作伙伴之一。此项认证彰显了群邑致力于提供符合Google高标准的无缝行动网路体验。群邑将行动友善性和用户体验放在首位,旨在引领行业潮流,满足当今复杂的数位环境中消费者不断变化的需求。便利的行动存取支援更动态、更有效率的销售流程,从而提高整体生产力和客户参与度。
配置价格报价(CPQ)工具占大部分市场份额
配置价格报价 (CPQ) 工具占据了销售加速技术市场的大部分份额,因为它们能够简化和自动化可自订产品和服务的复杂报价流程。 CPQ 工具透过提供准确的定价、减少错误并加快报价到现金的週期来提高销售效率。它们与 CRM 系统无缝整合,使销售团队能够根据即时资料和客户需求快速产生客製化报价,从而提高客户满意度并推动更高的销售转换率。这项重要功能使 CPQ 工具在销售加速领域中占有重要地位。
BFSI 占产业最大份额
银行、金融服务和保险 (BFSI) 产业在销售加速科技产业中占据最大份额,因为该产业对精简销售流程和个人化客户互动有着巨大的需求。 CPQ 工具和即时资料分析在该行业管理复杂的金融产品和监管要求方面尤其重要。透过利用这些技术,BFSI 公司可以提高效率、确保合规性并提升客户满意度。该行业对准确、快速和安全交易的依赖使得销售加速技术不可或缺,并推动其在该行业中占据主导地位。
北美引领市场,占据最大的销售加速技术市场份额
该报告还对所有主要区域市场进行了全面分析,包括北美(美国和加拿大);欧洲(德国、法国、英国、义大利、西班牙、俄罗斯等);亚太地区(中国、日本、印度、韩国、澳洲、印尼等);拉丁美洲(巴西、墨西哥等);以及中东和非洲。报告指出,北美是销售加速技术最大的区域市场。
北美引领销售加速技术市场,凭藉其先进的技术基础设施、人工智慧和机器学习的高采用率以及众多关键行业参与者占据了最大的市场份额。例如,北美新创公司投资者在 2024 年第一季将资金增加到 352 亿美元,较上一季成长 14%。然而,年度投资仍下降,后期融资明显减少。第一季值得注意的退出包括 Reddit 和 Astera Labs 的成功 IPO,以及重大收购。早期融资增加,而种子投资则下降。该地区强劲的经济和数位工具在销售流程中的广泛使用进一步巩固了其市场主导地位。此外,北美对创新的关注和对新技术的持续投资支持了销售加速工具的成长和发展,使其成为该行业的关键地区。
(请注意,这只是关键参与者的部分名单,完整名单将在报告中提供。)
The global sales acceleration technology market size reached USD 124.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 409.4 Billion by 2033, exhibiting a growth rate (CAGR) of 14.02% during 2025-2033. The market is experiencing significant growth mainly driven by rapid advancements in AI and ML, real-time data analytics, and mobile accessibility, enhancing sales efficiency and personalization. The increasing integration with CRM systems and the demand for automated communication tools are key growth areas. The market is expanding as businesses seek innovative solutions to optimize sales processes and improve customer engagement.
Integration of Artificial Intelligence and Machine Learning
The integration of AI and machine learning in sales acceleration tools is revolutionizing the sales process. These technologies provide predictive analytics to identify potential leads and forecast sales trends, automate repetitive tasks like data entry and follow-up emails, and enhance personalization by analyzing customer data to tailor interactions. For instance, in april 2024, Qlik advances AI integration across industries with the launch of its AI Accelerator, facilitating swift adoption and experimentation with AI capabilities. By leveraging Qlik's robust data integration and analytics technology, businesses like Appalachian Regional Healthcare and Integra have realized substantial cost savings and operational efficiencies. The AI Accelerator offers new and existing customers a low-commitment pathway to implement AI within their organizations. It reflects Qlik's commitment to making AI accessible and demystifying its potential impact on business operations. This leads to more efficient and targeted sales efforts, allowing sales teams to focus on high-value activities, improve customer engagement, and ultimately drive better sales outcomes.
Rising Demand for Real-Time Data Analytics
The rising demand for real-time data analytics is transforming sales operations by enabling sales teams to make swift, informed decisions. With access to live data, teams can monitor performance metrics, identify trends, and dynamically adjust strategies to optimize outcomes. Real-time insights help in quickly addressing issues, seizing opportunities, and maintaining a competitive edge. This capability enhances responsiveness and agility, allowing businesses to better meet customer needs and drive higher sales efficiency and effectiveness. For instance, In February 2023, Foundry, a division of IDG, launched Sales Acceleration, an account-based sales acceleration product powered by Triblio. The new product delivers Foundry Intent insights directly to sales representatives within their CRM or sales engagement tool. With automated account research and behavioral insights, sales reps can identify the best accounts and contacts and take the most appropriate actions to close deals faster. This development is part of Foundry's expansion into intent data-driven solutions for B2B marketing.
Enhanced Mobile Accessibility
The trend towards mobile accessibility in sales acceleration technologies is significantly enhancing the flexibility and responsiveness of sales representatives. By enabling access to essential tools and real-time data through mobile devices, sales teams can manage their tasks, communicate with clients, and update sales information on-the-go. This mobility ensures that sales reps are always connected and can respond promptly to opportunities and challenges, regardless of their location. For instance, in September 2023, GroupM received Google Marketing Platform's Google Mobile Web Partner certificate, becoming one of the only seven Nordic Google Sales Partners to offer this service. This certification signifies GroupM's commitment to delivering a seamless mobile web experience that meets Google's high standards. By prioritizing mobile friendliness and user experience, GroupM aims to lead the way in addressing the evolving needs of consumers in today's complex digital landscape. The convenience of mobile access supports more dynamic and efficient sales processes, improving overall productivity and customer engagement.
Configure Price Quote (CPQ) tools accounts for the majority of the market share
Configure Price Quote (CPQ) tools account for the majority of the sales acceleration technology market share due to their ability to streamline and automate the complex process of quoting prices for customizable products and services. CPQ tools enhance sales efficiency by providing accurate pricing, reducing errors, and accelerating the quote-to-cash cycle. They integrate seamlessly with CRM systems, enabling sales teams to quickly generate tailored quotes based on real-time data and customer requirements, thereby improving customer satisfaction and driving higher sales conversion rates. This significant functionality positions CPQ tools as essential in the sales acceleration landscape.
BFSI holds the largest share of the industry
The BFSI (Banking, Financial Services, and Insurance) sector holds the largest share of the sales acceleration technology industry due to its significant need for streamlined sales processes and personalized customer interactions. CPQ tools and real-time data analytics are particularly valuable in this sector for managing complex financial products and regulatory requirements. By leveraging these technologies, BFSI companies can enhance efficiency, ensure compliance, and improve customer satisfaction. The industry's reliance on accurate, fast, and secure transactions makes sales acceleration technologies indispensable, driving their dominant market share within this sector.
North America leads the market, accounting for the largest sales acceleration technology market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for sales acceleration technology.
North America leads the sales acceleration technology market, accounting for the largest market share due to its advanced technological infrastructure, high adoption rates of AI and machine learning, and the presence of numerous key industry players. For instance, North American startup investors increased funding in Q1 of 2024 to $35.2 billion, a 14% gain from the previous quarter. However, yearly investment remains down, with late-stage funding notably lower. Notable Q1 exits include successful IPOs for Reddit and Astera Labs, as well as significant acquisitions. Early-stage funding saw a boost, while seed investment experienced a decline. The region's strong economy and the widespread use of digital tools in sales processes further bolster its market dominance. Additionally, North America's focus on innovation and continuous investment in new technologies support the growth and development of sales acceleration tools, making it a pivotal region for the industry.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)