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市场调查报告书
商品编码
1637793

销售绩效管理：市场占有率分析、产业趋势与统计、成长预测（2025-2030 年）

Sales Performance Management - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3个工作天内

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简介目录

销售绩效管理市场规模预计在 2025 年为 29.5 亿美元，预计到 2030 年将达到 65.8 亿美元，预测期内（2025-2030 年）的复合年增长率为 17.43%。

销售绩效管理-市场-IMG1

销售绩效管理是指一组有助于自动化和整合后勤部门销售业务的业务和分析服务。在销售业绩中，重点在于预测、洞察、游戏化、配额设定和进阶分析。还包括帐户细分、区域规划、奖励薪酬、标准报告、通路优化等。世界各地的组织都使用 SPM 工具和方法来提高业务效率和效力。

主要亮点

  • 组织正在快速发展并将其整个环境转变为数位平台。这就是为什么企业纷纷转向 SPM 软体来推动成长并在快速变化的市场环境中加速其业务发展的原因。 SPM软体可协助您建立业务蓝图并更有效地执行您的计划。 SPM 在组织和员工之间提供了系统且透明的解决方案。
  • 组织正在使用销售绩效管理来大幅减少处理时间和错误。积极主动且有效的绩效工资和奖励管理正在推动 SPM 市场的需求。对销售指标的精确测量和追踪的需求不断增长以及 IT 人员负担的减轻可能会在预测期内推动市场成长。
  • 不断增长的审核、合规和可见性要求正在推动市场成长。对销售绩效管理的监督需求日益增加。人们越来越希望深入了解奖励制度和相关流程。
  • 然而，资料损坏或窃盗的风险可能会阻碍销售绩效管理产业的发展。此外，由于需要了解 SPM 解决方案的优势，市场也将面临挑战。阻碍销售绩效管理发展速度的另一个因素是中小型组织不愿意投资昂贵的业务流程软体和技术障碍。
  • 新冠疫情的爆发迫使许多销售团队远距办公，改变了他们传递价值和与买家不见面互动的方式。这项变革正在推动对 SPM 采用的需求。后疫情时代，由于数位化的渗透，市场持续呈现正成长。

销售绩效管理 (SPM) 市场趋势

销售流动性需求的增加将推动市场成长

  • 下一代行动解决方案会自动将客户会议资讯输入 CRM，甚至在会议结束后发送和追踪后续电子邮件。销售团队可以快速将特定会议详细资讯新增至 CRM 中，从而最大限度地减少业务时间，而无需稍后从家庭办公室登入并弄乱新增至系统中的资料。完整且准确地记录您的客户互动。
  • 此外，促进个人化和生产力的音讯视讯会议应用程式介面的出现可能会扩大市场潜力。此外，对于降低意外销售风险和正确模式预测的需求不断增长，可能会成为市场驱动力，提高销售绩效管理市场的成长率。
  • 机器学习和人工智慧（AI）应用使销售团队更有效率。如今的平台可以为负责人提供具体的提案，告诉他们应该使用哪些材料或内容来推进销售情况，或者在销售过程的关键点应该跟进谁。人工智慧还可以帮助负责人向团队中的顶尖员工学习，并指导他们在面对客户时表现出色。人工智慧透过为您的销售团队提供每天支援的个人助理来实现更好的绩效。
  • 根据 Algorithmia 进行的一项调查，改善客户体验是去年人工智慧和机器学习的最重要使用案例，占 57%。机器学习和人工智慧可以帮助推进各种业务。
  • 许多销售团队仍然使用笔记型电脑进行客户演示，这可能很不方便。您经常需要连接客户职场的 Wi-Fi、在演示前启动 PC 或连接会议室的投影机或电视。在当今先进的行动环境中，公司很可能让负责人使用行动电话和平板电脑进行客户演示。此外，对于现代软体来说，很难证明在行动装置上呈现内容和显示控制的困难。

北美有望实现高成长

  • 北美等市场正在接近成熟，在如此竞争激烈的环境中销售需要一个能够帮助公司实施、扩展和执行其销售支援策略的销售支援平台。
  • 众所周知，北美地区是一些世界领先的消费性电子和软体公司的所在地，包括Google、微软、SAP 和Oracle。这些公司正在实施各种行销策略来吸引来自全球各地的客户，从而积极促进该地区对 SPM 的需求。
  • 该地区的通讯市场也是 SPM 需求的主要贡献者。市场竞争激烈，主要由 T-Mobile 和 Verizon 等知名品牌主导。在电信业，拥有忠诚的客户就是您的长期利润。这迫使公司为当地销售人员设定高目标以获得更多的客户。
  • 在预测期内，对销售指标的精确测量和追踪的需求不断增长以及 IT 人员负担的减轻可能会推动北美市场的成长。此外，当地组织正在放弃使用复杂的 Excel 电子表格来管理销售绩效的想法。
  • 企业正在寻找可客製化、精简和灵活的系统来管理销售业绩并提供分析，这可能会在预测期内促进市场成长。

销售绩效管理 (SPM) 产业概览

由于全球企业和中小型企业的存在，销售绩效管理市场相当分散。市场的主要企业包括 Anaplan Inc.、Beqom SA、Varicent Software Inc.、Iconixx Software Corporation、Incentive Solutions Inc. 等。市场参与者正在采取联盟和收购等策略来增强其产品供应并获得永续的竞争优势。

  • 2022 年 6 月：云端基础薪资管理软体的全球领导者 Beqom 与 Microsoft Dynamics 金牌合作伙伴 sa.global 合作，为 Microsoft Dynamics 365 客户提供高阶薪资管理。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概况
  • 产业吸引力波特五力分析
    • 供应商的议价能力
    • 消费者议价能力
    • 新进入者的威胁
    • 竞争对手之间的竞争
    • 替代品的威胁
  • COVID-19 产业影响评估

第五章 市场动态

  • 市场驱动因素
    • 改善销售管道和业绩的需求
    • 对销售敏捷性的需求不断增加
  • 市场限制
    • 缺乏意识和组织结构变化

第六章 市场细分

  • 按部署
    • 本地
    • 云
  • 按解决方案
    • 奖励薪酬管理
    • 领土管理
    • 销售监控与规划
    • 销售分析
    • 其他解决方案
  • 按行业
    • BFSI
    • 製造业
    • 能源与公共产业
    • 卫生保健
    • 资讯科技和电讯
    • 其他行业
  • 按地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 世界其他地区

第七章 竞争格局

  • 公司简介
    • Anaplan Inc.
    • Beqom SA
    • Varicent Software Inc.
    • Iconixx Software Corporation
    • Incentive Solutions Inc.
    • Nice Ltd
    • Oracle Corporation
    • SAP SE
    • Xactly Corporation
    • Salesforce.com Inc.
    • Performio Solutions Inc.

第八章投资分析

第九章：市场的未来

简介目录
Product Code: 47199

The Sales Performance Management Market size is estimated at USD 2.95 billion in 2025, and is expected to reach USD 6.58 billion by 2030, at a CAGR of 17.43% during the forecast period (2025-2030).

Sales Performance Management - Market - IMG1

Sales performance management refers to a set of operational and analytical services that aid in the automation and integration of back-office sales operations. Among other aspects of sales performance, it focuses on forecasting, insights, gamification, quota setting, and advanced analytics. Account segmentation, territory planning, incentive compensation, standard reporting, and pipeline optimization also exist. Organizations are using SPM tools and approaches throughout the globe to increase operational efficiency and effectiveness.

Key Highlights

  • Organizations are rapidly growing and transforming their entire environment into a digital platform. So, to empower their growth and accelerate the enterprise's acceleration in the rapidly changing market circumstances, organizations are using SPM software, which assists them in establishing a business roadmap and implementing their plans much more efficiently. SPM offers an organized and transparent solution between the organization and its personnel.
  • Various organizations utilize sales performance management to reduce processing time and error at a significant rate. The active and effective management of performance payouts and incentives has significantly driven the demand in the SPM market. The growing demand for accurate measurement and tracking of sales metrics and mitigation for IT staff may drive market growth over the forecast period.
  • Increasing audit, compliance, and visibility requirements boost the market's growth. There is an increased need for oversight in sales performance management. There is a growing desire to scrutinize the inner workings of the compensation system and the related processes.
  • However, the risk of damage and theft of recorded data would hinder the growth of the sales performance management industry. Furthermore, the market would face challenges due to a need to understand SPM solutions' benefits. Another reason obstructing the development rate of sales performance management is the reluctance of small and medium-sized organizations to invest in costly business process software and technological obstacles.
  • The onset of the COVID-19 pandemic has forced many sales teams to operate remotely, changing the way they provide value and engage with buyers without in-person interaction. This shift has resulted in an increased demand for the adoption of SPM. After the pandemic, the market is growing positively, owing to increased digital penetration.

Sales Performance Management (SPM) Market Trends

Increasing Demand for Sales Mobility Driving Market Growth

  • Next-generation mobility solutions would automatically enter client meeting information into CRM and even send and track follow-up emails after the meeting. By adding the details of a specific meeting to the CRM in the blink of an eye without the hassle of logging in from a home office later or messing up the data added to the system, sales teams can keep a full and accurate account of customer interactions while minimizing time spent on administrative tasks.
  • Furthermore, the advent of audio-video conferencing application programming interfaces to promote personalization and productivity would expand the market's favorable potential. Furthermore, rising demand for lowering the risk of sudden sales and proper pattern forecast would function as market drivers, increasing the growth rate of the sales performance management market.
  • Machine learning and artificial intelligence (AI) applications boost the sales teams' efficiency. Today's platforms may make specific recommendations to salespeople, such as what materials and content they should use to advance a sales scenario or who they should follow up with at key phases of the sales process. AI can also assist each rep in learning from the highest performing colleagues on their team and guiding them to achievement when in front of their client. AI enables sales teams to perform better by providing them with a personal assistant to support them daily.
  • According to a survey conducted by Algorithmia, the top artificial intelligence and machine learning use case last year, at 57%, is improving customer experience. Machine learning and artificial intelligence can assist in advancing a range of business operations.
  • Many sales teams still utilize laptops for customer-facing presentations, which may be inconvenient. It frequently necessitates Wi-Fi connectivity within the customer's workplace, powering up a PC before the presentation, connecting to the conference room projector or TV, and so on. In today's advanced mobile landscape, firms would empower sales personnel to deliver customer presentations using their phone or tablet. Furthermore, there is no justification for content rendering difficulties or display controls on mobile devices with modern software.

North America is Expected to Register High Growth

  • Markets, such as North America, have been closer to maturing, and sales in such highly competitive environments need sales enablement platforms to help companies implement, scale, and execute their sales enablement strategies.
  • The North American region is well known as the hub for major consumer electronics and software giants worldwide, like Google, Microsoft, SAP, and Oracle. These companies actively contribute to the demand for SPM in the region as they implement several marketing strategies to gain clients worldwide.
  • The telecom market in the region is another significant contributor to the demand for SPM in the same. The market is highly competitive and dominated by major brands like T-Mobile and Verizon. Every loyal customer earned is a long-term benefit in the telecom business. This forces the companies to set higher targets for the regional sales force to gain more customers.
  • The growing demand for accurate measurement and tracking of sales metrics and mitigation for IT staff may drive market growth in the North American region over the forecast period. Furthermore, regional organizations are increasingly eliminating the idea of using complicated excel spreadsheets to manage sales performance.
  • The companies demand customizable, streamlined, and flexible systems to manage and offer analytics based on their sales performances, which may boost market growth over the forecast period.

Sales Performance Management (SPM) Industry Overview

The sales performance management market is moderately fragmented due to the presence of both global players and small and medium-sized enterprises. The key players in the market are Anaplan Inc., Beqom SA, Varicent Software Inc., Iconixx Software Corporation, and Incentive Solutions Inc., among others. Players in the market are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

  • June 2022: Beqom, one of the global leaders in cloud-based compensation management software, announced a partnership with sa.global, a Microsoft Dynamics Gold Partner, to offer advanced compensation management to Microsoft Dynamics 365 customers.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Intensity of Competitive Rivalry
    • 4.2.5 Threat of Substitute Products
  • 4.3 Assessment of the Impact of COVID-19 on the Industry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Demand for Improved Sales Channels and Performance
    • 5.1.2 Increasing Demand for Sales Mobility
  • 5.2 Market Restraints
    • 5.2.1 Lack of Awareness and Altering Organization Structure

6 MARKET SEGMENTATION

  • 6.1 By Deployment
    • 6.1.1 On-premise
    • 6.1.2 Cloud
  • 6.2 By Solution
    • 6.2.1 Incentive Compensation Management
    • 6.2.2 Territory Management
    • 6.2.3 Sales Monitoring and Planning
    • 6.2.4 Sales Analytics
    • 6.2.5 Other Solutions
  • 6.3 By End-user Vertical
    • 6.3.1 BFSI
    • 6.3.2 Manufacturing
    • 6.3.3 Energy and Utility
    • 6.3.4 Healthcare
    • 6.3.5 IT and Telecom
    • 6.3.6 Other End-user Verticals
  • 6.4 By Geography
    • 6.4.1 North America
    • 6.4.2 Europe
    • 6.4.3 Asia-Pacific
    • 6.4.4 Rest of the World

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Anaplan Inc.
    • 7.1.2 Beqom SA
    • 7.1.3 Varicent Software Inc.
    • 7.1.4 Iconixx Software Corporation
    • 7.1.5 Incentive Solutions Inc.
    • 7.1.6 Nice Ltd
    • 7.1.7 Oracle Corporation
    • 7.1.8 SAP SE
    • 7.1.9 Xactly Corporation
    • 7.1.10 Salesforce.com Inc.
    • 7.1.11 Performio Solutions Inc.

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET