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封面
市场调查报告书
商品编码
1819971

2025 年至 2033 年进阶讯息传递市场报告（按类型、工具、最终用户和地区）

Premium Messaging Market Report by Type, Tools, End User, and Region 2025-2033
出版日期: | 出版商: IMARC | 英文 136 Pages | 商品交期: 2-3个工作天内

价格

2024 年，全球优质简讯市场规模达到 806 亿美元。展望未来， IMARC Group预计到 2033 年市场规模将达到 1,202 亿美元，2025-2033 年期间的成长率 (CAGR) 为 4.31%。

付费简讯是指使用专属短代码发送简讯 (SMS) 的服务。与标准简讯费率相比，付费简讯需要额外付费，费用将计入用户的手机话费中。付费简讯允许用户使用快速拨号存取各种资讯和服务，包括路线、测验、音乐、翻译、铃声、电话号码、搜寻结果、竞赛游戏、聊天会话、背景图片和股票价格。如今，这些服务按需并以预定频率运行，例如航班延误和体育赛事结果。

优质消息市场趋势：

行动用户数量的大幅成长，以及双重认证的普及，是积极影响市场的关键因素之一。此外，企业正在利用嵌入情境通讯的云端应用程式介面 (API)，用于现场服务软体和客户关係管理 (CRM) 等应用程式。这有助于註册用户、增强客户互动，并在全球范围内发送待处理服务的状态更新。此外，付费讯息服务还可用于慈善和投票活动。例如，用户可以轻鬆发送简讯捐款，并在自然灾害期间帮助有需要的人。它还提供天气警报、交通更新和反向收费电话等服务。此外，医疗状况的日益普遍也扩大了付费讯息服务在医疗保健产业的应用，用于自动提醒即将到来的预约和轻鬆沟通。此外，它还被全球的银行、金融服务和保险 (BFSI) 行业采用，以加强与员工的内部和外部沟通，以实现后端 IT 流程的自动化，并改善客户关係和服务。

本报告回答的关键问题

  • 全球付费简讯市场有多大？ 2025-2033年期间，全球付费简讯市场的预期成长率为何？
  • 推动全球优质简讯市场发展的关键因素有哪些？
  • COVID-19 对全球高端简讯市场有何影响？
  • 全球付费简讯市场按类型划分是怎么样的？
  • 根据工具，全球付费讯息市场是如何分類的？
  • 根据最终用户，全球付费讯息市场是如何分類的？
  • 全球优质简讯市场的主要区域有哪些？
  • 全球优质简讯市场的主要参与者/公司有哪些？

目录

第一章：前言

第二章：范围与方法

  • 研究目标
  • 利害关係人
  • 资料来源
    • 主要来源
    • 二手资料
  • 市场评估
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第三章：执行摘要

第四章：简介

第五章：全球优质简讯市场

  • 市场概况
  • 市场表现
  • COVID-19的影响
  • 市场预测

第六章：市场细分：依类型

  • A2P 讯息传递
  • P2A 讯息传递

第七章：市场区隔：按工具

  • 云端 API 讯息平台
  • 传统和託管讯息服务

第 8 章：市场区隔：依最终用户

  • 金融服务业协会
  • 交通和旅行
  • 卫生保健
  • 媒体和娱乐
  • 零售与电子商务
  • IT和电信
  • 政府
  • 其他的

第九章：市场细分：依地区

  • 北美洲
    • 美国
    • 加拿大
  • 亚太
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳洲
    • 印尼
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙
    • 俄罗斯
    • 其他的
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他的
  • 中东和非洲

第 10 章：SWOT 分析

第 11 章：价值链分析

第 12 章：波特五力分析

第十三章：价格分析

第 14 章：竞争格局

  • 市场结构
  • 关键参与者
  • 关键参与者简介
    • AMD Telecom SA
    • AT&T Inc.
    • Comviva Technologies Limited (Tech Mahindra Limted)
    • Infobip Ltd.
    • Mavenir
    • Sinch
    • Syniverse Technologies LLC
    • Tata Communications Limited
    • Twilio Inc.
    • Tyntec
    • Verizon Communications Inc.
Product Code: SR112025A4397

The global premium messaging market size reached USD 80.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 120.2 Billion by 2033, exhibiting a growth rate (CAGR) of 4.31% during 2025-2033.

Premium messaging refers to a service wherein Short Message Service (SMS) is sent using a unique short code. Its subscription requires an additional fee compared to the standard messaging rate, which is billed into the user's mobile credits. It gives access to various information and services, including routes, quizzes, music, translations, ringtones, phone numbers, search results, contest games, chat sessions, background images, and stock exchange prices, using speed dial numbers. Nowadays, these services operate on-demand and at a predetermined frequency, such as flight delays and sports results.

Premium Messaging Market Trends:

A significant increase in the number of mobile subscribers, along with the surging adoption of two-factor authentication, represents one of the key factors positively influencing the market. Moreover, enterprises are utilizing cloud application programming interface (API) with embedded contextual communications for applications, such as field service software and customer relationship management (CRM). This is aiding in registering users, enhancing customer interaction, and sending status updates on pending services globally. In addition, premium messaging can be used for charity and voting activities. For instance, subscribers can easily send an SMS message to donate funds and help people in need during a natural disaster. It also provides the benefits of weather alerts, transport updates, and reverse charge phone calls. Apart from this, the rising prevalence of medical conditions is expanding the use of premium messaging in the healthcare industry for automatic reminders about upcoming appointments and hassle-free communication. Furthermore, it is employed in the banking, financial services, and insurance (BFSI) sector across the globe to enhance internal and external communications with staff, automate back-end IT processes, and improve customer relations and services.

Key Market Segmentation:

Breakup by Type:

  • A2P Messaging
  • P2A Messaging

Breakup by Tools:

  • Cloud API Messaging Platform
  • Traditional and Managed Messaging Services

Breakup by End User:

  • BFSI
  • Transport and Travelling
  • Healthcare
  • Media and Entertainment
  • Retail and E-Commerce
  • IT and Telecom
  • Government
  • Others

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being AMD Telecom S.A., AT&T Inc., Comviva Technologies Limited (Tech Mahindra Limted), Infobip Ltd., Mavenir, Sinch, Syniverse Technologies LLC, Tata Communications Limited, Twilio Inc., Tyntec and Verizon Communications Inc.

Key Questions Answered in This Report

  • 1.How big is the global premium messaging market?
  • 2.What is the expected growth rate of the global premium messaging market during 2025-2033?
  • 3.What are the key factors driving the global premium messaging market?
  • 4.What has been the impact of COVID-19 on the global premium messaging market?
  • 5.What is the breakup of the global premium messaging market based on the type?
  • 6.What is the breakup of the global premium messaging market based on the tools?
  • 7.What is the breakup of the global premium messaging market based on the end user?
  • 8.What are the key regions in the global premium messaging market?
  • 9.Who are the key players/companies in the global premium messaging market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Premium Messaging Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Type

  • 6.1 A2P Messaging
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 P2A Messaging
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Tools

  • 7.1 Cloud API Messaging Platform
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Traditional and Managed Messaging Services
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by End User

  • 8.1 BFSI
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Transport and Travelling
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Healthcare
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Media and Entertainment
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast
  • 8.5 Retail and E-Commerce
    • 8.5.1 Market Trends
    • 8.5.2 Market Forecast
  • 8.6 IT and Telecom
    • 8.6.1 Market Trends
    • 8.6.2 Market Forecast
  • 8.7 Government
    • 8.7.1 Market Trends
    • 8.7.2 Market Forecast
  • 8.8 Others
    • 8.8.1 Market Trends
    • 8.8.2 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 United States
      • 9.1.1.1 Market Trends
      • 9.1.1.2 Market Forecast
    • 9.1.2 Canada
      • 9.1.2.1 Market Trends
      • 9.1.2.2 Market Forecast
  • 9.2 Asia-Pacific
    • 9.2.1 China
      • 9.2.1.1 Market Trends
      • 9.2.1.2 Market Forecast
    • 9.2.2 Japan
      • 9.2.2.1 Market Trends
      • 9.2.2.2 Market Forecast
    • 9.2.3 India
      • 9.2.3.1 Market Trends
      • 9.2.3.2 Market Forecast
    • 9.2.4 South Korea
      • 9.2.4.1 Market Trends
      • 9.2.4.2 Market Forecast
    • 9.2.5 Australia
      • 9.2.5.1 Market Trends
      • 9.2.5.2 Market Forecast
    • 9.2.6 Indonesia
      • 9.2.6.1 Market Trends
      • 9.2.6.2 Market Forecast
    • 9.2.7 Others
      • 9.2.7.1 Market Trends
      • 9.2.7.2 Market Forecast
  • 9.3 Europe
    • 9.3.1 Germany
      • 9.3.1.1 Market Trends
      • 9.3.1.2 Market Forecast
    • 9.3.2 France
      • 9.3.2.1 Market Trends
      • 9.3.2.2 Market Forecast
    • 9.3.3 United Kingdom
      • 9.3.3.1 Market Trends
      • 9.3.3.2 Market Forecast
    • 9.3.4 Italy
      • 9.3.4.1 Market Trends
      • 9.3.4.2 Market Forecast
    • 9.3.5 Spain
      • 9.3.5.1 Market Trends
      • 9.3.5.2 Market Forecast
    • 9.3.6 Russia
      • 9.3.6.1 Market Trends
      • 9.3.6.2 Market Forecast
    • 9.3.7 Others
      • 9.3.7.1 Market Trends
      • 9.3.7.2 Market Forecast
  • 9.4 Latin America
    • 9.4.1 Brazil
      • 9.4.1.1 Market Trends
      • 9.4.1.2 Market Forecast
    • 9.4.2 Mexico
      • 9.4.2.1 Market Trends
      • 9.4.2.2 Market Forecast
    • 9.4.3 Others
      • 9.4.3.1 Market Trends
      • 9.4.3.2 Market Forecast
  • 9.5 Middle East and Africa
    • 9.5.1 Market Trends
    • 9.5.2 Market Breakup by Country
    • 9.5.3 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 AMD Telecom S.A.
      • 14.3.1.1 Company Overview
      • 14.3.1.2 Product Portfolio
    • 14.3.2 AT&T Inc.
      • 14.3.2.1 Company Overview
      • 14.3.2.2 Product Portfolio
      • 14.3.2.3 Financials
      • 14.3.2.4 SWOT Analysis
    • 14.3.3 Comviva Technologies Limited (Tech Mahindra Limted)
      • 14.3.3.1 Company Overview
      • 14.3.3.2 Product Portfolio
    • 14.3.4 Infobip Ltd.
      • 14.3.4.1 Company Overview
      • 14.3.4.2 Product Portfolio
    • 14.3.5 Mavenir
      • 14.3.5.1 Company Overview
      • 14.3.5.2 Product Portfolio
    • 14.3.6 Sinch
      • 14.3.6.1 Company Overview
      • 14.3.6.2 Product Portfolio
      • 14.3.6.3 Financials
    • 14.3.7 Syniverse Technologies LLC
      • 14.3.7.1 Company Overview
      • 14.3.7.2 Product Portfolio
    • 14.3.8 Tata Communications Limited
      • 14.3.8.1 Company Overview
      • 14.3.8.2 Product Portfolio
      • 14.3.8.3 Financials
      • 14.3.8.4 SWOT Analysis
    • 14.3.9 Twilio Inc.
      • 14.3.9.1 Company Overview
      • 14.3.9.2 Product Portfolio
      • 14.3.9.3 Financials
      • 14.3.9.4 SWOT Analysis
    • 14.3.10 Tyntec
      • 14.3.10.1 Company Overview
      • 14.3.10.2 Product Portfolio
    • 14.3.11 Verizon Communications Inc.
      • 14.3.11.1 Company Overview
      • 14.3.11.2 Product Portfolio
      • 14.3.11.3 Financials
      • 14.3.11.4 SWOT Analysis

List of Figures

  • Figure 1: Global: Premium Messaging Market: Major Drivers and Challenges
  • Figure 2: Global: Premium Messaging Market: Sales Value (in Billion USD), 2019-2024
  • Figure 3: Global: Premium Messaging Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 4: Global: Premium Messaging Market: Breakup by Type (in %), 2024
  • Figure 5: Global: Premium Messaging Market: Breakup by Tools (in %), 2024
  • Figure 6: Global: Premium Messaging Market: Breakup by End User (in %), 2024
  • Figure 7: Global: Premium Messaging Market: Breakup by Region (in %), 2024
  • Figure 8: Global: Premium Messaging (A2P Messaging) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 9: Global: Premium Messaging (A2P Messaging) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 10: Global: Premium Messaging (P2A Messaging) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 11: Global: Premium Messaging (P2A Messaging) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 12: Global: Premium Messaging (Cloud API Messaging Platform) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 13: Global: Premium Messaging (Cloud API Messaging Platform) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 14: Global: Premium Messaging (Traditional and Managed Messaging Services) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 15: Global: Premium Messaging (Traditional and Managed Messaging Services) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 16: Global: Premium Messaging (BFSI) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 17: Global: Premium Messaging (BFSI) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 18: Global: Premium Messaging (Transport and Travelling) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 19: Global: Premium Messaging (Transport and Travelling) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 20: Global: Premium Messaging (Healthcare) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 21: Global: Premium Messaging (Healthcare) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 22: Global: Premium Messaging (Media and Entertainment) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 23: Global: Premium Messaging (Media and Entertainment) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 24: Global: Premium Messaging (Retail and E-Commerce) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 25: Global: Premium Messaging (Retail and E-Commerce) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 26: Global: Premium Messaging (IT and Telecom) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 27: Global: Premium Messaging (IT and Telecom) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 28: Global: Premium Messaging (Government) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 29: Global: Premium Messaging (Government) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 30: Global: Premium Messaging (Other End Users) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 31: Global: Premium Messaging (Other End Users) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 32: North America: Premium Messaging Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 33: North America: Premium Messaging Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 34: United States: Premium Messaging Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 35: United States: Premium Messaging Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 36: Canada: Premium Messaging Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 37: Canada: Premium Messaging Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 38: Asia-Pacific: Premium Messaging Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 39: Asia-Pacific: Premium Messaging Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 40: China: Premium Messaging Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 41: China: Premium Messaging Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 42: Japan: Premium Messaging Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 43: Japan: Premium Messaging Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 44: India: Premium Messaging Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 45: India: Premium Messaging Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 46: South Korea: Premium Messaging Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 47: South Korea: Premium Messaging Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 48: Australia: Premium Messaging Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 49: Australia: Premium Messaging Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 50: Indonesia: Premium Messaging Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 51: Indonesia: Premium Messaging Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 52: Others: Premium Messaging Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 53: Others: Premium Messaging Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 54: Europe: Premium Messaging Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 55: Europe: Premium Messaging Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 56: Germany: Premium Messaging Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 57: Germany: Premium Messaging Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 58: France: Premium Messaging Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 59: France: Premium Messaging Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 60: United Kingdom: Premium Messaging Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 61: United Kingdom: Premium Messaging Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 62: Italy: Premium Messaging Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 63: Italy: Premium Messaging Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 64: Spain: Premium Messaging Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 65: Spain: Premium Messaging Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 66: Russia: Premium Messaging Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 67: Russia: Premium Messaging Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 68: Others: Premium Messaging Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 69: Others: Premium Messaging Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 70: Latin America: Premium Messaging Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 71: Latin America: Premium Messaging Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 72: Brazil: Premium Messaging Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 73: Brazil: Premium Messaging Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 74: Mexico: Premium Messaging Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 75: Mexico: Premium Messaging Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 76: Others: Premium Messaging Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 77: Others: Premium Messaging Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 78: Middle East and Africa: Premium Messaging Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 79: Middle East and Africa: Premium Messaging Market: Breakup by Country (in %), 2024
  • Figure 80: Middle East and Africa: Premium Messaging Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 81: Global: Premium Messaging Industry: SWOT Analysis
  • Figure 82: Global: Premium Messaging Industry: Value Chain Analysis
  • Figure 83: Global: Premium Messaging Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Premium Messaging Market: Key Industry Highlights, 2024 and 2033
  • Table 2: Global: Premium Messaging Market Forecast: Breakup by Type (in Million USD), 2025-2033
  • Table 3: Global: Premium Messaging Market Forecast: Breakup by Tools (in Million USD), 2025-2033
  • Table 4: Global: Premium Messaging Market Forecast: Breakup by End User (in Million USD), 2025-2033
  • Table 5: Global: Premium Messaging Market Forecast: Breakup by Region (in Million USD), 2025-2033
  • Table 6: Global: Premium Messaging Market: Competitive Structure
  • Table 7: Global: Premium Messaging Market: Key Players