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A2P及商务通讯市场:2025-2030年
市场调查报告书
商品编码
1802909

A2P及商务通讯市场:2025-2030年

A2P & Business Messaging Market: 2025-2030
出版日期: | 出版商: Juniper Research Ltd | 英文 | 商品交期: 最快1-2个工作天内

价格
简介目录

"对话式用例推动全球讯息传递繁荣：到 2030 年，商业讯息将达到近 3 兆"

主要统计
2025年的通讯业者的商务通讯总收益: 517亿美元
2030年的通讯业者的商务通讯总收益: 546亿美元
2025～2030年的经营者收益的增长: 5%
预测期间: 2025-2030年

我们的套件 这份全面的报告对快速发展的 A2P 和商业简讯市场进行了详细的分析，提供指导行动营运商如何应对这些变化并在未来增加其商业讯息收入。本报告评估了主要的市场颠覆性因素，包括 iOS 上 RCS（富通讯服务）的推出、简讯价格上涨和诈欺问题，以及 OTT 商业讯息管道的出现，这些管道在降低简讯价格的同时也提供新功能。

报告内容均为英文。

主要的特征

  • 市场动态：本报告深入分析了 A2P 讯息市场前景，并评估了未来市场成长的关键推动因素，包括中小企业采用的影响以及对富媒体和对话式讯息用例日益增长的需求。报告还重点介绍了 A2P 讯息运营商在市场中取得成功应优先考虑的关键合作伙伴关係和基本商业模式。本报告也分析了银行、保险、医疗保健、饭店、零售、运输、媒体与娱乐以及 IT 与科技等重点产业的业务讯息传递流量需求演变。
  • 关键要点和策略建议：本报告深入分析了 A2P 讯息传递市场的关键发展机会、产业趋势和研究成果，并为利害关係人提供了重要的策略建议。
  • 产业基准预测：本报告提供了 A2P 讯息传递市场的规模和预测，包括 A2P 讯息传递流量、营运商和讯息平台收入的五年预测，并按 A2P SMS、RCS 业务讯息传递和 OTT 业务讯息传递进行细分。本报告还提供了银行、保险、医疗保健、酒店、零售、交通、媒体与娱乐以及 IT 与科技等行业的垂直细分。
  • Juniper Research 竞争力排行榜：本报告评估了 24 家 A2P 讯息传递供应商的功能和产品。

样品view

市场资料&预测报告


样品报告

市场趋势与策略报告


市场数据与预测报告

本研究套件包含一整套市场预测数据，包含超过 210 个表格和超过 146,000 个数据点。此研究套件包含以下指标：

  • A2P通讯的流量及收益 (各流通管道)
    • A2P SMS
    • RCS商务通讯
    • OTT商务通讯
  • A2P通讯的流量及收益 (各产业)
    • 银行
    • 保险
    • 医疗保健
    • 饭店
    • 零售·电子商务
    • 运输
    • 媒体&娱乐
    • IT&技术
    • 其他
  • 来自商务通讯的通讯平台收益

Juniper Research 的互动式预测 (Excel) 包含以下功能：

  • 统计分析：显示资料期间所有地区和国家的图表。图表可以轻鬆修改并汇出到剪贴簿。
  • 国家/地区资料工具：此工具可让您查看预测期间内所有主要地区和国家/地区的指标。您可以使用搜寻栏缩小查看指标的范围。
  • 国家比较工具：您可以选择不同的国家进行比较。此工具包含汇出图表的功能。
  • 假设分析：您可以透过五个互动式情境将预测指标与您自己的假设进行比较。

Juniper Research的A2P及商务通讯的竞争排行榜，以下的主要企业包含着的:

  • Bird
  • CEQUENS
  • Clickatell
  • CM.com
  • Comviva
  • Globe Teleservices
  • Global Message Services (GMS)
  • Infobip
  • Interop Technologies
  • LANCK Telecom
  • LINK Mobility
  • Mitto
  • Monty Mobile
  • Orange Wholesale
  • Plivo
  • Proximus Global
  • Sinch
  • SMSPortal
  • Soprano Design
  • Syniverse
  • Tanla Platforms
  • Tata Communications
  • Twilio
  • Vonage

目录

市场趋势与策略

第1章 重要点和策略性建议

  • 重要点
  • 策略性建议

第2章 未来市场预测

  • 简介:A2P通讯市场
  • 未来展望:A2P通讯市场
    • 推动 A2P 讯息收入成长的关键趋势
  • A2P 简讯
    • 未来展望：A2P 简讯
    • 操作员关于解决 A2P 简讯拒收问题的建议
  • RCS 商业消息
    • 未来展望：RCS 商业消息
    • RCS 商业消息：市场课题
  • OTT 商业消息
    • 未来展望：OTT 商业消息
    • 营运商对 OTT 商业讯息的回应

第3章 不断变化的产业业务需求讯息传递

  • 关键商业讯息传递用例和产业

竞争排行榜

第1章 Juniper Research的竞争排行榜

  • 读该报告的理由

第2章 业者简介

  • A2P通讯供应商的简介
    • Bird
    • CEQUENS
    • Clickatell
    • CM.com
    • Comviva
    • Globe Teleservices
    • Global Message Services (GMS)
    • Infobip
    • Interop Technologies
    • LANCK Telecom
    • LINK Mobility
    • Mitto
    • Monty Mobile
    • Orange Wholesale
    • Plivo
    • Proximus Global
    • Sinch
    • SMSPortal
    • Soprano Design
    • Syniverse
    • Tanla Platforms
    • Tata Communications
    • Twilio
    • Vonage
  • 评估手法
  • 限制与解释
  • 相关调查

资料&预测

第1章 市场摘要和未来展望

  • A2P通讯市场:摘要和未来展望
  • A2P通讯预测
    • A2P 讯息总流量
    • 营运商从商业讯息流量中获得的总收入
  • A2P SMS通讯市场
    • 预测手法
  • A2P SMS通讯
    • A2P 简讯总流量
    • 营运商从直连 A2P 简讯流量中获得的收入
    • 主要行业划分的 A2P 简讯收入

第2章 RCS商务通讯

  • RCS商务通讯市场
    • 预测手法
    • 流量:各地区
    • 收益:各地区
    • 收益:各主要产业

第3章 OTT商务通讯

  • OTT商务通讯市场
    • 预测手法
    • 流量:各地区
    • 收益:各地区
    • 收益:各主要产业
简介目录

'Conversational Use Cases Fuel Global Messaging Boom: Nearly 3 Trillion Business Messages by 2030'

KEY STATISTICS
Total operator business messaging revenue in 2025:$51.7bn
Total operator business messaging revenue in 2030:$54.6bn
Operator revenue growth 2025-20305%
Forecast period:2025-2030

Overview

Our extensive "A2P & Business Messaging" research suite comprises detailed analysis of a market undergoing rapid evolution. It provides guidance to mobile operators on how to navigate this shift and grow revenue from business messaging in the future. This report assesses the significant disruption in the market; including Rich Communication Services (RCS) support on iOS, SMS challenged with high prices and fraud, and over-the-top (OTT) business messaging channels launching new capabilities and undercutting SMS prices.

The A2P messaging market report includes several different options that can be purchased separately. This includes access to a market forecast of A2P messaging traffic and revenue, split by A2P SMS, RCS business messaging, and OTT business messaging channels, and further split by eight industries. This includes a comprehensive study highlighting the latest market trends and opportunities, as well as a Competitor Leaderboard document containing an extensive analysis of the major players in the A2P messaging space, backed by 18 interviews with leading market players. The coverage can also be purchased as a full research suite, containing all these elements and including a substantial discount.

The study will provide operators with recommendations on how to effectively monetise A2P SMS and RCS business messaging over the next few years. Moreover, it assesses the A2P SMS, RCS business messaging, and OTT business messaging markets in detail; identifying key trends impacting the growth of each channel.

All report content is delivered in the English language.

Key Features

  • Market Dynamics: Provides detailed insight into the outlook of the A2P messaging market; assessing key drivers to future market growth, including the impact of small and medium-sized enterprise adoption, as well as the growth in demand for rich media and conversational messaging use cases. It addresses key partnerships that A2P messaging players must prioritise for future success in the market, as well as essential business models. The research also explores the shift in demand for business messaging traffic across key industries, including banking, insurance, healthcare, hospitality, retail, transportation, media & entertainment, and IT & tech.
  • Key Takeaways & Strategic Recommendations: In-depth analysis of key development opportunities, industry trends, and findings within the A2P messaging market; accompanied by key strategic recommendations for stakeholders.
  • Benchmark Industry Forecasts: This provides market sizing and forecasts for the A2P messaging market, including five-year forecasts for total A2P messaging traffic, and operator and messaging platform revenue split by A2P SMS, RCS business messaging, and OTT business messaging, and further split by industry, including banking, insurance, healthcare, hospitality, retail, transportation, media & entertainment, and IT & tech.
  • Juniper Research Competitor Leaderboard: Key industry player capability and capacity assessment for 24 A2P messaging vendors, via the Juniper Research Competitor Leaderboard.

SAMPLE VIEW

Market Data & Forecasting Report


The numbers tell you what's happening, but our written report details why, alongside the methodologies.

SAMPLE VIEW

Market Trends & Strategies Report


A comprehensive analysis of the current market landscape, alongside strategic recommendations.

Market Data & Forecasting Report

The market-leading research suite for the "A2P & Business Messaging" market includes access to the full set of market forecast data of over 210 tables and more than 146,000 datapoints. Metrics in the research suite include:

  • Total A2P messaging traffic and revenue, split by channel:
    • A2P SMS
    • RCS Business Messaging
    • OTT Business Messaging
  • Total A2P messaging traffic and revenue is then further split by industry:
    • Banking
    • Insurance
    • Healthcare
    • Hospitality
    • Retail & eCommerce
    • Transportation
    • Media & Entertainment
    • IT & Tech
    • Other
  • Total messaging platform revenue from business messaging.

Juniper Research Interactive Forecast Excel contains the following functionality:

  • Statistics Analysis: Users benefit from the ability to search for specific metrics; displayed for all regions and countries across the data period. Graphs are easily modified and can be exported to the clipboard.
  • Country Data Tool: This tool lets users look at metrics for all key regions and countries in the forecast period. Users can refine the metrics displayed via a search bar.
  • Country Comparison Tool: Users can select and compare different countries. The ability to export graphs is included in this tool.
  • What-if Analysis: Here, users can compare forecast metrics against their own assumptions, via five interactive scenarios.

Market Trends & Strategies Report

This market study examines the "A2P & Business Messaging" landscape in detail; assessing how disruption within the market will impact the future growth in operator revenue from business messaging; providing insight into where future growth in business messaging traffic will be, and key use cases driving this growth. The report offers in-depth analysis of the strategic opportunities for operators; addressing key partnership and monetisation opportunities.

It evaluates industry-level opportunities for A2P messaging growth; summarising the forecasted growth in traffic across A2P SMS, RCS business messaging, and OTT business messaging for each industry. The research provides an understanding of each industry's needs from business messaging, and how these needs will drive the shift in business messaging channel preferences for different industry use cases over the next few years.

Competitor Leaderboard Report

This "A2P & Business Messaging" market study includes a Competitor Leaderboard report, which provides detailed evaluation and market positioning of 24 A2P messaging vendors. The vendors are positioned as established leaders, leading challengers, or disruptors and challengers, based on product and capability assessments.

Juniper Research's Competitor Leaderboard for A2P & Business Messaging includes the following key players:

  • Bird
  • CEQUENS
  • Clickatell
  • CM.com
  • Comviva
  • Globe Teleservices
  • Global Message Services (GMS)
  • Infobip
  • Interop Technologies
  • LANCK Telecom
  • LINK Mobility
  • Mitto
  • Monty Mobile
  • Orange Wholesale
  • Plivo
  • Proximus Global
  • Sinch
  • SMSPortal
  • Soprano Design
  • Syniverse
  • Tanla Platforms
  • Tata Communications
  • Twilio
  • Vonage

This report is centred around the Juniper Research Competitor Leaderboard; a vendor positioning tool that provides an at-a-glance view of the competitive landscape in a market, backed by robust methodology.

Table of Contents

Market Trends & Strategies

1. Key Takeaways & Strategic Recommendations

  • 1.1. Key Takeaways
  • 1.2. Strategic Recommendations

2. Future Market Outlook

  • 2.1. Introduction: A2P Messaging Market
  • 2.2. Future Outlook: A2P Messaging Market
    • Figure 2.1: Total A2P Messaging Traffic (m) Split by Channel: A2P SMS, RCS Business Messaging, OTT Business Messaging, 2025-2030
    • 2.2.1. Key Trends Driving A2P Messaging Revenue Growth
      • i. SME Adoption
      • ii. Increased Demand for Conversational Messaging
      • iii. Apple Launch of RCS and Roll-out
        • Figure 2.2: Proportion of Mobile Subscribers That Are RCS-capable, in 8 Key Regions in 2025 (%)
      • iv. Technological Advancements
        • Figure 2.3: Example of Agentic AI in Customer Support
  • 2.3. A2P SMS
    • 2.3.1. Future Outlook: A2P SMS
      • Figure 2.4: Total Revenue from A2P SMS ($m), Split by 8 Key Regions, 2025-2030
      • i. Key Regulation Changes
        • Table 2.5: China's Regulations on A2P SMS
        • Figure 2.6: A2P SMS Traffic in China (m), 2024-2025
        • Table 2.7: Ireland's Sender ID Registration
    • 2.3.2. Operator Recommendations to Respond to A2P SMS Decline
  • 2.4. RCS Business Messaging
    • 2.4.1. Future Outlook: RCS Business Messaging
      • Figure 2.8: Total Number of A2P RCS Messages Received per annum (m), 2022-2030
      • Figure 2.9: RCS Business Messaging Traffic in India (m), 2024-2030
      • Figure 2.10: RCS Business Messaging Traffic in the US (m), 2024-2030
      • Figure 2.11: RCS Business Messaging Traffic in West Europe (m), 2024-2030
      • Table 2.12: T-Mobile Penalties for RCS Business Messaging Traffic Violating Code of Conduct
      • i. Monetisation of RCS
    • 2.4.2. RCS Business Messaging: Market Challenges
      • i. Differences in Compliance
        • Table 2.13: Details of RCS Business Messaging Compliance in Select Markets in 2025
      • ii. Pricing Models
      • iii. P2P RCS Fraud
  • 2.5. OTT Business Messaging
    • 2.5.1. Future Outlook: OTT Business Messaging
      • i. Trend Towards Superapps
      • ii. Impact of WhatsApp Per-message Pricing Model Change
        • Figure 2.14: SMS vs WhatsApp Authentication Pricing ($), as of July 2025, in Key WhatsApp Markets
    • 2.5.2. Operator Response to OTT Business Messaging

3. Shifting Industry Demand for Business Messaging

  • 3.1. Key Use Cases & Industries for Business Messaging

Competitor Leaderboard

1. Juniper Research Competitor Leaderboard

  • 1.1. Why Read this Report
    • Table 1.1: Juniper Research Competitor Leaderboard: Vendors & Product Portfolio (1 of 2)
    • Table 1.2: Juniper Research Competitor Leaderboard: Vendors & Product Portfolio (2 of 2)
    • Figure 1.3: Juniper Research Competitor Leaderboard: A2P Messaging Vendors
    • Table 1.4: Juniper Research Competitor Leaderboard: Vendors & Positioning

2. Vendor Profiles

  • 2.1. A2P Messaging Vendor Profiles
    • 2.1.1. Bird
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.2. CEQUENS
      • i. Corporate Information
        • Table 2.1: CEQUENS' Acquisitions, 2016-present
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.3. Clickatell
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.4. CM.com
      • i. Corporate Information
        • Table 2.2: Relevant Acquisitions Made by CM.com, 2020-present
        • Table 2.3: CM.com's Select Financial Information (Euro-m), 2022-2024
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.5. Comviva
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.6. Globe Teleservices
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.7. Global Message Services (GMS)
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.8. Infobip
      • i. Corporate Information
        • Table 2.4: Infobip's Acquisitions - April 2021 to Present
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.9. Interop Technologies
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.10. LANCK Telecom
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.11. LINK Mobility
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.12. Mitto
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.13. Monty Mobile
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.14. Orange Wholesale
      • i. Corporate Information
        • Table 2.5: Orange Group's Revenue for Financial Years 2022-2024 (Euro-bn)
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.15. Plivo
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.16. Proximus Global
      • i. Corporate Information
        • Table 2.6: Proximus Global Select Financial Information (Euro-m), FY23-FY24
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.17. Sinch
      • i. Corporate Information
        • Table 2.7: Sinch's Most Recent Acquisitions, 2020-2021
        • Table 2.8: Sinch's Select Financial Information (SEKm), 2022-2024
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.18. SMSPortal
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Customers & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.19. Soprano Design
      • i. Corporate Information
      • ii. Geographical Spread
        • Figure 2.9: Soprano Design's Global Reach and Support Network
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.20. Syniverse
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Customers & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.21. Tanla Platforms
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.22. Tata Communications
      • i. Corporate Information
        • Table 2.10: Tata Communications' Select Financial Information (Indian Rupee in crore), FY 23-24 & FY 24-25
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.23. Twilio
      • i. Corporate Information
        • Table 2.11: Twilio's Revenue Information 2022-2024
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.24. Vonage
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.2. Juniper Research Leaderboard Assessment Methodology
  • 2.3. Limitations & Interpretations
    • Table 2.12: Juniper Research Competitor Leaderboard Scoring Criteria
  • 2.4. Related Research

Data & Forecasting

1. Market Summary & Future Outlook

  • 1.1.1. A2P Messaging Market Summary & Future Outlook
  • 1.2. A2P Messaging Forecasts
    • 1.2.1. Total A2P Messaging Traffic
      • Figure & Table 1.1: Total A2P Messages Delivered per annum (m) (Including A2P SMS, OTT Business Messages & RCS Business Messaging), Split by 8 Key Regions, 2025-2030
    • 1.2.2. Total Operator Revenue from Business Messaging Traffic
      • Figure & Table 1.2: Total Operator Revenue from A2P SMS & RCS Business Messaging Traffic ($m), Split by 8 Key Regions, 2025-2030
  • 1.3. A2P SMS Messaging Market
    • 1.3.1. A2P SMS Messaging Forecast Methodology
  • 1.4. A2P SMS Messaging
    • 1.4.1. Total Traffic Across A2P SMS
      • Figure & Table 1.3: Total Number of A2P SMS Messages per annum (m), Split 8 Key Regions, 2025-2030
    • 1.4.2. Operator Revenue from Directly Connected A2P SMS Traffic
      • Figure & Table 1.4: Total A2P SMS Message Revenue ($m), Split by 8 Key Regions, 2025-2030
    • 1.4.3. Key Market Verticals and A2P SMS Message Revenue
      • Figure & Table 1.5: Mobile Network Operator Revenue (MNO) from Directly Connected A2P SMS Traffic ($m), Split by Sector, 2025-2030
      • Figure 1.6: A2P SMS Forecast Methodology

2. RCS Business Messaging

  • 2.1. RCS Business Messaging Market
    • 2.1.1. RCS Business Messaging Forecast Methodology
    • 2.1.2. Total Traffic Across RCS Business Messaging
      • Figure & Table 2.1: Total Number of A2P RCS Messages Received per annum (m), Split by 8 Key Regions, 2025-2030
    • 2.1.3. Operator Revenue from A2P RCS Messaging
      • Figure & Table 2.2: MNO Revenue from A2P RCS Traffic ($m), Split by 8 Key Regions, 2025-2030
    • 2.1.4. Key Market Verticals and RCS Business Messaging
      • Figure & Table 2.3: MNO Revenue from RCS Business Messaging Traffic ($m), Split by Sector, 2025-2030
      • Figure 2.4: A2P RCS Forecast Methodology

3. OTT Business Messaging

  • 3.1. OTT Business Messaging Market
    • 3.1.1. OTT Business Messaging Forecast Methodology
    • 3.1.2. Total OTT Business Messaging Traffic
      • Figure & Table 3.1: Total A2P OTT Traffic (m), Split by 8 Key Regions, 2025-2030
    • 3.1.3. Revenue from OTT Business Messaging
      • Figure & Table 3.2: Total Revenue from OTT Business Messaging Traffic ($m), Split by 8 Key Regions, 2025-2030
    • 3.1.4. Key Market Verticals and OTT Business Messaging
      • Figure & Table 3.3: Total Revenue from OTT Business Messaging Traffic ($m), Split by Sector, 2025-2030
      • Figure 3.4: A2P OTT Messaging Forecast Methodology