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市场调查报告书
商品编码
1831825
2025 年至 2033 年自助服务 BI 市场报告(按组件、部署模型、应用、行业垂直和地区划分)Self-Service BI Market Report by Component, Deployment Model, Application, Industry Vertical, and Region 2025-2033 |
2024年,全球自助式BI市场规模达101亿美元。展望未来, IMARC Group预计到2033年,市场规模将达到294亿美元,2025-2033年期间的复合年增长率(CAGR)为12.6%。由于网路普及率的提高,结构化和非结构化资料的数量不断增加,是推动市场发展的关键因素之一。
增强分析的使用日益增多
机器学习和人工智慧在自动化洞察生成、资料准备和视觉化方面的应用日益增多,这已成为重要的成长驱动因素。此外,这些技术使用户无需深厚的技术技能即可更轻鬆地发现可操作的洞察和模式。例如,2024年1月,致力于变革商业智慧的新创公司TextQL获得了约410万美元的融资,用于开发可与现有商业智慧和文件工具整合的人工智慧解决方案。根据自助式BI市场分析报告,增强分析工具透过提供自动化建议和叙述性解释来简化复杂的分析。
数据民主化需求日益增长
资料民主化日益受到重视,这意味着让组织内更广泛的使用者能够存取资料,这正在扩大市场规模。此外,它还能帮助各级员工独立存取和分析资料。例如,Coforge 于 2024 年 3 月推出了一款基于 Gen AI 的自主自助服务解决方案 Coforge Orion,旨在打造无缝的客户体验。此外,它还能自动处理外拨和来电,以便能智慧地回应客户问询,主动与客户互动,并自主采取必要的行动。这为自助式 BI 市场预测报告提供了支撑。
嵌入式BI日益受到关注
嵌入式商业智慧 (BI) 的广泛集成,让使用者能够在日常使用的工具中存取分析数据,正在催化整个市场的发展。这确保了在用户的日常活动中随时获得洞察,并提高了生产力。例如,MicroStrategy 在 2024 年 6 月推出了新的生成式人工智慧 (AI) 功能,使客户能够将 AI 驱动的洞察嵌入员工工作流程中。这使得数据驱动的决策成为日常工作的自然组成部分。
The global self-service BI market size reached USD 10.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 29.4 Billion by 2033, exhibiting a growth rate (CAGR) of 12.6% during 2025-2033. The rising number of structured and unstructured data, owing to the increasing penetration of the internet, is one of the key factors bolstering the market.
Rising Use of Augmented Analytics
The increasing adoption of machine learning and AI to automate insight generation, data preparation, and visualization is acting as a significant growth-inducing factor. Additionally, these technologies make it easier for users to discover actionable insights and patterns without deep technical skills. For example, in January 2024, TextQL, a startup set to transform business intelligence, garnered approximately US $4.1 Million in funding to develop AI solutions that integrate with existing business intelligence and documentation tools. As per the self-service BI market analysis report, augmented analytics tools simplify complex analysis by providing automated recommendations and narrative explanations.
Increasing Need for Data Democratization
The rising emphasis on data democratization, which involves making data accessible to a broader range of users within an organization, is augmenting the market. Additionally, it helps employees at all levels access and analyze data independently. For example, in March 2024, Coforge launched a Gen AI-based autonomous self-service solution called Coforge Orion that orchestrates a seamless customer experience. In addition, it automates both outbound and inbound calls, thereby allowing it to provide intelligent responses to inquiries, proactively engage customers, and autonomously take necessary actions. This is bolstering the self-service BI market forecast report.
Growing Focus on Embedded BI
The widespread integration of embedded BI, as it allows users to access analytics within the tools they use daily, is catalyzing the overall market. This ensures that insights are readily available in the context of users' regular activities and enhances productivity. For instance, in June 2024, MicroStrategy introduced new generative AI capabilities that enable customers to embed AI-powered insights within employee workflows. It makes data-driven decision-making a natural part of their routine.
Software currently exhibits a clear dominance in the market
Self-service BI software has revolutionized how businesses approach data analysis by making powerful analytics tools accessible to users without deep technical expertise. Power BI by Microsoft integrates seamlessly with other Microsoft products and offers robust data visualization capabilities, making it a popular choice for organizations looking to leverage their existing software ecosystem.
Currently, on-premises holds the largest self-service BI market demand
Self-service BI on-premises solutions offer organizations the flexibility and control to manage their data analytics infrastructure within their environment. QlikView is a powerful on-premises BI tool that enables users to create guided analytics applications and dashboards, giving them the ability to explore their data deeply within the confines of their secure network.
Fraud and security management accounted for the majority of the self-service BI market share
Self-service BI on-premises solutions offer organizations the flexibility and control to manage their data analytics infrastructure within their environment. For instance, IBM Cognos Analytics provides comprehensive data analysis and reports features that help security teams uncover anomalies and suspicious patterns in large datasets.
BFSI accounted for the majority of the self-service BI market outlook
Self-service BI tools are transforming the BFSI industry by providing comprehensive data analysis capabilities that drive better decision-making and enhance customer experiences. Tableau is widely used in the BFSI sector for its ability to create detailed, interactive dashboards that help financial analysts and bankers visualize complex data trends and improve portfolio management. As per the self-service BI market outlook report, the rising requirement for tracking financial performance is stimulating the segment's growth.
North America currently dominates the market
The self-service BI market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
The rising demand for data-driven decision-making across industries is catalyzing the regional market. Furthermore, the U.S. and Canada are mainly responsible for this growth and development in North America. The U.S. economy boasts of a highly developed and technologically or scientifically advanced services area, which accounts for nearly 80% of its output.
The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major market companies have also been provided. Some of the key players in the market include: