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市场调查报告书
商品编码
1832031
2025 年至 2033 年自行车市场规模、份额、趋势及预测(按类型、技术、价格、配销通路、最终用户和地区)Bicycle Market Size, Share, Trends and Forecast by Type, Technology, Price, Distribution Channel, End User, and Region, 2025-2033 |
2024 年全球自行车市场规模为 674.2 亿美元。展望未来, IMARC Group估计到 2033 年市场规模将达到 1,020.5 亿美元,2025-2033 年期间的复合年增长率为 4.48%。亚太地区目前占据市场主导地位,2024 年市占率达 57.1%。政府机构实施优惠政策以尽量减少车辆碳排放,再加上电动自行车的发展,是推动市场发展的主要因素。人们的健康意识不断增强和健身趋势也刺激了骑自行车作为低衝击运动选择的需求。电动自行车、轻质材料和连网智慧功能等技术创新提高了便利性和吸引力。政府对专用车道和自行车共享系统等自行车基础设施的投资进一步支持了自行车的普及并增加了自行车市场份额。
城市自行车基础设施的扩建和升级是自行车市场最强劲的驱动力之一,尤其是在註重永续出行的国家。在欧洲,例如哥本哈根和阿姆斯特丹,对自行车基础设施(例如受保护的车道、自行车交通号誌和专用停车位)的投资,使得骑乘安全可靠,并成为日常出行的首选方式。这促使纽约、巴黎和波哥大等全球其他城市纷纷效法。在美国,波特兰和明尼阿波利斯等城市已经制定了长期的自行车政策,将自行车通勤纳入公共政策和城市规划。这些措施包括将汽车道改造成自行车道、增建绿道以及透过畅通的自行车道连接社区。这类基础设施吸引更多人骑行,并促进了自行车租赁、维修和配件等辅助产业的发展。由此形成了一个良性循环,更安全、更方便的城市环境进一步推动了自行车市场的需求。
美国凭藉其独特的创新、消费趋势和不断变化的交通政策组合,成为市场的关键颠覆者。长期以来依赖汽车的美国,随着城市将自行车作为城市交通方式,正在经历文化和基础设施的转型。旧金山、西雅图和奥斯汀等科技中心正在将自行车纳入智慧交通网络,并辅以基于应用程式的自行车共享网路和永续的城市设计。美国消费者对高性能、多功能自行车的需求也在不断颠覆市场,这些自行车种类繁多,包括山地车、公路车和电动自行车,并配备了GPS追踪、行动整合和可自订外观等先进功能。此外,总部位于美国的自行车公司正透过将传统自行车製造与智慧技术、直接面向消费者的商业模式和先进材料结合,引领创新。这种思维模式颠覆了全球市场上的老牌参与者。自行车在美国郊区乃至农村社区日益普及,不断拓展超越传统城市骑乘者的客户群,这为市场带来了挑战。
电动自行车日益普及
电动自行车(e-bikes)的兴起,提高了出行的机动性和便捷性,让那些以前从未想过骑行的人,包括行动不便者或长途旅行者,也更容易拥有骑行的乐趣。电动马达的加入使骑乘者能够骑乘更长的距离,应对崎岖的地形,并以更少的力气获得更快的速度。随着电池技术的进步,电动自行车正变得更有效率、经济实惠,并且更适合日常使用。自行车技术的进步正在吸引更广泛的用户群体,包括城市通勤者、休閒骑行者以及寻求更便捷骑行体验的老年人,同时也促进了自行车市场的成长。目前,超过40亿人(占全球人口的一半以上)居住在城市。预计这一趋势将持续下去。随着电动自行车日益普及和吸引力的提升,诸如迪卡侬Btwin LD 940E Connect(将于2025年推出)等新车型正以先进的功能和更远的续航里程不断突破技术界限,以吸引更广泛的用户群。它搭载 250W Owuru 电机,峰值功率 600W,以及 694 Wh 电池,续航里程可达 130 公里。它还配备了 CVT、蓝牙连接和避震前叉等功能。
自行车共享专案的扩展
自行车共享计划透过提高骑行的可及性和便利性来影响行业成长。根据美国交通统计局的数据,截至 2024 年 6 月 30 日,美国有 54 个向公众开放的自行车共享系统运作 8,862 个停靠站。这些计划在城市中越来越普遍,人们可以短暂租用自行车,而无需拥有或维护。这些计划透过为城市出行(特别是短途通勤或最后一英里连接)提供廉价、灵活的选择来促进休閒骑行。随着城市实施自行车共享计划并加强相关基础设施,越来越多的人开始参与骑自行车,从而促进了市场成长。自行车共享计划因其便利性、可负担性和对环境的积极影响而越来越受欢迎,尤其是对于那些缺乏空间、预算或倾向于拥有私人自行车的人来说。根据自行车市场预测,这些计划的成长和有效性导致各个地区对自行车的需求增加。
改善自行车基础设施
随着各城市投资建造专用自行车道、更安全的骑行路线以及自行车共享计划,骑行变得越来越便捷,也越来越受到更多人群的青睐。根据2023年报导,作为一项鼓励人们放弃机动车辆的更大规模倡议的一部分,法国政府宣布了一项20亿欧元的自行车基础设施升级计画。升级后的基础设施提升了安全性和便利性,解决了骑乘(尤其是在城市环境中)的一个关键障碍。随着社区、工作场所和休閒场所之间的联繫日益紧密,骑行正被视为一种有效的交通方式。这刺激了自行车的需求,因为越来越多的人开始将骑行融入日常生活中。顺应这一趋势,Ridgewood Rides于2025年发起了「完善连接」活动,旨在扩大和改善皇后区的自行车基础设施,解决不安全的缺口和不完善的自行车道问题。活动的目标是七条主要走廊,打造连接Ridgewood与週边社区的更安全、更连续的路线。还计划于 4 月 26 日举行公众发布活动和社区自行车骑行活动,以提高人们的认识并获得支持,进一步凸显自行车市场的几个趋势。
The global bicycle market size was valued at USD 67.42 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 102.05 Billion by 2033, exhibiting a CAGR of 4.48% during 2025-2033. Asia-Pacific currently dominates the market, holding a significant market share of 57.1% in 2024. The implementation of favorable policies by government bodies to minimize carbon emissions levels that are released from vehicles, coupled with the development of electric bicycles, is primarily bolstering the market. Rising health awareness and fitness trends are also boosting demand for cycling as a low-impact exercise option. Technological innovations, such as e-bikes, light-weight materials, and connected smart features, enhance convenience and appeal. Governments' investments in cycling infrastructure, like dedicated lanes and bike-sharing systems, further support adoption and increase the bicycle market share.
Expansion and enhancement of urban cycling infrastructure is one of the strongest drivers of the bicycle market, especially in countries focusing on sustainable mobility. In cities across Europe, such as Copenhagen and Amsterdam, investments in bicycle infrastructure like protected lanes, bike traffic signals, and special parking spaces, has rendered cycling safe and as the go-to mode of everyday transit. This has prompted other cities around the globe, such as New York, Paris, and Bogota, to emulate similar models. In America, cities such as Portland and Minneapolis have adopted long-term cycling policies, incorporating bicycle commuting into public policy and urban planning. Measures have involved turning car lanes into bike lanes, adding greenways, and interconnecting neighborhoods through unbroken cycling corridors. This kind of infrastructure induces more to cycle and facilitates the development of ancillary industries such as bike rentals, repairs, and accessories. The result is a virtuous feedback cycle in which safer, more convenient urban places create further momentum for bicycle market demand.
The United States stands out as a key market disruptor, driven by its singular combination of innovation, consumer trends, and changing transportation policy. Long dependent on cars, the US is experiencing a cultural and infrastructural transformation as cities adopt cycling as a mode of urban transportation. Tech centers like San Francisco, Seattle, and Austin are incorporating bicycles into intelligent transportation networks, backed up by app-enabled bike-sharing networks and sustainable urban design. American consumers are also creating disruption through a demand for high-performing, multi-functional bicycles, ranging from mountain bikes, road bikes, and e-bikes, with state-of-the-art features such as GPS tracking, mobile integration, and customizable appearance. Furthermore, US-headquartered companies are pioneering innovation through the integration of traditional bicycle-making with intelligent technologies, direct-to-consumer business models, and advanced materials. This mindset disrupts established players in the world market. The increasing popularity of cycling among suburban and even rural communities throughout the US continues to challenge the market by broadening the customer base beyond conventional urban riders.
Growing Popularity of E-Bikes
The rise of electric bicycles (e-bikes), providing improved mobility and ease, is making cycling more attainable for people who might not have thought about it previously, including those with physical challenges or long-distance travelers. Incorporating an electric motor allows cyclists to travel longer distances, manage tough terrains, and achieve greater speeds with reduced effort. With advancements in battery technology, e-bikes are becoming more efficient, cost-effective, and suitable for daily use. This advancement in bicycle technology is attracting a wider range of users, including city commuters, leisure cyclists, and older individuals looking for a more convenient cycling experience, while also facilitating greater bicycle market growth. Over 4 billion people, or more than half of the world's population, currently reside in cities. This trend is expected to continue. Building on the increasing accessibility and appeal of e-bikes, new models like the Decathlon Btwin LD 940E Connect, launched in 2025, are pushing the boundaries of technology with advanced features and extended range to attract an even broader user base. It features a 250W Owuru motor, 600W peak power, and a 694 Wh battery providing up to 130 km of range. It includes features like CVT, Bluetooth connectivity, and a suspension fork.
Expansion of Bicycle Sharing Programs
Bicycle sharing initiatives are influencing the industry growth by enhancing the accessibility and convenience of cycling. According to the Bureau of Transportation Statistics, as of June 30, 2024, 54 docked bikeshare systems open to the general public operated 8,862 docking stations in the US. These initiatives, becoming more common in city settings, enable people to rent bicycles for brief periods without requiring ownership or upkeep. These initiatives promote casual biking by providing an inexpensive, adaptable option for city travel, especially for brief commutes or last-mile connections. With cities implementing bike-sharing programs and enhancing related infrastructure, an increasing number of individuals are engaging in cycling, contributing to the market growth. Bike-sharing programs are gaining popularity due to their convenience, affordability, and positive impact on the environment, particularly among those lacking the space, budget, or inclination to own a personal bicycle. According to the bicycle market forecast, he growth and effectiveness of these initiatives are leading to a higher demand for bicycles in various areas.
Improved Bike Infrastructure
With cities investing in specialized bike lanes, safer cycling paths, and bike-sharing initiatives, biking becomes increasingly accessible and attractive to a broader audience. As reported in 2023, as part of a larger initiative to encourage people to give up their vehicles, the French government unveiled a €2 Billion plan to enhance bike infrastructure. Upgraded infrastructure boosts safety and ease, targeting a key obstacle to embracing cycling, especially in city settings. As neighborhoods, workplaces, and recreational areas become more connected, cycling is being regarded as an effective means of transportation. This is catalyzing the demand for bicycles, as more individuals are motivated to include cycling in their everyday activities. In line with this trend, in 2025, Ridgewood Rides launched the "Complete the Connections" campaign to expand and improve bike infrastructure in Queens, addressing unsafe gaps and incomplete bike lanes. The campaign targets seven key corridors to create safer, continuous routes linking Ridgewood with neighboring communities. A public launch event and community bike ride was also planned for April 26 to raise awareness and gather support, further highlighting several bicycle market trends.
Road bicycle stands as the largest component in 2024, holding 28.5% of the market. Mountain bicycles are extensively used in trekking, owing to the rising penetration towards adventure activities. Moreover, the majority of the population is switching toward the road and hybrid bicycles to commute shorter distances. This diverse range of product variants allows retailers and manufacturers to target specific consumer segments, thereby meeting the unique demands of numerous cycling enthusiasts.
Conventional stands as the largest component in 2024, holding 72.2% of the market. Conventional bicycles provide an excellent means of exercise, which helps to improve cardiovascular health, muscle strength, overall fitness, etc. Furthermore, e-bikes can reach higher speeds with less effort, which can make commuting faster and more convenient.
Mid-range leads the market with 71.9% of market share in 2024. According to the bicycle market outlook, the demand for bicycles across premium, mid, and low ranges vary based on several factors, including economic conditions, consumer preferences, and trends in cycling.
Offline stores lead the market with 82.8% of market share in 2024. The sale of bicycles is increasing in both online and offline stores, as they cater to the needs of the consumers depending upon their preferences. Online bicycle stores offer the convenience of browsing and purchasing bikes from the comfort of home, 24/7, without the need to visit a physical store. Moreover, the growing penetration of high-speed internet is encouraging vendors to sell their products via online platforms, including Amazon, Ali Express, Flipkart, etc. On the other hand, offline stores allow customers to physically inspect and test ride bicycles before making a purchase, providing a tactile shopping experience.
Men lead the market with 54.2% of market share in 2024. The elevating usage of bicycles among men, women, and kids is based on various factors including comfort, safety, trends, commuting and transportation choices, etc. As such, the number of men riding bicycles is higher than women and kids. According to the statistical data presented by the Department for Transport U.K., in 2019, on average, the U.K. male population made 25 cycling trips in a year than 10 cycling trips by the women in the same year.
In 2024, Asia-Pacific accounted for the largest market share of 57.1%. Japan, Singapore, China, and other nations are placing a strong emphasis on developing the infrastructure required to facilitate and promote bicycle commuting. Some Japanese cities, like Tokyo, are renowned for having the fewest accidents, making them the best places to ride a bicycle in the city. Additionally, Chinese bicycle-sharing businesses are actively seeking to extend their operations in nations like Australia and India, which is anticipated to increase demand for bicycles during the projected timeframe.
United States Bicycle Market Analysis
In 2024, the United States accounted for over 93.60% of the bicycle market in North America. The United States bicycle market is primarily driven by the rising health consciousness among Americans, which encourages cycling as a preferred form of physical activity and a preventive measure for wellness. An industry report revealed that nearly one in three consumers in the US and Canada have adopted healthier lifestyles, prioritizing sleep, exercise, and nutrition, with 59% emphasizing the importance of healthy aging. In line with this, ongoing urban infrastructure improvements, including expanded bike lanes and dedicated cycling zones, are enhancing safety and market accessibility. The favorable government incentives at both the federal and state levels, promoting green transportation, are further propelling market growth by motivating eco-friendly commuting alternatives. Additionally, the rapid integration of bicycles into multimodal transport networks is improving last-mile connectivity, supporting seamless travel. The continual technological advancements in lightweight materials and innovative designs are attracting a diverse range of cyclists to the market. Moreover, the growing popularity of cycling tourism is opening new avenues for market expansion. Besides this, increased youth engagement through school and community cycling programs is fostering early adoption and nurturing sustained consumer interest in cycling, as per the bicycle market analysis.
Europe Bicycle Market Analysis
The bicycle market in Europe is experiencing growth due to the EU's stringent carbon emission targets, which are promoting bicycles as a sustainable mobility solution. In line with this, increasing urban congestion in major cities is convincing residents to adopt more efficient personal transportation alternatives, which is impelling the market. According to the reports, London remains Europe's most congested city, with drivers losing 101 hours to traffic, while Dusseldorf and Munich in Germany saw travel delays rise by over 20%. The numerous government-backed bike-to-work schemes and tax incentives are further promoting commuter participation in the market. Similarly, rising fuel prices are positioning bicycles as a cost-effective choice for daily travel. The expansion of smart cycling infrastructure, including digital parking and e-bike charging solutions, enhances user convenience and safety, bolstering market development. Additionally, a notable shift in older adults' mobility preferences is leading to a rise in e-bike adoption, expanding the market's demographic reach. Moreover, the rise of cycling tourism and community-based cycling events is cultivating a strong cultural acceptance, thereby stimulating market appeal.
Asia Pacific Bicycle Market Analysis
The Asia Pacific market is largely driven by rapid urbanization across countries like China, India, and Indonesia, prompting demand for compact and sustainable mobility options. Furthermore, the region's large youth demographic is fueling interest in recreational and fitness-oriented cycling. According to UNESCO, 60% of the world's youth reside in the Asia-Pacific area, which is home to almost 750 million people between the ages of 15 and 24. This indicates that the region's youthful population has been growing significantly. Similarly, increasing government investment in non-motorized transport infrastructure, such as dedicated cycle lanes and green corridors, is supporting the ongoing shift toward bicycle commuting. The widespread rise of shared mobility services in metropolitan areas is enhancing market accessibility and affordability. Additionally, the expansion of e-commerce platforms is improving product availability and regional market penetration. Apart from this, climate awareness and environmental education initiatives in schools and communities are instilling early adoption of eco-friendly transport, positioning bicycles as a long-term mobility solution.
Latin America Bicycle Market Analysis
The Latin America bicycle market is being influenced by the growing emphasis on reducing urban air pollution, encouraging cities to promote cycling as a low-emission alternative. In addition to this, economic constraints in several countries are making bicycles a practical and affordable mode of daily transportation. Furthermore, numerous government-led urban mobility reforms, including the expansion of dedicated cycling infrastructure, are further supporting market adoption. Moreover, increased interest in outdoor recreation and fitness, particularly among younger demographics, is stimulating demand for both traditional and electric bicycles across the region. As such, ITDP Brazil and Rio's government assessed e-bike use in the city's low-emission zones (LEZ), revealing over 3.4 million bikeshare trips (2021-2023), with 15% for deliveries, 36% of which used e-bikes, highlighting strong delivery adoption.
Middle East and Africa Bicycle Market Analysis
The market in the Middle East and Africa is gaining traction due to rising environmental consciousness, prompting regional authorities to promote sustainable transport alternatives such as cycling. Furthermore, increasing fuel prices and economic constraints across parts of the region are making bicycles an appealing low-cost mobility option. Similarly, the growing popularity of health and wellness activities is fostering recreational and fitness-oriented cycling among urban populations. Besides this, ongoing urbanization is contributing to increased traffic congestion, positioning bicycles as a practical solution for efficient short-distance travel, especially in densely populated cities. The 2025 Numbeo Quality of Life Index ranked Nigeria highest in traffic congestion with a score of 319.36, followed by Kenya at 271.25, highlighting severe urban transport challenges.
Several major companies in the bicycle industry are making strategic and sustainable investments to spur growth and address changing consumer needs. Top brands such as Giant Bicycles, Trek, and Specialized are heavily investing in research and development to develop lightweight, strong, and performance-focused designs. With the growing trend of green consumerism, most companies are greatly expanding their e-bike lines, incorporating smart technologies like GPS tracking, app connectivity, and pedal-assist technology. Sustainability is high on the agenda, with companies embracing recyclable material, energy-efficient production processes, and carbon-neutral targets. To build market reach, major players are expanding their global distribution networks and promoting direct-to-consumer sales through e-commerce portals. Collaborations with governments and municipalities to build urban cycling infrastructure are also critical, particularly to encourage cycling as a clean commuting option. Separately, health, fitness, and environment-focused marketing campaigns are successfully raising public awareness. Bicycle-sharing cooperations and sporting event sponsorships further enhance brand visibility. Overall, these initiatives demonstrate a three-pronged strategy involving product innovation, environmental stewardship, and customer involvement that sets the bicycle industry up for long-term growth in the context of growing demand for clean, healthy modes of transportation.