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市场调查报告书
商品编码
1941301
男装市场报告:按产品类型、季节、分销管道和地区划分(2026-2034 年)Menswear Market Report by Product Type, Season, Distribution Channel, and Region 2026-2034 |
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2025年全球男装市场规模达6,541亿美元。展望未来,IMARC集团预测,到2034年,该市场规模将达到9,909亿美元,2026年至2034年的复合年增长率为4.72%。推动市场成长的主要因素包括男性时尚意识的提高、电子商务管道的扩张以及采用天然材料製成的永续服饰的推出,这些服装有助于预防皮肤过敏。
男性对网路购物的偏好日益增强
互联网普及率的提高和电子商务的扩张是市场成长的主要驱动力。此外,消费者可支配收入的增加以及男性对自身形像日益增长的关注也推动了男装市场对奢侈品牌和稀有单品的需求。同时,随着线上用户数量的不断增长,线上交易量和平均线上消费额也在稳步提升。例如,亚马逊预计到2023年其合併净销售额将达到5,750亿美元,其中1,310亿美元来自国际通路。北美是其最大的业务部门,年净销售额约为3,530亿美元。此外,许多奢侈品牌正与科技公司合作,以提升消费者的购物体验。例如,2022年2月,LVMH日本公司与Softbank Corporation集团签署了合作协议。该协议将利用Softbank Corporation集团的数位化专长来增强LVMH的线上销售能力。
对环保服饰的需求日益增长
消费者环保意识的提升推动了对永续服饰材料的需求成长,对男装市场前景产生了积极影响。为此,多家知名品牌纷纷推出采用有机材质而非可能引起皮肤过敏的合成纤维製成的环保服饰。根据永续时尚产业的数据,该市场预计将以9.1%的复合年增长率成长,到2025年达到98.1亿美元,到2030年达到151.7亿美元。这一增长归功于消费者对符合道德规范的时尚理念的日益重视。此外,根据麦肯锡2020年发布的永续时尚报告,60%的消费者已开始避免衝动消费,转而回收再利用。为此,主要市场参与者正在采用有机棉、竹纤维和再生聚酯等布料,在不牺牲款式或品质的前提下,为消费者提供永续的选择。预计未来几年,产品製造流程的这些变革将推动男装市场份额的成长。
扩大产品线
主要市场参与者正加大投资,致力于开发价格亲民且更具创新性和永续的时尚产品。例如,成立于2023年的Y Chroma在2024年2月的纽约男装週上展示了永不过时的设计。这个新兴时尚品牌的目标是通常被忽视的中年群体。此外,众多男装品牌正在筹集资金筹措以拓展业务并巩固基本客群,预计这将推动未来几年男装市场收入的成长。例如,2023年12月,男装直销(D2C)品牌Snitch在SWC Global和IvyCap Ventures共同主导的A轮资金筹措中筹集了110亿印度卢比(约1319万美元)。该公司计划利用这笔新资金扩大其人才和技术储备,并发展其线下零售策略。 Snitch宣布其2023财年销售额将超过100亿印度卢比。此外,多个品牌提供大尺码服装,以满足不同体型的需求,确保所有体型的人都能找到既舒适又时尚的服装。例如,2023年4月,专注于时尚的多品牌零售连锁店Shoppers Stop宣布推出自有品牌“UR You”,专为大尺码顾客打造。
The global menswear market size reached USD 654.1 Billion in 2025. Looking forward, IMARC Group expects the market to reach USD 990.9 Billion by 2034, exhibiting a growth rate (CAGR) of 4.72% during 2026-2034. The rising fashion-consciousness among the male population, expanding e-commerce channel, and the introduction of sustainable clothing produced from natural materials to prevent skin allergies, are some of the key factors propelling the market growth.
Growing Inclination for Online Shopping Among Men
The increasing internet penetration and the expanding e-commerce sector are primarily driving the growth of the market. Furthermore, the inflating disposable incomes of consumers and the rising focus on physical appearances among men are also bolstering the menswear market demand for high-end brands and rare products. Moreover, with the increasing number of online users, there has been a steady rise in online transactions and the average amount of money spent online. For instance, in 2023, Amazon's total consolidated net sales revenue amounted to US$ 575 Billion, US$ 131 Billion of which were generated through international revenue channels. North America was the biggest operations segment, accumulating nearly US$ 353 Billion in net sales during the year. In addition to this, many luxury brands are forming partnerships with technology companies to enhance people's shopping experiences. For instance, in February 2022, LMVH Japan and SoftBank Corp. signed a partnership agreement. This agreement enhanced the online sales of LMVH with the help of the expertise of SoftBank Corp. in digitalization.
Increasing Demand for Ecological Clothing
The growing environmental consciousness among consumers is augmenting the need for sustainable clothing materials, which is positively impacting the menswear market outlook. In response to this, several leading brands are introducing ecological clothing made from organic materials as opposed to synthetic fabrics that can cause skin allergies. Based on data from the sustainable fashion industry, the market is projected to develop at a compound annual growth rate of 9.1%, reaching US$ 9.81 Billion in 2025 and US$ 15.17 Billion in 2030. This growth is attributed to the increasing awareness of ethical fashion. Additionally, according to the McKinsey Report 2020 sustainable fashion statistics, 60% of users are starting to make an effort to recycle and reuse items rather than buying them impulsively. In response to this, various key market players are utilizing fabrics made from organic cotton, bamboo, and recycled polyester to offer sustainable options to customers without compromising on style or quality. Such changes in product manufacturing are anticipated to propel the menswear market share in the coming years.
Increasing Product Offerings
Various key market players are increasingly investing in the development of more innovative and sustainable fashion products at affordable price ranges. For instance, Y Chroma, launched in 2023, showcased age-defying designs in February 2024, New York Fashion Week menswear. The new fashion brand is on a mission to target the often-ignored middle-aged bracket. Besides this, various menswear fashion brands are also raising funds to expand their operations and increase their customer base, which is projected to propel the menswear market revenue in the coming years. For instance, in December 2023, Men's direct-to-consumer (D2C) fashion brand Snitch raised INR 110 Cr (US$ 13.19 Million) in a Series A funding round co-led by SWC Global and IvyCap Ventures. The company will use the fresh capital to scale up its talent and technology, as well as to build an offline retail strategy. Snitch claims to have achieved a turnover of more than INR 100 Cr in FY23. Moreover, various brands are offering plus-size apparel to cater to diverse body types and ensure that individuals of all shapes and sizes can find well-fitting and stylish garments. For example, in April 223, fashion-focused multi-brand retail chain Shoppers Stop announced the launch of the company's plus-sized private label under the 'U R You' brand.
Shirts and t-shirts hold the largest market share
T-shirts and shirts are one of the most comfortable clothing apparel among menswear. The increasing number of male students in colleges and universities and the rising percentage of working professionals requiring a variety of shirts and T-shirts for daily wear are contributing to the growth of this segment. Various well-established brands are increasingly launching a new range of T-shirts and shirts to cater to the augmenting demand. For instance, in April 2024, Aeroswag launched a new T-shirt line. The new product line includes nearly 2,000 aircraft designs and includes military, GA, business aviation, helicopters, airliners, vintage, and even UAVs.
All-season wear currently exhibits clear dominance in the market
All-season wear menswear refers to clothing designed to be versatile and suitable for wear throughout the year, regardless of weather conditions. They are cost-effective, since they reduce the need for seasonal wardrobe updates, practicality in adapting to varying temperatures and climates, versatility in styling options for different occasions, and convenience for travelers or those with limited storage space. The growing demand for all-season menswear is anticipated to propel the menswear market recent price in the years to come.
Exclusive stores account for the majority of the total market share
Men's wear exclusive stores are retail establishments that specialize solely in clothing, accessories, and apparel tailored specifically for male customers, offering a curated selection of fashion items and personalized shopping experiences. These stores offer clothing and accessories tailored to individual tastes and preferences, and the opportunity to access unique and limited-edition designs. As per the menswear market overview, various market players are expanding via exclusive stores and increasing their customer footfall. For instance, D2C menswear brand DaMENSCH is aiming to open 100 stores by the end of 2024. The brand said it is catering to slow fashion demand and encouraging consumers to stock their wardrobes with clothes that can be used multiple times, thereby advocating a sense of sustainable clothing.
North America currently dominates the global market
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for Menswear.
The growth in the region can be attributed to the presence of a younger population and inflating the spending capacities of consumers. For instance, in 2022, approximately 21.64 million young people between the ages of 15 to 19 years old lived in the United States. This was a slight increase from the previous year, when 21.57 million young people aged 15 to 19 lived in the U.S. Moreover, menswear market statistics by IMARC indicate that, the presence of well-established menswear brands in the region is increasingly driving their product offerings to expand the consumer base, which is creating a positive outlook for the overall market. For instance, in October 2023, U.S. Skims officially announced the launch of Skims Mens with an All-Star campaign featuring football icon Neymar Jr, 2022 NFL Defensive Player of the Year Nick Bosa, and NBA All-Star Shai Gilgeous-Alexander. The collection features technically constructed briefs, soft boxers, and comfortable tanks and tees.