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市场调查报告书
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1943284

男装市场－全球产业规模、份额、趋势、机会及预测（按类型、销售管道、地区及竞争格局划分，2021-2031年）

Menswear Market - Global Industry Size, Share, Trends, Opportunity, and Forecast Segmented By Type, By Sales Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3个工作天内

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简介目录

全球男装市场预计将从 2025 年的 5,813.4 亿美元成长到 2031 年的 8,477.8 亿美元，复合年增长率为 6.49%。

这领域涵盖了专为男士设计的各类服饰和配饰，从运动服、鞋履到正装和休閒装，应有尽有。快速的都市化和不断增长的可支配收入是推动该市场成长的主要动力，这两者共同促成了人们对适合各种社交和职业场合的多元化衣橱的需求。此外，全球企业员工数量的持续成长也支撑了对商务服装的需求，而零售管道的数位化则显着提升了产品的可及性，使品牌能够有效地触及更广泛的受众。

市场概览
预测期 2027-2031
市场规模：2025年 5813.4亿美元
市场规模：2031年 8477.8亿美元
复合年增长率：2026-2031年 6.49%
成长最快的细分市场 衬衫
最大的市场 亚太地区

然而，宏观经济不稳定和通膨压力给该行业带来了许多挑战，限制了消费者的购买力，并推高了生产成本。这些财务困境造成了不确定性，并可能阻碍主要时尚中心的成长。例如，义大利时装工业联合会（Confindustria Moda）报告称，预计2024年义大利男装销售额将下降3.6%，至114亿欧元。这一萎缩凸显了经济不确定性和原物料价格波动如何严重阻碍全球男装市场的持续扩张。

市场驱动因素

电子商务和数位零售的兴起从根本上改变了消费者浏览和购买服装的方式。企业越来越重视打造流畅的网页平台和行动应用程序，以满足精通技术、重视速度和便利性的客户群。这种数位化转型使品牌能够突破地理限制，透过个人化行销和整合库存系统直接与客户互动。大型零售商的表现证明了这项策略的财务成功。 2024年3月，Inditex公布2023财年线上销售额成长16%，达91亿欧元。这一增长表明，数位管道已从辅助选项演变为推动整个行业扩张的关键收入来源。

同时，混合办公模式和商务休閒服装的明显转变正在重塑全球产品系列。随着职场环境变得更加灵活，男士们寻求能够让他们轻鬆穿梭于办公室和社交场合的百搭服装。这一趋势促使各大品牌将传统剪裁技艺与舒适面料相结合，从而打造出对精緻而又不失休閒风格的稳定需求。根据Hugo Boss于2024年3月发布的2023年度报告，BOSS男装外汇调整后的销售额预计将增长16%，反映出消费者对生活方式系列的浓厚兴趣。同样，Ermenegildo Zegna集团于2024年4月公布的2023年全年销售额为19亿欧元，年增27.6%，也印证了市场的正面发展动能。

市场挑战

通膨压力和宏观经济不稳定是全球男装市场成长的主要障碍。生活成本上涨导致实际可支配收入减少，迫使消费者优先考虑必需品而非正装和休閒装等非必需品。购买力下降导致销量和收入下滑，尤其是在奢侈品领域之外。同时，由于原材料、能源和物流成本上涨，製造商面临生产成本大幅增加的困境。这些财务负担挤压了利润空间，限制了可用于市场扩张的资金，迫使品牌采取防御策略而不是追求成长。

这种经济不确定性严重阻碍了产业的长期规划。 2024年，美国时尚产业协会（USFA）报告称，约40%的时尚产业高层认为通货膨胀和经济前景是他们面临的最大挑战，超过了所有其他营运方面的担忧。这项数据凸显了金融市场波动如何导致谨慎的商业环境。因此，停滞不前、消费者需求下降和投入成本上升的恶性循环，严重阻碍了该行业维持永续成长的能力。

市场趋势

Gorpcore（户外休閒服饰）的普及正将功能性户外服饰转变为日常时尚单品。这一趋势源自于消费者对耐用性和防风雨性能的偏好，并将高性能材料融入都会穿搭。因此，专业的登山装备已成为各大城市的身份象征，兼具实用性和奢华美感，推动了该细分市场的收入成长。这种强劲的需求在财务业绩中也得到了印证。 2024年5月，Amar Sports公布其旗下Arc'teryx品牌科技服饰部门第一季营收成长44%，证实了功能性服饰正在全球市场占有显着份额。

同时，男装二手交易平台的兴起正在推动循环时尚的发展，并重塑整个产业。男士们越来越倾向于选择復古和二手奢侈品，追求经典款式，并专注于保值而非新品。这种转变使得次市场成为永续奢侈品日益重要的管道，对传统零售模式构成了挑战。 The RealReal 2024 年 8 月发布的《奢侈品二手交易报告》的最新数据显示，男士包袋的搜寻同比增长了 900%，这充分体现了这一趋势的规模。这些数据凸显了二手交易平台在现代男装生态系统中扮演的关键角色。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章 全球男装市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 按类型（衬衫、裤子、外套、夹克、西装、睡衣、配件、其他）
    • 依销售管道（超级市场/大卖场超市、专卖店、多品牌商店、线上、其他）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章：北美男装市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国家分析
    • 我们
    • 加拿大
    • 墨西哥

第七章：欧洲男装市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国家分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章：亚太男装市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国家分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东和非洲男装市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东和非洲：国家分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美洲男装市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国家分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 司机
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 最新进展

第十三章 全球男装市场：SWOT分析

第十四章 波特五力分析

  • 产业竞争
  • 新进入者的可能性
  • 供应商电力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • Gap Inc.
  • Industria de Diseno Textil, SA
  • Kering SA
  • Nike Inc.
  • PVH Corp.
  • Adidas AG
  • Burberry Group PLC
  • Hermes International SA
  • H & M Hennes & Mauritz AB
  • LVMH Moet Hennessy Louis Vuitton

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 2767

The Global Menswear Market is projected to expand from USD 581.34 Billion in 2025 to USD 847.78 Billion by 2031, reflecting a CAGR of 6.49%. This sector encompasses a wide range of apparel and accessories tailored for men, including sportswear, footwear, and both formal and casual attire. Growth in this market is largely fueled by rapid urbanization and increasing disposable incomes, which collectively drive the need for varied wardrobes suitable for diverse social and professional settings. Additionally, the growing global corporate workforce sustains demand for business attire, while the digitization of retail channels has greatly enhanced product accessibility, enabling brands to effectively reach a wider demographic.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 581.34 Billion
Market Size 2031USD 847.78 Billion
CAGR 2026-20316.49%
Fastest Growing SegmentShirts
Largest MarketAsia Pacific

However, the industry faces substantial obstacles due to macroeconomic instability and inflationary pressures, which restrict consumer spending power and drive up production costs. These financial difficulties create a volatile atmosphere that can stifle growth in major fashion centers. For instance, Confindustria Moda reported that turnover for Italian menswear was expected to decrease by 3.6 percent to 11.4 billion euros in 2024. This contraction highlights how economic unpredictability and fluctuating raw material prices present a significant barrier to the continued expansion of the global menswear market.

Market Driver

The widespread adoption of e-commerce and digital retail has fundamentally transformed how consumers browse and purchase clothing. Companies are increasingly prioritizing seamless web platforms and mobile apps to serve a tech-savvy audience that values speed and convenience. This shift to digital enables brands to bypass geographic limitations and engage customers directly through personalized marketing and integrated inventory systems. The financial success of this strategy is evident in major retail performance; Inditex reported in March 2024, within its FY2023 results, that online sales rose by 16 percent to reach 9.1 billion euros. This surge demonstrates that digital channels have evolved from supplementary options into essential revenue drivers that fuel sector-wide expansion.

Concurrently, a distinct move toward hybrid and smart casual workwear is redefining product portfolios globally. As professional environments become more flexible, men are seeking versatile clothing that transitions smoothly from the office to social engagements. This trend compels brands to combine traditional tailoring with comfort-oriented fabrics, creating steady demand for attire that is both refined and relaxed. Hugo Boss noted in its 2023 Annual Report, released in March 2024, that currency-adjusted revenue for BOSS Menswear grew by 16 percent, reflecting strong interest in lifestyle collections. Similarly, the Ermenegildo Zegna Group reported in April 2024 that full-year 2023 revenues hit 1.9 billion euros, a 27.6 percent year-over-year increase, confirming the market's positive momentum.

Market Challenge

Inflationary pressures and macroeconomic instability serve as primary barriers to the growth of the global menswear market. Rising living costs reduce real disposable income, forcing consumers to prioritize essential items over discretionary purchases like formal and casual clothing. This decline in purchasing power leads to lower sales volumes and turnover, particularly outside the luxury sector. Simultaneously, manufacturers face surging production costs due to expensive raw materials, energy, and logistics. These financial burdens compress profit margins and restrict the capital available for market expansion, compelling brands to adopt defensive strategies rather than pursuing growth.

Such economic uncertainty significantly disrupts long-term industry planning. In 2024, the United States Fashion Industry Association reported that nearly 40 percent of fashion executives identified inflation and the economic outlook as their top business challenge, surpassing all other operational concerns. This data underscores how financial volatility creates a hesitant business environment. Consequently, the combination of weakened consumer demand and escalating input costs results in a cycle of stagnation that severely hampers the sector's ability to maintain a positive growth trajectory.

Market Trends

The mainstream acceptance of Gorpcore has transformed technical outdoor apparel into everyday fashion staples. This trend involves integrating high-performance materials into urban wardrobes, driven by a consumer preference for durability and weather resilience. As a result, specialized mountaineering gear has become a status symbol in major cities, boosting segment revenues as utility wear merges with luxury aesthetics. The strength of this demand is clear in financial results; Amer Sports reported in May 2024 that revenue in its Technical Apparel segment, led by Arc'teryx, increased by 44 percent in the first quarter. This confirms that functional utility wear is securing a significant share of the global market.

At the same time, the rise of menswear resale platforms is transforming the sector by encouraging circular fashion. Men are increasingly seeking vintage and pre-owned luxury items, motivated by a desire for archival designs and value retention rather than new inventory. This shift has elevated the secondary market into a crucial avenue for accessing high-end goods sustainably, challenging traditional retail models. The scale of this engagement is illustrated by recent data from The RealReal's August 2024 Luxury Resale Report, which showed a 900 percent year-over-year increase in searches for men's bags. This statistic highlights the pivotal role resale platforms now play in the modern menswear ecosystem.

Key Market Players

  • Gap Inc.
  • Industria de Diseno Textil, S.A.
  • Kering SA
  • Nike Inc.
  • PVH Corp.
  • Adidas AG
  • Burberry Group PLC
  • Hermes International S.A.
  • H & M Hennes & Mauritz AB
  • LVMH Moet Hennessy Louis Vuitton

Report Scope

In this report, the Global Menswear Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Menswear Market, By Type

  • Shirts
  • Bottom wear
  • Coats
  • Jackets
  • Suits
  • Sleepwear
  • Accessories
  • Others

Menswear Market, By Sales Channel

  • Supermarkets/Hypermarkets
  • Exclusive Stores
  • Multi-Brand Stores
  • Online
  • Others

Menswear Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Menswear Market.

Available Customizations:

Global Menswear Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Menswear Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Shirts, Bottom wear, Coats, Jackets, Suits, Sleepwear, Accessories, Others)
    • 5.2.2. By Sales Channel (Supermarkets/Hypermarkets, Exclusive Stores, Multi-Brand Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Menswear Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Menswear Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Canada Menswear Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Mexico Menswear Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Sales Channel

7. Europe Menswear Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Menswear Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2. France Menswear Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. United Kingdom Menswear Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. Italy Menswear Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. Spain Menswear Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Menswear Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Menswear Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2. India Menswear Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. Japan Menswear Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. South Korea Menswear Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Sales Channel
    • 8.3.5. Australia Menswear Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Menswear Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Menswear Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. UAE Menswear Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. South Africa Menswear Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Sales Channel

10. South America Menswear Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Menswear Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Sales Channel
    • 10.3.2. Colombia Menswear Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Sales Channel
    • 10.3.3. Argentina Menswear Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Menswear Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Gap Inc.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Industria de Diseno Textil, S.A.
  • 15.3. Kering SA
  • 15.4. Nike Inc.
  • 15.5. PVH Corp.
  • 15.6. Adidas AG
  • 15.7. Burberry Group PLC
  • 15.8. Hermes International S.A.
  • 15.9. H & M Hennes & Mauritz AB
  • 15.10. LVMH Moet Hennessy Louis Vuitton

16. Strategic Recommendations

17. About Us & Disclaimer