男士外套和夹克市场规模、份额和成长分析（按布料、分销管道和地区划分）—2026-2033年产业预测

预计到 2024 年，男士外套和夹克市场价值将达到 563 亿美元，到 2025 年将增长至 591.7 亿美元，到 2033 年将增长至 880.9 亿美元，在预测期（2026-2033 年）内复合年增长率为 5.1%。

男士外套市场受时尚潮流、季节性气候以及消费者对特定款式和品牌偏好的影响。消费者对永续性和符合道德规范的时尚的需求尤其强劲，他们越来越倾向于选择采用环保材料製成且符合道德规范生产的商品。因此，专注于永续男士外套的新品牌正不断涌现。此外，经济成长和购买力的提升也推动了市场扩张。创新製造技术和自动化提高了生产效率并降低了成本。企业透过折扣活动和利用电子商务平台扩大客户群，进一步加速成长，这体现了为满足外套行业消费者不断变化的需求而进行的策略转型。

男士外套和夹克市场驱动因素

男士外套和夹克市场正受到消费者偏好变化的深刻影响，人们偏好色彩鲜艳、图案醒目、风格独特且能彰显个性的服饰。休閒风的兴起，使得舒适性和功能性成为首要考虑因素，推动了轻便、透气、柔软性面料製成的夹克的需求，从而确保穿着者活动自如。此外，復古美学在男装领域的復兴也影响着当代设计，设计师们创造性粗花呢等经典元素和布料融入现代外套之中。这种传统与创新的融合，体现了满足多元化风格偏好的市场活力。

影响男士外套和夹克市场的因素

由于生产成本不断上涨，男士外套和夹克市场正面临严峻挑战，迫使製造商提高价格以维持利润率。价格上涨可能导致消费者需求下降，进而造成整体销售下滑。此外，生产成本上涨也可能挤压製造商的利润空间，促使他们考虑将生产转移到成本较低的地区。此举将加剧市场竞争，导致男士外套和夹克的供应增加。因此，供应量的增加虽然会降低价格，但也为製造商带来了新的挑战，他们需要在盈利和市场动态之间寻求平衡。

男士外套和夹克市场的趋势

男士外套和夹克市场正朝着永续性的方向转变，各大品牌越来越重视环保材料和符合道德规范的生产方式。越来越多的公司将有机棉、再生聚酯纤维和符合道德规范的羊毛等永续材料融入产品系列中，这反映了消费者对负责任时尚日益增长的需求。同时，这些品牌也积极推广环保倡议，例如利用再生能源来源、减少用水量以及降低生产过程中的废弃物。这一趋势不仅吸引了具有环保意识的消费者，也与更广泛的社会永续发展运动相契合，为环保男装市场的持续成长和创新奠定了基础。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 客户和购买标准分析
• 原料分析

全球男士外套和夹克市场规模（按纤维类型和复合年增长率划分）（2026-2033 年）

• 棉布
• 聚酯纤维
• 纤维素基
• 其他的

全球男士外套及夹克市场规模（按分销管道划分）及复合年增长率（2026-2033 年）

• 离线
• 在线的

全球男士外套及夹克市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Nike, Inc.（United States）
• Adidas AG（Germany）
• Lululemon Athletica Inc.（Canada）
• Patagonia, Inc.（United States）
• The North Face（United States）
• Columbia Sportswear Company（United States）
• Under Armour, Inc.（United States）
• Ralph Lauren Corporation（United States）
• Burberry Group plc（United Kingdom）
• Moncler SpA（Italy）
• Arc'teryx（Canada）
• Barbour（United Kingdom）
• Carhartt, Inc.（United States）
• Alpha Industries（United States）
• Mackintosh（United Kingdom）
• Fjallraven（Sweden）
• Zegna（Italy）

结论与建议

Men's Coats and Jackets Market size was valued at USD 56.3 Billion in 2024 and is poised to grow from USD 59.17 Billion in 2025 to USD 88.09 Billion by 2033, growing at a CAGR of 5.1% during the forecast period (2026-2033).

The men's coats and jackets market is influenced by evolving fashion trends, seasonal climates, and shifting consumer preferences toward specific styles and brands. A notable surge in demand for sustainability and ethical fashion has emerged, with consumers increasingly favoring products made from eco-friendly materials and ethically produced items. Consequently, new brands focused on sustainable men's outerwear have entered the market. Additionally, economic growth and increased purchasing power contribute to market expansion. Innovative manufacturing techniques and automation are enhancing production efficiency while reducing costs. Companies are further accelerating growth by targeting a broader audience through discount programs and leveraging e-commerce platforms, reflecting a strategic shift to meet the evolving needs of consumers in the outerwear segment.

Top-down and bottom-up approaches were used to estimate and validate the size of the Men's Coats and Jackets market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Men's Coats and Jackets Market Segments Analysis

Global Men's Coats and Jackets Market is segmented by Fiber, Distribution Channel and region. Based on Fiber, the market is segmented into Cotton, Polyester, Cellulosic and Others. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Men's Coats and Jackets Market

The Men's Coats and Jackets market is significantly influenced by evolving consumer preferences that favor vibrant colors, striking patterns, and distinctive styles aimed at enhancing individuality. The growing popularity of the athleisure trend emphasizes comfort and functionality, driving the demand for jackets crafted from lightweight, breathable, and flexible materials that facilitate ease of movement. Additionally, the resurgence of vintage and retro aesthetics in men's fashion is shaping contemporary designs, as designers creatively blend classic elements and materials, such as tweed, into modern outerwear. This fusion of tradition and innovation reflects the dynamic nature of the market, catering to diverse style inclinations.

Restraints in the Men's Coats and Jackets Market

The men's coats and jackets market faces significant challenges due to rising production costs, forcing manufacturers to elevate prices to sustain their profit margins. This increase can lead to diminished consumer demand and overall sales. Furthermore, escalating production expenses may squeeze manufacturers' profit margins, prompting them to consider relocating operations to regions with lower costs. This shift can intensify competition within the market, resulting in a greater supply of men's coats and jackets. Consequently, while this increased supply can lead to lower prices, it also introduces complexities in navigating profitability and market dynamics for manufacturers.

Market Trends of the Men's Coats and Jackets Market

The men's coats and jackets market is increasingly shifting towards sustainability as brands prioritize eco-friendly materials and ethical production practices. A growing number of companies are incorporating sustainable materials like organic cotton, recycled polyester, and ethically sourced wool into their collections, reflecting a heightened consumer demand for responsible fashion. In parallel, these brands are embracing environmentally conscious practices, utilizing renewable energy sources, minimizing water usage, and reducing waste in their manufacturing processes. This trend not only appeals to environmentally-aware consumers but also aligns with a broader societal movement toward sustainability, positioning the market for continued growth and innovation in eco-conscious menswear.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis
• Raw Material Analysis

Global Men's Coats and Jackets Market Size by Fiber & CAGR (2026-2033)

• Market Overview
• Cotton
• Polyester
• Cellulosic
• Others

Global Men's Coats and Jackets Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Offline
• Online

Global Men's Coats and Jackets Market Size & CAGR (2026-2033)

• North America (Fiber, Distribution Channel)
  • US
  • Canada
• Europe (Fiber, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Fiber, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Fiber, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Fiber, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Nike, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lululemon Athletica Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Patagonia, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The North Face (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Columbia Sportswear Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ralph Lauren Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Burberry Group plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Moncler S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arc'teryx (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Barbour (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carhartt, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alpha Industries (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mackintosh (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fjallraven (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zegna (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations