2024-2028年全球女性用私密护理产品市场

预计2023-2028年女性用私密护理产品市场价值为9,1958万美元，预测期内复合年增长率为7.63%。

该报告包括对女性用私密护理产品市场的总体分析、市场规模和预测、趋势、成长动力、挑战以及涵盖约 25 家供应商的供应商分析。

它提供了对当前市场状况、最新趋势和驱动因素以及整体市场环境的最新分析。透过产品创新和产品组合扩展、对女性卫生的日益关注以及女性劳动力参与度的提高，推动了市场的优质化。

研究指出，永续女性用私密护理产品的出现是未来几年推动女性用私密护理产品市场成长的关键因素之一。此外，女性用私密护理私密护理护理产品的出现以及全通路零售的采用导致了市场的巨大需求。

目录

第一章执行摘要

• 市场概况

第二章 市场状况

• 市场生态系统

第三章 市场规模评估

• 市场定义
• 细分市场分析
• 2023 年市场规模
• 2023-2028年市场展望

第四章 市场规模表现

• 2018-2022年全球女性用私密护理产品市场
• 2018-2022年通路細項分析
• 2018-2022年产品細項分析
• 2018-2022 年区域細項分析
• 2018-2022 年国家細項分析

第五章五力分析

• 五力摘要
• 买方议价能力
• 供应商的议价能力
• 新进入者的威胁
• 替代品的威胁
• 竞争威胁
• 市场状况

第六章市场区隔：按分销管道

• 细分市场
• 比较：按分销管道
• 线下：2023-2028年市场规模及预测
• 线上：2023-2028 年市场规模与预测
• 市场机会：按分销管道

第七章市场区隔：依产品

• 细分市场
• 比较：按产品
• 垫片：2023-2028 年市场规模与预测
• 精緻擦拭巾：2023-2028 年市场规模与预测
• 亲密润滑剂：2023-2028 年市场规模与预测
• 洁面液：2023-2028年市场规模及预测
• 其他：2023-2028年市场规模与预测
• 市场机会：依产品分类

第八章 客户状况

• 客户状况概览

第九章 地区情势

• 区域细分
• 区域比较
• 北美：2023-2028 年市场规模与预测
• 欧洲：2023-2028 年市场规模与预测
• 亚太地区：2023-2028 年市场规模与预测
• 中东和非洲：2023-2028 年市场规模与预测
• 南美洲：2023-2028年市场规模与预测
• 美国：2023-2028 年市场规模与预测
• 英国：2023-2028 年市场规模与预测
• 中国：2023-2028年市场规模及预测
• 德国：2023-2028年市场规模与预测
• 法国：2023-2028年市场规模与预测
• 市场机会：依地区状况

第 10 章 驱动因素、挑战与趋势

• 市场驱动因素
• 市场挑战
• 驱动因素和挑战的影响
• 市场趋势

第十一章 供应商情况

• 概述
• 供应商情况
• 混乱的情况
• 产业风险

第十二章供应商分析

• 交易厂商
• 供应商市场定位
• BK Naturals LLC
• CCA Industries Inc.
• Combe Inc.
• Essity AB
• Healthy Hoohoo
• MidasCare Pharmaceuticals Pvt. Ltd.
• Namyaa Skincare
• Prestige Consumer Healthcare Inc.
• Reckitt Benckiser Group Plc
• Sanofi SA
• The Honey Pot Co. LLC
• The Procter and Gamble Co.
• Unicharm Corp.
• WellSpring Pharmaceutical Corp.
• Wet and Dry Personal Care Pvt. Ltd.

第十三章附录

The women intimate care products market is forecasted to grow by USD 919.58 mn during 2023-2028, accelerating at a CAGR of 7.63% during the forecast period. The report on the women intimate care products market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by product premiumization due to product innovation and portfolio extension, growing concerns regarding women hygiene, and increasing participation of women in the labor force.

Technavio's women intimate care products market is segmented as below:

By Distribution Channel

• Offline
• Online

By Product

• Pads
• Intimate wipes
• Intimate lubricants
• Cleansing liquid
• Others

By Geographical Landscape

• North America
• Europe
• APAC
• Middle East and Africa
• South America

This study identifies the emergence of sustainable women intimate care products as one of the prime reasons driving the women intimate care products market growth during the next few years. Also, the introduction of natural intimate care products and the adoption of omnichannel retailing for women intimate care products will lead to sizable demand in the market.

The report on the women intimate care products market covers the following areas:

• Women intimate care products market sizing
• Women intimate care products market forecast
• Women intimate care products market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading women intimate care products market vendors that include BK Naturals LLC, BYD Co. Ltd., CCA Industries Inc., Combe Inc., Essity AB, Healthy Hoohoo, MidasCare Pharmaceuticals Pvt. Ltd., Namyaa Skincare, Prestige Consumer Healthcare Inc., Rael Inc., Reckitt Benckiser Group Plc, Sliquid LLC, SweetSpot Labs Inc., The Honey Pot Co. LLC, The Procter and Gamble Co., Unicharm Corp., Victorias Secret and Co., Walgreens Boots Alliance Inc., WellSpring Pharmaceutical Corp., Wet and Dry Personal Care Pvt. Ltd., Harper Hygenics SA, and Sanofi SA. Also, the women intimate care products market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources through an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview

2 Market Landscape

• 2.1 Market ecosystem

3 Market Sizing

• 3.1 Market definition
• 3.2 Market segment analysis
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028

4 Historic Market Size

• 4.1 Global women intimate care products market 2018 - 2022
• 4.2 Distribution Channel Segment Analysis 2018 - 2022
• 4.3 Product Segment Analysis 2018 - 2022
• 4.4 Geography Segment Analysis 2018 - 2022
• 4.5 Country Segment Analysis 2018 - 2022

5 Five Forces Analysis

• 5.1 Five forces summary
• 5.2 Bargaining power of buyers
• 5.3 Bargaining power of suppliers
• 5.4 Threat of new entrants
• 5.5 Threat of substitutes
• 5.6 Threat of rivalry
• 5.7 Market condition

6 Market Segmentation by Distribution Channel

• 6.1 Market segments
• 6.2 Comparison by Distribution Channel
• 6.3 Offline - Market size and forecast 2023-2028
• 6.4 Online - Market size and forecast 2023-2028
• 6.5 Market opportunity by Distribution Channel

7 Market Segmentation by Product

• 7.1 Market segments
• 7.2 Comparison by Product
• 7.3 Pads - Market size and forecast 2023-2028
• 7.4 Intimate wipes - Market size and forecast 2023-2028
• 7.5 Intimate lubricants - Market size and forecast 2023-2028
• 7.6 Cleansing liquid - Market size and forecast 2023-2028
• 7.7 Others - Market size and forecast 2023-2028
• 7.8 Market opportunity by Product

8 Customer Landscape

• 8.1 Customer landscape overview

9 Geographic Landscape

• 9.1 Geographic segmentation
• 9.2 Geographic comparison
• 9.3 North America - Market size and forecast 2023-2028
• 9.4 Europe - Market size and forecast 2023-2028
• 9.5 APAC - Market size and forecast 2023-2028
• 9.6 Middle East and Africa - Market size and forecast 2023-2028
• 9.7 South America - Market size and forecast 2023-2028
• 9.8 US - Market size and forecast 2023-2028
• 9.9 UK - Market size and forecast 2023-2028
• 9.10 China - Market size and forecast 2023-2028
• 9.11 Germany - Market size and forecast 2023-2028
• 9.12 France - Market size and forecast 2023-2028
• 9.13 Market opportunity By Geographical Landscape

10 Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview
• 11.2 Vendor landscape
• 11.3 Landscape disruption
• 11.4 Industry risks

12 Vendor Analysis

• 12.1 Vendors covered
• 12.2 Market positioning of vendors
• 12.3 BK Naturals LLC
• 12.4 CCA Industries Inc.
• 12.5 Combe Inc.
• 12.6 Essity AB
• 12.7 Healthy Hoohoo
• 12.8 MidasCare Pharmaceuticals Pvt. Ltd.
• 12.9 Namyaa Skincare
• 12.10 Prestige Consumer Healthcare Inc.
• 12.11 Reckitt Benckiser Group Plc
• 12.12 Sanofi SA
• 12.13 The Honey Pot Co. LLC
• 12.14 The Procter and Gamble Co.
• 12.15 Unicharm Corp.
• 12.16 WellSpring Pharmaceutical Corp.
• 12.17 Wet and Dry Personal Care Pvt. Ltd.

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
• 13.3 Currency conversion rates for US$
• 13.4 Research methodology
• 13.5 List of abbreviations

Exhibits:

• Exhibits1: Executive Summary - Chart on Market Overview
• Exhibits2: Executive Summary - Data Table on Market Overview
• Exhibits3: Executive Summary - Chart on Global Market Characteristics
• Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
• Exhibits5: Executive Summary - Chart on Market Segmentation by Distribution Channel
• Exhibits6: Executive Summary - Chart on Market Segmentation by Product
• Exhibits7: Executive Summary - Chart on Incremental Growth
• Exhibits8: Executive Summary - Data Table on Incremental Growth
• Exhibits9: Executive Summary - Chart on Vendor Market Positioning
• Exhibits10: Parent market
• Exhibits11: Market Characteristics
• Exhibits12: Offerings of vendors included in the market definition
• Exhibits13: Market segments
• Exhibits14: Chart on Global - Market size and forecast 2023-2028 ($ million)
• Exhibits15: Data Table on Global - Market size and forecast 2023-2028 ($ million)
• Exhibits16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits18: Historic Market Size - Data Table on global women intimate care products market 2018 - 2022 ($ million)
• Exhibits19: Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ million)
• Exhibits20: Historic Market Size - Product Segment 2018 - 2022 ($ million)
• Exhibits21: Historic Market Size - Geography Segment 2018 - 2022 ($ million)
• Exhibits22: Historic Market Size - Country Segment 2018 - 2022 ($ million)
• Exhibits23: Five forces analysis - Comparison between 2023 and 2028
• Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
• Exhibits25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• Exhibits26: Threat of new entrants - Impact of key factors in 2023 and 2028
• Exhibits27: Threat of substitutes - Impact of key factors in 2023 and 2028
• Exhibits28: Threat of rivalry - Impact of key factors in 2023 and 2028
• Exhibits29: Chart on Market condition - Five forces 2023 and 2028
• Exhibits30: Chart on Distribution Channel - Market share 2023-2028 (%)
• Exhibits31: Data Table on Distribution Channel - Market share 2023-2028 (%)
• Exhibits32: Chart on Comparison by Distribution Channel
• Exhibits33: Data Table on Comparison by Distribution Channel
• Exhibits34: Chart on Offline - Market size and forecast 2023-2028 ($ million)
• Exhibits35: Data Table on Offline - Market size and forecast 2023-2028 ($ million)
• Exhibits36: Chart on Offline - Year-over-year growth 2023-2028 (%)
• Exhibits37: Data Table on Offline - Year-over-year growth 2023-2028 (%)
• Exhibits38: Chart on Online - Market size and forecast 2023-2028 ($ million)
• Exhibits39: Data Table on Online - Market size and forecast 2023-2028 ($ million)
• Exhibits40: Chart on Online - Year-over-year growth 2023-2028 (%)
• Exhibits41: Data Table on Online - Year-over-year growth 2023-2028 (%)
• Exhibits42: Market opportunity by Distribution Channel ($ million)
• Exhibits43: Data Table on Market opportunity by Distribution Channel ($ million)
• Exhibits44: Chart on Product - Market share 2023-2028 (%)
• Exhibits45: Data Table on Product - Market share 2023-2028 (%)
• Exhibits46: Chart on Comparison by Product
• Exhibits47: Data Table on Comparison by Product
• Exhibits48: Chart on Pads - Market size and forecast 2023-2028 ($ million)
• Exhibits49: Data Table on Pads - Market size and forecast 2023-2028 ($ million)
• Exhibits50: Chart on Pads - Year-over-year growth 2023-2028 (%)
• Exhibits51: Data Table on Pads - Year-over-year growth 2023-2028 (%)
• Exhibits52: Chart on Intimate wipes - Market size and forecast 2023-2028 ($ million)
• Exhibits53: Data Table on Intimate wipes - Market size and forecast 2023-2028 ($ million)
• Exhibits54: Chart on Intimate wipes - Year-over-year growth 2023-2028 (%)
• Exhibits55: Data Table on Intimate wipes - Year-over-year growth 2023-2028 (%)
• Exhibits56: Chart on Intimate lubricants - Market size and forecast 2023-2028 ($ million)
• Exhibits57: Data Table on Intimate lubricants - Market size and forecast 2023-2028 ($ million)
• Exhibits58: Chart on Intimate lubricants - Year-over-year growth 2023-2028 (%)
• Exhibits59: Data Table on Intimate lubricants - Year-over-year growth 2023-2028 (%)
• Exhibits60: Chart on Cleansing liquid - Market size and forecast 2023-2028 ($ million)
• Exhibits61: Data Table on Cleansing liquid - Market size and forecast 2023-2028 ($ million)
• Exhibits62: Chart on Cleansing liquid - Year-over-year growth 2023-2028 (%)
• Exhibits63: Data Table on Cleansing liquid - Year-over-year growth 2023-2028 (%)
• Exhibits64: Chart on Others - Market size and forecast 2023-2028 ($ million)
• Exhibits65: Data Table on Others - Market size and forecast 2023-2028 ($ million)
• Exhibits66: Chart on Others - Year-over-year growth 2023-2028 (%)
• Exhibits67: Data Table on Others - Year-over-year growth 2023-2028 (%)
• Exhibits68: Market opportunity by Product ($ million)
• Exhibits69: Data Table on Market opportunity by Product ($ million)
• Exhibits70: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• Exhibits71: Chart on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits72: Data Table on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits73: Chart on Geographic comparison
• Exhibits74: Data Table on Geographic comparison
• Exhibits75: Chart on North America - Market size and forecast 2023-2028 ($ million)
• Exhibits76: Data Table on North America - Market size and forecast 2023-2028 ($ million)
• Exhibits77: Chart on North America - Year-over-year growth 2023-2028 (%)
• Exhibits78: Data Table on North America - Year-over-year growth 2023-2028 (%)
• Exhibits79: Chart on Europe - Market size and forecast 2023-2028 ($ million)
• Exhibits80: Data Table on Europe - Market size and forecast 2023-2028 ($ million)
• Exhibits81: Chart on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits82: Data Table on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits83: Chart on APAC - Market size and forecast 2023-2028 ($ million)
• Exhibits84: Data Table on APAC - Market size and forecast 2023-2028 ($ million)
• Exhibits85: Chart on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits86: Data Table on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits87: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
• Exhibits88: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
• Exhibits89: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits90: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits91: Chart on South America - Market size and forecast 2023-2028 ($ million)
• Exhibits92: Data Table on South America - Market size and forecast 2023-2028 ($ million)
• Exhibits93: Chart on South America - Year-over-year growth 2023-2028 (%)
• Exhibits94: Data Table on South America - Year-over-year growth 2023-2028 (%)
• Exhibits95: Chart on US - Market size and forecast 2023-2028 ($ million)
• Exhibits96: Data Table on US - Market size and forecast 2023-2028 ($ million)
• Exhibits97: Chart on US - Year-over-year growth 2023-2028 (%)
• Exhibits98: Data Table on US - Year-over-year growth 2023-2028 (%)
• Exhibits99: Chart on UK - Market size and forecast 2023-2028 ($ million)
• Exhibits100: Data Table on UK - Market size and forecast 2023-2028 ($ million)
• Exhibits101: Chart on UK - Year-over-year growth 2023-2028 (%)
• Exhibits102: Data Table on UK - Year-over-year growth 2023-2028 (%)
• Exhibits103: Chart on China - Market size and forecast 2023-2028 ($ million)
• Exhibits104: Data Table on China - Market size and forecast 2023-2028 ($ million)
• Exhibits105: Chart on China - Year-over-year growth 2023-2028 (%)
• Exhibits106: Data Table on China - Year-over-year growth 2023-2028 (%)
• Exhibits107: Chart on Germany - Market size and forecast 2023-2028 ($ million)
• Exhibits108: Data Table on Germany - Market size and forecast 2023-2028 ($ million)
• Exhibits109: Chart on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits110: Data Table on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits111: Chart on France - Market size and forecast 2023-2028 ($ million)
• Exhibits112: Data Table on France - Market size and forecast 2023-2028 ($ million)
• Exhibits113: Chart on France - Year-over-year growth 2023-2028 (%)
• Exhibits114: Data Table on France - Year-over-year growth 2023-2028 (%)
• Exhibits115: Market opportunity By Geographical Landscape ($ million)
• Exhibits116: Data Tables on Market opportunity By Geographical Landscape ($ million)
• Exhibits117: Impact of drivers and challenges in 2023 and 2028
• Exhibits118: Overview on Criticality of inputs and Factors of differentiation
• Exhibits119: Overview on factors of disruption
• Exhibits120: Impact of key risks on business
• Exhibits121: Vendors covered
• Exhibits122: Matrix on vendor position and classification
• Exhibits123: BK Naturals LLC - Overview
• Exhibits124: BK Naturals LLC - Product / Service
• Exhibits125: BK Naturals LLC - Key offerings
• Exhibits126: CCA Industries Inc. - Overview
• Exhibits127: CCA Industries Inc. - Product / Service
• Exhibits128: CCA Industries Inc. - Key offerings
• Exhibits129: Combe Inc. - Overview
• Exhibits130: Combe Inc. - Product / Service
• Exhibits131: Combe Inc. - Key offerings
• Exhibits132: Essity AB - Overview
• Exhibits133: Essity AB - Business segments
• Exhibits134: Essity AB - Key news
• Exhibits135: Essity AB - Key offerings
• Exhibits136: Essity AB - Segment focus
• Exhibits137: Healthy Hoohoo - Overview
• Exhibits138: Healthy Hoohoo - Product / Service
• Exhibits139: Healthy Hoohoo - Key offerings
• Exhibits140: MidasCare Pharmaceuticals Pvt. Ltd. - Overview
• Exhibits141: MidasCare Pharmaceuticals Pvt. Ltd. - Product / Service
• Exhibits142: MidasCare Pharmaceuticals Pvt. Ltd. - Key offerings
• Exhibits143: Namyaa Skincare - Overview
• Exhibits144: Namyaa Skincare - Product / Service
• Exhibits145: Namyaa Skincare - Key offerings
• Exhibits146: Prestige Consumer Healthcare Inc. - Overview
• Exhibits147: Prestige Consumer Healthcare Inc. - Business segments
• Exhibits148: Prestige Consumer Healthcare Inc. - Key offerings
• Exhibits149: Prestige Consumer Healthcare Inc. - Segment focus
• Exhibits150: Reckitt Benckiser Group Plc - Overview
• Exhibits151: Reckitt Benckiser Group Plc - Business segments
• Exhibits152: Reckitt Benckiser Group Plc - Key news
• Exhibits153: Reckitt Benckiser Group Plc - Key offerings
• Exhibits154: Reckitt Benckiser Group Plc - Segment focus
• Exhibits155: Sanofi SA - Overview
• Exhibits156: Sanofi SA - Business segments
• Exhibits157: Sanofi SA - Key news
• Exhibits158: Sanofi SA - Key offerings
• Exhibits159: Sanofi SA - Segment focus
• Exhibits160: The Honey Pot Co. LLC - Overview
• Exhibits161: The Honey Pot Co. LLC - Product / Service
• Exhibits162: The Honey Pot Co. LLC - Key offerings
• Exhibits163: The Procter and Gamble Co. - Overview
• Exhibits164: The Procter and Gamble Co. - Business segments
• Exhibits165: The Procter and Gamble Co. - Key news
• Exhibits166: The Procter and Gamble Co. - Key offerings
• Exhibits167: The Procter and Gamble Co. - Segment focus
• Exhibits168: Unicharm Corp. - Overview
• Exhibits169: Unicharm Corp. - Business segments
• Exhibits170: Unicharm Corp. - Key offerings
• Exhibits171: Unicharm Corp. - Segment focus
• Exhibits172: WellSpring Pharmaceutical Corp. - Overview
• Exhibits173: WellSpring Pharmaceutical Corp. - Product / Service
• Exhibits174: WellSpring Pharmaceutical Corp. - Key offerings
• Exhibits175: Wet and Dry Personal Care Pvt. Ltd. - Overview
• Exhibits176: Wet and Dry Personal Care Pvt. Ltd. - Product / Service
• Exhibits177: Wet and Dry Personal Care Pvt. Ltd. - Key offerings
• Exhibits178: Inclusions checklist
• Exhibits179: Exclusions checklist
• Exhibits180: Currency conversion rates for US$
• Exhibits181: Research methodology
• Exhibits182: Validation techniques employed for market sizing
• Exhibits183: Information sources
• Exhibits184: List of abbreviations