市场调查报告书
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1470597
数位电子看板市场:按类型、产品、服务、应用划分 - 2024-2030 年全球预测Digital Signage Market by Type (Conventional, Smart), Product (Standalone Display, Video Wall), Offering, Application - Global Forecast 2024-2030 |
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预计2023年数位电子看板市场规模为311.2亿美元,2024年将达333.4亿美元,预计2030年将达522.1亿美元,复合年增长率为7.67%。
数位数位电子看板市场包括用于在公共和商业空间显示动态内容和资讯的显示技术和解决方案的设计、开拓、製造、分销和应用。这些系统通常由显示面板、媒体播放机、内容管理系统 (CMS)、软体应用程式和促进设备之间通讯的网路基础设施元件组成。对即时资料更新的个人化广告内容的需求不断增长,以及娱乐和体育赛事赞助商越来越多地采用数位电子看板,导致各行业的采用率很高。数位电子看板系统的初始设置成本可能很高,特别是对于中小型企业而言,而成本较低的广告替代方案的可用性正在阻碍市场需求。物联网连接的引入为将先进感测器整合到数位电子看板网路中创造了新的可能性,从而实现基于位置和人口统计资料的有针对性的内容传送,进一步推动市场成长。
主要市场统计 | |
---|---|
基准年[2023] | 311.2亿美元 |
预测年份 [2024] | 333.4亿美元 |
预测年份 [2030] | 522.1亿美元 |
复合年增长率(%) | 7.67% |
对智慧数位数位电子看板类型的偏好
传统的数位电子看板系统是非互动式显示器,主要用作广告板或资讯萤幕。传统的数位电子看板广泛应用于零售商店、餐厅、机场、公共场所等,以展示促销内容并向顾客和访客提供重要资讯。智慧数位电子看板系统融合了触控萤幕、手势姿态辨识等互动功能以及 Wi-Fi 和蓝牙等连接选项。这些先进的功能使企业能够透过提供个人化的内容和体验更有效地吸引客户。人工智慧 (AI) 透过创建更具吸引力、个性化和响应性更强的内容,正在彻底改变数位电子看板。基于人工智慧的指示牌系统利用先进的演算法来即时分析用户行为、偏好和人口统计数据。情境指示牌系统旨在根据地点、环境、受众人口统计、一天中的时间和天气等各种因素来调整内容。透过考虑此类上下文讯息,这些系统可确保所显示内容的最大相关性和有效性。支援物联网的智慧指示牌代表了数位广告和客户参与的下一个前沿。透过整合物联网 (IoT) 设备和感测器,数位电子看板可与各种系统和资料来源配合使用,为使用者提供无缝、互联的体验。
产品创新电视墙的新倾斜
独立显示器(单萤幕数位看板)是具有独立功能的显示单元,用于显示广告、公告、资讯等内容。这些显示器通常利用 LCD、LED 或 OLED 技术来提供高解析度视觉效果,适合预算有限的中小型企业。数位广告看板是一种有效的户外广告媒体,可提供高可见度和传播有影响力的讯息的机会。这些大型显示器受益于先进的 LED 技术,可实现鲜艳的色彩、卓越的亮度水平和低功耗。互动式服务站已成为各种零售、饭店和医疗保健产业的多功能解决方案。这些自助服务终端允许用户独立存取资讯并完成交易,减少等待时间和员工工作量。数位菜单板彻底改变了快速服务餐厅 (QSR) 和快速休閒餐厅向顾客展示其产品的方式。更简单的更新机制允许频繁更新特殊菜单和价格,而无需重新列印。利用数位技术对传统标牌进行现代化改造,提高了各种零售、房地产和运输行业的视觉通讯能力。电视墙是一种可扩展的显示解决方案,由互连的萤幕组成,可为广告和资讯目的创造令人印象深刻的视觉效果。其主要优点是能够在大面积上显示大量资料和高解析度影像,而不会影响从各个角度观看时的影像品质或可见度。
提供者:大量采用数位电子看板硬件,提供显示内容所需的组件
数位电子看板系统的底层硬体提供显示内容所需的组件。此类别包括萤幕(LCD、LED)、媒体播放机、支架、机壳等。硬体偏好因萤幕大小要求、解析度、各种环境条件下的耐用性以及能源效率而异。我们的服务包括有效利用数位电子看板解决方案的各种支援。包括专业工程师的安装和维护支援、设计公司和自由设计师的内容创建服务、确保无缝资料传输的网路管理、基于行业趋势的策略规划咨询服务以及持续的技术支援。数位电子看板软体对于组织、安排和管理萤幕上显示的内容至关重要。此子类别重点在于与各种硬体元件的相容性、使用者友善的介面、扩充性选项、动态内容功能(例如即时资料偏好)、远端存取、多萤幕管理等。
应用:在零售应用中使用数位电子看板的新方法
在企业领域,数位电子看板主要用于沟通、行销和员工参与。企业更喜欢用户友好且与现有系统无缝整合的解决方案。教育领域的数数位电子看板有多种用途,包括向学生和教职员工传播有关活动和日程安排的讯息,以及在讲座期间显示紧急警报和视觉辅助工具。政府机构使用数位电子看板传播公共资讯、提供安全警报、协助法院、博物馆和图书馆等公共设施的寻路以及培训工作人员。选择数位电子看板系统提供者时,安全功能和易用性是优先考虑的因素。在饭店业,饭店、餐厅和娱乐场所使用数数位电子看板透过显示菜单、促销和寻路资讯来增强宾客体验。在交通运输业,数位电子看板系统用于为旅客提供有关时刻表、延误和取消的即时更新、显示广告内容以及引导旅客通过航站楼。运输业在选择提供者时优先考虑网路稳定性和扩充性。数位电子看板在零售业至关重要,因为它可以提供动态内容、客製化促销和互动功能来吸引顾客、增强购物体验并增加销售。
区域洞察
由于美洲拥有庞大的消费者基础和高购买力,数位电子看板市场正在发展。该地区拥有最先进的研究设施、市场领导者的强大影响力以及政府鼓励各行业采用数位技术的倡议,这些都刺激了该地区的市场采用。欧洲地区在数位电子看板市场中占据重要地位,零售商场和机场的创新数位宣传活动为市场成长做出了重大贡献。此外,采用环保材质的节能显示器在欧盟公司中越来越受欢迎。由于其庞大的人口和快速的都市化,亚太地区正在迅速采用数位电子看板。随着领先的市场参与者大力投资于开拓,以及政府措施鼓励对技术基础设施的投资,创新和产品扩展的机会正在增加。
FPNV定位矩阵
FPNV定位矩阵对于评估数位电子看板市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对数位电子看板市场中供应商的现状进行深入而详细的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4. 竞争评估和情报:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况和製造能力进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1.数位电子看板市场的市场规模和预测是多少?
2.数位电子看板市场预测期间需要考虑投资的产品、细分市场、应用和领域有哪些?
3.数位电子看板市场的技术趋势和法规结构是什么?
4.数位电子看板市场主要厂商的市场占有率是多少?
5.进入数位电子看板市场合适的型态或策略手段是什么?
[191 Pages Report] The Digital Signage Market size was estimated at USD 31.12 billion in 2023 and expected to reach USD 33.34 billion in 2024, at a CAGR 7.67% to reach USD 52.21 billion by 2030.
The digital signage market encompasses designing, developing, manufacturing, distributing, and applying display technologies and solutions to present dynamic content and information in public and commercial spaces. These systems typically comprise display panels, media players, content management systems (CMS), software applications, and networking infrastructure components facilitating communication between devices. The increasing demand for personalized advertising content with real-time data updates and the rising adoption of digital signage by sponsors in entertainment and sports events led to high adoption rates across various industries. The initial setup costs of digital signage systems can be high, especially for SMEs, and the availability of low-cost alternatives for advertisement hampering market demand. Implementing IoT connectivity offers new possibilities for integrating advanced sensors into digital signage networks, enabling targeted content delivery based on location or demographic data, further fueling the market growth.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 31.12 billion |
Estimated Year [2024] | USD 33.34 billion |
Forecast Year [2030] | USD 52.21 billion |
CAGR (%) | 7.67% |
Type: Increasing preference for smart digital signage
Conventional digital signage systems are non-interactive displays primarily as advertisement boards or information screens. Conventional digital signage are widely used in retail stores, restaurants, airports, and public spaces for showcasing promotional content or providing critical information to customers and visitors. Smart digital signage systems incorporate interactive features such as touchscreens, gesture recognition, and connectivity options such as Wi-Fi or Bluetooth. These advanced capabilities enable businesses to engage customers more effectively by offering personalized content and experiences. Artificial Intelligence (AI) revolutionizes digital signage by creating more engaging, personalized, and responsive content. AI-based signage systems utilize advanced algorithms to analyze user behavior, preferences, and demographics in real time. Context-aware signage systems are designed to adapt content based on various factors such as location, environment, audience demographics, time of day, and weather conditions. Considering this contextual information, these systems ensure maximum relevance and effectiveness of displayed content. IoT-enabled smart signage represents the next frontier in digital advertising and customer engagement. Digital signage can interact with various systems and data sources to create a seamless, connected experience for users by integrating Internet of Things (IoT) devices and sensors.
Product: Emerging inclination toward innovative video wall
A standalone display, a single-screen digital sign, is an independently functioning display unit to showcase content such as advertisements, announcements, or information. These displays generally utilize LCD, LED, or OLED technology for high-definition visuals and are suitable for small to medium-sized businesses with modest budgets. Digital billboards are an effective outdoor advertising medium that offers high visibility and impactful messaging opportunities. These large-format displays benefit from advanced LED technology that provides vibrant colors, superior brightness levels, and lower energy consumption. Interactive kiosks have emerged as a multifunctional solution for various retail, hospitality, and healthcare sectors. These self-service terminals enable users to access information or complete transactions independently, reducing wait times and staff workload. Digital menu boards revolutionize the way quick-service restaurants (QSRs) and fast-casual establishments showcase their offerings to customers. Easier update mechanisms allow businesses to adapt specials or update pricing frequently without the need for reprinting. Modernizing traditional signboards with digital technology enhances visual communication capabilities across various retail, real estate, and transportation industries. Video walls are scalable display solutions composed of interconnected screens that create a visually striking effect for advertising or informational purposes. Their main benefit lies in their ability to present large amounts of data or high-resolution images across vast surface areas without losing image quality or visibility from various viewing angles.
Offering: Significant adoption of digital signage hardware providing the necessary components to display content
Hardware forms the foundation of digital signage systems by providing the necessary components to display content. This category includes screens (LCD, LED), media players, mounts, and enclosures. Hardware preference depends on screen size requirements, resolution, durability in varying environmental conditions, and energy efficiency. The services subcategory encompasses various support offerings that help businesses utilize digital signage solutions effectively. These services include installation and maintenance support provided by professional technicians; content creation services from design agencies or freelance designers; network management to ensure seamless data transmission; consulting services for strategy planning based on industry trends, and ongoing technical support. Digital signage software is essential for organizing, scheduling, and managing the content displayed on screens. The need-based preferences within this subcategory revolve around compatibility with various hardware components, user-friendly interfaces, scalability options, dynamic content capabilities (such as real-time data updates), remote access, and multi-screen management.
Application: Emerging utilization of digital signage in retail applications
In the corporate sector, digital signage is primarily used for communication, marketing, and employee engagement. Companies prefer solutions that are user-friendly and provide seamless integration with existing systems. Digital signage in education serves various purposes, such as disseminating information about events or schedules to students and staff members and displaying emergency alerts or visual aids during lectures. Government organizations utilize digital signage for public information dissemination, security alerts, wayfinding assistance in public buildings such as courts, museums, or libraries, and employee training. These organizations prioritize security features and ease of use when selecting a digital signage system provider. The hospitality industry relies on digital signage to enhance guest experiences by displaying menus, promotions, or wayfinding information in hotels, restaurants, and entertainment venues. Transportation utilizes digital signage systems to give travelers real-time updates on schedules, delays, or cancellations, display advertising content, and guide passengers through terminals. The transportation sector prioritizes network stability and ease of scalability when selecting providers. Digital signage is essential in the retail sector for its ability to captivate customers, enhance the shopping experience, and boost sales by offering dynamic content, tailored promotions, and interactive features.
Regional Insights
The Americas region has observed a developed landscape in the digital signage market due to its large consumer base and high purchasing power. The country boasts cutting-edge research facilities, a strong presence of leading market players, and several government initiatives that encourage the adoption of digital technologies in various sectors have fueled the market adoption in the region. Europe region has a significant landscape in the digital signage market driven by innovative digital campaigns in retail malls and airports across these countries that contribute significantly to the market growth. Furthermore, adopting energy-efficient displays with eco-friendly materials has gained traction among EU businesses. The APAC has observed a rapidly growing landscape in digital signage adoption due to its vast population and rapid urbanization. The high degree of technological advancement, with leading market players investing heavily in research & development, and substantial government initiatives encouraging investment in technology infrastructure, resulting in more opportunities for local players to innovate and expand their offerings.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Digital Signage Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Digital Signage Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Digital Signage Market, highlighting leading vendors and their innovative profiles. These include American LED Wall Company, AUO Corporation, Barco NV, Cisco Systems Inc., Daktronics, Inc., Electronic Displays Inc., GALAXY SIGNAGE, Goodview Company, Hangzhou Hikvision Digital Technology Co., Ltd., Hitachi Ltd., Innova Bilisim Cozumleri Anonim Sirketi, LG Electronics Inc., LianTronics Co., Ltd., Microsoft Corporation, NEC Corporation, Neoti LLC, Panasonic Corporation, Planar Systems Inc., ProDVX, Samsung Electronics Co. Ltd., Scala, Scala by STRATACACHE, Sharp Corporation, Sony Corporation, Toshiba Corporation, Visix, Inc., Winmate Inc., and Ynvisible Interactive Inc..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Digital Signage Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Digital Signage Market?
3. What are the technology trends and regulatory frameworks in the Digital Signage Market?
4. What is the market share of the leading vendors in the Digital Signage Market?
5. Which modes and strategic moves are suitable for entering the Digital Signage Market?