市场调查报告书
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1470459
蜡烛市场:按原料、产品、分销和最终用户划分 - 2024-2030 年全球预测Candle Market by Raw Material (Beeswax, Palm Wax, Paraffin Wax), Product (Container Candle, Pillars, Tapers), Distribution, End-User - Global Forecast 2024-2030 |
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预计2023年蜡烛市场规模为90.3亿美元,预计2024年将达96亿美元,2030年将达138.5亿美元,复合年增长率为6.30%。
蜡烛主要用于其美学价值和香味,主要用于停电期间柔和、温暖的紧急照明,以及用于宗教和仪式目的。传统上,蜡烛的主要目的是利用光、热和香味来营造氛围。由于对美观产品的需求不断增长以及蜡烛在庆祝节日中的使用,蜡烛的使用正在全球加速。此外,以放鬆为目的的蜡烛按摩的日益增长的趋势正在扩大其在全球水疗中心和芳香疗法中心的使用。然而,原材料成本的波动、与危险化学品接触相关的不利影响、蜡烛製造的合规问题以及无焰蜡烛的可用性可能会限制消费者的使用。此外,越来越多的环保、香味和创新设计的蜡烛预计将推动世界各地消费者对蜡烛的采用。
主要市场统计 | |
---|---|
基准年[2023] | 90.3亿美元 |
预测年份 [2024] | 96亿美元 |
预测年份 [2030] | 138.5亿美元 |
复合年增长率(%) | 6.30% |
增加使用菜籽蜡作为原料的环保替代品
蜂蜡用于製造蜡烛,因为它比其他蜡具有更高的熔点,并产生最明亮和最温暖的火焰。棕榈蜡蜡烛保留了更多的气味和颜色,因此主要用于户外和教堂照明蜡烛。油菜籽蜡蜡烛保留香味并延长燃烧时间。大豆蜡蜡烛是天然且生物分解性的,燃烧的光更清洁,产生的烟灰也更少。硬脂蜡蜡烛由植物或动物脂肪製成,就重量而言被认为品质较高。常用的蜡是石蜡,因为它便宜、易得,并且具有良好的保香性和保色性。然而,近年来,随着消费者的环保意识增强并关注石油基产品的使用,使用大豆蜡、蜂蜡和椰子蜡等天然蜡替代品的速度和兴趣不断增长。
由于产品的多功能性和易用性,容器蜡烛的采用正在增加。
容器蜡烛是装在耐热容器中的小蜡烛,用于装饰目的。主要用来营造平静的气氛。锥形蜡烛是细长的蜡烛,具有圆柱形底座,顶部逐渐变细。它们的范围从平纹到扭曲,通常价格便宜,使其成为很好的装饰选择。柱形蜡烛也称为教堂蜡烛或祭坛蜡烛。它们有各种形状和大小,从粗短到细高,从有香味到无香味,并由各种材料製成。
分销 不断发展的蜡烛线上分销管道
蜡烛越来越多地透过便利商店、零售店和超级市场等线下分销管道购买。蜡烛製造商正在公司网站和电子商务平台上推出创新的香味和装饰蜡烛,以加速蜡烛销售。消费者更喜欢网路购物,重视宅配的便利性、价格有竞争力的更全面的产品选择、简单的比较工具以及获得客户评论的机会。
最终用户:个人消费者越来越多地将蜡烛用于个人使用和送礼目的。
蜡烛有多种用途,商业性和个人用途。蜡烛用于商业性环境,如餐厅、水疗中心和健康中心以及活动策划机构,以增强场所的美感,并为顾客营造温馨宜人的氛围。大部分收益来自商业部门使用的蜡烛,因为诊所和酒店业大量购买蜡烛。人们也会在紧急停电问题、精神静修以及生日和週年纪念日等特殊场合使用蜡烛。此外,优质香氛蜡烛也是减压、运动、瑜伽和其他在家缓解压力的自我护理活动的选择。
区域洞察
由于香氛蜡烛的日益普及以及香氛中心的加速使用,美洲蜡烛市场正在迅速发展。由于蜡烛越来越多地用于宗教目的,欧洲、中东和非洲和亚太地区消费者对蜡烛的采用正在迅速增加。蜡烛在新兴经济体中被广泛用于紧急照明,因为它们价格实惠,并且在便利商店中很容易买到。此外,多香味蜡烛在亚太地区越来越受欢迎,电子商务平台上香味和客製化蜡烛的供应量增加预计将推动世界各地客户的采用。
FPNV定位矩阵
FPNV定位矩阵对于评估蜡烛市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对蜡烛市场供应商的现状进行深入而详细的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,以获得市场竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4.竞争评估与资讯:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况、製造能力等进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1. 蜡烛市场的市场规模与预测是多少?
2.蜡烛市场预测期间需要考虑投资的产品、细分市场、应用和领域有哪些?
3. 蜡烛市场的技术趋势与法规结构是什么?
4.蜡烛市场主要供应商的市场占有率为何?
5. 进入蜡烛市场的合适型态或策略手段是什么?
[193 Pages Report] The Candle Market size was estimated at USD 9.03 billion in 2023 and expected to reach USD 9.60 billion in 2024, at a CAGR 6.30% to reach USD 13.85 billion by 2030.
Candles are primarily used for their aesthetic value and scent, mainly to set soft, warm emergency lighting during electrical power outages and for religious or ritual purposes. Traditionally, a candle's primary purpose has been to produce ambiance with its light, heat, and aroma. The increasing demand for aesthetically appealing products and the growing use of candles during the celebration of festivals are accelerating their use worldwide. Additionally, the growing trend of candle massages for relaxation purposes is expanding its use globally across spas and aromatherapy centers. However, the fluctuating cost of raw materials, adverse effects associated with exposure to harmful chemicals, compliance issues for candle production, and availability of flameless candles may limit their use by consumers. Moreover, the increasing availability of eco-friendly, scented, and innovative candle designs is expected to encourage their adoption by consumers across the globe.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 9.03 billion |
Estimated Year [2024] | USD 9.60 billion |
Forecast Year [2030] | USD 13.85 billion |
CAGR (%) | 6.30% |
Raw Material: Proliferating use of rapeseed wax as an eco-friendly alternative
Beeswax is used for making candles as it has a higher melting point than other waxes and emits the brightest, most warm-toned flame. Palm wax-based candles are mainly used for producing outdoor and church light candles as they hold a high amount of fragrance and color. Rapeseed wax candles provide enhanced fragrance retention and extended burn time. Soy wax candles are natural and biodegradable, burn cleaner light, and produce less soot. Stearin candles are obtained from vegetable or animal fats and oils and are considered to be of higher quality in terms of weight. The commonly used wax is paraffin wax due to its low cost, easy availability, and ability to hold fragrance and color well. However, in recent years, a high growth rate and interest have been witnessed in using natural wax alternatives, such as soy wax, beeswax, and coconut wax, as consumers have become more eco-conscious and concerned about using petroleum-based products.
Product: Increasing adoption of container candles owing to its versatility and convenience of use
Container candles are small candles housed in a heat-resistant container and are used for decorative purposes. Consumers mainly use votive candles to create a tranquil atmosphere depending on the decor and desired ambiance. A tapered candle is a long, thin candle with a cylindrical base that narrows on top. They can be plain or twisted and are generally inexpensive, making them a good decor option. Pillar candles, also known as church or altar candles, are tall, round candles made of solid wax that burn slowly and are mostly used for decorative purposes. They come in all shapes and sizes, from short and fat to tall and thin, scented and unscented, and are made from various materials.
Distribution: Evolving online distribution channel for candles
Candles are increasingly available in offline distribution channels, including convenience stores, retail stores, and supermarkets. The candle manufacturing companies are introducing innovative scented and decorative candles on company websites and eCommerce platforms to accelerate the sale of candles. Consumers prefer online shopping and appreciate the convenience of home delivery, more comprehensive product selection at competitive prices, easy comparison tools, and access to customer reviews.
End-User: Proliferating utilization of candles by individual consumers for personal use or gifting purposes
Candles are utilized in commercial and individual settings and for various purposes. The use of candles in commercial settings, such as restaurants, spa & wellness centers, and event planning organizations, enhances the aesthetic of a place, creating a warm and inviting atmosphere for customers. The majority of the revenue is generated from those candles that are used in the commercial segment due to their bulk purchasing in therapeutic centers and the hospitality industry. In addition, individuals use candles for emergency power outage issues, spiritual practices, and special birthday or anniversary occasions. Moreover, individuals opt for premium and scented candles for carrying out self-care activities at home to reduce stress, exercise & perform yoga and other stress-relieving activities.
Regional Insights
The candle market is rapidly evolving across the Americas owing to the growing popularity of scented candles and accelerating use in aromatherapy centers. There is a significant surge in the adoption of candles by the consumers of the EMEA and APAC region, which is attributed to the increased use for religious purposes. Candles are widely used in developing economies for emergency lighting as they are affordable and readily available in convenience stores. Moreover, in APAC, the growing popularity of various scented candles and the increasing availability of aromatic and customized candles on eCommerce platforms are expected to encourage their adoption by customers worldwide.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Candle Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Candle Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Candle Market, highlighting leading vendors and their innovative profiles. These include Armadilla Wax Works, Inc., AS Hansa Candle, AUS Wax Pty. Ltd., Baltic Candles Ltd., Bath & Body Works Direct, Inc., Bolsius International BV, Bridgewater Candle Company, Candle Delirium, Inc., Candles Scandinavia AB, Ceras Roura S.A., Chandelles Tradition MB Inc., Circle E Candles, Coastal Living Co., Colonial Candle, Conscious Candle Co., Contract Candles & Diffusers Ltd., Delsbo Candle AB, Duni AB, Ellis Brooklyn, Empire Candle Co., LLC, Gala Group GmbH, Jo Malone London Inc., M and Sense (Suzhou) Arts and Crafts Co., Ltd., Malin+Goetz Inc., Mimico Candle Company, MVP Group International, Inc., NEST Fragrances, Newell Brands, Inc., OZ Candles, S.C. Johnson & Son, Inc., The Kelowna Candle Factory, Wilhelm Vollmar Sternstrasse GmbH, and Wright Power.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Candle Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Candle Market?
3. What are the technology trends and regulatory frameworks in the Candle Market?
4. What is the market share of the leading vendors in the Candle Market?
5. Which modes and strategic moves are suitable for entering the Candle Market?