市场调查报告书
商品编码
1219630
2022-2028 年全球蜡烛市场规模/份额/行业趋势分析报告,按产品(蜡烛、容器蜡烛、柱状、锥形、其他)、分销渠道(线下、线上)、蜡类型、区域展望和预测Global Candle Market Size, Share & Industry Trends Analysis Report By Product (Votive, Container Candle, Pillars, Tapers, and Others), By Distribution Channel (Offline, and Online), By Wax Type, By Regional Outlook and Forecast, 2022 - 2028 |
全球蜡烛市场规模预计将在 2028 年达到 169 亿美元,预测期内復合年增长率为 5.7%。
蜡烛首先利用火焰的热量熔化顶部的固体燃料,然后液化燃料通过毛细管作用向上移动通过灯芯,最后液化燃料在火焰中汽化燃烧。 随着蜡熔化和燃烧,蜡烛的长度会缩短。 灯芯的一部分在不产生汽化燃料的火焰中消耗。
灯芯外露部分的长度受到灯芯燃烧的限制,允许恆定的燃料消耗和燃烧温度。 有些灯芯需要用剪刀或专用灯芯修剪器定期修剪,以确保燃烧更慢、更稳定并防止冒烟。 snuffer就是这样一种特殊的修剪器,通常会与灭火器一起使用。 目前,灯芯在燃烧时是弯曲的,灯芯的尖端与氧气接触并被火烧毁。
COVID-19 影响分析
由于大流行减少了对餐馆和酒店的访问,需求一直持平。 这些原因限制了蜡烛市场的增长。 基本款蜡烛和香熏蜡烛存在于线上和线下商店中,电子商务的增长促进了蜡烛的销售,尤其是在封锁后。 随着世界各国政府开始解除禁令,生产开始恢復到原来的水平。 此外,提供健康和冥想等多种益处的香熏蜡烛的流行也增加了千禧一代的销量。 这些因素帮助蜡烛市场在 COVID-19 禁令后復苏。
市场增长因素
用作家居装饰品
由于富裕人群的增加,家居室内设计在各个新兴国家引起了人们的关注。 随着消费者的环保意识越来越强,他们对环保家居装饰产品的偏好正在发生变化。 这是由于发达国家和新兴国家消费者可支配收入的增加。 此外,激进的广告和名人的使用也为这一领域的发展做出了重大贡献。 对香味蜡烛等独特且具有潮流意识的产品的需求也越来越大。 它们为房间增添了独特的点睛之笔,许多人在他们的外部使用不同颜色的蜡烛来进一步增强他们家的功能。 这支持了该地区市场的增长。
对芳香疗法的认识不断提高
燃烧蜡烛可以极大地帮助对抗焦虑和压力。 蜡烛具有舒缓的效果,闪烁的灯光使使用者平静下来,使气氛更加宁静。 此外,独特的香气将帮助您放鬆身心。 这是在香熏中使用蜡烛的主要原因。 由于压力增加,香熏的这种效果预计会得到更多人的支持。 预计这将进一步增加对香熏蜡烛的需求并扩大市场。
市场製约因素
存在更好的选择
众所周知,蜡烛可以为房间增添美感,但用蜡製成的蜡烛不适合长期使用。 一般来说,一支 8 盎司的蜡烛会在 2-3 天内燃烧。 但另一方面,小瓶中的精油可以让扩散器多次满负荷运转。 一瓶5ml的精油可以使用3天以上。 扩散器可以使用长达一年,让您更长时间地享受精油的香味。 您还可以混合搭配这些油来创造您自己的香味。 因此,精油优于蜡烛,可能会变得更普遍,这可能会阻碍蜡烛市场的增长。
产品展望
按产品划分,蜡烛市场分为许愿蜡烛、容器蜡烛、柱状蜡烛、锥形蜡烛等。 2021 年,还愿部分在蜡烛市场中占据了最高的收入份额。 这是因为小的喇叭口设计燃烧缓慢,所以蜡融化均匀。 这些蜡烛均匀地散布香味。 Votive Candles 燃烧大约 10 小时,主要由消费者根据装饰和所需的氛围营造宁静的氛围。 由于其体积小和其他特点,该行业有望在未来增长。
按蜡类型分类的前景
按蜡的种类分为石蜡、大豆蜡、蜂蜡、棕榈蜡等。 2021 年,棕榈蜡部分在蜡烛市场占据了重要的收入份额。 这是因为它非常稳定,是豪华容器蜡烛的理想选择,同时在多种环境条件下仍能干净地燃烧且没有烟灰。 它还用作多种熔化范围的蜡的基础,以创造出高质量且具有成本效益的产品。 此外,它还能在燃烧过程中保持香味。 这些因素,加上与精油的出色相容性,预计将在预测期内推动该细分市场的增长。
按分销渠道划分的市场前景
蜡烛市场按分销渠道分为线下和线上。 2021 年,在线细分市场在蜡烛市场中占据了显着的收入份额。 这种增长归因于快速数字化,这增加了在线购物的采用。 随着可支配收入的增加,越来越多的千禧一代选择自我保健,在线渠道的销售额也在增加。 此外,许多公司正在将他们的产品迁移到数字媒体,以度过这场大流行病。 预计这些因素将在预测期内推动该细分市场的增长。
区域展望
按地区分析北美、欧洲、亚太地区和拉美地区的蜡烛市场。 北美地区将在 2021 年占蜡烛市场的最高收入份额。 这是因为蜡烛有助于释放一些压力。 随着寒冷季节的到来,对蜡烛的需求增加。 公司试图在全年保持季节性香味蜡烛的供应。 此外,这些蜡烛有各种香味以满足每个人的需求。 因此,蜡烛市场的增长预计将在预测期内得到推动。
The Global Candle Market size is expected to reach $16.9 billion by 2028, rising at a market growth of 5.7% CAGR during the forecast period.
A wax block with a wick inside it is known as a candle. When it is ignited, it gives heat and light, as well as a scent in some cases. Candles are generally classified as accessories in the Home Decoration & Home Textiles (HDHT) sector. There are various kinds of candles, but out of them, the most popular ones are; the basic candles taper with around 2.2 cm diameter, which is suitable for most conventional candle holders and pillars, with a range of widths is the most common types of functioning candles; fancy candles or decorative candles which comes in a fancy shape or form; scented candles which releases a soothing scent when ignited.
Both basic and fancy candles come in the set, but the scented ones are generally sold in modest quantities. To ignite a candle, a heat source is utilized to light the candle's wick, which melts and vaporizes a small amount of fuel which is, in most cases, the wax. Once vaporized, the fuel combines with oxygen in the atmosphere to ignite and create a constant flame. This flame provides enough heat to burn the candle through a self-sustaining chain of events.
First, the flame's heat melts the top of the solid fuel's mass, after which the liquefied fuel moves upward through the wick through capillary action, and at the end, the liquified fuel is vaporized to burn within the candle's flame. With the melting and burning of the wax, the candle becomes shorter in size. Portions of the wick are consumed in the flame that is not emitting the vaporized fuel.
The length of the wick's exposed portion is limited by the incineration of the wick, which maintains the fuel consumption rate and constant burning temperature. Some wick needs regular trimming with scissors or a specialized wick trimmer to ensure a slower and steady burning while also preventing smoking. Snuffers are such specialized trimmers that are often combined with an extinguisher. Currently, wicks are constructed to curve over as they burn to ensure that the end of the wick gets oxygen and is then consumed by fire.
COVID-19 Impact Analysis
The demand remained the same as people avoided visiting restaurants and hotels due to the spread of the pandemic. These reasons were responsible for the restriction on the growth of the candle market. Basic and scented candles are present in both online and offline stores, and the growth of the e-commerce industry, especially after the lockdowns, has been responsible for the sales of candles after the lockdown. As governments started lifting bans all over the world, production also began to reach its original volume. Also, the popularity of scented candles for various health and meditation benefits increased sales among millennials. These factors aided the candle market in getting back on track after the COVID-19 bans.
Market Growth Factors
Utilization for household decoration
Due to the rising affluent population, home decor has been gaining attention in various emerging economies. There is an increasing environment awareness among consumers, which has shifted their preference toward eco-friendly home decor products. Consumers' rising disposable income in developed and emerging nations fuels. Aggressive advertisements and celebrity endorsements have majorly contributed to the sector's growth. Also, there is an increasing demand for unique and trending products like scented candles. They add a unique finish to the room, and many people use different colored candles to enhance their home features further and look. This supports the growth of the regional market.
Rising awareness regarding aromatherapies
Burning candles can majorly help to fight anxiety and stress. Candles have calming properties; the flickering light makes the user feel calm, and the ambiance is more tranquil. On top of that, the particular scent allows the user to relax. This is one of the major factors why candles are utilized during aromatherapy sessions. These benefits associated with aromatherapy are expected to attract more people due to the rising stress among the general public. This will further increase the demand for such candles and propel market growth.
Market Restraining Factors
The presence of better alternative
Candles are known to give aesthetics to the room, but wax-made candles are not for long-term usage. Generally, an 8-ounce candle will burn in 2 to 3 days. But on the other hand, essential oils that come in smaller bottles will give many full sessions of the diffuser. A 5ml bottle of essential oil will last the user more than three days. A diffuser will last around a year, and the essential oils' aroma can be extended much further. Also, it is possible to combine these oils and create a customized scent. These benefits of the essential oils over the candles may result in their wider adoption, which can hamper the candle market's growth.
Product Outlook
On the basis of product, the candle market is divided into votive, container candle, pillars, tapers and others. The votive segment generated the highest revenue share in the candle market in 2021. This is because they are small, slow-burning with a bell-top design, so the wax can melt evenly. The fragrance is spread evenly with these candles. Votive candles burn for around ten hours and are utilized mainly by the consumer to create a tranquil atmosphere depending on the decor and desired ambiance. The small size and other features related to the votive candle will surge the segment's growth in the projected period.
Wax Type Outlook
By wax type, the candle market is classified into paraffin, soy wax, beeswax, palm wax and others. The palm wax segment garnered a substantial revenue share in the candle market in 2021. This is because they are very stable and are ideal for luxury container candles while also burning clean and without soot in numerous ambient conditions. They are used to make high-quality yet cost-effective bases for waxes for multiple melting ranges. Also, they maintain fragrance throughout the burning. These factors, combined with their excellent compatibility with essential oils, will surge the market segment growth in the forecasted period.
Distribution Channel Outlook
Based on distribution channel, the candle market is bifurcated into offline and online. The online segment procured a prominent revenue share in the candle market in 2021. The growth is attributed to the fast digitalization increasing the adoption of online shopping. The rising number of millennials opting for self-care, joined with the increasing disposable income, is advancing sales on online channels. Also, many companies have shifted their products to digital mediums to stay afloat in the pandemic. These factors will boost segment growth in the forecasted period.
Regional Outlook
Region-wise, the candle market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America region held the highest revenue share in the candle market in 2021. This is due to the assistance provided by the candles to relieve some of their stress. The demand for candles increases with the arrival of colder weather. Businesses are trying to keep the supply of seasonal scented candles constant throughout the year. Also, these candles come in various fragrances to suit everyone's needs. Owing to all this, the growth of the candle market is expected to propel in the projected period.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include The Yankee Candle Company (Newell Brands, Inc.), Estee Lauder Companies, Inc., Bed Bath & Beyond, Inc., Diptyque (Manzanita Capital Ltd.), Ellis Brooklyn, Trudon, Contract Candles & Diffusers Ltd., Conscious Candle Co., The Bridgewater Candle Company, and NEST Fragrances.
Market Segments covered in the Report:
By Product
By Distribution Channel
By Wax Type
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures