市场调查报告书
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1465088
按摩椅市场:按产品、产品、最终用户应用、分布 - 2024-2030 年全球预测Massage Chair Market by Product (Full Body Massage Chairs, Heated Massage Chairs, Inversion Massage Chairs), Offering (Conventional, Recliner, Recliner(with Massage Chair)), End-User Application, Distribution - Global Forecast 2024-2030 |
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预计2023年按摩椅市场规模为60.6亿美元,预计2024年将达到64.8亿美元,2030年将达到99.6亿美元,复合年增长率为7.34%。
按摩椅包括一系列旨在将按摩疗法的好处带入您的家庭或工作场所的产品。基本上,它是一把椅子,其机制模仿了按摩治疗师使用的步骤和技术,例如揉捏、滚动、敲击和穴位按摩,以缓解压力、紧张和身体疼痛。这些按摩椅通常具有多种功能,允许使用者根据自己的喜好自订按摩体验,例如调整强度等级、瞄准按摩区域和不同的风格设定。慢性背痛和姿势相关问题的增加导致越来越多的人寻求按摩疗法作为非侵入性解决方案,这大大增加了对按摩椅的需求。然而,按摩椅通常需要大量空间,限制了其在狭小的生活环境中的可行性。另外,购买一张高品质的按摩椅需要较大的投资,这对许多潜在消费者来说都是一个障碍。透过将3D、4D按摩技术、零重力定位、人体扫描技术等先进技术融入按摩椅中,提供客製化、更深层的按摩体验,大大增强其吸引力。
主要市场统计 | |
---|---|
基准年[2023] | 60.6亿美元 |
预测年份 [2024] | 64.8亿美元 |
预测年份 [2030] | 99.6亿美元 |
复合年增长率(%) | 7.34% |
产品越来越偏好可缓解平滑肌和多功能性的全身按摩椅
全身按摩椅旨在提供背部、肩部、手臂、腿部和脚部等多个身体部位的全面按摩体验。它结合了滚轮、气囊和热疗等技术,提供模仿专业按摩师技术的全面按摩体验。加热按摩椅在其结构中融入了加热元件,主要目的是提供额外的舒适度并改善按摩体验。热量被认为可以促进血液循环,更有效地放鬆肌肉,并减轻疼痛,这使得它成为那些肌肉僵硬或慢性疼痛的人,或者那些只是寻求温暖放鬆的人的理想选择。有吸引力的椅子。倒立按摩椅的设计有一个机制,可以倾斜椅子并翻转您的身体,将您的双腿抬高到心臟上方。这种倒立疗法可能有助于减轻脊椎压力,缓解腰痛,并改善整体脊椎健康。儘管这是一个特别小众的类别,但它吸引了患有背部问题或正在寻找减轻脊椎压力的方法的消费者。倒立按摩椅的独特吸引力在于其有针对性地缓解背部不适,满足与脊椎健康相关的特定细分市场。零重力按摩椅源自太空人在起飞时为减少身体压力而采取的姿势,透过倾斜到均匀分布重量的位置,可以减少身体尤其是脊椎的压力。这个姿势可以增强按摩效果,提供更深层的放鬆,据说对腰痛的人有效。 「零重力」的概念吸引了许多人,从那些希望减轻身体疾病的人到那些对这种尖端技术所提供的新颖性和舒适感感兴趣的人。目标椅 按摩椅专注于身体的特定部位,以缓解局部疼痛和紧张。这些椅子通常结构紧凑,适合有特定治疗需求或空间限制的使用者使用。这两款按摩椅满足了消费者的各种需求,从一般放鬆到舒缓肌肉僵硬,提供了改善身体健康的多功能解决方案。
最终用户应用:由于与按摩疗法相关的各种好处,按摩椅在商业设施中的采用越来越多。
按摩椅用于水疗中心、健身俱乐部和办公室等商业设施,为顾客和员工提供放鬆和缓解压力。它在商业性环境中的吸引力在于它有可能增强客户体验,提高员工福祉,并吸引更广泛的客户群寻求与按摩疗法相关的健康益处。相反,在住宅环境中,个人购买按摩椅供个人在家中使用,寻求体验治疗性按摩的便利,而无需经常拜访专业按摩师。这个选择背后的原因是希望在舒适的生活空间中接受按摩,以放鬆身心、缓解压力,有时还可以将其作为日常保健的补充。这两个应用程式都强调了不同的环境和使用模式,以及人们对健康和自我护理重要性的日益认识。
区域洞察
美国,尤其是美国和加拿大,对优质、功能丰富的按摩椅的需求量很大。该地区的消费行为倾向于提供治疗功效和智慧技术整合的产品。美洲最近的专利专注于增强连接性和个人化,包括提高永续性和用户体验的材料技术进步。同时,在欧洲、中东和非洲地区,健康和休閒产品的需求稳定,人们越来越偏好高品质和耐用的产品。欧洲消费者也对健康和永续性表现出极大的兴趣,这影响了他们的购买决策。最近的投资重点是采用环保材料和节能设计。此外,由于消费者对健康和保健意识的增强以及可支配收入的增加,亚太地区的按摩椅市场正在强劲增长。中国、日本和韩国等国家处于领先地位,按摩椅功能的技术进步以及健康和保健的文化趋势推动了需求。全部区域老年人口的不断增长以及对有助于疼痛管理和身体健康的产品的需求不断增加,进一步推动了市场前景。
FPNV定位矩阵
FPNV定位矩阵对于评估按摩椅市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对按摩椅市场供应商的现状进行深入而详细的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。这种详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4. 竞争评估和情报:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况和製造能力进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1.按摩椅市场规模及预测是多少?
2.按摩椅市场预测期间需要考虑投资的产品、细分市场、应用和领域有哪些?
3.按摩椅市场的技术趋势和法规结构是什么?
4.按摩椅市场主要厂商的市场占有率是多少?
5.进入按摩椅市场合适的型态和策略手段是什么?
[187 Pages Report] The Massage Chair Market size was estimated at USD 6.06 billion in 2023 and expected to reach USD 6.48 billion in 2024, at a CAGR 7.34% to reach USD 9.96 billion by 2030.
A massage chair encompasses a broad range of products designed to provide users with the benefits of massage therapy in the comfort of their homes or workspaces. Essentially, it is a chair equipped with mechanisms that mimic the procedures and techniques used by massage therapists, such as kneading, rolling, tapping, and shiatsu, to relieve stress, tension, and pain in the body. These chairs often come with various features that allow customization of the massage experience according to the user's preferences, including adjustable intensity levels, targeted massage areas, and different style settings. Rising cases of chronic back pain and posture-related issues have led individuals to seek out massage therapy as a non-invasive solution, which significantly boosts the demand for massage chairs. However, massage chairs often require substantial space, limiting their feasibility in smaller living environments. Additionally, the significant investment required to purchase a high-quality massage chair can be a barrier for many potential consumers. Integrating advanced technologies into massage chairs, such as 3D and 4D massage technologies, zero gravity positions, and body scanning technology, significantly enhances their appeal by offering a customized and deeper massage experience.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 6.06 billion |
Estimated Year [2024] | USD 6.48 billion |
Forecast Year [2030] | USD 9.96 billion |
CAGR (%) | 7.34% |
Product: Growing preference for full body massage chairs due to their smooth muscle relief offering and versatility
Full-body massage chairs are designed to provide a comprehensive massage experience, targeting multiple body areas, including the back, shoulders, arms, legs, and feet. These chairs use a combination of technologies such as rollers, airbags, and heat therapy to deliver an all-encompassing massage experience, mimicking the hands of a professional masseuse. Heated massage chairs incorporate heating elements within their structure, aimed primarily at providing added comfort and enhancing the massage experience. The heat is thought to promote blood circulation, relax muscles more effectively, and reduce pain, making these chairs particularly appealing to individuals with muscle stiffness, chronic pain, or those simply seeking extra warmth for relaxation. Inversion massage chairs are designed with a mechanism that allows the chair to tilt or invert the body, elevating the legs above the heart. This inversion therapy technique can help in decompressing the user's spine, potentially relieving back pain and improving overall spinal health. It's a particularly niche category but attracts consumers who suffer from back issues or are looking for ways to alleviate stress on their spine. The unique appeal of inversion massage chairs lies in their targeted approach towards relieving back discomfort, thus catering to a specific market segment interested in spinal health. Originating from the position astronauts take during liftoff to reduce stress on their bodies, zero gravity massage chairs recline to a position that evenly distributes body weight, reducing strain on the body, particularly the spine. This position is reputed to enhance the massage effectiveness, providing deeper relaxation, and is beneficial for individuals with back pain. The concept of 'zero gravity' or weightlessness appeals to a broad audience, from those seeking relief from physical ailments to individuals intrigued by the novelty and comfort offered by such advanced technology. Targeted massage chairs focus on specific areas of the body, offering relief to individuals with localized pain or tension. These chairs are generally more compact and accessible for users with specific therapeutic needs or space constraints. Both massage chairs cater to various consumer needs, from general relaxation to targeted muscle relief, providing a versatile solution for enhancing physical well-being.
End-User Application: Growing adoption of massage chair in commercial setting due to their various benefits associated with massage therapy
In the commercial context, massage chairs are predominantly found in environments such as spas, health clubs, and offices, to offers clients and employees an easily accessible form of relaxation and stress relief. The appeal in commercial settings lies in enhancing customer experience and employee well-being and potentially attracting a more extensive customer base seeking the health benefits associated with massage therapy. Conversely, in residential settings, individuals invest in massage chairs for personal use within their homes, seeking the convenience of experiencing therapeutic massage without frequent visits to a professional masseuse. This choice is driven by the desire for improved relaxation and stress reduction, and sometimes as a complement to health management routines, right in the comfort of one's living space. Both applications highlight a growing recognition of the importance of wellness and self-care, albeit manifested in different environments and usage patterns.
Regional Insights
The market is characterized by high demand for premium, feature-rich massage chairs in America, particularly in the United States and Canada. Consumer behavior in this region leans towards products that offer therapeutic benefits and smart technology integration. Recent patents in the Americas revolve around enhancing connectivity and personalization, including advancements in material technology for better sustainability and user comfort. At the same time in EMEA, wellness and relaxation products see steady demand, with a growing preference for high-quality, durable items. European consumers also show significant interest in health and sustainability, which influence purchasing decisions. Recent investments focus on incorporating eco-friendly materials and energy-efficient designs. Moreover, in the Asia Pacific region, the market for massage chairs has experienced substantial growth, responding to increasing consumer awareness about health and wellness and rising disposable incomes. Countries such as China, Japan, and South Korea are at the forefront, driving the demand due to their technological advancements in massage chair features and a cultural inclination towards health and wellness practices. The market scenario is further buoyed by the growing elderly population across the region, which has heightened the demand for products aiding pain management and physical well-being.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Massage Chair Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Massage Chair Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Massage Chair Market, highlighting leading vendors and their innovative profiles. These include AJX.INC, ARG Health Care., Bhanusaliwellness, Bodyfitchairs Pvt ltd, Bodyfriend, Inc., Daito Electric Machine Industry Co., Ltd., Family Inada Co., Ltd., Fujiiryoki, GUANGZHOU ZHIXIN ELECTRONIC TECHNOLOGY CO.,LTD, Infinite Creative Enterprises, Inc., Interactive Health, Inc., JSB Healthcare, Luraco Technologies, Ogawa World USA, Osaki Massage Chair., OSIMINDIA PVT LTD, OTO Wellness, Panasonic Holdings Corporation, Robocura Wellness, RoboTouch., ROTAI, Shanghai Rongtai Health Technology Co., Ltd., and StarAndDaisy.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Massage Chair Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Massage Chair Market?
3. What are the technology trends and regulatory frameworks in the Massage Chair Market?
4. What is the market share of the leading vendors in the Massage Chair Market?
5. Which modes and strategic moves are suitable for entering the Massage Chair Market?