市场调查报告书
商品编码
1465133
企业社交网路市场:部署型态、组织规模、应用程式和产业 - 2024 年至 2030 年全球预测Enterprise Social Networks Market by Deployment Mode (Hybrid, On-Cloud, On-Premise), Organization Size (Large Enterprises, Small & Medium Enterprises), Application, Vertical - Global Forecast 2024-2030 |
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预计2023年企业社群网路市场规模为70.1亿美元,预计2024年将达74.4亿美元,2030年将达到106.8亿美元,复合年增长率为6.19%。
企业社交网络(ESN)是一个促进员工沟通、协作和知识共用的专业平台。与公开的传统社交媒体平台不同,ESN 是一个私有、安全的网络,可作为连接来自不同部门、角色和地点的个人的数位工作空间。这些平台整合了各种工具和功能,例如即时通讯软体、论坛、部落格、文件共用和任务管理,以简化业务流程、改善公司文化并培养员工敬业度。 ESN 透过利用商业社交网路的原则,创造一个更协作、透明和高效的职场环境。组织内部对增强通讯工具的需求不断增长,以及远端和混合工作模式的日益采用,正在推动企业社交网路 (ESN) 市场的成长。然而,有关共用敏感企业资料的资料安全问题对企业社交网路(ESN)的采用提出了挑战。机器学习技术和人工智慧 (AI) 的进步为增强这些网路的功能提供了机会,并为使用者提供更聪明、更个人化的体验。
主要市场统计 | |
---|---|
基准年[2023] | 70.1亿美元 |
预测年份 [2024] | 74.4亿美元 |
预测年份 [2030] | 106.8亿美元 |
复合年增长率(%) | 6.19% |
大型组织越来越多地采用企业社交网路作为其内部传播策略。
具有全球影响力和大量员工的大公司需要复杂的企业社交网路 (ESN) 来支援其复杂的组织结构。这些公司可以受益于与现有企业系统无缝整合的强大、扩充性且高度可自订的 ESN 平台。大型企业中 ESN 的主要目标包括加强内部沟通、培养地理分散的团队之间的协作文化以及促进员工之间的知识共用。此类组织所需的主要功能是对网路进行分段,根据部门、计划或区域建立特定的群组,并确保相关内容到达正确的受众。此外,进阶分析和报告功能对于大型企业衡量 ESN 对生产力和员工敬业度的影响至关重要。中小型企业 (SME) 通常看重 ESN 简化沟通、提高业务效率以及在更紧密的职场环境中增强团队协作的能力。由于中小型企业资源有限且 IT 团队规模较小,因此这些公司优先考虑用户友好、经济高效、需要最少客製化且易于部署的 ESN 解决方案。适合中小型企业的主要功能包括直觉的使用者介面、易于理解的文件共用和有效的团队协作工具。随着中小型企业的发展,他们欣赏扩充性的解决方案,这些解决方案可以与他们的组织一起发展,以满足他们不断扩大的沟通和协作需求。
扩大企业社交网路的使用以促进应用程式客户参与
企业社交网路 (ESN) 是提高客户参与的强大平台。 ESN 透过创建一个客户可以直接与企业和彼此互动的场所来促进即时回馈、支援和沟通。这使企业能够深入了解客户的需求和偏好,使他们能够围绕其品牌建立强大、忠诚的社群。透过有针对性的内容、互动讨论和个人化的客户服务,公司可以创造归属感并显着提高客户满意度和忠诚度。在组织内应用 ESN 可以对员工敬业度产生重大影响。 ESN 透过提供一个员工可以跨部门和地理边界进行连接、共用和协作的平台,打造更整合和统一的职场环境。 ESN 是内部沟通和参与倡议、简化流程和改善组织文化的宝贵工具。在知识管理中,ESN 提供了一种收集、普及和保留组织知识的有效方法。透过论坛、维基百科和协作空间,知识共用成为公司文化的一部分,从而实现持续学习和创新。 ESN 也支援透过社交互动和讨论来交换隐性知识,从而产生新想法并改善问题解决流程。 ESN有助于增强团队协作。透过提供支援即时沟通、计划管理和文件共用的工具,帮助您的团队更有效率、更有效地工作。协作能力虚拟打破了孤岛并加快了决策速度。这在当今全球化的职场环境中尤其重要,因为团队经常分布在多个地点。此外,ESN 还提供敏捷的回馈和工作流程调整,以提高团队的整体绩效和生产力。
区域洞察
企业社交网路的采用率在美洲特别高,特别是在美国和加拿大,许多跨国公司都具有创新和技术整合的文化。该地区拥有专注于人工智慧 (AI) 和机器学习 (ML) 等先进功能的成熟市场,以增强协作和生产力。主要趋势包括对行动平台的关注以及对安全和合规措施的大量投资,以保护企业资料。由于已开发国家和新兴国家的数位转型努力,亚太地区的 ESN 市场呈现快速成长。年轻的劳动力、不断变化的职场动态以及对企业透明度和员工敬业度的关注正在推动中国、日本、澳洲和韩国等国家采用企业社交网路。亚太市场的特点是对行动和云端基础的解决方案的需求很高,本地供应商与全球品牌竞争。欧洲、中东和非洲地区企业社交网路的采用情况多元。由于严格的资料保护法推动了对安全且合规的 ESN 解决方案的需求,欧洲的企业社交网路采用率很高。该平台正在中东地区逐步采用,重点是增强企业沟通和业务效率。随着互联网普及和对 ESN 好处的认识的提高,非洲地区具有成长潜力。在 EMEA(欧洲、中东和非洲)地区,人们对支援多种语言并适应当地业务实践的解决方案有着浓厚的兴趣。
FPNV定位矩阵
FPNV 定位矩阵对于评估企业社交网路市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一个综合工具,可以对企业社交网路市场中供应商的现状进行深入而深入的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。这种详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4.竞争评估与资讯:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况、製造能力等进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1. 企业社交网路市场的市场规模与预测为何?
2.在企业社交网路市场的预测期间内,有哪些产品、细分市场、应用程式和领域需要考虑投资?
3.企业社交网路市场的技术趋势和法规结构是什么?
4.企业社交网路市场主要厂商的市场占有率为何?
5.进入企业社交网路市场的合适型态和策略手段是什么?
[193 Pages Report] The Enterprise Social Networks Market size was estimated at USD 7.01 billion in 2023 and expected to reach USD 7.44 billion in 2024, at a CAGR 6.19% to reach USD 10.68 billion by 2030.
Enterprise social networks (ESNs) are specialized platforms facilitating employee communication, collaboration, and knowledge sharing. Unlike traditional social media platforms open to the general public, ESNs are private, secure networks that serve as a digital workspace to connect individuals across different departments, roles, and locations. These platforms integrate various tools and features, such as instant messaging, forums, blogs, file sharing, and task management, to streamline business processes, enhance corporate culture, and drive employee engagement. ESNs empower organizations to foster a more collaborative, transparent, and efficient work environment by leveraging social networking principles in a business context. The increasing need for enhanced communication tools within organizations and the growing adoption of remote and hybrid work models are driving the growth of the enterprise social networks (ESNs) market. However, data security concerns related to sharing sensitive corporate information pose a challenge to adopting enterprise social networks (ESNs). The evolution of machine learning technologies and artificial intelligence (AI) presents an opportunity to enhance these networks' capabilities, offering smarter, personalized experiences for users.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 7.01 billion |
Estimated Year [2024] | USD 7.44 billion |
Forecast Year [2030] | USD 10.68 billion |
CAGR (%) | 6.19% |
Organization Size: Large enterprises increasingly adopting enterprise social networks as essential components of their internal communication strategies
Large enterprises, often characterized by their extensive global presence and large employee base, require sophisticated enterprise social networks (ESNs) that can support the complex nature of their organizational structures. These entities benefit from robust, scalable, and highly customizable ESN platforms that can integrate seamlessly with their existing enterprise systems. The primary objectives of ESNs in large enterprises include enhancing internal communication, fostering a collaborative culture across geographically dispersed teams, and facilitating knowledge sharing among employees. A key feature necessary for these organizations is segmenting networks and creating specific groups based on departments, projects, or regions to ensure relevant content reaches the appropriate audience. Additionally, advanced analytics and reporting capabilities are crucial for large enterprises to measure the impact of their ESNs on productivity and employee engagement. Small and medium enterprises (SMEs) typically value ESNs for their ability to streamline communication, improve operational efficiency, and enhance team collaboration within a more closely-knit work environment. Given the limited resources and smaller IT teams in SMEs, these organizations prioritize user-friendly, cost-effective, and easily deployable ESN solutions that require minimal customization. Key features for SMEs include intuitive user interfaces, straightforward file sharing, and effective team collaboration tools. As SMEs grow, scalable solutions that can evolve with the organization are highly valued to accommodate expanding communication and collaboration needs.
Application: Widening use of enterprise social networks for customer engagement
Enterprise Social Networks (ESNs) are powerful platforms for enhancing customer engagement. ESNs facilitate real-time feedback, support, and communication by creating a space where customers can interact directly with a company and amongst themselves. This enables organizations in gaining valuable insights into customer needs and preferences and helps build a strong, loyal community around a brand. Through targeted content, interactive discussions, and personalized customer service, enterprises can foster a sense of belonging and significantly improve customer satisfaction and loyalty. The application of ESNs within an organization can profoundly impact employee engagement. ESNs foster a more integrated and unified work environment by providing a platform for employees to connect, share, and collaborate across departments and geographical barriers. ESNs can serve as a valuable tool for internal communications and engagement initiatives, streamlining processes and enhancing organizational culture. In knowledge management, ESNs offer an efficient means for capturing, disseminating, and retaining organizational knowledge. Knowledge sharing becomes part of the corporate culture through forums, wikis, and collaborative spaces, allowing continuous learning and innovation. ESNs also support tacit knowledge exchange through social interactions and discussions, which can lead to new ideas and improvements in problem-solving processes. ESNs are instrumental in enhancing team collaboration. Teams can operate more efficiently and effectively by providing tools that support communication, project management, and document sharing in real-time. The ability to work collaboratively in virtual spaces breaks down silos and accelerates decision-making. This is especially critical in today's globalized work environment, where teams often span multiple locations. Furthermore, ESNs facilitate the agile exchange of feedback and workflow adjustments, improving teams' overall performance and productivity.
Regional Insights
In the Americas, particularly in the United States and Canada, the adoption of enterprise social networks is notably high due to a large number of multinational corporations with a culture of innovation and technology integration. The region exhibits a mature market with a focus on advanced features such as artificial intelligence (AI) and machine learning (ML) to enhance collaboration and productivity. Key trends include emphasis on mobile platforms, and significant investments in security and compliance measures to protect corporate data. The Asia-Pacific region is showcasing rapid growth in the ESN market, driven by digital transformation initiatives in both developed and developing countries. In countries including China, Japan, Australia, and South Korea the adoption of enterprise social networks is driven by a young workforce, the changing dynamics of workplaces, and the emphasis on corporate transparency and employee engagement. The market in the Asia-Pacific region is characterized by a high demand for mobile-enabled and cloud-based solutions, with local vendors competing with global brands. The Europe, Middle East, and Africa region shows a diverse landscape in the adoption of enterprise social networks. Europe showcases a robust adoption rate of enterprise social networks due to stringent data protection laws driving the need for secure and compliant ESN solutions. The Middle East is gradually embracing these platforms, focusing on enhancing corporate communication and operational efficiency. The African region presents a potential for growth as internet penetration and awareness about ESN benefits increase. In the EMEA region, there is a keen interest in solutions supporting diverse languages and catering to local business practices.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Enterprise Social Networks Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Enterprise Social Networks Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Enterprise Social Networks Market, highlighting leading vendors and their innovative profiles. These include blueKiwi Software SA, Cisco Systems, Inc., Cloud Software Group, Inc., Google, Inc, Higher Logic, LLC, IBM Corporation, IGLOO Inc., Jive Software, LLC, Microsoft Corporation, Pegasystems Inc., Salesforce, Inc., Simpplr Inc., Socialtext Inc., VMWare, Inc., Zoho Group, and Zyncro tech.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Enterprise Social Networks Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Enterprise Social Networks Market?
3. What are the technology trends and regulatory frameworks in the Enterprise Social Networks Market?
4. What is the market share of the leading vendors in the Enterprise Social Networks Market?
5. Which modes and strategic moves are suitable for entering the Enterprise Social Networks Market?