市场调查报告书
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到 2028 年的社交媒体管理市场预测——按组件、部署类型、组织规模、应用程序、最终用户、地区进行的全球分析Social Media Management Market Forecasts to 2028 - Global Analysis By Component, By Deployment Mode, By Organization Size, By Application, By End User and By Geography |
根据 Stratistics MRC 预计,全球社交媒体管理市场将在 2022 年达到 187.1 亿美元,并在 2028 年达到 641.7 亿美元,复合年增长率为 22.8%。
社交媒体管理是收集和评估受众以製定针对特定受众或群体量身定制的营销和影响计划的做法。 Facebook、Instagram、Twitter、LinkedIn、YouTube 和 Pinterest 等网站充当与目标受众交流和传播内容的平台。 社交媒体管理有可能为企业提供新的方式来扩大受众和曝光率。 社交媒体管理帮助公司衡量和管理从各种社交媒体网站获得的信息。
根据 Pew Trust 的一项调查,80% 的社交媒体用户担心企业和广告访问并利用他们在社交媒体上的帖子。
通过加强客户与社交媒体管理工具的互动,企业可以充分利用来自社交媒体的数据来获得实时洞察并推动销售。 发布和有效利用数据无疑为企业提供了许多机会来预测趋势、监控竞争对手的促销活动、管理品牌和改善客户体验。 此外,互联网用户每天产生 2.5 亿字节的数据。 这些因素正在推动市场的增长。
一些用户对数据洩露感到恐惧,促使他们重新考虑他们的社交网络连接和个人数据安全。 存在未经授权访问或洩露敏感、机密和受保护数据的风险。 黑客有能力修改软件并提取连接到社交媒体网络的数据。 这些问题阻碍了市场的扩张。
随着供应商使用软件即服务 (SaaS) 提供云计算解决方案,云采用率正在上升。 企业用户一直在寻找最高效的社交媒体管理解决方案。 云计算支持云,允许您将运营 IT 劳动力外包给其他企业。 该风险和成本完全由云服务提供商承担。 适应性、可靠性、可扩展性和可承受性等优势正在推动市场需求。
社交媒体上的评估也更容易,因为文本是主要来源。 然而,随着技术的进步,这种非结构化数据现在包括照片、视频、音频文件、GIF 等多媒体信息。 评估的数据必须真实可靠。 缺乏数据标准会导致糟糕的决策。 没有独立的验证,就无法做出安全的决定,从而阻碍了市场需求。
在 COVID-19 爆发期间,对远程办公和远程工作政策的需求增加刺激了全球社交媒体行业的扩张。 然而,社交媒体和其他数字平台上的错误信息已被确定对公众健康构成比病毒本身更大的风险。 在社会孤立和与他人互动受限的时代,社交媒体已成为重要的交流平台。 疫情对市场产生了积极影响。
据估计,解决方案部门将实现有利可图的增长。 社交媒体管理解决方案可以轻鬆接触到大量受众。 这意味着提供跨各种行业的端到端社交媒体数据的平台、工具和软件。 市场细分和广告商越来越多地转向社交媒体管理以增加销售额,这推动了对该细分市场的需求。
由于可用服务器数量众多,预计云部分在预测期内将以最高复合年增长率增长。 云提供了一种远程查看来自不同服务器和数据中心的数据的方法。 它由服务器、网络、存储、数据库、分析工具和软件平台组成,提供和访问服务。 社交媒体管理供应商通过响应客户在 IT 基础设施、数据冗余、数据可用性、构建安全措施、审计、配置等方面的需求来帮助该细分市场的增长。
由于技术创新不断增加,预计在预测期内北美将占据最大的市场份额。 该地区是一个成熟的市场,拥有庞大的社交媒体消费群。 它在社交媒体管理工具中享有很高的声誉。 该地区的许多主要参与者已将社交媒体网络作为其主要营销和消费者互动策略,这正在推动该地区的市场需求。
由于社交媒体应用的普及和普及,预计北美在预测期内的复合年增长率最高。 该地区不断增长的精通技术的人口、高互联网普及率和改善的连通性导致社交媒体平台的激增。 该地区的中小企业和初创企业正在利用数字媒体作为业务发展和推广的低成本工具。 在该地区,无需大量支出即可覆盖大量受众的能力是市场扩张的驱动力。
社交媒体管理市场的主要参与者包括:Adobe、BrandWatch Technologies Ltd、Clarabridge、Digimind、Google、HubSpot、IBM Corporation、Khoros, LLC、Likeable Hub、Meltwater、NetBase Quid , Inc、Oracle Corporation、Salesforce、Social Hub 和 Zoho Corporation Pvt.Ltd.
2023 年 3 月,Adobe 将推出生成式 AI 模型 Firefly。 这种新的 AI 模型也将在该公司提供的其他产品中提供,包括 Creative Cloud、Document Cloud、Experience Cloud 和 Adob□□e Express。
2022 年 3 月,Oracle 的云基础架构将推出新服务和功能,专注于为客户提供更大的灵活性。 新服务为客户提供真正灵活的核心基础设施服务,自动优化资源以满足应用需求并显着降低成本。
2022年3月,Zoho Co., Ltd.公布了由low-code提供的最新版“Zoho Creator”。 低代码是一种用很少的代码设计和开发应用程序的方法。 新版本解决了为业务用户(或公民开发人员)创建业务应用程序提供易于使用的平台的需求,同时允许 IT 团队设置足够的防护栏来管理使用、确保安全性和合规性。这是要做的事情.
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According to Stratistics MRC, the Global Social Media Management Market is accounted for $18.71 billion in 2022 and is expected to reach $64.17 billion by 2028 growing at a CAGR of 22.8% during the forecast period. Social Media Management is the act of gathering and evaluating audiences in order to create marketing and influence plans that are specialized for a certain audience or group of individuals. It serves as a platform for communication with the intended audience and content dissemination on websites like Facebook, Instagram, Twitter, LinkedIn, YouTube and Pinterest. The administration of social media has the potential to present new ways for businesses to broaden their audience and exposure. It aids businesses in measuring and managing information acquired from various social media sites.
According to a Pew Trust survey, 80% of social media users are concerned about companies and advertising accessing and utilizing their posts on social media.
Using social media management tools to strengthen client interactions, businesses are maximizing the data available from social media in order to acquire real-time insights and boost sales. Companies will certainly have a lot of chances to predict trends, monitor rival promotions, manage brands, and improve customer experience if the data is made public and used effectively. Moreover, data generated by internet users each day amounts to 2.5 quintillion bytes. These aspects are propelling the market growth.
Several users have been frightened by data breaches, prompting them to re-evaluate their social network connections and the security of their personal data. There is a risk of unauthorized access or disclosure of sensitive, confidential and protected data. Hackers have the ability to modify the software and extract data that is connected to social media networks. These issues are impeding the market expansion.
Cloud adoption has grown immensely as vendors are using Software-as-a-Service (SaaS) to deliver cloud computing solutions. Corporate users are constantly looking for the most efficient social media management solutions. Cloud computing is made feasible by the cloud, which enables the outsourcing of operational IT labor to a different business. The risks and costs involved are solely assumed by cloud service providers. Its benefits, including adaptability, dependability, scalability and affordability are fuelling the market demand.
As text was the primary form of material on social media, it was simple to evaluate. With the advancement of technology, this unstructured data has grown to encompass multimedia information in the form of photos, videos, audio files, and GIFs. The evaluated data must be genuine and dependable. Wrong decisions are being made as a result of the lack of data standards. The market need is being hampered since judgments cannot be made in a failsafe manner without the approach being able to be independently validated.
During the COVID-19 epidemic, the demand for work-from-home and remote working policies increased, which fuelled the expansion of the worldwide social media industry. Yet, it has been determined that the transmission of false information on social media and other digital platforms poses an even greater risk to public health than the virus itself. Social media became a crucial platform for communication during a period of social isolation and restricted interaction with others. The market was positively affected by the epidemic.
The solution segment is estimated to have a lucrative growth. Social media management solutions make it easier to reach a large audience. It alludes to a platform, tools and software that give various industry verticals end-to-end social media data. Marketers and advertisers are increasingly using social media management to boost sales, which is driving the segment's demand.
The cloud segment is anticipated to witness the highest CAGR growth during the forecast period, due to its availability of numerous servers. It offers a way to view the data from different servers or data centers remotely. It comprises of servers, networks, storage, databases, analytical tools and software platforms to supply and access services. Vendors of social media management deal with client requests for IT infrastructure, data redundancy, data availability, creating security measures, audits, and configuration, which fuel the segment's expansion.
North America is projected to hold the largest market share during the forecast period owing to its raising technological innovations. The region is a mature and well-established market with a widespread social media consumer base. It is well regarded among the social media management tools. Many key players in this region adopt social media networks as a key marketing and consumer interaction strategy which is driving the market demand in this region.
North America is projected to have the highest CAGR over the forecast period, owing to the rising popularity and higher reach of social media apps. This region comprises an increasing number of tech-savvy people, a high internet penetration rate and improved connection which has led to widespread use of social media platforms. Digital media is being used by SMEs and start-ups in the area as a low-cost tool for company development and promotion. The market's expansion is being driven by a larger audience in this area without significant expenditure.
Some of the key players profiled in the Social Media Management Market include: Adobe, BrandWatch Technologies Ltd, Clarabridge, Digimind, Google, HubSpot, IBM Corporation, Khoros, LLC, Likeable Hub, Meltwater, NetBase Quid, Inc., Oracle Corporation, Salesforce, Social Hub and Zoho Corporation Pvt. Ltd.
In March 2023, Adobe launches generative AI model Firefly. The new AI model will also be available for use in other products offered such as Creative Cloud, Document Cloud, Experience Cloud and Adobe Express offered by the company.
In March 2022, Oracle cloud infrastructure launches new services and capabilities focused on giving customers even more flexibility. New offerings provide customers with truly flexible core infrastructure services, automatically optimizing resources to match application requirements and significantly reduce costs.
In March 2022, Zoho Corporation launched its latest version of its low-code offering, Zoho Creator. Low-code is a way to design and develop applications with little to no coding. The new version addresses the need for an easy-to-use platform that enables business users (or citizen developers) to create business applications, while empowering the IT teams to place sufficient guardrails and govern usage, ensuring security and compliance.
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Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.