市场调查报告书
商品编码
1465170
道德时尚市场:按材料、产品、最终用户、分销管道划分 - 全球预测 2024-2030Ethical Fashion Market by Materials (Natural Fabrics, Recycled Fabrics), Products (Accessories, Clothing, Footwear), End-users, Distribution Channel - Global Forecast 2024-2030 |
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预计2023年道德时尚市场规模为221亿美元,2024年将达241.7亿美元,2030年将达419.1亿美元,复合年增长率为9.57%。
道德时尚是指时尚界的一种运动和方法,在生产过程的每个阶段优先考虑人、动物和环境的福祉。这种整体方法涵盖了多种实践,包括确保工人公平的工资和安全的工作条件、坚持环境永续的生产方法以及采用对动物友好的方法。道德时尚倡导透明度、永续性和社会责任,旨在透过谨慎和认真的消费者选择和行业标准产生积极影响。消费者购买决策对环境和社会影响的认知不断增强,推动了道德时尚市场的发展。消费者越来越喜欢符合永续性、公平劳动实践和无残忍产品等价值观的品牌。然而,以道德方式采购和生产的时尚服装的高成本可能会令精打细算的消费者望而却步,并阻碍市场成长。儘管面临这些挑战,倡导道德实践的社群媒体影响者和名人正在市场上创造新的成长机会。透过数位平台讲故事可以有效地传达道德实践的价值和重要性,并将消费者的观念和行为转向更永续的时尚选择。
主要市场统计 | |
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基准年[2023] | 221亿美元 |
预测年份 [2024] | 241.7亿美元 |
预测年份 [2030] | 419.1亿美元 |
复合年增长率(%) | 9.57% |
材料:对再生织物的需求增加,以减少废弃物和能源消耗
天然材料源自自然资源,生物分解性和可再生,并且比合成纤维对环境的影响更低,特别是在负责任和有机采购的情况下。棉花是一种柔软、蓬鬆的纤维,生长在棉籽周围。有机棉是一种更道德的选择,需要更少的水,并且不含有毒化学物质。大麻以其对环境的影响较小而闻名,其所需的水远少于棉花,并且无需化学农药即可生长。亚麻由亚麻植物纤维製成,耐用、吸水且重量轻,是温暖天气服装类的理想选择。
回收材料对于减少时尚产业的废弃物和碳排放至关重要。再生织物利用现有材料,最大限度地减少对新原材料的需求,并在此过程中节省能源和资源。滞销库存是指时装公司和布料製造商留下的未售出的成品布料。透过重复利用滞销品,品牌可以避免生产新布料,从而节省资源并减少废弃物。再生聚酯是透过熔化现有塑胶并将其重新纺成新的聚酯纤维而生产的。与原生聚酯生产相比,该製程显着降低了能源消耗和温室气体排放。再生聚酯可实现封闭式系统,对于向更道德的时尚产业过渡至关重要。
分销管道:人们越来越偏好提供更多产品的线上管道
道德时尚细分市场的线下分销管道包括传统实体店,例如旗舰店、多品牌精品店和快闪活动。这些商店让消费者可以触摸、触摸和试穿永续服饰和配件,以获得实际的体验。专卖店尤其重要,它提供了一个体现道德时尚精神的环境,并配备了训练有素的员工来传达产品背后的价值观和故事。线上分销模式涵盖品牌拥有的电子商务平台、多品牌线上零售商和社交媒体市场,在道德时尚产业中具有广泛的影响力。该管道使品牌能够打破地理障碍,与世界各地对永续性和道德实践感兴趣的消费者建立联繫。线上销售的数位本质支援详细的故事叙述,品牌列出了有关产品采购、製造流程和永续发展认证的广泛资讯。
区域洞察
在消费者对永续性和道德製造流程意识不断增强的推动下,道德时尚市场在美洲蓬勃发展。美国和加拿大等国家越来越多地支持本地生产、符合道德标准的时尚品牌,导致对道德时尚配件的需求不断增长。欧洲、中东和非洲(Europe, Middle East, and Africa)的道德时尚界正在发生重大变化,尤其是在欧洲。欧洲地区的特征是对环境永续性和公平劳工实践有严格的规定,迫使品牌采用道德时尚原则。在中东和非洲,永续时尚的成长更加多样化,特别是在奢侈品市场和希望购买符合自己价值观的年轻人中,永续时尚仍在发展但前景广阔。由于中阶的不断壮大和国际知名度的提高,亚太国家逐渐接受道德时尚。社群媒体和数位平台对于提高这些地区的认识和推动变革至关重要。此外,在国际对透明度和道德要求的推动下,作为世界主要製造地的亚太地区面临着改革製造实践和改善工作条件的内部压力。
FPNV定位矩阵
FPNV 定位矩阵对于评估道德时尚市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限。最前线 (F)、探路者 (P)、利基 (N) 和重要 (V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对道德时尚市场供应商的现状进行深入而深入的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该细分市场竞争特征的宝贵见解,包括在研究基准年观察到的累积、碎片化主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:包括新产品发布、开拓地区、最新发展和投资的详细资讯。
4.竞争评估及资讯:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况、製造能力等进行综合评估。
5. 产品开发与创新:包括对未来技术、研发活动和突破性产品开发的智力见解。
1. 道德时尚市场的市场规模与预测为何?
2.在道德时尚市场的预测期间内,有哪些产品、细分市场、应用和细分市场需要考虑投资?
3.道德时尚市场的技术趋势和法规结构是什么?
4.道德时尚市场主要供应商的市场占有率是多少?
5.进入道德时尚市场的适当型态和策略手段是什么?
[197 Pages Report] The Ethical Fashion Market size was estimated at USD 22.10 billion in 2023 and expected to reach USD 24.17 billion in 2024, at a CAGR 9.57% to reach USD 41.91 billion by 2030.
Ethical fashion refers to the movement and approach within the fashion industry that prioritizes the welfare of people, animals, and the environment at every stage of the production process. This holistic approach encompasses a range of practices, including ensuring fair wages and safe working conditions for workers, adhering to environmentally sustainable production methods, and employing animal-friendly practices. Ethical fashion advocates for transparency, sustainability, and social responsibility, seeking to create a positive impact through mindful and conscientious consumer choices and industry standards. The ethical fashion market is driven by rising awareness among consumers about the environmental and social impacts of their purchasing decisions. Consumers are increasingly preferring brands that align with their values of sustainability, fair labor practices, and cruelty-free products. However, the higher cost of ethically sourced and produced fashion apparel can deter budget-conscious consumers and hinder market growth. Despite these challenges, the push from social media influencers and celebrities advocating for ethical practices offers new growth opportunities for the market. Leveraging digital platforms for storytelling can effectively communicate the value and importance of ethical practices, potentially transforming consumer perceptions and behaviors towards more sustainable fashion choices.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 22.10 billion |
Estimated Year [2024] | USD 24.17 billion |
Forecast Year [2030] | USD 41.91 billion |
CAGR (%) | 9.57% |
Materials: Higher demand for recycled fabrics to reduce waste and energy consumption
Natural fabrics are derived from natural sources, offering biodegradability and renewable sourcing, and have a lower environmental impact than synthetic fabrics, especially when sourced responsibly and organically. Cotton is a soft, fluffy fiber that grows in a boll around the seeds of the cotton plant. Organic cotton presents a more ethical alternative, requiring less water and foregoing toxic chemicals. Hemp is known for its minimum environmental impact, which requires significantly less water than cotton and grows without the need for chemical pesticides. Linen is made from the fibers of the flax plant, which is valued for its strength, absorbency, and lightweight, making it ideal for warm-weather clothing.
Recycled fabrics are integral to reducing the fashion industry's waste and carbon footprint. Utilizing pre-existing materials, recycled fabrics minimize the need for new raw materials, conserving energy and resources in the process. Deadstock refers to unsold finished fabrics left over by fashion houses and fabric manufacturers. By repurposing deadstock, brands can avoid the production of new fabrics, thereby saving resources and reducing waste, which supports sustainability and encourages creative and unique fashion collections. Recycled polyester is produced by melting down existing plastic and re-spinning it into new polyester fiber. This process considerably reduces energy consumption and greenhouse gas emissions compared to virgin polyester production. Recycled polyester enables a closed-loop system, which is crucial for transitioning towards a more ethical fashion industry.
Distribution Channel: Growing preferences for online channels owing to wider product availability
Offline distribution channels in the ethical fashion sector involve traditional brick-and-mortar outlets, including flagship stores, multi-brand boutiques, and pop-up events. These venues provide tangible experiences for consumers, allowing them to touch, feel, and try on sustainable clothing and accessories. Specialized retail locations are particularly vital, offering an environment that mirrors the ethos of ethical fashion, with educated staff to communicate the values and stories behind the products. The online distribution model offers an expansive reach for the ethical fashion industry, encompassing brand-owned eCommerce platforms, multi-brand online retailers, and social media marketplaces. This channel allows brands to break geographical barriers and connect with a global audience interested in sustainability and ethical practices. The digital nature of online sales supports detailed storytelling, with brands providing extensive information on product sourcing, manufacturing processes, and sustainability certifications.
Regional Insights
In the Americas, the ethical fashion market is experiencing rapid growth, fueled by increasing consumer awareness about sustainability and ethical manufacturing processes. Countries, including the United States and Canada, with a notable shift towards supporting local and ethically-produced fashion brands, showcase a growing demand for ethical fashion accessories. The EMEA region is witnessing a significant transformation in the ethical fashion sector, particularly in Europe, where regulations and consumer activism push for sustainable practices. The European region is characterized by stringent regulations around environmental sustainability and fair labor practices, compelling brands to adopt ethical fashion principles. In the Middle East and Africa, the growth is more varied, with sustainable fashion in nascent stages but showing promise, especially in luxury markets and among younger demographics seeking to align their purchases with their values. Countries in Asia-Pacific are gradually embracing ethical fashion, driven by an expanding middle class and increasing international exposure. Social media and digital platforms are pivotal in raising awareness and driving change in these regions. Moreover, APAC, being a significant global manufacturing hub, faces internal pressures to reform manufacturing practices and improve labor conditions, further propelled by international demand for transparency and ethicality.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Ethical Fashion Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Ethical Fashion Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Ethical Fashion Market, highlighting leading vendors and their innovative profiles. These include Aditya Birla Group, All Good Things, Amour Vert, Inc., Bassike LLC, Eileen Fisher, Inc., Frugi Limited, Girlfriend Collective LLC, Hanes Australia Pty Ltd, Kettlewell Colours Ltd., Kowtow Clothing Ltd, Little Yellow Bird Ltd, LVMH Group, Nudie Jeans Co., Outland Denim Australia, Patagonia, Inc., People Tree Ltd, Psylo Fashion, Ten Tree International Inc., Thought Clothing UK, Turtledove London, United by Blue, and Wear Pact, LLC.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Ethical Fashion Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Ethical Fashion Market?
3. What are the technology trends and regulatory frameworks in the Ethical Fashion Market?
4. What is the market share of the leading vendors in the Ethical Fashion Market?
5. Which modes and strategic moves are suitable for entering the Ethical Fashion Market?