市场调查报告书
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2023-2030 年全球连帽衫和运动衫市场Global Hoodies and Sweatshirt Market 2023-2030 |
在预测期内,全球连帽衫和运动衫市场的复合年增长率预计将达到 5.5%。市场增长的原因包括特殊节日和场合对运动衫的需求不断增加。因此,为了迎合这种不断增长的需求,主要市场参与者也在采取新的战略,如根据市场需求重新审视自己的产品等。例如,2022 年 11 月,The Gap 公司计划重新推出 Dap 运动衫款式。该图案有 3 种不同的配色,包括红色、黄色和森林绿,是限量版系列的主要组成部分。第 4 款推出的图案是芥末色的猎犬纹图案。
连帽衫和运动衫市场根据材料类型和销售渠道进行细分。根据材料类型,市场被细分为棉、羊毛、皮革、羊毛及其他。此外,根据分销渠道,市场被细分为大型超市、便利店、专业零售商、服装零售店和网上零售。在材料类型中,羊毛制造商细分市场预计在预测期内将以可观的复合年增长率增长。该细分市场的增长归因于对聚酯屏蔽织物的需求不断增长,这种织物能保持人体热量,使穿着者免受冬季寒冷的侵袭。
在材料类型中,棉质子细分市场预计将占据全球连帽衫和运动衫市场的主要份额。这一增长归因于全球各地对连帽衫品牌和定制活动的需求不断增长。连帽衫和运动衫品牌化有几个好处,包括提高品牌知名度、加强品牌识别、适应性强、成本效益高,以及提供个性化/多功能的触感。因此,市场参与者也开始关注定制和个性化产品,以满足日益增长的需求。例如,2023 年 4 月,Czar Clothing 推出了极端定制连帽衫。这些连帽衫采用优质面料、环保材料和独特的印花设计。
连帽衫和运动衫市场根据地域进行分析,包括北美(美国和加拿大)、欧洲(意大利、西班牙、德国、法国等)、亚太地区(印度、中国、日本、韩国等)和世界其他地区(中东和非洲以及拉丁美洲)。其中,北美洲预计将在预测期内取得显著增长,这主要是由于美国和加拿大等国的运动日益普及,增加了对服装的需求。例如,2023 年 6 月,Gap 与 Dapper Dan 合作推出了全新的 Dap 连帽衫系列,并在美国上市。最新推出的限量版包括重塑的标识和四种格子颜色。
在所有地区中,亚太地区预计将在预测期内占据连帽衫和运动衫市场的重要份额。该地区市场的增长归因于电子商务和在线零售需求的增长,这促进了连帽衫在该地区的关联性和可及性。根据《时尚国家》的报道,参与社交商务形式(如中国的直播频道)为公司提供了洞察力,这些洞察力在应用到其他国家和平台时非常有用。根据同一资料来源,中国在举办一场直播后,吸引了约 1400 万次观看,销售了 1300 件连帽衫。此外,中国还有约 176 种特殊的市场特征,如消费者长期以来对应用内购买的容忍度。
服务于全球连帽衫和运动衫市场的主要公司包括Gap Inc、Hanesbrands Inc、Levi Strauss & Co.、Lululemon Athletica Inc、New Balance Athletics, Inc 等。这些市场参与者通过采取各种战略,如并购、建立伙伴关系、合作、融资和推出新产品来保持竞争力,从而大大促进了市场的增长。例如,2022 年 8 月,UNRL 与维京队合作,将推出 6 款全新运动衫,作为家乡系列第二卷的一部分。
此外,2022 年 7 月,RTFKT 与耐克合作推出了 AR Genesis 连帽衫。这是耐克体育用品公司正式收购的网络3时尚和古董公司 RTFKT 工作室合作生产的第一款连帽衫。由于采用了增强现实(AR)技术,克隆 X 头像和现实生活中的持有者都可以穿上这件连帽衫。这件连帽衫是为未来设计的,它有一个 NFC 芯片,可以实现连帽衫和数字资产之间的无线通信。
Title: Global Hoodies and Sweatshirts Market Size, Share & Trends Analysis Report by Material Type (Cotton, Wool, Leather, Fleece, and Others), and by Distribution Channel (Hypermarkets and Supermarkets, Convenience Stores, Specialist Retailers, Clothing retail stores, and Online retail), Forecast Period (2023-2030).
The global hoodies and sweatshirts market is anticipated to grow at a CAGR of 5.5% during the forecast period. The market growth is attributed to factors such as the increasing demand for sweatshirts for special festivals and occasions. Thus, to cater such rising demand the key market players are also adopting new strategies, such as reviewing their products as per the demand in the market and others. For instance, in November 2022, The Gap Inc. planned to revive its Dap sweatshirt style. The pattern is offered in 3 different colorways including red, yellow, and forest green, which are the major component of the limited-edition collection. The 4th pattern introduced involves houndstooth pattern in a mustard color.
The hoodies and sweatshirts market is segmented based on material type, and distribution channel. Based on material type, the market is sub-segmented into cotton, wool, leather, fleece, and others. Furthermore, based on distribution channels, the market is sub-segmented into hypermarkets and supermarkets, convenience stores, specialist retailers, clothing retail stores, and online retail. Among the material type, the fleece manufacturer sub-segment is expected to grow at a considerable CAGR over the forecast period. The segmental growth is attributed to the increasing demand for polyester shielding fabric, that retains body heat and shields wearers from the winter cold.
Among the material type, the cotton sub-segment is anticipated to hold a prominent market share of the global hoodies and sweatshirt market. The growth is attributed to the growing demand for branding and customization activities of sweatshirts across the globe. There are several benefits of branding hoodies and sweatshirts, which includes increased brand awareness, strengthen brand identification, adaptable, cost-effective, and offers personalized/ versatile touch. Thus, the market players are also focusing on creating customized and personalized products in order to cater to the rising demand. For instance, in April 2023, Czar Clothing launched extreme customized hoodies. These hoodies are designed with high quality fabrics, eco-friendly materials and unique print designs. high quality fabrics, eco-friendly materials and unique print designs.
The hoodies and sweatshirts market is analyzed based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and others), Asia-Pacific (India, China, Japan, South Korea, and others), and the Rest of the World (the Middle East and Africa, and Latin America). Among these, North America is projected to experience a prominent growth over the forecast period, driven by the growing popularity of athletic endeavors which has increased the demand for clothes from nations such as the US and Canada. For instance, in June 2023, Gap and Dapper Dan have collaborated to create a new line of Dap hoodies and launched in US. The latest limited-edition release includes a reinvented logo and four plaid colors.
Among all the regions, the Asia-Pacific region is anticipated to hold a significant share of the hoodies and sweatshirt market during the forecast period. The regional market growth is attributed to the increased e-commerce and online retailing demand which has bolstered the associability and accessibility of hoodies across the region. According to the State of Fashion, engaging with social commerce formats, such as those on livestream channels in China, provides companies with insights that are useful when applied to other countries and platforms. As per the same source, China attracted around 14 million views which generated the sales of 1,300 hoodies, after holding a livestream. Additionally, the country witnesses approximately 176 Specific market traits such as long-standing consumer tolerance with in-application purchasing.
The major companies serving the global hoodies and sweatshirt market include: Gap Inc, Hanesbrands Inc., Levi Strauss & Co., Lululemon Athletica Inc, New Balance Athletics, Inc among others. These market players are considerably contributing to market growth by adopting various strategies such as mergers and acquisitions, partnerships, collaborations, funding, and new product launches to stay competitive. For instance, in August 2022, The UNRL partnered with Vikings, which will include 6 brand-new sweatshirts as a part of the Hometown Collection Volume II.
Further, in July 2022, RTFKT and Nike launched AR Genesis Hoodie. It is the 1st hoodie produced in collaboration with RTFKT Studios, a Web3 fashion and antiques company that Nike Sportswear officially acquired. The hoodie allows Clone X avatars and real-life holders to wear owing to the augmented reality (AR) technology. The hoodie was created for the future and has an NFC chip that enables wireless communication between the hoodie and the digital asset.