市场调查报告书
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1466099
客舱娱乐和连接市场:按类型、飞机、舱位、产品、连接、最终用户、部署划分 - 2024-2030 年全球预测In-flight Entertainment & Connectivity Market by Type (Connectivity, Content, Hardware), Aircraft (Narrow-Body Aircraft, Very Large Aircraft, Wide-Body Aircraft), Class, Offering, Connectivity, End-User, Deployment - Global Forecast 2024-2030 |
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客舱娱乐和连接市场规模预计到 2023 年为 27.8 亿美元,预计到 2024 年将达到 30.5 亿美元,到 2030 年将达到 61.8 亿美元,复合年增长率为 12.05%。
客舱娱乐和连接 (IFEC) 系统是商业航空公司乘客体验不可或缺的一部分。这些系统提供各种服务和便利设施,旨在让乘客在飞机上享受娱乐、了解情况和保持联繫。标准 IFEC 包括点播音讯和视讯、直播电视、游戏、音乐和电子书存取等。近年来,IFEC 的连接方面变得越来越重要,航空公司提供 Wi-Fi 服务,让乘客在飞行期间使用网路服务、检查电子邮件和参与社交媒体。改进的卫星频宽和增强的 Wi-Fi 解决方案等技术进步正在推动客舱娱乐和连接解决方案的广泛采用。此外,由于国际航班的增加和飞行时间的延长,对 IFEC 系统的需求也在增加。然而,随着对无缝连接和频宽的需求不断增加,拥有足够的连接频宽可能会成为一个障碍。此外,网路威胁和潜在的资料外洩可能会损害乘客的隐私和数位安全。然而,近年来,主要企业在其产品中实施了严格的隐私权政策和先进的资料加密和储存策略,以避免网路安全问题。建立让用户参与资料分析技术、AR/VR 整合和双向通讯的互动平台可以为该行业提供新的成长途径。
主要市场统计 | |
---|---|
基准年[2023] | 27.8亿美元 |
预测年份 [2024] | 30.5亿美元 |
预测年份 [2030] | 61.8亿美元 |
复合年增长率(%) | 12.05% |
努力扩大类型内容的收集,以包含多语言和多文化元素
IFEC 系统中的连接解决方案旨在允许乘客在飞行期间存取网路、发送讯息和串流多媒体内容。该解决方案包含多种技术,包括卫星通讯(SATCOM)、空对地通讯(ATG) 和机载 Wi-Fi。飞机上的有线连接通常是指用于促进座位内娱乐和网路存取的实体连接。无线连线使用卫星或空对地网路将讯号无线发送到飞机,然后使用机载 Wi-Fi 系统将讯号分发到飞机上。内容包括专为机上消费而客製化的电影、电视节目、音乐、游戏和资讯内容。机上电子邮件、电话和通讯服务让乘客在飞行期间与地面保持联繫。航空公司可以为乘客提供发送和接收电子邮件、拨打语音电话、发送文字讯息以及使用即时通讯应用程式的功能。机上资讯服务旨在提供有关您行程的即时更新,包括航班途径、到达目的地的时间、天气更新和转机登机口资讯。机上网路连线可让您在机上浏览网页和串流内容。我们提供不同等级的 Wi-Fi 服务,从基本的网页浏览到用于视讯串流和大型檔案下载的高速连线。机上媒体涵盖了乘客在飞行期间可以使用的各种娱乐选项。这包括电影、电视节目、音乐、游戏、杂誌等,可以透过客舱娱乐机上娱乐系统访问,也可以透过航空公司的应用程式或串流媒体服务在乘客的个人设备上访问。 IFEC 系统硬体包括用于向乘客提供内容的实体组件,例如座椅靠背萤幕、行动装置、座椅电源和无线网路基地台。
最终用户:创新的成长以改善民用和商业航空的娱乐和连接
民用和商业航空部门主要针对寻求娱乐和连接以增强旅行体验的乘客。该部门专注于提供各种多媒体内容,例如电影、游戏、音乐和电视节目,以及个人的Wi-Fi 连线。军事和国防部门对客舱娱乐和连接有不同的需求,重点是在长期和紧张的任务期间的功能和机组人员的社会福利。飞行模拟和训练模组也可以作为机载系统的一部分纳入。也可能包括用于部队运输任务的有限娱乐内容,以支援部队社会福利。
区域洞察
美洲地区拥有强大的技术结构和高度发展的航空业,为客舱娱乐和连接产业的成长和发展提供了有利的环境。此外,出国度假的消费者也展现了长途旅行优质娱乐解决方案的需求。在欧盟,航空公司专注于提供高速网路和广泛的内容库,以满足精通技术的乘客的期望。欧盟法规环境正在支持卫星连接和跨境行动服务的进步,最近的投资旨在增加覆盖范围和频宽容量。中东地区奢华优质服务的声誉延伸至 IFEC 的服务。航空公司优先考虑高端、无缝的解决方案,并始终处于投资最新技术的前沿。由于中阶的不断壮大、航空需求的激增以及航空公司竞相改善乘客体验,亚太地区的客舱娱乐和连接市场具有巨大的成长潜力。此外,政府对扩大交通基础设施和支援航空公司的支持可以为 IFEC 产业扩张开闢新途径。
FPNV定位矩阵
FPNV 定位矩阵对于评估客舱娱乐和连接市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对客舱娱乐和连接市场供应商的现状进行深入而深入的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。这种详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4. 竞争评估和情报:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况和製造能力进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1.客舱娱乐和连结市场的市场规模和预测是多少?
2.在客舱娱乐和连结市场的预测期间内,有哪些产品、细分市场、应用和领域需要考虑投资?
3.客舱娱乐和连接市场的技术趋势和法规结构是什么?
4.客舱娱乐和连接市场主要供应商的市场占有率是多少?
5. 进入客舱娱乐和连结市场的合适型态和策略手段是什么?
[187 Pages Report] The In-flight Entertainment & Connectivity Market size was estimated at USD 2.78 billion in 2023 and expected to reach USD 3.05 billion in 2024, at a CAGR 12.05% to reach USD 6.18 billion by 2030.
In-flight entertainment & connectivity (IFEC) systems are an integral part of the passenger experience on commercial airlines. These systems offer a range of services and amenities designed to keep passengers entertained, informed, and connected while onboard an aircraft. The standard IFEC offerings include audio and video on demand, live TV, gaming, and access to music and e-books. In recent years, the connectivity aspect of IFEC has grown in significance, with airlines providing Wi-Fi services that allow passengers to use Internet services, check emails, and engage with social media during their flights. Progress in technology, such as improved satellite bandwidth capabilities and enhanced Wi-Fi solutions, have led to an increased adoption of in-flight entertainment and connectivity solutions. Additionally, the growth in international travel and longer flights accentuates the need for enhanced IFEC systems. However, due to the increased demand for seamless connectivity and bandwidth, acquiring enough spectrum for connectivity might pose hurdles. Additionally, the possibility of cyber threats and data breaches can compromise passenger privacy and digital safety. However, in recent years, key players have implemented strict privacy policies and advanced data encryption and storage strategies in their product offerings to circumvent cybersecurity issues. Integration of data analytics technologies, AR/VR, and the creation of interactive platforms that engage users in two-way communication can generate new avenues of growth for the industry.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 2.78 billion |
Estimated Year [2024] | USD 3.05 billion |
Forecast Year [2030] | USD 6.18 billion |
CAGR (%) | 12.05% |
Type: Efforts to expand the collection of content offerings and include multilingual and multicultural elements
Connectivity solutions in IFEC systems are designed to enable passengers to access the internet, send messages, and stream multimedia content during flight. This offering includes various technologies such as satellite communication (SATCOM), air-to-ground communication (ATG), and onboard Wi-Fi. Wired connectivity in an aircraft setting typically refers to the physical connections used to facilitate in-seat entertainment and internet access. Wireless connectivity uses satellite or air-to-ground networks to transmit signals wirelessly to the aircraft, which are then disseminated internally using onboard Wi-Fi systems. Content includes movies, TV shows, music, games, and informational content tailored for inflight consumption. The availability of in-flight email, phone, and messaging services enables passengers to stay in touch with the ground during flights. Airlines can offer passengers the ability to send and receive emails, indulge in voice calls, send text messages, or use instant messaging apps. In-flight information services are designed to offer passengers real-time updates about their journey, including flight path, time to destination, weather updates, and connecting gate information. In-flight internet access allows passengers to browse the web, stream content, and stay productive while in the air. Various tiers of Wi-Fi service ranging from basic web browsing to high-speed connections capable of supporting video streaming and large file downloads are provided. In-flight media encompasses a wide range of entertainment options available to passengers during their flight. This includes movies, television shows, music, games, and magazines, which can be accessed through the seatback in-flight entertainment systems or through passenger's personal devices via the airline's app or streaming service. Hardware for IFEC systems constitutes the physical components used to deliver content to passengers, such as seatback screens, hand-held devices, in-seat power supplies, and wireless access points.
End-User: Growing innovations to improve entertainment and connectivity features in civil and commercial aviation
The civil and commercial aviation sector primarily caters to passengers who seek entertainment and connectivity to enhance their travel experience. This sector focuses on providing a variety of multimedia content, such as movies, games, music, and TV shows, along with Wi-Fi connectivity for personal devices. The military and defense sector has different needs for in-flight entertainment and connectivity and put focus on functionality and crew welfare during long or high-stress missions. Flight simulations and training modules may be incorporated as part of in-flight systems. Limited entertainment content for troop transport missions to support the well-being of personnel may also be included.
Regional Insights
The Americas region is characterized by a robust technological architecture and a highly developed aviation industry, thereby providing an environment that is conducive to the growth and development of the in-flight entertainment and connectivity industry. Additionally, consumers traveling to international locations for vacations show a demand for premium entertainment solutions for long-hour journeys. In the EU, airlines focus on providing high-speed internet and rich content libraries to meet the expectations of their tech-savvy passengers. The EU's regulatory environment encourages advancements in satellite connectivity and cross-border mobile services, with recent investments targeting improved coverage and bandwidth capacities. The Middle East's reputation for luxury and premium services extends to its IFEC offerings. Airlines prioritize high-end, seamless solutions and remain at the forefront of investing in the latest technologies. The Asia Pacific in-flight entertainment and connectivity market shows potential for significant growth, driven by the rising middle class, surging demand for air travel, and airlines' competition to enhance passenger experience. Additionally, government support to expand transport infrastructure and support airlines can create new avenues for expansion of the IFEC industry.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the In-flight Entertainment & Connectivity Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the In-flight Entertainment & Connectivity Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the In-flight Entertainment & Connectivity Market, highlighting leading vendors and their innovative profiles. These include Anuvu Operations LLC, Astronics Corporation, BAE Systems PLC, Cobham Limited, digEcor, Inc., Echostar Corporation, Eutelsat S.A., Gogo Inc., Honeywell International Inc., Immfly Group, Iridium Communications Inc., Kontron AG, Kymeta Corporation, Lufthansa Systems GmbH & Co. KG, Panasonic Holdings Corporation, RTX Corporation, Safran Group, SITA, Stellar Entertainment Group, Thales Group, The Boeing Company, ThinKom Solutions Inc., Viasat, Inc., and Wipro Limited.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the In-flight Entertainment & Connectivity Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the In-flight Entertainment & Connectivity Market?
3. What are the technology trends and regulatory frameworks in the In-flight Entertainment & Connectivity Market?
4. What is the market share of the leading vendors in the In-flight Entertainment & Connectivity Market?
5. Which modes and strategic moves are suitable for entering the In-flight Entertainment & Connectivity Market?