市场调查报告书
商品编码
1466684
化妆品包装市场:按包装类型、材料、类型、来源、应用分类 - 2024-2030 年全球预测Cosmetic Packaging Market by Packaging Type (Inner Packaging, Outer Packaging, Product Packaging), Material (Glass, Metal, Paper), Type, Source, Application - Global Forecast 2024-2030 |
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预计2023年化妆品包装市场规模为332亿美元,预计2024年将达349.2亿美元,2030年将达到476.4亿美元,复合年增长率为5.29%。
化妆品包装是指专门设计用于容纳、保护和展示化妆品的各种容器、机壳和形式。从口红管、粉底瓶、睫毛膏容器和眼影盘等初级包装元件,到外盒、安全密封件和资讯插页等二级包装解决方案。化妆品包装对于功能性和品牌形象至关重要,并且在产品保存、可用性和行销方面发挥着至关重要的作用,确保产品以安全、有吸引力和有利可图的方式到达消费者手中。全球美容和个人保健产品的使用量不断增加,以及对永续和环保解决方案的高需求,刺激了对创新包装的需求。然而,有关包装材料和处置的严格规定可能会阻碍新解决方案的开发和采用。然而,整合智慧包装技术以增强用户体验和产品保质期,以及包装客製化和个人化以增强品牌形象和消费者参与度,预计将为马苏提供潜在的市场成长机会。
主要市场统计 | |
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基准年[2023] | 332亿美元 |
预测年份 [2024] | 349.2亿美元 |
预测年份 [2030] | 476.4亿美元 |
复合年增长率(%) | 5.29% |
包装类型:快速采用产品包装解决方案,在每个阶段保护和推广化妆品
内包装为化妆品提供直接保护和支撑,通常充当与产品直接接触的第一层包装。这包括在处理和运输过程中缓衝、稳定性和保护产品完整性的解决方案。折迭纸盒由纸板製成,可客製化、重量轻且经济高效。轻鬆列印您的品牌设计,打造极具吸引力的展示效果。枕头盒具有枕头般的形状,为小型化妆品提供优雅的包装解决方案。它易于组装,并且由于其美观而经常用于礼品包装。滑动盒或抽屉盒由套筒和滑动托盘组成,提供独特的打开体验。用途广泛,用于高檔化妆品中,可增加产品的价值。滑盖盒由耐用的纸板或锡製成,并具有可从底座滑落的盖子。它广泛用于包装从粉末到乳霜的各种化妆品,提供保护和奢华的感觉。外包装是包裹内包装的二次包装或外包装,提供额外的保护和品牌空间。外包装在行销和物流中发挥重要作用。产品包装泛指从初级包装到二级包装的各个级别的包装,以保护和宣传化妆品从运输到展示的每个阶段。泡壳包装和带状包装用于小型化妆品,并透过透明塑胶盖提供可视性。它具有高度安全性和诈欺功能,适合一次性产品和样品。塑胶瓶和玻璃瓶是液体和奶油的传统且多功能的包装选择。它是可定制的,可以与各种封闭类型(例如泵和盖子)结合使用,以保持产品的完整性。罐子广泛用于各种化妆品,尤其是乳霜和凝胶。它们有玻璃和塑胶两种材质,外观经典,只需旋转盖子即可轻鬆取下,让您可以充分接触产品。泵浦和分配器是瓶子和管子的功能盖,非常适合液体和半液体化妆品。管材为各种配方提供了灵活、轻巧的包装解决方案,从浓稠的膏霜到凝胶和乳液。它便携、易于使用,让您有效率地使用产品。
应用化妆品包装在护肤品中的高级应用
对于香水和香水来说,包装提供保护,并在品牌识别和消费者体验中发挥重要作用。通常使用玻璃和工程塑胶等高品质和创新材料。这些材料加上独特的形状、装饰和饰面,增强了美学吸引力,并使产品在竞争激烈的市场中脱颖而出。护髮包装解决方案涵盖洗髮精和护髮素瓶以及护髮和定型产品容器。重点是使用者友善的设计,确保便利性和产品安全。 PET、HDPE 和可回收塑胶等材料因其耐用性、易用性和环境效益而受到青睐。泵浦和喷雾器等分配器机构对于功能至关重要。彩妆及彩妆品包装包括粉底、口红、睫毛膏、粉饼等多种产品。创新的设计和机制,例如粉底上的真空帮浦和口红上的扭转机制,可实现产品储存和涂布的精确性。便携性和美观性也很重要,紧凑的箱子和托盘提供便利和品牌差异化。指甲护理包装专注于用于指甲油、护理剂和去除剂的小容器,优先考虑易于使用和产品稳定性。带有紧盖的玻璃瓶和高品质的刷子是标准配备,可确保准确涂布和持久的美甲产品。美学也很重要,品牌自订瓶子形状和装饰元素来吸引消费者。护肤包装涵盖乳霜、精华液、洗面乳、化妆水等多种产品。采用真空瓶、罐子、管子和瓶子来保持产品的完整性、易用性并适应各种质地。材料的选择取决于其防护品质和永续特性,并转向生物基塑胶和可回收材料等环保材料。包装设计通常反映围绕健康和天然成分的品牌价值。
区域洞察
在美洲,消费者的环保意识不断增强,推动了对环保和永续包装解决方案的需求。美国最近的专利重点关注生物分解性材料和减少塑胶使用的创新设计。对永续实践和回收倡议的投资引人注目,显示消费行为转向更具环保意识。在亚太地区,高品质和优质包装受到青睐,尤其是在中国、日本和印度。随着对二维码和 AR 功能等智慧包装技术的投资,亚太地区的化妆品包装市场正在蓬勃发展,以改善用户体验。此外,以精确和注重细节而闻名的国家正在大力投资紧凑型多功能包装解决方案,这些解决方案反映了消费者多样化的社会经济经济状况,并专注于可负担性和功能性。在欧洲,人们非常重视永续性和减少包装中的碳足迹,特别注重法规遵循。最近的欧盟法规和指令旨在提高回收率并促进消费后回收(PCR)材料的使用,鼓励对新材料和製程的创新和投资。同时,中东和非洲对奢侈品的需求激增,反映出经济成长和可支配收入的增加。然而,对永续实践的认识和需求也在不断出现,儘管速度比其他地区慢。主要投资包括扩大产能和创新设计,以满足奢侈品市场的需求,同时融入环保方法。
FPNV定位矩阵
FPNV定位矩阵对于评估化妆品包装市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对化妆品包装市场供应商的现状进行深入而详细的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。这种详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4. 竞争评估和情报:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况和製造能力进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1.化妆品包装市场的市场规模与预测是多少?
2.化妆品包装市场预测期间需要考虑投资的产品、细分市场、应用和领域有哪些?
3. 化妆品包装市场的技术趋势和法规结构是什么?
4.化妆品包装市场主要厂商的市场占有率为何?
5.进入化妆品包装市场适合的形式和策略手段是什么?
[191 Pages Report] The Cosmetic Packaging Market size was estimated at USD 33.20 billion in 2023 and expected to reach USD 34.92 billion in 2024, at a CAGR 5.29% to reach USD 47.64 billion by 2030.
Cosmetic packaging refers to the broad array of containers, enclosures, and formats designed uniquely for housing, protecting, and presenting cosmetic products. This encompasses a broad spectrum of primary packaging elements such as lipstick tubes, foundation bottles, mascara containers, eyeshadow palettes, and secondary packaging solutions, including exterior boxes, safety seals, and informational inserts. Essential for both functionality and brand identity, cosmetic packaging plays a pivotal role in product preservation, usability, and marketing, ensuring products are delivered to consumers in a safe, appealing, and informative manner. A global rise in beauty and personal care product usage and high demand for sustainable and eco-friendly solutions stimulate demand for innovative packaging. However, stringent regulations regarding packaging materials and disposal can hinder the development and adoption of new solutions. Nevertheless, the integration of smart packaging technologies that enhance user experience and product shelf life and customization and personalization of packaging to enhance brand identity and consumer engagement is expected to bring potential opportunities for market growth.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 33.20 billion |
Estimated Year [2024] | USD 34.92 billion |
Forecast Year [2030] | USD 47.64 billion |
CAGR (%) | 5.29% |
Packaging Type: Burgeoning adoption of product packaging solutions to protect and promote cosmetic products at every stage
Inner packaging provides direct protection and support to the cosmetic product, often serving as the foremost layer of packaging that comes directely in contact with the product. This includes solutions for cushioning, stability, and safeguarding the product's integrity during handling and shipment. Folding cartons are made from paperboard and are customizable, lightweight, and cost-effective. They can be easily printed with brand designs for an appealing presentation. Pillow boxes are distinctive due to their pillow shape, offering an elegant packaging solution for smaller cosmetic items. They are easily assembled and are favored for their aesthetic appeal, often used in gift packaging. Sliding or drawer boxes consist of a sleeve and a sliding tray, providing a unique unboxing experience. They are versatile and can be used for luxury cosmetic products, enhancing the product's perceived value. Slip-lid boxes, made of sturdy cardboard or tin, feature a removable lid that slips off the base. They are popular for packaging a variety of cosmetics, from powders to creams, offering protection and a premium feel. The outer packaging is the secondary or external package that encases the inner packaging, providing additional protection and branding space. Outer packaging plays a crucial role in marketing and logistics. Product packaging refers broadly to all levels of packaging involved, from primary to secondary packaging, designed to protect and promote cosmetic products at every stage, from shipment to display. Blister and strip packs are used for smaller cosmetic items, offering visibility through a clear plastic cover. They are secure and tamper-evident, making them suitable for single-use products or samples. Bottles made from plastic or glass are a traditional and versatile packaging option for liquids and creams. They are customizable and can be paired with various closure types, including pumps and caps, to preserve product integrity. Jars are widely used for various cosmetics, especially creams and gels. Available in glass or plastic, jars offer a classic look and can be easily accessed with a twist of their lid, allowing full use of the product. Pumps and dispensers are functional closures for bottles and some types of tubes, ideal for liquid or semi-liquid cosmetics, ensuring precise, mess-free dispensing and helping maintain hygiene and product preservation. Tubes offer a flexible and lightweight packaging solution for various formulations, from thick creams to gels and lotions. They are portable, user-friendly, and efficient in ensuring the product is used to its entirety.
Application: Evolving usage of cosmetic packaging for skin care products
For fragrances and perfumes, packaging gives protection and plays a crucial role in brand identity and consumer experience. High-quality, innovative materials, including glass and engineered plastics, are commonly used. These materials, coupled with distinctive shapes, decorations, and finishes, enhance the aesthetic appeal and distinguish products in a competitive market. Hair care packaging solutions range from shampoo and conditioner bottles to hair treatment and styling product containers. The focus is on user-friendly designs that ensure convenience and product safety. Materials such as PET, HDPE, and recyclable plastics are favored for their durability, ease of use, and environmental benefits. Dispensing mechanisms, including pumps and sprayers, are integral to functionality. Makeup or color cosmetics packaging encompasses a broad array of products including foundations, lipsticks, mascaras, and powders. Innovative designs and mechanisms, such as airless pumps for foundations or twist mechanisms for lipsticks, cater to product preservation and application precision. Emphasis is also placed on portability and aesthetic appeal, with compact cases and palettes offering convenience and brand differentiation. Nail care packaging focuses on smaller containers for nail polish, treatments, and removers, prioritizing ease of application and product stability. Glass bottles with tightly sealing caps and high-quality brushes are standard, ensuring precise application and longevity of the nail product. The aesthetic component is also significant, with brands opting for custom bottle shapes and decorative elements to attract consumers. Skin care packaging covers a wide range of products, including creams, serums, facial cleansers, and toners. Airless dispensers, jars, tubes, and bottles are employed to maintain product integrity, facilitate ease of use, and support varied textures. Materials are selected for their protective qualities and sustainable properties, with a shift towards eco-friendly options such as bio-based plastics and recyclable materials. The packaging design often reflects brand values related to wellness and natural ingredients.
Regional Insights
In the Americas, there is a rising demand for eco-friendly and sustainable packaging solutions due to increased environmental awareness among consumers. Recent patents in the U.S. focus on biodegradable materials and innovative designs to reduce plastic use. Investments in sustainable practices and recycling initiatives are prominent, illustrating a shift towards more environmentally conscious consumer behavior. The Asia-Pacific region prefers high-quality, luxurious packaging, especially in China, Japan, and India. The Asian-Pacific cosmetic packaging market is booming with investments in smart packaging technologies that enhance user experience, such as QR codes and AR features. Furthermore, countries known for their precision and attention to detail invest heavily in compact and multifunctional packaging solutions with a focus on affordability and functionality, reflecting the diverse socioeconomic status of their consumers. In Europe, the emphasis is on regulatory compliance, with a substantial focus on sustainability and reducing carbon footprints in packaging. Recent EU regulations and directives aim to enhance recycling rates and promote using post-consumer recycled (PCR) materials, driving innovation and investment in new materials and processes. On the other hand, the Middle East and Africa are witnessing a surging demand for luxury cosmetic packaging, reflecting the region's growing economies and increasing disposable incomes. However, there's also a budding awareness and demand for sustainable practices, although at a slower pace compared to other regions. Key investments include expanding production capabilities and innovative designs that cater to the luxury segment while beginning to incorporate eco-friendly practices.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Cosmetic Packaging Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Cosmetic Packaging Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Cosmetic Packaging Market, highlighting leading vendors and their innovative profiles. These include Akey Group, LLC, Albea S.A., Amcor PLC by Bemis Company, Inc., AptarGroup, Inc.,, Berry Global, Inc, Bonex d.o.o., Corpack GmbH, Cosmopak Corp., Frapak Packaging b.v., Gerresheimer Ag, H&K Muller GmbH & Co. KG, HCP Packaging UK Ltd, HCT Group, Libo Cosmetics Co., Ltd., LUMSON S.p.A., Masterchem Logoplaste Sp. z o.o., MJS Packaging, Mondi plc, Quadpack Industries, S.A., Silgan Holdings Inc., Stoelzle Glass Group, Vetroplas Packaging Ltd, Vimal Plastics., VIROSPACK, S.L.U., and Zenvista Packagings.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Cosmetic Packaging Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Cosmetic Packaging Market?
3. What are the technology trends and regulatory frameworks in the Cosmetic Packaging Market?
4. What is the market share of the leading vendors in the Cosmetic Packaging Market?
5. Which modes and strategic moves are suitable for entering the Cosmetic Packaging Market?