市场调查报告书
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1466766
MVNO 市场:按营运模式、经营模式、组织规模和用户- 2024-2030 年全球预测MVNO Market by Operational Model (Full MVNO, Reseller, Service Operator), Business Model (Bundled, Business, Discount), Organization Size, Subscriber - Global Forecast 2024-2030 |
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MVNO市场规模预估2023年为999.3亿美元,2024年达到1,084亿美元,预估2030年将达1,815.2亿美元,复合年增长率为8.90%。
MVNO(行动虚拟网路营运商)是一家不拥有营运其网路所需的基础设施或无线电频率的通讯服务供应商。 MVNO 从现有行动网路营运商 (MNO) 租用网路容量,并向其客户列出语音、资料和通讯等服务。随着智慧型手机普及的提高、对价格实惠的行动服务的需求不断增加,以及无线技术的进步以更低的成本实现更好的连接,对 MVNO 的需求正在加速成长。 MVNO 市场的限制主要在于其对主机网路营运商的高度依赖,这可能会影响定价弹性和对服务品质的整体控制。物联网和 M2M 解决方案等垂直领域的多元化可以为 MVNO 提供有前景的收益来源。与数位内容平台的协作使您能够利用现有的用户群,同时透过附加价值服务扩展产品系列。 MVNO 可以专注于根据客户偏好提供差异化产品,例如客製化资料方案和忠诚度计划。 MVNO 和 MNO(行动通讯业者)之间的策略合作伙伴关係也有助于提高业务效率,同时透过互利协定提供增强的服务。
主要市场统计 | |
---|---|
基准年[2023] | 999.3亿美元 |
预测年份 [2024] | 1084亿美元 |
预测年份 [2030] | 1815.2亿美元 |
复合年增长率(%) | 8.90% |
营运模式:多个技术先进的全MVNO涌现
全移动虚拟网路营运商(全MVNO)是指营运商拥有网路基础设施的主要组件,例如核心网路和收费系统,但对无线电频谱和实体基础设施的存取由主机行动通讯业者提供它是一种依赖于营运商(MNO)的经营模式。经销商是从行动网路业者批发购买分钟和资料并以自有品牌转售的企业。在这种模式中,经销商完全依赖行动网路营运商的基础设施和服务,并且对服务提供和客户管理的控制有限。服务提供者 (MVNO) 是不拥有网路基础设施但在 MNO 提供的服务之上提供附加价值服务的营运商。这些服务包括客製化的客户支援、专门的收费以及为特定受众设计的独特功能。
经营模式:随着配套服务和商业MVNO的流行,迎合更多的商业人群
捆绑式 MVNO 为客户提供套装保险契约,其中包括行动服务和有线电视和网路订阅等其他公共产业,而商业 MVNO 则专注于为企业客户和中小企业 (SME) 提供客製化解决方案。折扣 MVNO 透过以低于传统网路营运商的价格提供基本服务来吸引客户。民族虚拟网路营运商以具有竞争力的价格为特定民族社区提供客製化服务,包括多语言客户支援和国际通话选项。国际行动虚拟网路营运商专注于为经常出国旅行的消费者提供有竞争力的漫游费率,并确保无缝连接,而无需支付过高的费用。专业资料MVNO 为需要高速资料使用用于特定目的(例如游戏、视讯串流和物联网连接)的客户提供以资料为中心的计划。青年/媒体虚拟网路营运商以流行娱乐平台为特色的有吸引力的内容包瞄准年轻人,例如音乐串流服务和社交媒体应用程式。
组织规模:中小企业对MVNO的采用正在稳定增加。
大公司以其庞大的营运规模、广泛的基本客群和对通讯服务的高需求而闻名。这些公司主要寻求能够提供针对其独特业务需求量身定制的经济高效且可扩展的解决方案的 MVNO。与大型企业相比,中小企业的特点是资源有限,预算有限。这就是为什么我们在与 MVNO 供应商合作时优先考虑价格实惠且高品质的通讯服务。
用户:增加 MVNO 消费者的使用,尤其是学生和旅客
MVNO用户的消费者群体包括主要使用行动服务进行个人通讯、娱乐和基本公共产业的个人用户。几家主要的 MVNO参与企业提供针对各种人群(包括大学生、老年人和国际旅行者)量身定制的计划。 MVNO用户的企业部分由需要为其员工和业务提供行动连线解决方案的企业组成。公司帐户通常订阅多条线路,以提供适合组织需求的简化通讯工具。
区域洞察
在美洲,尤其是北美,智慧型手机普及的提高和消费者对灵活资料方案的需求正在推动对具有成本效益的行动服务的需求。在美国和加拿大,针对少数族裔或特定年龄层等利基市场的虚拟网路营运商正在激增。墨西哥和巴西等国家正在看到新业务的进入,提供针对当地客户需求的创新服务。亚洲的多元化监管环境因其高度发展的通讯基础设施而为新进入者提供了机会。印度和印尼等国家製定了有利的监管政策,促进行动服务提供者之间的竞争。这些市场正在出现满足当地需求的创新经营模式,例如专用资料通讯计划和基于内容的服务。欧洲拥有成熟的MVNO市场,其特征是通讯业者之间竞争激烈、监管程度高。欧盟 (EU)法规结构鼓励新业务参与者进入市场并促进现有参与者之间的整合。德国和英国等国家出现了一些专门针对特定客户群或提供物联网连接等专业服务的 MVNO。
FPNV定位矩阵
FPNV定位矩阵对于评估MVNO市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限。最前线 (F)、探路者 (P)、利基 (N) 和重要 (V)。
市场占有率分析
市场占有率分析是一个综合工具,可以对 MVNO 市场中供应商的现状进行富有洞察力和深入的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该细分市场竞争特征的宝贵见解,包括在研究基准年观察到的累积、碎片化主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:包括新产品发布、开拓地区、最新发展和投资的详细资讯。
4. 竞争评估和情报:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况和製造能力进行全面评估。
5. 产品开发与创新:包括对未来技术、研发活动和突破性产品开发的智力见解。
1.MVNO市场规模及预测是多少?
2.MVNO市场预测期间应考虑投资的产品、细分领域、应用、细分领域有哪些?
3.MVNO市场的技术趋势和法规结构是什么?
4.MVNO市场主要厂商的市场占有率是多少?
5.进入MVNO市场合适的型态和策略手段是什么?
[192 Pages Report] The MVNO Market size was estimated at USD 99.93 billion in 2023 and expected to reach USD 108.40 billion in 2024, at a CAGR 8.90% to reach USD 181.52 billion by 2030.
An MVNO, or mobile virtual network operator, is a telecommunications service provider that does not own the infrastructure or radio spectrum required for network operation. An MVNO leases network capacity from an existing mobile network operator (MNO) to offer services such as voice, data, and messaging to its customers. Increasing smartphone penetration leading to higher demand for affordable mobile services, as well as advancements in wireless technology, enabling better connectivity at lower costs, has accelerated the need for MVNOs. Limitations in the MVNO market mainly involve heavy dependence on host network operators, which may impact pricing flexibility and overall control over service quality. Diversification into verticals such as IoT or M2M solutions could provide promising revenue streams for MVNOs. Collaborations with digital content platforms can enable them to leverage existing user bases while expanding their product portfolio with value-added services. MVNOs can focus on offering differentiated products based on customer preferences, such as customized data plans or loyalty programs. Additionally, strategic partnerships between MVNOs and MNOs (Mobile Network Operators) help streamline operations while delivering enhanced offerings through mutually beneficial agreements.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 99.93 billion |
Estimated Year [2024] | USD 108.40 billion |
Forecast Year [2030] | USD 181.52 billion |
CAGR (%) | 8.90% |
Operational Model: Emergence of several full MVNOs with advanced technologies
A full mobile virtual network operator (Full MVNO) is a business model where the operator owns key components of its network infrastructure, like core network and billing systems, but relies on a host mobile network operator (MNO) for access to radio spectrum and physical infrastructure. A reseller MVNO is an operator that purchases wholesale minutes and data from an MNO and resells them under its own brand. In this model, the reseller has limited control over services offered or customer management since it relies entirely on the MNO's infrastructure and services. A service operator MVNO is an operator that does not own any network infrastructure but provides value-added services on top of the MNO's offerings. These services may include tailored customer support, specialized billing, or unique features designed for specific target audiences.
Business Model: Rising popularity of bundled and business MVNOs to cater to a larger enterprise population
Bundled MVNOs offer customers a package deal that includes mobile services along with other utilities such as cable TV and internet subscriptions, while business MVNOs focus on providing tailored solutions for corporate clients and small-to-medium enterprises (SMEs). Discount MVNOs attract customers by offering low-cost plans with basic services compared to traditional network operators' offerings at competitive prices. Ethnic MVNOs cater to specific ethnic communities with tailored offerings like in-language customer support and international calling options at competitive rates. International MVNOs focus on offering competitive roaming rates for consumers frequently traveling abroad, ensuring seamless connectivity without exorbitant fees. Specialist Data MVNOs provide focused data-centric plans targeting customers requiring high-speed data usage for specific purposes such as gaming, video streaming, or IoT connectivity. Youth/Media MVNOs target younger demographics with attractive content bundles featuring popular entertainment platforms such as music streaming services or social media apps.
Organization Size: Steady increase in the adoption of MVNOs by SMEs
Large enterprises are known for their expansive operations, extensive customer base, and higher demand for telecom services. These organizations predominantly seek an MVNO that offers cost-effective and scalable solutions tailored to their unique business requirements. SMEs are characterized by their limited resources and budget constraints compared to larger enterprises. As such, they prioritize affordable yet high-quality telecommunications services when partnering with an MVNO provider.
Subscriber: Expansion of consumer segment use of MVNO, particularly among students and travelers
The consumer segment of MVNO subscribers encompasses individual users who primarily use mobile services for personal communication, entertainment, and essential utilities. Several significant MVNO players offer tailored plans catering to different demographics, such as college students, seniors, and international travelers. The enterprise segment of MVNO subscribers comprises businesses that require mobile connectivity solutions for their employees and operations. This typically involves multiple lines under corporate accounts to provide streamlined communication tools for an organization's needs.
Regional Insights
In the Americas, particularly in North America, there is a high demand for cost-effective mobile services due to increased smartphone penetration and consumer demand for flexible data plans. The United States and Canada have witnessed an upsurge in MVNOs targeting niche markets such as ethnic groups or specific age demographics. Countries like Mexico and Brazil are witnessing the entry of new players offering innovative services tailored to local customer needs. Asia's diverse regulatory landscape presents opportunities for new entrants as their telecommunications infrastructure is highly developing. Countries like India and Indonesia observe favorable regulatory policies that encourage competition among mobile service providers. These markets have seen the emergence of innovative MVNO business models, such as data-only plans and content-based services catering to local needs. Europe has a mature MVNO market characterized by intense competition among telecom operators and a high degree of regulation. The European Union's regulatory framework encourages the entry of new players into the market, leading to increased consolidation among existing operators. In countries such as Germany and the United Kingdom, several niche MVNOs have emerged, targeting specific customer segments or offering specialized services, including IoT connectivity.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the MVNO Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the MVNO Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the MVNO Market, highlighting leading vendors and their innovative profiles. These include AirVoice Wireless, LLC, Asahi Net, Inc., Asda Stores Limited, Consumer Cellular, Inc., Giffgaff, Kajeet Inc., KDDI Corporation, Lebara, Lyca Mobile UK Limited, Messaggio Ltd., Movttel, Plintron Holdings PTE Limited, Reach Mobile, Red Pocket, Inc., Sakura Mobile by Og Inc., Singtel Optus Pty Limited, SK Telecom Co., Ltd., Spark New Zealand Limited, Talkmobile Limited, Tesco Mobile, Ting Inc., TNF BV, TracFone Wireless, Inc., and Vmed O2 UK Holdings Limited.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the MVNO Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the MVNO Market?
3. What are the technology trends and regulatory frameworks in the MVNO Market?
4. What is the market share of the leading vendors in the MVNO Market?
5. Which modes and strategic moves are suitable for entering the MVNO Market?