市场调查报告书
商品编码
1467979
数位印花壁纸市场:按产品、技术、分销管道、应用分类 - 全球预测 2024-2030Digitally Printed Wallpaper Market by Product (Mylar, Paper, Vinyl), Technology (Electrophotography, Inkjet), Distribution Channel, Application - Global Forecast 2024-2030 |
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预计2023年数位印刷壁纸市场规模为65.9亿美元,预计2024年将达到73.9亿美元,2030年将达到149亿美元,复合年增长率为12.35%。
数位印刷壁纸是指使用数位印刷技术生产自订设计壁纸的现代先进方法。数位印刷使我们能够根据客户的品味和美学眼光製作客製化壁纸。由于可支配收入的增加和对独特美学的兴趣日益浓厚,对个性化家居内饰的需求不断增长,推动了该市场的整体增长。印刷技术的快速进步正在改善壁纸的图像品质、提高生产速度并降低成本。然而,对数位印刷壁纸品质和复杂印刷流程的担忧正在影响市场开拓。为了解决这些限制,市场参与者正在开拓先进技术,推出高清壁纸。此外,零售店、办公室、饭店/餐厅、医疗保健和汽车/交通等商业应用可以创建独特的品牌标识,同时为大型墙面装饰计划提供易于维护的解决方案,这推动了对墙面装饰的需求。此外,日益增长的环境问题正在推动人们转向环保材料,例如不织布和可回收纸质基材。
主要市场统计 | |
---|---|
基准年[2023] | 65.9亿美元 |
预测年份 [2024] | 73.9亿美元 |
预测年份 [2030] | 149亿美元 |
复合年增长率(%) | 12.35% |
改进产品乙烯基材料壁纸的设计并吸引更多客户。
Mylar是一种耐用的聚酯薄膜,具有高拉伸强度、耐湿、耐热和耐化学物质,适用于各种应用,包括商业空间、餐旅服务业和人流量大的区域。由于价格实惠且易于安装,纸壁纸一直是室内装饰的流行选择。随着数位印刷技术的进步,纸质壁纸现在提供鲜艳的色彩、复杂的设计和客製化选项。乙烯基壁纸以其耐用、防潮和易于清洁而闻名,使其成为浴室和厨房等潮湿环境的流行壁纸。Mylar壁纸具有出色的耐用性和对环境因素的抵抗力,但与纸张或乙烯基替代品相比,它们的价格分布可能更高。纸壁纸价格实惠、环保,并且有多种设计可供选择。乙烯基壁纸具有防水性,可以再现逼真的纹理,使其成为住宅和商业空间的多功能解决方案。
技术 引进环保、适应性强的电子照相技术
电子照相技术,也称为雷射印刷,是一种数位印刷技术,主要使用墨粉颗粒在基材上创建图像。它利用静电将墨粉颗粒转移到基材上,产生精确的影像。该技术因其高解析度和成本绩效而广泛应用于壁纸生产,非常适合商业设施和大型计划。另一方面,喷墨技术用于数位列印壁纸,因为它用途更广泛,可以在各种基材上再现鲜艳的色彩。该技术利用压电和热技术将墨滴挤压成型到表面上,从而产生具有出色颜色深度的高解析度列印件。喷墨相对于电子照相的重点是它是环保的。除了环保之外,喷墨技术还具有很强的适应性,可以在不影响品质的情况下进行客製化和小批量印刷。
分销管道:由于电子商务平台的便利,线上分销管道受到欢迎
数位印花壁纸的线下通路包括壁纸专卖店、家居装饰店、室内设计工作室等传统实体店。这种分销管道迎合了购买壁纸时喜欢触觉的客户,让他们在做出购买决定之前能够实际感受到纹理并看到颜色。另一方面,由于电子商务平台提供的便利,线上分销管道越来越受欢迎。这些平台允许客户在舒适的家中或办公室浏览数千种设计。线上管道吸引了精通技术的消费者,他们欣赏数位市场提供的便利性,并愿意根据高品质的图像和详细的产品描述做出购买决定。
应用范围 饭店、餐厅、教育机构、医疗机构的壁纸需求
在商业领域,数位印刷壁纸用于各种环境,包括办公室、商店、旅馆、餐厅、教育机构和医疗机构。这些壁纸很受欢迎,因为它们可以为企业品牌提供客製化设计或营造特定的氛围。它们也非常耐用,这意味着它们的维护成本较低,并且在人流量大的区域可以使用很长时间。企业可以使用独特且引人注目的壁纸设计来增强客户的购物体验。
同时,数位印刷壁纸的住宅应用包括客厅、卧室、家庭办公室和其他个人空间。它因其卓越的设计、易于安装和拆卸以及能够根据个人偏好打造独特的空间而受到住宅者的选择。在家庭办公室中,客製化的壁纸设计可提高工作效率和放鬆感,并用于专用工作空间和多功能室。商业应用通常优先考虑耐用性、客製化和品牌提升设计,而住宅应用则强调个人化、美观以及易于安装和拆卸。
区域洞察
虽然美洲的数位印刷壁纸市场广阔且多样化,但北美由于注重室内设计创新而正在推动这一成长。美国和加拿大有几家专注于此领域的大公司,为住宅和商业市场提供广泛的客製化设计。由于可支配收入的增加、都市化趋势以及对现代室内设计有着强烈兴趣的中阶不断扩大,数位印刷壁纸的亚洲市场正在快速增长。中国和印度等新兴国家对满足其独特文化偏好的客製化壁纸的需求不断增长。亚洲公司采用的製造技术正在迅速发展,与我收集的传统溶剂型油墨相比,紫外线固化喷墨等数位印刷技术因其更高的输出品质和更快的干燥时间而越来越受欢迎。欧洲拥有成熟的数位印刷壁纸市场,由全球业务的强大参与者主导。欧洲製造商是数位印刷技术的早期采用者,在生产满足传统和现代设计品味的高品质壁纸方面积累了丰富的专业知识。整个欧洲严格的环境法规强调永续材料和生产过程的使用。
FPNV定位矩阵
FPNV 定位矩阵对于评估数位印刷壁纸市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对数位印花壁纸市场供应商的现状进行深入而详细的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。这种详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4.竞争评估与资讯:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况、製造能力等进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1.数位印花壁纸市场的市场规模和预测是多少?
2.在数位印花壁纸市场的预测期间内,有哪些产品、细分市场、应用和领域需要考虑投资?
3.数位印花壁纸市场的技术趋势和法规结构是什么?
4.数位印花壁纸市场主要供应商的市场占有率是多少?
5.进入数位印花壁纸市场适合的型态和策略手段是什么?
[190 Pages Report] The Digitally Printed Wallpaper Market size was estimated at USD 6.59 billion in 2023 and expected to reach USD 7.39 billion in 2024, at a CAGR 12.35% to reach USD 14.90 billion by 2030.
Digitally printed wallpaper refers to a modern and advanced method of producing custom-designed wallpapers through the use of digital printing technology. Digital printing enables customers to create bespoke wall coverings tailored specifically to their preferences and aesthetic vision. Increasing demand for personalized home interiors driven by the rise in disposable income and growing interest in unique aesthetics is contributing to the overall growth of this market. Rapid advancements in printing technology have led to improved image quality and faster production rates of wallpapers at reduced costs. However, concerns associated with the quality of digitally printed wallpapers and the complex printing process have impacted the development of the market. Market players are working on developing advanced technologies to introduce high-definition wallpapers to address these limitations. Commercial applications such as retail stores, offices, hotels & restaurants, Healthcare, automotive & transportation are also propelling the demand for digitally printed wallpapers due to their ability to create distinctive brand identities while offering easy-to-maintain solutions for large-scale wall decor projects. Furthermore, growing environmental concerns are driving a shift towards eco-friendly materials such as non-woven textiles and recyclable paper substrates.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 6.59 billion |
Estimated Year [2024] | USD 7.39 billion |
Forecast Year [2030] | USD 14.90 billion |
CAGR (%) | 12.35% |
Product: Improved designs of wallpapers in vinyl materials to attain a larger customer attraction
Mylar is a durable polyester film with high tensile strength and resistance to moisture, heat, and chemicals, making it an ideal choice for various applications, including commercial spaces, hospitality sectors, and high-traffic areas. Paper wallpapers have been the traditional go-to choice for interior decoration due to their affordability and ease of application. With advancements in digital printing technology, paper wallpapers now offer vibrant colors, intricate designs, and customization options. Vinyl wallpapers are known for their durability, moisture resistance, and ease of cleaning, making them a major for bathrooms, kitchens, and other high-moisture environments. Mylar wallpapers offer superior durability and resistance to environmental factors; however, they may come at a higher price point compared to paper or vinyl alternatives. Paper wallpapers remain an affordable and eco-friendly choice with a wide variety of designs available. Vinyl wallpapers provide a versatile solution suitable for both residential and commercial spaces due to their water-resistance properties and realistic texture replication capabilities.
Technology: Deployment of electrophotography technology due to its eco-friendly nature and highly adaptiveness
Electrophotography, also known as laser printing, is a digital printing technology that primarily uses toner particles to create images on a substrate. The process involves static electricity to transfer toner particles onto the substrate, producing precise image reproduction. This technology is widely used for wallpaper production due to its high resolution and cost-effectiveness, making it ideal for commercial and large-scale projects. On the other hand, inkjet technology methods are used for digitally printing wallpapers because they are versatile and can produce vibrant colors on various substrates. This technology propels ink droplets onto a surface using piezoelectric or thermal techniques, resulting in high-resolution prints with excellent color depth. An important aspect where inkjet exceeds electrophotography is its eco-friendliness. In addition to being environmentally friendly, inkjet technology is highly adaptable, allowing for customization and smaller print runs without compromising quality.
Distribution Channel: The popularity of online distribution channels due to the convenience offered by e-Commerce platforms
The offline distribution channel for digitally printed wallpaper involves traditional brick-and-mortar stores, such as specialty wallpaper retailers, home improvement centers, and interior design studios. This distribution channel caters to customers who prefer a tactile experience while shopping for wallpapers, allowing them to feel the texture and see the colors in person before making a purchase decision. On the other hand, the online distribution channel has gained popularity primarily due to the convenience offered by e-Commerce platforms. These platforms allow customers to browse through thousands of designs from the comfort of their homes or offices. Online channels cater to tech-savvy consumers who appreciate the ease of access provided by digital marketplaces and are comfortable making purchase decisions based on high-quality images and detailed product descriptions.
Application: Preference for wallpapers in hotels, restaurants, educational institutions, and healthcare facilities
In the commercial sector, digitally printed wallpapers are used in various environments, such as offices, retail spaces, hotels, restaurants, educational institutions, and healthcare facilities. The preference for these wallpapers stems from their ability to provide customized designs that match a company's branding or create a specific ambiance. Their durability also ensures low maintenance costs and long-lasting appeal in high-traffic areas. Businesses can use unique and eye-catching wallpaper designs to enhance customer's shopping experience.
On the other hand, residential applications for digitally printed wallpapers include living rooms, bedrooms, home offices, and other personal spaces. Homeowners choose these products for their versatility in design options, ease of application or removal, and the ability to create unique environments tailored to individual preferences. In home offices, customized wallpaper designs promote productivity and relaxation, used in dedicated workspaces or multi-function rooms. Commercial applications often prioritize durability, customization, and brand-enhancing designs, while residential uses focus on personalization, aesthetics, and ease of application or removal.
Regional Insights
The market for digitally printed wallpaper in the Americas is vast and diverse, with North America being the primary driver of growth due to a strong focus on interior design innovation. The United States and Canada are home to several major companies specializing in this sector, offering a wide range of customized designs catering to both residential and commercial markets. The Asian market for digitally printed wallpaper is growing rapidly due to increasing disposable incomes, urbanization trends, and an expanding middle class with a strong appetite for modern interior design solutions. Developing countries such as China and India are witnessing an increased demand for customized wallpapers catering to their unique cultural preferences. Manufacturing techniques employed by Asian companies are evolving rapidly, with digital printing technologies such as UV-curable inkjet gaining popularity due to their high-quality output and faster drying times compared to traditional solvent-based inks. Europe has a well-established market for digitally printed wallpaper, driven by strong players that operate on a global scale. Being early adopters of digital printing technology, European manufacturers have gained considerable expertise in producing high-quality wallpapers that cater to both traditional and contemporary design preferences. With strict environmental regulations in place across Europe, there is an emphasis on utilizing sustainable materials and production processes.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Digitally Printed Wallpaper Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Digitally Printed Wallpaper Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Digitally Printed Wallpaper Market, highlighting leading vendors and their innovative profiles. These include A.S. Creation Tapeten AG, Artisan Handprints, Inc., Astek Wallcovering, Inc., Brewster Home Fashions LLC, DuPont de Nemours, Inc., Flavor Paper, Gimmersta Wallpaper AB, Glamora Srl, Graham & Brown Ltd., Grandeco Wallfashion Group, Inkiostro Bianco PI, Kaleon PTY LTD., Koroseal Interior Products, LLC, Level Digital Wallcoverings, Manchester Manufacturing Group, MARBURGER TAPETENFABRIK J. B. Schaefer GmbH & Co. KG, MeiTu Digital Industry Co., Ltd., Milton & King, Moonavoor Sisustus, Muraspec Decorative Solutions Limited, MX Display Ltd., Octink by Paragon Group UK Ltd., Rasch GmbH & Co. KG, Roland DG Corporation, Sanderson Design Group, Sentec International BV, Spoonflower Inc., Tecnografica, The Detroit Wallpaper Co., Xeikon by Flint Group, and York Wallcoverings, Inc..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Digitally Printed Wallpaper Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Digitally Printed Wallpaper Market?
3. What are the technology trends and regulatory frameworks in the Digitally Printed Wallpaper Market?
4. What is the market share of the leading vendors in the Digitally Printed Wallpaper Market?
5. Which modes and strategic moves are suitable for entering the Digitally Printed Wallpaper Market?