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市场调查报告书
商品编码
1470558
OLED 市场:按产品类型、技术、面板尺寸、应用、产业划分 - 2024-2030 年全球预测OLED Market by Product Type (OLED Display, OLED Lighting), Technology (AMOLED, PMOLED), Panel Size, Application, Vertical - Global Forecast 2024-2030 |
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预计2023年OLED市场规模为546.3亿美元,2024年达618亿美元,2030年预计将达到1364.9亿美元,复合年增长率为13.97%。
有机发光二极体(OLED) 是一种固体元件,是一种有机分子薄膜,当电流通过时会发光。作为显示器和照明领域的下一代技术,OLED 的特点是出色的影像质量,包括深黑电平和对比度,因为像素可以完全关闭而不是简单地调暗。智慧型手机和高阶电视对高品质显示器的需求不断增长,推动了 OLED 萤幕的采用。 OLED 照明面板因其节能潜力而越来越受欢迎,并且对于环境永续发展至关重要。然而,OLED显示器的高生产成本阻碍了市场成长。此外,OLED 技术的不断创新带来了更高的效率、更长的寿命和更灵活的外观。
主要市场统计 | |
---|---|
基准年[2023] | 546.3亿美元 |
预测年份 [2024] | 618亿美元 |
预测年份 [2030] | 1364.9亿美元 |
复合年增长率(%) | 13.97% |
产品类型:OLED显示器由于功耗低,越来越多地应用于行动装置和节能设备
OLED 显示器由有机小分子组成,电流通过时会发光。该技术之所以受欢迎,是因为它能够产生具有更深黑色和更广泛颜色的高品质影像。由于OLED显示器比传统LED更弹性,因此可以在可弯曲和折迭的基板上製造,从而带动了曲面萤幕产品的发展以及软质电子产品未来创新的潜力。 OLED 照明利用放置在两个导体之间的一系列有机薄膜,根据电流发光。由于其漫射光和设计弹性,这种形式的照明主要用于建筑、汽车和装饰照明。与使用点光源的 LED 照明不同,OLED 面板在更大的表面积上发光,无需扩散器或反射器,并提供均匀的光线,眩光更少。
应用:智慧型手机的普及带动OLED显示器的需求
采用 OLED 技术的汽车显示器以其卓越的对比度、快速的刷新率以及适应复杂汽车内装几何形状的弹性而闻名。汽车产业对先进用户介面和美学吸引力的需求推动了对此类显示器的需求。使用 OLED 技术的数位数位电子看板和大尺寸显示器需要具有鲜艳的色彩再现,并且即使从不同角度观看也能保持清晰的可视性,这对于公共显示器非常重要。用于商场、机场、公共运输等商业设施。 PC 显示器和笔记型电脑中的 OLED 面板因其卓越的色彩准确度、对比度和响应速度而变得越来越受欢迎,使创新专业人士和游戏玩家受益。在智慧型穿戴市场中,OLED显示器具有低功耗和高品质显示器的特点,这对于日常佩戴的装置来说是重要因素。 OLED 萤幕被用于许多高阶智慧型手机,因为它们比 LCD 萤幕更薄、更弹性且功耗更低。这款平板电脑的OLED技术可实现更纤薄的设计和更明亮的显示屏,这对于优先考虑便携性和媒体消费的行动用户来说是有利的。 OLED 电视因其无与伦比的黑色水平和色彩鲜艳度而备受讚誉,可提供优质的观看体验。
区域洞察
美洲地区,尤其是美国和加拿大,对 OLED 技术的兴趣日益浓厚,这主要是受消费性电子领域需求的推动。美国在 OLED 显示器的采用方面表现突出,拥有科技巨头和早期采用者。在消费者行为方面,美国消费者展现了投资高品质显示产品的意愿,尤其是智慧型手机和高阶电视等个人设备。在欧洲,OLED 技术正在各种应用中迅速采用,特别关注能源效率和设计品质。欧洲消费者倾向于看重OLED的环境效益,例如较低的功耗和减少的有毒物质。这种环保意识反映在他们的购买决策中。亚太地区是 OLED 市场的强国,中国、日本和韩国等国家在製造和普及方面均处于领先地位。消费性电子领域的快速成长使其成为亚太地区OLED面板的重要市场,企业大力投资产能。
FPNV定位矩阵
FPNV定位矩阵对于评估OLED市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限。最前线 (F)、探路者 (P)、利基 (N) 和重要 (V)。
市场占有率分析
市场占有率分析是一种综合工具,可对 OLED 市场供应商的现状进行深入而详细的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该细分市场竞争特征的宝贵见解,包括在研究基准年观察到的累积、碎片化主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:包括新产品发布、开拓地区、最新发展和投资的详细资讯。
4.竞争评估与资讯:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况、製造能力等进行全面评估。
5. 产品开发与创新:包括对未来技术、研发活动和突破性产品开发的智力见解。
1.OLED市场规模及预测如何?
2.OLED市场预测期内我们应该考虑投资哪些产品与应用?
3.OLED市场的技术趋势和法规结构是什么?
4.OLED市场主要厂商的市场占有率是多少?
5.进入OLED市场合适的形式和策略手段是什么?
[182 Pages Report] The OLED Market size was estimated at USD 54.63 billion in 2023 and expected to reach USD 61.80 billion in 2024, at a CAGR 13.97% to reach USD 136.49 billion by 2030.
Organic light-emitting diodes (OLEDs) represent a class of solid-state devices that are thin films of organic molecules that produce light with the application of electricity. As a next-generation technology in the realm of display and lighting, OLEDs are distinguished for their exceptional picture quality, which includes deep black levels and contrast ratio due to their ability to completely turn off pixels, as opposed to merely dimming them. The increasing demand for high-quality displays in smartphones and premium TVs drives the adoption of OLED screens. OLED lighting panels are growing in popularity due to their energy-saving potential, which is vital for environmental sustainability initiatives. However, the high cost of production for OLED displays creates a hindrance to market growth. Furthermore, continuous innovation in OLED technology has led to higher efficiency, longer lifespans, and more flexible form factors.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 54.63 billion |
Estimated Year [2024] | USD 61.80 billion |
Forecast Year [2030] | USD 136.49 billion |
CAGR (%) | 13.97% |
Product Type: Increasing utilization of OLED displays for portable and energy-efficient devices due to their lower power consumption
OLED displays consist of small organic molecules that release light when an electric current is applied. This technology is popular due to its ability to produce high-quality images with deeper blacks and a wide range of colors. OLED displays are more flexible than traditional LEDs, which allows them to be produced on substrates that can bend and fold, leading to the development of curved screen products and potential future innovations in flexible electronics. OLED lighting utilizes a series of organic thin films placed between two conductors to emit light in response to electrical current. This form of lighting is used predominantly in architectural, automotive, and decorative lighting because of its diffuse light and design flexibility. Unlike LED lighting that uses point sources, OLED panels emit light over a larger surface area, providing more uniform light with less glare and no need for diffusers and reflectors.
Application: Growing adoption of smartphones drives the demand for OLED displays
Automotive displays leveraging OLED technology are renowned for their superior contrast, faster refresh rates, and flexibility, which allows them to conform to the complex shapes within a vehicle's interior. The need for such displays is driven by the demand for advanced user interfaces and aesthetic appeal in the automotive industry. Digital signage and large format displays utilizing OLED technology are sought after for their vibrant color reproduction and the ability to maintain clear visibility at off-angles, which is crucial for public displays. These are used in commercial settings such as shopping malls, airports, and public transportation. OLED panels in PC monitors and laptops are increasingly popular due to their exceptional color accuracy, contrast ratio, and response time, benefiting creative professionals and gamers. In the smart wearables market, OLED displays are crucial for their low power consumption and high-quality display, which are important factors for devices that are worn daily. OLED screens are the preferred choice for many high-end smartphones due to their thinness, flexibility, and lower energy requirements compared to LCD screens. OLED technology in tablets allows for slimmer designs and more vibrant displays, a benefit for mobile users prioritizing portability and media consumption. OLED TVs are celebrated for their unparalleled black levels and color vibrancy, offering a premium viewing experience.
Regional Insights
The Americas, particularly the United States and Canada, have shown an increased interest in OLED technology, primarily fueled by demand in the consumer electronics sector. The United States is prominent in the adoption of OLED displays, with the presence of tech giants and early adopters. In terms of customer behavior, American consumers have shown a willingness to invest in high-quality display products, especially for personal devices such as smartphones and high-end televisions. In the European region, there is a strong emphasis on energy efficiency and design quality, which has led to the rapid adoption of OLED technology in various applications. European consumers tend to value the environmental benefits of OLED, such as lower power consumption and fewer hazardous materials. This eco-consciousness informs their purchasing decisions. The Asia-Pacific region is a powerhouse in the OLED market, with countries such as China, Japan, and South Korea leading in both manufacturing and adoption. Rapid growth in the consumer electronics sector has made it a significant market for OLED panels across the APAC, with companies investing heavily in production capabilities.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the OLED Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the OLED Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the OLED Market, highlighting leading vendors and their innovative profiles. These include Acuity Brands, Inc., AUO Corporation, BOE Technology Group Co., Ltd., JOLED Inc. by Japan Display Inc., Konica Minolta, Inc., Kopin Corporation, KYOCERA Corporation, LG Display Co., Ltd., OLEDWorks LLC, OSRAM GmbH, Panasonic Corporation, Raystar Optronics, Inc., RITEK Group, Royole Corporation, Samsung Electronics Co., Ltd., Sharp Corporation, Sony Group Corporation, TCL China Star Optoelectronics Technology Co., Ltd., Tianma Microelectronics Co., Ltd., Truly International Holdings Limited, Universal Display Corporation, Visionox Company, Winstar Display Co., Ltd., and WiseChip Semiconductor Inc..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the OLED Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the OLED Market?
3. What are the technology trends and regulatory frameworks in the OLED Market?
4. What is the market share of the leading vendors in the OLED Market?
5. Which modes and strategic moves are suitable for entering the OLED Market?