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市场调查报告书
商品编码
1497828
全球柔性 OLED 市场:按技术、应用和最终用户划分 - 预测(2024-2030 年)Flexible OLED Market by Technology, Application, End-User - Global Forecast 2024-2030 |
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预计2023年全球柔性OLED市场规模将达6.1328亿美元,2024年将达8.4437亿美元,复合年增长率为38.56%,2030年将达60.153亿美元。
柔性 OLED 或有机发光二极体构建在软式电路板上,允许萤幕弯曲或折迭,而不会影响显示品质。柔性有机发光二极体(OLED) 市场涵盖生产和利用薄型、轻质和高度适应性显示器技术的各种产业。柔性OLED市场的成长很大程度上是由对节能和美观显示器技术不断增长的需求所推动的。技术进步,例如开拓具有宽视角、高解析度和低功耗的轻薄显示器新兴市场,将进一步推动市场向前发展。智慧型设备的普及和消费者对高端电子产品支出的增加也是该市场的主要成长动力。然而,柔性 OLED 所需的先进材料和技术增加了传统显示器的成本并限制了其采用。大规模生产均匀、无缺陷的弹性 OLED 的复杂性仍然是製造商面临的主要挑战。此外,追踪健康和健身的趋势正在推动柔性 OLED 的使用,使穿戴式装置更加符合人体工学和用户友好性,从而创造市场成长机会。对折迭式智慧型手机和可捲曲电视的持续兴趣代表着消费性电子市场成长的重大机会。
主要市场统计 | |
---|---|
基准年[2023] | 61328万美元 |
预测年份 [2024] | 8.4437 亿美元 |
预测年份 [2030] | 60.153 亿美元 |
复合年增长率(%) | 38.56% |
区域洞察
在美洲,美国和加拿大正在对用于设备的柔性 OLED 进行大量投资,这表明消费者对创新产品的强劲需求。消费者购买力的提高将导致优质 OLED 产品的早期采用。亚太地区的特点是其製造能力、重大技术进步以及不断扩大的基本客群,从而提高了品质和品牌知名度。中国、印度和日本国内对 OLED 製造和出口的需求不断增长,特别是在行动和穿戴式装置领域。虽然欧洲市场重视创新,但人们越来越偏好永续产品,并且非常关注环境影响。政府基金和私人企业对研发的投资也推动了欧洲、中东和非洲的市场成长。中东高净值市场地区青睐奢侈品和尖端产品,包括柔性OLED技术,特别是在智慧型手机和高阶电视领域。
FPNV定位矩阵
FPNV定位矩阵对于评估供应商在柔性OLED市场的定位至关重要。此矩阵提供了对供应商的全面评估,并检验了与业务策略和产品满意度相关的关键指标。这种详细的评估使用户能够根据自己的要求做出明智的决定。根据评估结果,供应商被分为代表其成功程度的四个像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一款综合工具,可对柔性 OLED 市场供应商的现状进行深入而详细的评估。透过仔细比较和分析供应商的贡献,您可以更深入地了解每个供应商的绩效以及他们在争夺市场占有率时面临的挑战。这些贡献包括整体收益、客户群和其他重要指标。此外,该分析还提供了对该行业竞争力的宝贵见解,包括研究基准年期间观察到的累积、分散主导地位和合併特征等因素。有了这些详细信息,供应商可以做出更明智的决策并製定有效的策略,以在市场竞争中保持领先地位。
策略分析与建议
策略分析对于寻求在全球市场站稳脚跟的组织至关重要。对目前在柔性 OLED 市场中的地位进行全面评估,使公司能够做出符合其长期愿望的明智决策。此关键评估涉及对组织的资源、能力和整体绩效进行彻底分析,以确定核心优势和需要改进的领域。
[186 Pages Report] The Flexible OLED Market size was estimated at USD 613.28 million in 2023 and expected to reach USD 844.37 million in 2024, at a CAGR 38.56% to reach USD 6,015.30 million by 2030.
Flexible OLED or Organic light-emitting diodes are built on a flexible substrate, which allows the screen to bend and fold without compromising the quality of the display. The Flexible Organic Light-Emitting Diodes (OLED) market encompasses a range of industries that produce and utilize thin, lightweight, and highly adaptable display technology. The growth of the flexible OLED market is significantly influenced by the rising demand for energy-efficient and aesthetically pleasing display technologies. Technological advancements, such as developing thin and lightweight displays with wide viewing angles, high resolution, and low power consumption, further propel the market forward. The proliferation of smart devices and increased consumer spending on premium electronics are also crucial growth drivers for the market space. However, the advanced materials and technology required for flexible OLEDs enhance the cost of traditional displays, limiting their adoption. The complexity of producing uniform and defect-free flexible OLEDs on a large scale remains a significant challenge for manufacturers. Moreover, the rising trend of health and fitness tracking promotes the use of flexible OLEDs to create more ergonomic and user-friendly wearable devices, creating opportunities for market growth. The continued interest in foldable smartphones and rollable televisions provides a significant opportunity for market growth in consumer electronics.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 613.28 million |
Estimated Year [2024] | USD 844.37 million |
Forecast Year [2030] | USD 6,015.30 million |
CAGR (%) | 38.56% |
Regional Insights
In the Americas region, the United States and Canada are heavily investing in flexible OLED for devices, exhibiting strong consumer demand for innovative products. The high purchasing power of consumers leads to early adoption of premium OLED products. The Asia Pacific region is characterized by its manufacturing capabilities, significant technological advancements, and a growing customer base with increasing quality and brand consciousness. China, India, and Japan are witnessing a rise in domestic demand for OLED manufacturing and export, particularly in mobile devices and wearables. The European market values innovation but also highly emphasizes environmental impact with a rising preference for sustainable products. The investment in R&D, driven by both government funding and private enterprise, has also fueled market growth in the EMEA region. The affluent market regions in the Middle East prefer luxury and cutting-edge products, including flexible OLED technology, particularly in the smartphone and premium TV segments.
Market Insights
The market dynamics represent an ever-changing landscape of the Flexible OLED Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Flexible OLED Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Flexible OLED Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Optitune and Merck Sign Agreement on Foldable OLED Displays
Optitune and Merck & Co., Inc. have forged a strategic distribution agreement to enhance the durability and performance of foldable OLED displays. Optitune's pioneering technology, a siloxane-based ultra-flexible hard coating, promises to provide exceptional protection and superior optics to cutting-edge foldable OLED devices. [Published On: 2023-12-01]
LG Launches World's 1st Flexible OLED Television in India: Range of 21 TVs Announced
LG Electronics has launched its staggering 2023 OLED TV lineup, featuring the large OLED display at 97 inches and an exclusive, flexible gaming OLED TV-the first of its kind globally. LG's expansion of their OLED TV offerings solidifies their vanguard status in the premium television segment, aiming to sustain and further enhance their market prominence in the realm of OLED technology. [Published On: 2023-05-24]
Samsung Display's 'Rollable Flex' OLED Panel Expands More Than 5x
Samsung Display has made a groundbreaking advancement in flexible OLED technology, pioneering the "Rollable Flex" display, which showcases an exceptional ability to extend its size by over five times the original area. These pioneering technologies by Samsung Display are set to alter the landscape of flexible electronics and enhance user experience with portability and ergonomics at the core of their design. [Published On: 2023-05-23]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Flexible OLED Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Flexible OLED Market, highlighting leading vendors and their innovative profiles. These include AUO Corporation, BOE Technology UK Limited, Corning Incorporated, Everdisplay Optronics (Shanghai) Co., Ltd., Huawei Device Co., Ltd., JOLED Inc. by Japan Display Inc., LG Display Co. Ltd, Osram GmbH, Ritdisplay Corporation, Royole Corporation, Samsung Electronics Co., Ltd., Sharp Corporation, Shenzhen Skyworth Digital Technology Co. Ltd, Sony Group, Tianma Microelectronics Co., Ltd., Universal Display Corporation, Visionox Company, and WiseChip Semiconductor Inc..
Market Segmentation & Coverage