市场调查报告书
商品编码
1470822
穿戴式科技市场:按类型、产品、组件、分销管道、应用分类 - 2024-2030 年全球预测Wearable Technology Market by Type (Electronic Textiles, In-Body Electronics, Near-Body Electronics), Product (Camera Glasses, Fitness & Wellness Devices, Smart Clothing), Component, Distribution Channel, Application - Global Forecast 2024-2030 |
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预计2023年穿戴式科技市场规模为1,948亿美元,预计2024年将达2,222.3亿美元,2030年将达5,285.8亿美元,复合年增长率为15.32%。
穿戴式科技是可以作为配件佩戴、固定在衣服上或植入人体的电子设备。这些设备无缝融入您的日常生活,并提供前所未有的便利性和功能。它利用先进的计算和电子技术形成一个连接设备网络,促进资料交换并提供对无数数位服务的存取。健康意识的增强和健身追踪趋势正在加速医疗保健和体育等行业对此类设备的需求。 VR 和 AR 技术、手势姿态辨识和先进生物识别技术的日益使用正在加速市场成长。然而,资料安全问题、隐私问题和昂贵的定价策略正在阻碍产品的采用。人工智慧 (AI) 的兴起,以及科技巨头和时尚公司之间预期的合作伙伴关係,表明潜在的技术突破可以解决这些限制。在医疗保健领域,即时监测和追踪患者身体细胞和生物分子状态的可穿戴技术的发展为研究和发展提供了一条完全革命性的途径。
主要市场统计 | |
---|---|
基准年[2023] | 1948亿美元 |
预测年份 [2024] | 2222.3亿美元 |
预测年份 [2030] | 5285.8亿美元 |
复合年增长率(%) | 15.32% |
人体电子产品的使用正在增加,因为它们可以灵活地使用来满足特定需求,例如健康监测或身临其境型体验。
电子纺织品或智慧纺织品是将感测器和微晶片等数位组件编织到普通织物中。电子纺织品具有将使用者动作转换为电讯号的微妙能力,反之亦然。体内穿戴式科技包括提供即时资料和治疗功能的植入式装置。其中包括健康监测器、药物输送系统和新一代人工电子耳。近体电子设备是在空间上与身体紧密连接但不一定需要佩戴的设备,例如增强通讯设备(ACD)和智慧义肢。智慧型手錶、健身追踪器和VR头戴装置等穿戴式穿戴装置涉及可实际佩戴但未嵌入或整合到我们的衣服中的消费技术。
作为一种产品时尚和风格宣言,智慧型手錶的普及加速。
相机眼镜是具有内建相机、可以拍摄照片和影片的眼镜。它满足了寻求谨慎录製和身临其境型体验的用户的需求。健身保健设备是辅助健康管理和健身训练的小工具。智慧服装和智慧珠宝将美学与技术、功能与时尚融为一体。智慧鞋是具有智慧功能的先进鞋类,可以改变活动追踪的动态。智慧型手錶是一种先进的数位手錶,提供多种功能,包括健身追踪、GPS、心率监测、通知等。
分销管道:由于购买方便且价格优势,将采用线上分销管道。
在穿戴式科技市场,线下分销主要包括超级市场、百货公司、高科技专卖店。线下商店的优点在于更容易进行产品试用和测试、即时交付、有保障的售后服务和个人互动,从而使品质保证和具体的购买前研究成为我们优先考虑的客户。亚马逊、Flipkart 等线上分销管道和品牌电子商务平台因销售穿戴式技术而变得越来越受欢迎。宅配的便利性、广泛的产品比较以及经常打折的价格都促使网上购物的吸引力不断增长。
应用 由于人们对健康和安全的兴趣日益浓厚,可穿戴技术在医疗保健领域的效用很高
在企业中,穿戴式科技在提高生产力和员工健康方面具有巨大潜力。国防工业越来越多地采用穿戴式技术来确保士兵的安全和战术性优势。在医疗保健领域,穿戴式技术在从监测患者生命体征到协助手术等各个方面都具有巨大潜力。工业应用着重于提高安全性、效率和成本效益。在公共领域,可穿戴技术被用于帮助记录事件资料并减少回应时间的设备中。运动和冒险领域的可穿戴技术解决了表现追踪和安全问题。
区域洞察
在美国,特别是在美国和加拿大,随着消费者的健康意识增强并接受科技文化,穿戴式科技越来越受到消费者的青睐。成功的产品发布、协同效应併购使多家区域公司在全球处于有利地位。不断增加的研发投资,加上消费者的高购买力和技术知识,为美洲的穿戴式科技创造了有利的环境。中国和印度的经济製造能力使亚洲成为全球穿戴式科技生产的关键参与者。亚洲中阶的可支配收入不断增加,数位化倾向日益增强,为穿戴式科技形成了巨大的潜在消费者基础。欧洲以其先进的基础设施和高生活水准而闻名,穿戴式科技市场正在蓬勃发展。随着大多数主要科技公司共享市场,健康和健身穿戴装置正在吸引最多的消费者兴趣。然而,欧洲市场比其他市场更加一体化和成熟,这使其成为老牌企业的丰富市场。此外,强大的法律规范强制执行资料隐私和安全方面的严格合规性,影响穿戴式技术的生产和使用。
FPNV定位矩阵
FPNV定位矩阵对于评估穿戴式科技市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对穿戴式技术市场供应商的现状进行深入而详细的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4.竞争力评估及资讯:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况、製造能力等进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1. 穿戴式科技市场的市场规模和预测是多少?
2.在穿戴式科技市场的预测期内,有哪些产品、细分市场、应用和领域需要考虑投资?
3. 穿戴式科技市场的技术趋势和法规结构是什么?
4.穿戴式科技市场主要厂商的市场占有率为何?
5. 进入穿戴式科技市场的合适型态和策略手段是什么?
[193 Pages Report] The Wearable Technology Market size was estimated at USD 194.80 billion in 2023 and expected to reach USD 222.23 billion in 2024, at a CAGR 15.32% to reach USD 528.58 billion by 2030.
Wearable technology is electronic devices that can be worn as accessories, fixed in clothing, or even implanted in the human body. These devices seamlessly integrate with daily life, offering an unprecedented level of convenience and functionality. They leverage advanced computing and electronic technologies to form a network of connected devices that facilitate data exchange and provide access to a myriad of digital services. Rising health-consciousness and fitness-tracking trends have accelerated the demand for these devices in industries such as healthcare and sports. The increased use of VR and AR technologies, gesture recognition, and advanced biometrics accelerate the market growth. However, data security issues, privacy concerns, and expensive pricing strategies impede product adoption. The rise of artificial intelligence (AI), along with anticipated partnerships between tech giants and fashion houses, signals potential technological breakthroughs that can potentially address the limitations. In healthcare, the development of wearable technologies to monitor and track patient vitcells' and biomolecules' real-time condition introduces a completely revolutionary avenue for research and growth.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 194.80 billion |
Estimated Year [2024] | USD 222.23 billion |
Forecast Year [2030] | USD 528.58 billion |
CAGR (%) | 15.32% |
Type: Rising use of on-body electronics as they offer the flexibility of usage while addressing specific needs, such as health monitoring or immersive experiences.
Electronic textiles or smart textiles incorporate digital components, such as sensors & microchips, woven into ordinary fabrics. E-textiles possess subtle capabilities to turn user movements into electrical signals & vice versa. In-body wearable tech involves implantable devices providing real-time data and therapeutic functionality. It may encompass health monitors, drug delivery systems, or new-generation cochlear implants. Near-body electronics describe devices in close spatial relation to the body but not necessarily worn, for example, augmentative communication devices (ACDs) or smart prosthetics. On-body wearables such as smartwatches, fitness trackers, or VR headsets involve consumer tech that is physically worn but not embedded or integrated into our attire.
Product: Accelerating popularity of smartwatches as a fashion and style statement
Camera glasses involve glasses with an integrated camera capable of capturing photos and video content. They translate users' need for inconspicuous documentation and immersive experiences. Fitness & wellness devices are gadgets aiding in health management and fitness training. Smart clothing and smart jewelry merge aesthetics with technology, blending function and fashion. Smart shoes are advanced shoes with smart features that change the dynamic of activity tracking. Smartwatches are advanced digital watches offering a myriad of functionalities, including fitness tracking, GPS, heart rate monitoring, notifications, and more.
Distribution Channel: Adoption of online distribution channel owing to the convenience of purchase and price advantage
In the wearable technology market, offline distribution primarily includes supermarkets, department stores, and specialty tech shops. Offline stores offer the benefits of ease in trying or testing the product, immediate possession, the assurance of after-sales services, and personal interactions, thus catering to customers who prioritize quality assurance and tangible investigation before purchase. Online distribution channels, including Amazon, Flipkart, and brand-specific e-commerce platforms, are gaining traction for wearable technology sales. The convenience of home delivery, a wider range of product comparisons, and often discounted prices contribute to the growing attraction for online purchases.
Application: High utility of wearable technology in healthcare due to their increased focus on health and safety
In the corporate enterprise sector, wearable technology poses immense potential for improving productivity and employee health. The defense industry heavily adopts wearable technology for soldier safety and tactical advantages. Healthcare applications of wearable technology have shown great promise, from monitoring patient vital signs to assisting in surgery. Industrial applications focus on improving safety, efficiency, and cost-effectiveness. Public Safety applications of wearable technology favor equipment that helps officers record incident data or improve response times. Wearable technology in sports & adventure caters to performance tracking and safety.
Regional Insights
In the Americas, especially in the U.S. and Canada, wearable technology has garnered substantial consumer adoption in response to the rising health consciousness and omnipresent culture of technology. Successful product launches, synergistic mergers, and acquisitions have positioned some regional companies favorably in the global scenario. Increased investment in R&D, coupled with high consumer purchasing power and technological savviness, has fostered a conducive environment for wearable tech in the Americas. Economical manufacturing capabilities in China and India make Asia a critical player in global wearable tech production. Asia's rising middle class, with increasing disposable income and digital orientation, forms a huge potential consumer base for wearable tech. Europe is known for its advanced infrastructure and high standard of living and has a thriving wearable tech market. Most significant tech companies share the market, with health and fitness wearables drawing the maximum consumer interest. However, the European market is more consolidated and mature than the others, making it a substantial market for established players. The robust regulatory framework also enforces strict compliance regarding data privacy and security, impacting both the production and usage of wearable technology.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Wearable Technology Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Wearable Technology Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Wearable Technology Market, highlighting leading vendors and their innovative profiles. These include Adidas AG, AIQ Smart Clothing Inc., Amazon Web Services, Inc., Apple Inc., Boat Lifestyle by Imagine Marketing Limited, Cerora Inc., Cisco Systems, Inc., CuteCircuit Ltd., Fossil Group, Inc., Garmin Ltd., Google LLC by Alphabet Inc., HTC Corporation, Huawei Technologies Co., Ltd., LG Electronics Inc., Medtronic PLC, Meta Plaform Inc., Microsoft Corporation, Nichia Corporation, Nike, Inc., Oracle Corporation, Oura Health Oy, Qualcomm Incorporated, Samsung Electronics Co., Ltd., Sony Group Corporation, and Xiaomi Corporation.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Wearable Technology Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Wearable Technology Market?
3. What are the technology trends and regulatory frameworks in the Wearable Technology Market?
4. What is the market share of the leading vendors in the Wearable Technology Market?
5. Which modes and strategic moves are suitable for entering the Wearable Technology Market?