查看购物车
  • Traditional Chinese
  • English
  • Japanese
  • Korean
封面
市场调查报告书
商品编码
1549712

穿戴式科技：市场占有率分析、产业趋势/统计、成长预测（2024-2029）

Wearable Technology - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

价格

※ 本网页内容可能与最新版本有所差异。详细情况请与我们联繫。

简介目录

穿戴式科技市场规模预计到2024年为1,864.8亿美元，预计到2029年将达到4,932.6亿美元，在预测期内（2024-2029年）复合年增长率为17.60%。

穿戴式科技市场

主要亮点

  • 穿戴式科技的发展很大程度上归功于MEMS感测器的兴起。特别是，随着严重依赖 GPS 和 IMU（由加速计、陀螺仪和地磁计组成）的智慧型手机的普及，穿戴式装置现在正在整合这些感测器。这种整合显着提高了健身追踪穿戴装置的功能，使它们能够密切监测各种身体活动。
  • 消费主义的技术进步导致了穿戴式科技的兴起，这些科技可以监测健康、追踪运动并提供社群媒体通知。智慧型手錶、健身追踪器和 VR/AR 耳机等设备越来越受到人们的欢迎。因此，穿戴式装置的普及预计将持续成长，迫使企业寻找创新方法将穿戴式装置融入日常生活。
  • 智慧服饰的需求正在显着增长，尤其是在穿戴式科技市场，并且有望改变健康和健身产业。这些服装被称为电子纺织品或智慧布料，结合了先进的感测器、硬体和纺织品，可提供超越传统服装的个人化见解和监控功能。由于能够追踪佩戴者的活动、睡眠模式以及心率、血压和体温等健康指标，预计该市场将在预测期内显着增长。
  • 然而，穿戴式科技的快速采用凸显了重大的道德和隐私问题，特别是在个人健康资料的管理和保护方面，这对市场成长构成了挑战。例如，在最近的一次事件中，一个包含超过 6,100 万笔与健身追踪器和穿戴式装置相关的记录的不安全资料库在网路上暴露了 Apple 和 Fitbit 用户的资料。 WebsitePlanet 和安全研究人员发现这个无密码保护的资料库包含来自健身追踪、穿戴式装置和应用程式的数千万笔记录。这个不安全的资料库属于 GetHealth，该公司提供整合解决方案，用于存取数百种可穿戴设备、医疗设备和应用程式的健康和保健资料。
  • 穿戴式科技市场受到了 COVID-19 大流行的多方面影响。从积极的一面来看，随着消费者寻求监测生命体征和睡眠模式，对健身追踪器和智慧型手錶等注重健康的可穿戴设备的需求增加，反映出人们对个人健康的兴趣日益浓厚。穿戴式装置在远距病患监护、减轻医院负担方面也发挥了重要作用。然而，封锁扰乱了生产和供应链，影响了产品的可得性。经济放缓也导致一些消费者优先购买必需品而不是穿戴式装置。
  • 后疫情时代，由于健康意识的增强和远端患者监护的持续成长，市场出现反弹。具有血压监测和跌倒检测等功能的可穿戴设备的进步已经牢固地确立了可穿戴设备作为预防和主动医疗保健的宝贵工具的地位，并且预计会有很高的需求。

穿戴式科技市场趋势

智慧型手錶有望推动市场成长

  • 在众多好处的推动下，年轻人对智慧型手錶的兴趣日益浓厚，这是推动市场成长的关键因素。随着人们注重保持联繫，对智慧型手錶的需求激增。如今的智慧型手錶允许用户在手腕上无缝接收通知、通话和讯息，因此他们不必从口袋或包包里拿出智慧型手机，一切都触手可及。
  • 例如，根据华为2023年欧洲健康调查，45%的西班牙受访者表示他们拥有智慧型手錶，68%的人表示有兴趣在2023年出于健康目的购买新的智慧型手錶。同时，近 80% 的土耳其受访者有兴趣购买具有健康功能的新型智慧型手錶。
  • 智慧型手錶製造商正在策略性地追求针对特定消费群体（例如运动员、运动爱好者和冒险家）的产品创新。透过专注于这些利基市场，我们的目标是增加销售。这些智慧型手錶不仅提供健身指标，还透过提供重要健康参数的见解来促进更健康的生活方式。
  • 将扩增实境（AR）整合到智慧型手錶中预计将成为智慧型手錶需求的主要成长因素。 AR 让使用者透过腕戴式装置将数位资讯迭加到现实世界中，从而进一步推动智慧型手錶的发展。这种趋势在导航、游戏甚至教育领域都有潜在的应用，彻底改变了使用者与周遭环境互动的方式。
  • 此外，在接受调查的市场中运营的供应商正在推出整合新技术的智慧型手錶。例如，2024年7月，Realme发布了Realme Watch S2，它配备了由ChatGPT支援的AI助理。这款手錶与其他智慧型手錶的不同之处在于，它可以直接向您的手腕提供智慧答案和帮助，从而提供无缝、智慧的用户体验。此类创新进一步推动了世界上更年轻、更懂技术的人群对智慧型手錶的采用。

北美预计将占据主要市场占有率

  • 该地区的消费者以率先采用新技术而闻名。消费者对改善生活方式和提供健康益处的小工具和穿戴式产品的强烈兴趣正在推动穿戴式科技领域的需求增加和进一步发展。该地区受益于较高的平均可支配收入。这种经济灵活性使消费者能够在非必需品上花费更多，特别是穿戴式产品，从而扩大了市场的成长潜力。
  • 该地区的人们越来越重视健康和福祉。监测健身指标、睡眠模式和健康生命征象的可穿戴设备正在满足这一需求。对预防性医疗保健的关注正在推动创新穿戴式解决方案的强劲市场。特别是，根据美国心肺血液研究所（NHLBI）进行的全国健康资讯调查结果，大约三分之一的美国成年人使用智慧型手錶等穿戴式装置来监测自己的健康状况。超过 80% 的穿戴式装置使用者希望与医生共用装置资料，以便更好地进行健康监测。然而，患有心血管疾病或有心血管疾病风险的成年人中，只有不到四分之一使用穿戴式装置。
  • 许多体育协会增加投资，以消除高薪职业运动员发生可预防伤害的可能性，预计将推动该地区的市场成长。例如，金州勇士队正在与智慧服饰公司 Athos 合作，使用这些产品来防止受伤并提高球员表现。这项投资只是美国体育部门涉足智慧穿戴产业格局的一部分。
  • 在美国以外，加拿大对穿戴式装置的需求也在增加。预计该国将为军事计划（包括服饰）提供足够的支出和资金。贝尔在美国和加拿大拥有多项专利，涵盖了想要监测患病亲人的个人和想要追踪大量人群的机构如何使用其可穿戴技术。
  • 此外，2023年10月，高通科技公司与Google建立了策略合作伙伴关係，并宣布推出专为GoogleWear OS设计的基于RISC-V的可穿戴解决方案。这项先进框架旨在推动生态系统内自订、节能、高性能 CPU 的整合。两家公司都致力于增强 Snapdragon Wear 平台，巩固高通作为 Wear OS 生态系统智慧型手錶晶片领先供应商的地位。此类策略倡议进一步推动该地区的市场成长。

穿戴式科技产业概况

穿戴式装置市场竞争温和，多家企业占较大份额。这些公司创新产品和技术、合作、合併和收购，以维持市场竞争力。

  • 2024 年 7 月：在巴黎举行的产品发表会上，三星推出了人工智慧驱动的 Galaxy Ring，宣布进军智慧戒指市场。这项策略性倡议不仅扩大了三星的穿戴式科技产品组合，也巩固了其在健康监测领域的地位。这些新型穿戴装置融合了三星的最尖端科技，为用户提供主动的医疗保健解决方案并加强我们的市场领导地位。
  • 2024 年 6 月 专注于配备人工智慧的非接触式感测可穿戴设备的科技公司 Wearable Devices Ltd. 将与 Qualcomm Technologies 合作，在 2024 年增强世界博览会 (AWE) 上推出扩增实境(XR) 技术。展示了我们最新的整合能力。此次合作凸显了穿戴式装置部创新穿戴式解决方案与高通尖端 XR 技术之间的协同效应，预计将改变消费者和企业的身临其境型体验。
  • 2024年5月，位元组跳动以约5000万美元收购了中国耳机製造商Oladance。此次收购凸显了位元组跳动向穿戴式科技的策略转变，并可能将其技术足迹扩展到智慧型手机之外。位元组跳动子公司TikTok完成了本次收购，并部署人员与Oladance在深圳合作。

其他好处：

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第一章简介

  • 研究假设和市场定义
  • 调查范围

第二章调查方法

第三章执行摘要

第四章市场洞察

  • 市场概况
  • 产业吸引力－波特五力分析
    • 供应商的议价能力
    • 消费者议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争公司之间敌对关係的强度
  • 产业价值链分析
  • COVID-19 对穿戴式科技市场的影响

第五章市场动态

  • 市场驱动因素
    • 客户对健身和医疗保健中使用的小型设备的偏好不断增加
    • 下一代穿戴式装置显示器的成长前景日益广阔
    • 扩大头戴式显示器的使用
  • 市场限制因素
    • 电池寿命短

第六章 市场细分

  • 依设备类型
    • 智慧型手錶
    • 头戴式显示器
    • 腕带
    • 耳戴式
    • 其他设备类型（智慧服饰）
  • 按地区
    • 北美洲
      • 美国
      • 加拿大
    • 欧洲
      • 英国
      • 德国
      • 法国
      • 其他欧洲国家
    • 亚太地区
      • 中国
      • 日本
      • 韩国
      • 印度
      • 其他亚太地区
    • 拉丁美洲
    • 中东/非洲

第七章 竞争格局

  • 公司简介
    • Samsung Group
    • Oculus VR LLC（Facebook）
    • Alphabet Inc.
    • Sony Corporation
    • HTC Corporation
    • Fitbit Inc.
    • Xiaomi Inc.
    • Apple Inc.
    • Microsoft Corporation
    • DAQRI Company
    • AIQ Smart Clothing Inc.

第八章投资分析

第9章市场的未来

简介目录
Product Code: 54484

The Wearable Technology Market size is estimated at USD 186.48 billion in 2024, and is expected to reach USD 493.26 billion by 2029, growing at a CAGR of 17.60% during the forecast period (2024-2029).

Wearable Technology - Market

Key Highlights

  • The evolution of wearable technology is largely attributed to the rise of MEMS sensors. Wearable devices now integrate these sensors, particularly in response to the widespread use of smartphones, which heavily rely on GPS and IMU (comprising an accelerometer, gyroscope, and magnetometer). This integration has significantly enhanced the capabilities of fitness-tracking wearables, enabling them to closely monitor various body activities.
  • Technological advancements in consumerism have led to the rise of wearable technology that monitors health, tracks movements, and provides social media notifications. Devices such as smartwatches, fitness trackers, and VR/AR headsets are becoming increasingly prevalent among the population. Consequently, the popularity of wearables is expected to continue growing, prompting companies to find innovative ways to integrate them into daily life.
  • Smart clothing is experiencing a significant increase in demand, particularly within the wearable technology market, and is set to transform the health and fitness industry. Known as e-textiles or smart fabrics, these garments incorporate advanced sensors, hardware, and textiles, providing personalized insights and monitoring capabilities that surpass traditional clothing. With their ability to track the wearer's activity, sleep patterns, and health indicators such as heart rate, blood pressure, and body temperature, the market is expected to see substantial growth over the forecast period.
  • However, the rapid adoption of wearable technology has highlighted significant ethical and privacy concerns, particularly in managing and protecting personal health data, which challenges the market's growth. For example, a recent incident involved an unsecured database containing over 61 million records related to fitness trackers and wearables, exposing data of Apple and Fitbit users online. WebsitePlanet and security researchers discovered this non-password-protected database, which contained tens of millions of records from fitness tracking and wearable devices and apps. The unsecured database belonged to GetHealth, a company that provides a unified solution to access health and wellness data from hundreds of wearables, medical devices, and apps.
  • The wearable technology market experienced a mixed impact from the COVID-19 pandemic. On the positive side, demand for health-focused wearables, such as fitness trackers and smartwatches, increased as consumers sought to monitor vital signs and sleep patterns, reflecting a heightened focus on personal well-being. Wearables also played a significant role in remote patient monitoring, reducing the strain on hospitals. However, lockdowns disrupted production and supply chains, affecting product availability. The economic slowdown also led some consumers to prioritize essential purchases over wearables.
  • In the post-pandemic era, the market has rebounded due to increased health awareness and the continued growth of remote patient monitoring. Advancements in wearables with features like blood pressure monitoring and fall detection are expected to see high demand, solidifying wearables as valuable tools in preventive and proactive healthcare.

Wearable Technology Market Trends

Smartwatches Expected to Drive Market Growth

  • The increasing interest in smartwatches among the younger demographic, driven by their numerous benefits, is a key factor propelling the market's growth. With a growing emphasis on staying connected, the demand for smartwatches has surged. Today's smartwatches enable users to seamlessly receive notifications, calls, and messages on their wrists, eliminating the need to retrieve their smartphones from pockets or bags, providing everything at their fingertips.
  • For instance, according to Huawei European Health Survey 2023, 45% of respondents in Spain reported they owned a smartwatch, while 68% expressed interest in buying a new smartwatch for health purposes as of 2023. Meanwhile, almost 80% of respondents in Turkey were interested in purchasing a new smartwatch with health features.
  • Smartwatch manufacturers are strategically targeting specific consumer segments, such as athletes, sports enthusiasts, and adventure seekers, through tailored product innovations. By focusing on these niches, they aim to drive sales growth. These smartwatches not only provide fitness metrics but also promote a healthier lifestyle by offering insights into vital health parameters.
  • The integration of augmented reality (AR) into smartwatches is poised to be a significant growth driver in the demand for smartwatches. AR is set to elevate smartwatches by enabling users to overlay digital information onto the real world through their wrist-worn devices. This trend could have applications in navigation, gaming, and even education, revolutionizing how users interact with their surroundings.
  • Furthermore, the vendors operating in the market studied are introducing smartwatches with new technology integration. For instance, in July 2024, Realme launched its Realme Watch S2, enabled with AI assistant powered by ChatGPT, which distinguishes this watch from other smartwatches by delivering intelligent answers and assistance directly on the wrist, offering a seamless and smart user experience. Such innovations are further driving the adoption of smartwatches among younger and tech-savvy populations globally.

North America Expected to Hold Major Market Share

  • Consumers in the region are recognized for their early adoption of new technologies. Their strong interest in gadgets and wearables, which either enhance their lifestyles or provide health benefits, has driven increased demand, thereby fostering further advancements in the wearable tech sector. The region benefits from a higher average disposable income. This financial flexibility enables consumers to spend more on discretionary items, particularly wearables, thereby expanding the market's growth potential.
  • The region's population is increasingly prioritizing health and well-being. Wearables, which monitor fitness metrics, sleep patterns, and health vitals, are addressing this demand. This focus on preventive healthcare is driving a strong market for innovative wearable solutions. Notably, findings from the Health Information National Trends Survey, conducted by the National Heart, Lung, and Blood Institute (NHLBI), indicate that nearly a third of American adults use wearables, such as smartwatches, to track their health. Among wearable device users, over 80% of these users are willing to share their device data with their doctors for enhanced health monitoring. However, less than one in four adults with or at risk for cardiovascular disease uses a wearable device.
  • Increasing investments by numerous sports associations to eliminate the possibility of any preventable injuries to highly paid professional athletes are expected to fuel the growth of the market in the region. The Golden State Warriors, for instance, are collaborating with smart clothing company Athos to use these products for injury prevention and player performance. This investment represents only a fraction of the involvement of the US athletics sector in the smart clothing industry landscape.
  • Apart from the United States, the demand for wearables is also increasing in Canada. The country is expected to provide sufficient expenditures and funding for its military programs (including clothing). Bell has various patents in the United States and Canada that lay out a comprehensive vision for how its wearable technology could be used both by individuals looking to monitor ill loved ones and by institutions wanting to track large populations.
  • Moreover, in October 2023, Qualcomm Technologies Inc. and Google established a strategic partnership, introducing a RISC-V-based wearables solution designed for Wear OS by Google. This advanced framework aims to drive the integration of custom, power-efficient, and high-performance CPUs within the ecosystem. Both companies are dedicated to enhancing the Snapdragon Wear platforms, reinforcing Qualcomm's position as the leading provider of smartwatch silicon for the Wear OS ecosystem. Such strategic initiatives are further augmenting the market's growth in the region.

Wearable Technology Industry Overview

The wearable technology market is moderately competitive, with several players holding significant shares and the presence of numerous smaller and niche players operating in the market. These players are witnessing product and technology innovation, partnerships, mergers, and acquisitions to maintain a competitive edge in the market.

  • July 2024: At a product launch event in Paris, Samsung introduced its AI-powered Galaxy Ring, marking the company's entry into the smart ring market. This strategic move not only expands Samsung's wearable technology portfolio but also strengthens its position in the health monitoring sector. These new wearables incorporate Samsung's most advanced technologies, providing users with proactive healthcare solutions and reinforcing its market leadership.
  • June 2024: Wearable Devices Ltd, a technology company specializing in AI-powered touchless sensing wearables, showcased its latest capabilities in the integration of extended reality (XR) in collaboration with Qualcomm Technologies at the Augmented World Expo (AWE) 2024. This partnership underscores the synergy between Wearable Devices' innovative wearable solutions and Qualcomm's state-of-the-art XR technology, which is poised to transform immersive experiences for both consumers and businesses.
  • May 2024: ByteDance Ltd acquired Oladance, a Chinese earphone manufacturer, for approximately USD 50 million. This acquisition highlights ByteDance's strategic shift toward wearable technology, potentially expanding its technological footprint beyond smartphones. TikTok, a subsidiary of ByteDance, has finalized the transaction and deployed its personnel to collaborate with Oladance in Shenzhen.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Value Chain Analysis
  • 4.4 Impact of COVID-19 on Wearable Technology Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing Customer Preference for Svelte and Small Devices for use in Fitness and Healthcare
    • 5.1.2 Rising Growth Prospects for Wearable Devices' Next-Generation Displays
    • 5.1.3 Rising use of Head-Mounted Displays
  • 5.2 Market Restraints
    • 5.2.1 Short Battery Life

6 MARKET SEGMENTATION

  • 6.1 By Type of Device
    • 6.1.1 Smart Watches
    • 6.1.2 Head-mounted Displays
    • 6.1.3 Wristbands
    • 6.1.4 Ear-wearables
    • 6.1.5 Other Device Types (Smart Clothing)
  • 6.2 By Geography
    • 6.2.1 North America
      • 6.2.1.1 United States
      • 6.2.1.2 Canada
    • 6.2.2 Europe
      • 6.2.2.1 United Kingdom
      • 6.2.2.2 Germany
      • 6.2.2.3 France
      • 6.2.2.4 Rest of Europe
    • 6.2.3 Asia-Pacific
      • 6.2.3.1 China
      • 6.2.3.2 Japan
      • 6.2.3.3 South Korea
      • 6.2.3.4 India
      • 6.2.3.5 Rest of Asia-Pacific
    • 6.2.4 Latin America
    • 6.2.5 Middle East & Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Samsung Group
    • 7.1.2 Oculus VR LLC (Facebook)
    • 7.1.3 Alphabet Inc.
    • 7.1.4 Sony Corporation
    • 7.1.5 HTC Corporation
    • 7.1.6 Fitbit Inc.
    • 7.1.7 Xiaomi Inc.
    • 7.1.8 Apple Inc.
    • 7.1.9 Microsoft Corporation
    • 7.1.10 DAQRI Company
    • 7.1.11 AIQ Smart Clothing Inc.

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET