全球穿戴式科技市场：市场展望

估计2024年腕戴式穿戴装置市场规模将成长 8.7%，出货量将达到 2.13亿台，而零售额预计同年将成长 11%，销售额达到 508亿美元。

由于用户选择继续使用他们的设备，该领域在2024年之前将面临一段缓慢成长期。2024年将是替代之年，将推动各地区预计的成长。估计2024年竞争格局将发生变化，苹果的市场占有率将下降，而三星的市场占有率将会成长。中国品牌稳定成长，华为市场占有率不断扩大。

本报告研究了穿戴式科技市场，并提供了穿戴式科技发展的最新展望。涵盖的产品包括健身手錶、连网手錶、穿戴式智慧型手机、听戴式装置和扩增实境头戴式显示器，并包含五年预测。

目录

• 执行摘要
• 企业穿戴式装置市场
• 消费穿戴装置市场
• 穿戴式装置市场占有率
• 开发穿戴式生态系统
• 腕戴式穿戴装置市场概览
• 听戴式设备市场概览
• XR 头戴式显示器市场概览

This global wearables market report provides an updated outlook for developments in wearables technologies. Products covered include fitness and connected watches, wearable smartphones, hearables and extended reality head mounted displays, with five-year forecasts.

The report acts as a strategic framework for any enterprise launching wearable tech, or operating within the wearables market and its adjacent sectors.

Current market trends:

The wrist-worn wearables market is projected to grow by 8.7% in 2024, to ship 213m units while retail value is forecasted to grow by 11% in the same year, generating revenue of $50.8bn.

The segment faced a period of low growth prior to 2024, with users choosing to hold on to their devices. 2024 is seen as the year of replacement sales, which will drive the projected growth across regions. In 2024 the competitive landscape is expected to shift as Apple's market share declines, while Samsung is expected to grow. The Chinese brands are growing steadily with Huawei increasing its share.

Areas Explored:

• Market sizing, by quantifying and tracking worldwide sales of wearable technologies in fitness and connected watches, wearable smartphones, hearables, and extended reality head mounted displays.
• Market forecasting, with five-year sales forecasts, reviewing key product types and feature sets.
• Product, technology and competitive reviews, interpreting key market developments and trends.

Did you Know?

Futuresource has been tracking, researching and consulting on the CE landscape for the more than 30 years. This publication is one in a series of research reports, produced to provide businesses with a fully rounded view of the market.

Any business with interests in wearables will benefit from this report, particularly:

• Manufacturers and their suppliers
• Intermediaries and supply chain
• Retailers
• CE market strategists, marketing and sales professionals
• Investors

Table of Contents

• Executive summary
• Enterprise wearables market
• Consumer wearables market
• Wearable device market share
• Wearables ecosystem development
• Wrist-worn wearable market overview
• Hearables market overview
• XR head mounted display market overview