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全球穿戴式科技市场规模、占有率和行业趋势分析报告:2023-2030年按设备、产品类型、应用和地区分類的展望和预测Global Wearable Technology Market Size, Share & Industry Trends Analysis Report By Device (Fitness, Smart Watches, Smart Glasses, Smart Clothing, and Others), By Product Type, By Application, By Regional Outlook and Forecast, 2023 - 2030 |
到2030年,穿戴式科技市场规模预计将达到2,094亿美元,并预计在预测期内将以15.3%的市场成长率成长。
根据 KBV 基数矩阵中的分析,Apple, Inc. 是市场先驱。 2023 年 6 月,苹果宣布推出 Apple Vision Pro,这是一款用于融合实体世界和数数位内容的电脑。本产品采用visionOS空间作业系统及2,300万像素高清显示器。 Fitbit, Inc.、三星电子有限公司和索尼公司等公司是该市场的主要创新者。
市场成长要素
穿戴式科技的进步
微型化技术的不断进步正在创造更小、更轻的零件,从而促进复杂且隐藏的可穿戴设备的开发。穿戴式装置配备了加速计、陀螺仪、心率监测器和环境感测器等先进感测器,可提供准确、即时的资料。将感测器和电子零件融入织物中可以开发智慧服装类,提供健康监测和活动追踪等功能。节能处理器有助于延长电池寿命并解决穿戴式科技的关键挑战之一。这些技术进步共同促进了市场的扩张。
不断上升的健康和保健趋势
穿戴式健身追踪器,例如智慧手錶和健身手环,为使用者提供即时身体活动资料,例如步数、行走距离和燃烧的卡路里。一些穿戴式装置可以检测生物辨识资料中的异常情况,并提供早期警报系统,以促进早期疗育和预防性医疗保健。此外,穿戴式装置透过持续监测糖尿病、高血压和心血管疾病等疾病,在慢性病管理中发挥作用。穿戴式装置与远距医疗平台集成,使医疗保健提供者能够远端监控患者健康资料并根据需要调整治疗计划。上述因素可能会推动未来几年的市场成长。
市场抑制因素
穿戴式装置初始成本较高
初期成本较高的穿戴式装置对于大部分消费市场来说可能无法负担,从而限制了其采用,尤其是在对价格敏感的消费者中。高昂的初期成本可能会阻止消费者投资穿戴式技术并降低大规模采用率,主要是当有价格分布较低的替代品时。穿戴式装置的高价格可能会引起消费者的怀疑,让用户怀疑该设备是否提供了足够的价值,或者技术是否足够成熟以证明投资的合理性。这可能会引起人们的注意。预计这些因素将阻碍市场成长。
设备展望
依设备划分,市场分为健身、智慧手錶、智慧眼镜、智慧穿戴等。在 2022 年的市场中,智慧手錶部门获得了可观的收益占有率。智慧手錶保留了手錶的基本功能,显示时间和日期,并且通常提供可自订的錶盘以满足您的个人喜好。智慧手錶连接到智慧型手机,允许用户直接在手腕上接收通知,例如电话、讯息、电子邮件和应用程式警报。许多智慧手錶支援 NFC 技术,允许用户使用 Apple Pay、Google Pay 和 Samsung Pay 等服务进行非接触式付款。
产品类型展望
依产品类型划分,市场分为腕带、眼镜产品、耳戴式设备、颈带、紧身衣等。 2022 年,耳穿戴装置领域在市场中占据了重要的收益占有率。智慧头饰的使用不断增加,以及虚拟实境 (VR) 和扩增实境(AR) 耳机在医疗保健和多媒体领域的日益普及,将有助于该领域的扩张。此外,由于其监控技术和资料驱动的洞察力,智慧上限的普及预计将刺激该领域的成长。在全球范围内,Spree Wearables、Life BEAM等多家公司都推出了智慧头饰。
应用前景
穿戴式科技市场按应用细分为生活方式、消费性电子产品、娱乐、医疗保健、健身与运动、国防和企业。在2022年的市场中,医疗保健产业获得了很大的收益占有率。製药业穿戴式装置应用的日益多样化将在整个预测期内维持细分市场的扩张。数位医疗允许医护人员虚拟观察病患。 VR和AR创新正在引起健康领域的极大兴趣。虚拟实境 (VR) 技术正在医疗环境中用于支援手术训练和手术。
区域展望
从区域来看,我们对北美、欧洲、亚太地区和拉丁美洲地区的市场进行了分析。 2022年,北美地区的收益占有率最大。北美作为重大技术进步的中心而闻名于世。可支配所得的增加、先进设备的快速采用和普及是该地区的关键催化剂。此外,该地区也是苹果、Fitbit 和 Garmin 等众多穿戴式科技公司的所在地,为市场扩张做出了贡献。
The Global Wearable Technology Market size is expected to reach $209.4 billion by 2030, rising at a market growth of 15.3% CAGR during the forecast period.
Wearable devices are gaining popularity in the healthcare industry as they enable continuous monitoring of patient's health metrics, facilitating remote patient care and reducing the need for frequent hospital visits. Consequently, with this increasing adoption of Wearable technology, the Healthcare segment would account for nearly 18% of the total market share by 2030. Some wearables offer medication reminders and adherence tracking, supporting patients in managing their medication routines. Wearable fitness trackers and smartwatches monitor physical activity, giving users insights into their daily steps, distance traveled, and burned calories.
The major strategies followed by the market participants are Product Launches as the key developmental strategy to keep pace with the changing demands of end users. For instance, In June, 2023, Nike, Inc. announced the launch of Aerogami, an apparel technology that is meant to be used by runners. The product features autonomous vents to deliver on-demand air intake during exercise. Additionally, In May, 2023, Garmin Ltd. released Edge 840, a series of cycling computers used for providing performance-based training metrics. The computer features a 60-hour battery life and compatibility with Varia cycling radars. Furthermore, the computers are pairable with Tacx indoor smart trainers.
Based on the Analysis presented in the KBV Cardinal matrix; Based on the Analysis presented in the KBV Cardinal matrix; Apple, Inc. is the forerunner in the Market. In June, 2023, Apple, Inc. announced the launch of Apple Vision Pro, a computer used for blending the physical world with digital content. The product features a visionOS spatial operating system and HD display with 23 million pixels. Companies such as Fitbit, Inc., Samsung Electronics Co., Ltd. and Sony Corporation are some of the key innovators in the Market.
Market Growth Factors
Advancements in wearable technology
Continuous advancements in miniaturization technologies have led to the creation of smaller and lighter components, enabling the development of sleek and unobtrusive wearable devices. Wearable devices are equipped with advanced sensors, including accelerometers, gyroscopes, heart rate monitors, and environmental sensors, providing accurate and real-time data. Integrating sensors and electronic components into fabrics enables the development of smart clothing, providing functionalities like health monitoring and activity tracking. Energy-efficient processors contribute to extended battery life, addressing one of the significant challenges in wearable technology. These technological advancements collectively contribute to the expansion of the market.
Growing health and wellness trends
Wearable fitness trackers, such as smartwatches and fitness bands, offer users real-time data on their physical activity, including step count, distance traveled, and calories burned. Some wearables provide early warning systems by detecting irregularities in biometric data, facilitating early intervention and preventive healthcare. Additionally, Wearable devices play a role in chronic disease management by continuously monitoring conditions such as diabetes, hypertension, and cardiovascular diseases. Wearable devices integrate with telehealth platforms, allowing healthcare providers to remotely monitor patients' health data and adjust treatment plans as needed. The above factors will drive the market growth in the coming years.
Market Restraining Factors
High initial costs of wearable devices
Wearable devices with high upfront costs may be out of reach for a significant portion of the consumer market, limiting adoption, especially among price-sensitive consumers. High initial costs can result in a slower mass adoption rate, as consumers may hesitate to invest in wearable technology, mainly when alternatives are available at lower price points. High-priced wearables may lead to consumer skepticism, with users questioning whether the devices provide sufficient value or if the technology is mature enough to justify the investment. These factors will hamper the market growth.
Device Outlook
On the basis of device, the market is segmented into fitness, smart watches, smart glasses, smart clothing, and others. The smartwatch segment acquired a substantial revenue share in the market in 2022. Smartwatches retain essential watch functions, displaying the time and date and often offering customizable watch faces to suit individual preferences. Smartwatches connect to smartphones, allowing users to receive notifications for calls, messages, emails, and app alerts directly on their wrists. Many smartwatches support NFC technology, enabling users to make contactless payments using services like Apple Pay, Google Pay, or Samsung Pay.
Product Type Outlook
By product type, the market is fragmented into wrist wear, eyewear, hearables, neckwear, bodywear, and others. The hearables segment recorded a remarkable revenue share in the market in 2022. The expanding use of smart headwear and the increasing adoption of Virtual Reality (VR) and Augmented Reality (AR) headsets in the healthcare and multimedia sectors will contribute to the expansion of this segment. Moreover, the growing prevalence of smart caps is anticipated to stimulate segment growth due to their monitoring technology and data-driven insights. Globally, several businesses, including Spree Wearables and Life BEAM, are introducing smart headwear.
Application Outlook
On the basis of application, the wearable technology market is classified into lifestyle, consumer appliances, entertainment, healthcare, fitness & sports, defense, and enterprise. The healthcare segment garnered a significant revenue share in the market in 2022. Increasing wearable device application diversity in the pharmaceutical industry will sustain segment expansion throughout the forecast period. Digital health enables healthcare practitioners to observe patients virtually. VR and AR innovations are attracting considerable interest in the health sector. Virtual reality (VR) technology is utilized in medical practice to aid in surgical training and procedures.
Regional Outlook
Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the North America region witnessed the largest revenue share in the market. North America is renowned worldwide as the epicenter of all substantial technological advancements. In this geographic region, the expansion of disposable income and the swift assimilation and widespread use of advanced devices are significant catalysts. In addition, the region is home to numerous wearable technology companies, including Apple, Fitbit, and Garmin, contributing to the market's expansion.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Apple, Inc., Samsung Electronics Co., Ltd. (Samsung Group), Garmin Ltd., Motorola Solutions, Inc., Fitbit, Inc. (Google LLC), Nike, Inc., Adidas AG, LG Electronics, Inc. (LG Corporation), Sony Corporation and Huawei Technologies Co., Ltd. (Huawei investment & Holding Co., Ltd.)
Recent Strategies Deployed in Wearable Technology Market
Product Launches and Product Expansions:
Sep-2023: Motorola Solutions, Inc. announced the launch of TLK25, a wearable communication device. The device features a light and small body, 12-hour battery life, and NLP-powered smart capabilities.
Sep-2023: Huawei Technologies Co., Ltd. announced the launch of the Watch GT 4 smartwatch. The smartwatch has a range of fitness and health features including menstrual cycle prediction and heart rate sensing. The product comes in customizable sizes for both men and women.
Jul-2023: Samsung Electronics Co., Ltd. unveiled Galaxy Watch 6 smartwatch. The smartwatch carries several features including health Tracking, sleep tracking, and an 8-hour battery usage time.
Jul-2023: Garmin Ltd. introduced Epix Pro and Fenix 7 Pro smartwatches. The Fenix 7 Pro features a steel bezel polymer case and has a battery life of up to 37 days while the Epix Pro features a body made up of titanium and sapphire and has a battery life of up to 31 days.
Jun-2023: Apple, Inc. announced the launch of Apple Vision Pro, a computer used for blending the physical world with digital content. The product features a visionOS spatial operating system and HD display with 23 million pixels.
Jun-2023: Nike, Inc. announced the launch of Aerogami, an apparel technology that is meant to be used by runners. The product features autonomous vents to deliver on-demand air intake during exercise.
May-2023: Garmin Ltd. released Edge 840, a series of cycling computers used for providing performance-based training metrics. The computer features a 60-hour battery life and compatibility with Varia cycling radars. Furthermore, the computers are pairable with Tacx indoor smart trainers.
Apr-2023: Samsung Electronics Co., Ltd. announced the launch of Samsung Health Stack 1.0, an open-source platform used for the development of digital health-related applications for use in wearable devices. The Samsung Health Stack 1.0 has several features including a task feature for health tracking and a survey feature for direct data collection from users.
Nov-2022: Sony Corporation released Mocopi, a wearable motion-tracking device used for gaming purposes. The device features circular-shaped modules and comes in a range of six models for ankles, head, back, and wrists. Additionally, the device is powered by Sony's proprietary algorithm.
Oct-2022: Garmin Ltd. unveiled the Venu Sq 2 smartwatch. The smartwatch comes with a GPS connectivity feature and has an AMOLED display. Additionally, the smartwatch has a battery life of up to 11 days.
Sep-2022: Apple, Inc. released the Apple Watch Series 8 smartwatch. The smartwatch features an Always-On Retina display and a crack-resistant crystal body. Additionally, it has health and safety features.
Sep-2022: LG Electronics, Inc. introduced LG PuriCare, a Wearable Air Purifier. The purifier comes equipped with HEPA Filters, IPX4 technology, and Dual Fans to provide effective air purification to the user. The product comes in two colors, namely, Creamy White and Ocean Black.
Aug-2022: Fitbit, Inc. released the Fitbit Inspire 3 health and fitness tracker. The device features sleep pattern and stress level tracking capabilities along with a 10-hour battery.
Partnerships, Collaborations & Agreements:
Aug-2023: Sony Corporation signed a partnership with Fnatic Ltd, a UK-based professional esports team. The companies would pool their respective offerings and experience to create INZONE, Sony's gaming gear brand. The partnership facilitates gamers around the world to reach their maximum potential.
Oct-2022: Fitbit, Inc. announced a partnership with Mumbai City FC, an Indian football club. Under the partnership, Fitbit would provide Mumbai City FC players with its Fitbit Charge 5 to facilitate them in tracking their workout and managing their rest periods for the 2022-23 period.
Mergers and Acquisitions:
Dec-2021: Nike, Inc. took over RTFKT, a collectible manufacturer. The acquisition reinforces Nike's digital transformation and strengthens its capability to provide its customers with an enhanced offering that spans both sports and gaming culture.
Market Segments covered in the Report:
By Device
By Product Type
By Application
By Geography
Companies Profiled
Unique Offerings from KBV Research