市场调查报告书
商品编码
1471015
社群商务市场:按产品、经营模式和平台划分 - 2024-2030 年全球预测Social Commerce Market by Product (Apparels, Food & Beverage, Health Supplements), Business Model (Business to Business, Business to Consumer, Consumer to Consumer), Platform - Global Forecast 2024-2030 |
※ 本网页内容可能与最新版本有所差异。详细情况请与我们联繫。
预计2023年社交电商市场规模为279.5亿美元,2024年将达326.3亿美元,预计2030年将达到940.6亿美元,复合年增长率为18.92%。
社交商务是电子商务的一个子集,它使用社交媒体平台促进产品和服务资讯的创建和共用,从而实现线上购买。这种现象利用社群媒体的协作和互动性质来增强购物体验,并允许企业在社群网站内销售产品和服务。它结合了用户生成的内容,例如客户评论和评级、影响者认可和社交广告,以影响购买行为并推动社交媒体生态系统内的交易。跨社交媒体平台的购物功能的无缝整合以及产品发现和销售的影响者行销的增加正在推动社交商务市场的成长。然而,引人注目的资料外洩和对个人资料使用的担忧正在阻碍社交商务的采用。社交商务市场有机会透过扩增实境(AR) 等创新来扩展,扩增实境 (AR) 允许客户虚拟试用产品,以及使用人工智慧实现个人化购物体验和产品推荐。
主要市场统计 | |
---|---|
基准年[2023] | 279.5亿美元 |
预测年份 [2024] | 326.3亿美元 |
预测年份 [2030] | 940.6亿美元 |
复合年增长率(%) | 18.92% |
经营模式偏好电子商务平台和社群媒体网路无缝整合的 B2C经营模式
在 B2B 模式中,交易发生在两家公司之间,一家公司向另一家公司销售产品或服务。社群商务为这种模式带来了新的维度,让这些企业利用社群媒体平台来实现各种目的,包括行销、销售、客户服务、参与等。透过社群商务,B2B 交易可以受益于品牌知名度的提高、与潜在商业客户的直接沟通管道以及使用社群媒体分析提供的更好提案。这种整合使您能够更有效地推动 B2B 中关键的潜在客户开发、网路和关係建立工作。 B2C 模式涉及企业和个人消费者之间的交易。这是社群商务最直接的形式,企业利用社群媒体平台直接向消费者销售产品和服务。这种模式利用 Facebook、Instagram 和 Pinterest 等平台,让企业透过贴文、故事和定向广告展示其产品。社群媒体的互动性实现了即时参与、回馈和客户服务。 B2C 社交商务让企业提供个人化的购物体验,利用有影响力的合作伙伴关係进行产品促销,并透过使用者评论和推荐利用社会证据来增加销售额和客户忠诚度。 C2C 模式涵盖个人消费者之间的交易。这种模式是由允许个人通常以点对点格式相互销售、购买和交易商品的平台推动的。在社群商务领域,C2C 交易透过 eBay 和 Facebook Marketplace 等专用平台以及更广泛的社群网路中的特定功能元素进行。社交商务透过提供丰富的社交环境为 C2C 模式付加价值。在这种环境中,用户可以利用他们的人脉来接收推荐,依靠社会证据来评估卖家的可信度,并进行更多的个人交易。
产品社交商务正成为个人和美容护理产品的首选。
服装业的社交商务利用社群媒体平台促进服饰和配件的买卖。这种方法有助于发现流行时尚,使品牌能够直接与消费者互动,并改善个人化的购物体验。在食品和饮料领域,社交商务彻底改变了烹饪产品的行销和销售方式。利用社交媒体,品牌可以透过教学和现场烹饪等引人入胜的内容展示其产品,并透过整合的购物功能推动立即购买行动。保健补充品在社群商务中找到了独特的利基市场,影响者和品牌向受众宣传健康益处以及如何使用产品。保健补充食品产业极大地受益于社群媒体的信任和社区方面,透过共用经验和推荐鼓励明智的购买决策。家居用品包括从家具到家居装饰品等多种物品,并且越来越多地透过社交商务进行销售。品牌利用该平台提供室内设计灵感和直接购物选择,使消费者更容易在熟悉的社交浏览环境中想像和购买产品。在社交商务中,个人和美容护理行业极大地受益于该平台固有的视觉和互动功能,促进了透过图像、影片和现场演示展示产品的动态环境。
区域洞察
在美洲,尤其是美国和加拿大,由于社群媒体的高普及和智慧型手机的普及,社群商务市场正在经历显着成长。在美国,Facebook、Instagram和Pinterest等平台都整合了先进的购物功能,让用户可以直接透过平台购买。巴西和墨西哥等国家正在使用 WhatsApp 和 Instagram 与客户互动并提供个人化的购物体验。亚太地区的社群商务市场呈现显着成长。中国的微信、淘宝和拼多多等平台正透过整合鼓励用户参与和参与的社交元素来彻底改变商业。在行动互联网使用率高以及通讯应用程式和社交媒体使用增加的推动下,印度和东南亚等国家的社交商务也正在快速成长。然而,该地区面临独特的挑战,例如监管问题以及语言和文化多样性,市场进入和扩大策略必须是区域性的。欧洲、中东和非洲地区的社交商务市场多种多样,采用程度和成熟度各不相同。欧洲社交商务市场正在稳步增长,Instagram 和 Facebook 平台被广泛用于社交商务活动。 GDPR 的采用提高了资料隐私和安全的标准,影响了社交商务在该地区的运作方式。中东地区的社交商务具有巨大的成长潜力,特别是在波湾合作理事会(GCC) 国家,这些国家的智慧型手机普及很高,而且年轻且精通科技的人口正在推动社群媒体的使用。非洲的社群电商市场正在逐步扩大,由于网路和行动电话普及不断上升,具有巨大的成长潜力。
FPNV定位矩阵
FPNV定位矩阵对于评估社群电商市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对社交商务市场中供应商的现状进行深入而深入的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,以获得市场竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4.竞争力评估与资讯:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况、製造能力等进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1. 社交电商市场的市场规模和预测是多少?
2. 在社群商务市场的预测期内,需要考虑投资哪些产品、细分市场、应用程式和领域?
3.社交电商市场的技术趋势和法规结构是什么?
4.社交电商市场主要厂商的市场占有率为何?
5.进入社交电商市场的合适形式和策略手段是什么?
[183 Pages Report] The Social Commerce Market size was estimated at USD 27.95 billion in 2023 and expected to reach USD 32.63 billion in 2024, at a CAGR 18.92% to reach USD 94.06 billion by 2030.
Social commerce represents a subset of electronic commerce (e-commerce) that uses social media platforms to facilitate the creation and sharing of product and service information, leading to online purchases. This phenomenon leverages social media's collaborative and interactive nature to enhance the shopping experience, enabling businesses to sell their products or services within social networking sites. It incorporates user-generated content, such as customer reviews and ratings, influencer endorsements, and social advertisements, to influence buying behavior and facilitate transactions within the social media ecosystem. Increasing seamless integration of shopping features in social media platforms and rising influencer marketing for product discovery and sales are driving the growth of the social commerce market. However, high-profile data breaches and concerns over personal data usage hinder social commerce adoption. The social commerce market has an opportunity for expansion through innovations such as augmented reality (AR) for trying products virtually and leveraging AI for personalized shopping experiences and product recommendations.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 27.95 billion |
Estimated Year [2024] | USD 32.63 billion |
Forecast Year [2030] | USD 94.06 billion |
CAGR (%) | 18.92% |
Business Model: Preference for a B2C business model for seamless integration of e-commerce platforms with social media networks
In the B2B model, transactions occur between two businesses, where a business sells products or services to another. Social commerce adds a new dimension to this model by enabling these businesses to leverage social media platforms for various purposes, including marketing, sales, customer service, and engagement. Through social commerce, B2B transactions can benefit from enhanced brand visibility, direct communication channels with potential business clients, and the ability to utilize social media analytics to tailor offerings more precisely. This integration can facilitate more effective lead generation, networking, and relationship-building efforts, which are crucial in B2B. The B2C model involves transactions between businesses and individual consumers. It is the most direct form of social commerce, where businesses utilize social media platforms to sell products or services directly to consumers. This model leverages platforms such as Facebook, Instagram, and Pinterest, enabling businesses to showcase their products through posts, stories, and targeted advertising. The interactive nature of social media allows for real-time engagement, feedback, and customer service. B2C social commerce enables businesses to offer personalized shopping experiences, utilize influencer partnerships for product promotion, and leverage social proof through user reviews and testimonials, which can drive sales and customer loyalty. The C2C model encompasses transactions between individual consumers. This model is facilitated by platforms that allow individuals to sell, buy, or trade items among themselves, often in a peer-to-peer format. Within the social commerce landscape, C2C transactions can occur on dedicated platforms such as eBay or Facebook Marketplace or through feature-specific elements within broader social networks. Social commerce adds value to the C2C model by providing a socially rich environment where users can leverage their networks for recommendations, rely on social proof to assess the reliability of sellers and engage in more personal transactions.
Product: Social commerce emerging as a preferred option for personal and beauty care products
Social commerce in the apparel sector leverages social media platforms to facilitate the buying and selling clothing and accessories. The approach simplifies the discovery of trending fashion and enables brands to engage with consumers directly, enhancing personalized shopping experiences. In the food & beverage category, social commerce has revolutionized how culinary goods are marketed and sold. Using social media, brands can showcase their offerings through engaging content such as tutorials or live cooking sessions, encouraging immediate purchase actions through integrated shopping features. Health supplements have found a unique niche in social commerce, with influencers and brands educating their audience about health benefits and product usage. The health supplements sector benefits significantly from the trust and community aspect of social media, driving informed purchase decisions through shared experiences and testimonials. Home products encompass a broad range of items, from furniture to home decor, increasingly sold through social commerce. Brands utilize platforms to provide interior design inspiration and direct shopping options, making it easier for consumers to visualize and buy products within a familiar social browsing environment. In social commerce, the personal and beauty care sector significantly benefits from the platforms' inherently visual and interactive capabilities, facilitating a dynamic environment where products can be showcased through images, videos, and live demonstrations.
Regional Insights
In the Americas, particularly in the United States and Canada, the social commerce market is experiencing significant growth, driven by high social media penetration and the widespread adoption of smartphones. The U.S. has platforms, including Facebook, Instagram, and Pinterest, integrating advanced shopping features that allow users to make purchases directly through the platforms. Countries such as Brazil and Mexico leverage WhatsApp and Instagram to engage with customers, offering personalized shopping experiences. The Asia-Pacific region is showcasing significant growth in the social commerce market. China has platforms such as WeChat, Taobao, and Pinduoduo that have revolutionized commerce, integrating social elements that encourage user participation and engagement. Countries, including India and Southeast Asia, are also experiencing rapid growth in social commerce, driven by high mobile internet usage and the rising use of messaging apps and social media. However, the region faces unique challenges, including regulatory issues and the diversity of languages and cultures, which necessitate localized market entry and expansion strategies. The social commerce market in the EMEA region is diverse, with varying levels of adoption and maturity. The social commerce market in Europe is growing steadily, and Instagram and Facebook platforms are widely used in social commerce initiatives. The adoption of GDPR has raised the bar for data privacy and security, influencing how social commerce operates within the region. The Middle East shows strong potential for social commerce growth, particularly in the Gulf Cooperation Council (GCC) countries, where high smartphone penetration and a young, tech-savvy population drive social media usage. Africa's social commerce market is expanding gradually, with significant growth potential given the rising internet and mobile phone penetration.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Social Commerce Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Social Commerce Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Social Commerce Market, highlighting leading vendors and their innovative profiles. These include Alibaba Group Holding Limited, Creator Co. by Shop and Shout Ltd., Etsy, Inc., JD.com, Inc., Meta Platforms, Inc., Pinduoduo by PDD Holdings, Pinterest, Inc., Poshmark Inc., Roposo by Glance Group, Snap Inc., Taggbox by Social Scape Tech LLP, TikTok Inc., Twitter, Inc., Verint Systems, Inc., WeChat, and Yunji Sharing Technology Co., Ltd..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Social Commerce Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Social Commerce Market?
3. What are the technology trends and regulatory frameworks in the Social Commerce Market?
4. What is the market share of the leading vendors in the Social Commerce Market?
5. Which modes and strategic moves are suitable for entering the Social Commerce Market?