全球社交商务市场规模、份额、成长分析，依业务模式（B2B、B2C）、按产品（个人及美容护理、服装）- 产业预测 2024-2031

Global Social Commerce Market Size, Share, Growth Analysis, By Business Model(B2B, B2C), By Product(Personal & Beauty Care, Apparels) - Industry Forecast 2024-2031

出版日期: 2024年04月08日 | 出版商:

SkyQuest | 英文 197 Pages | 商品交期: 3-5个工作天内

价格

简介目录

2022 年，全球社交电商市场规模为0.72 兆美元，预计将从2023 年的0.95 兆美元成长到2031 年的8.97 兆美元，预测期内（2024-2031 年）复合年增长率为32.34 %。

电子商务在零售业的重要性持续上升，重塑了社群商务的格局。过去几十年来，由于网路连线的广泛使用和智慧型手机在全球的普及，网路购物大幅成长。社交商务已成为零售业的一种新途径，扩大了消费者接触各种产品的管道，满足了日益增长的便利需求。线上购物的日益普及及其固有的便利性推动了社交商务的成长。现在，客户可以轻鬆地在家中舒适地订购商品，供应商提供大量服务，例如折扣、现金返还、快速送货、点击提货选项以及增强的购物体验（例如扩展现实 (ESR) 和聊天机器人）协助。企业正积极投资扩增实境、机器学习和人工智慧等尖端技术，以改善整体消费者旅程。光是在美国，社交商务销售额预计将飙升 35% 以上，达到惊人的 366.2 亿美元。预测期内，由于线上购物日益便利，预计市场将大幅扩张。社群商务平台的值得注意的例子包括 Facebook、Twitter 和 Pinterest 等行业巨头，它们在弥合消费者和当地零售商之间的差距方面发挥着关键作用，从而促进了当地企业的成长。

市场概况
北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 欧洲其他地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 亚太其他地区
拉丁美洲
- 巴西
- 拉丁美洲其他地区
中东和非洲 (MEA)
- 海湾合作委员会国家
- 南非
- MEA 的其余部分

竞争格局

前 5 名玩家比较
2021 年关键参与者的市场定位
主要市场参与者所采取的策略
最佳制胜策略
近期市集活动
主要公司市占率（%），2021年

主要公司简介

Amazon.com, Inc. (United States)
Alibaba Group Holding Limited (China)
eBay Inc. (United States)
Facebook, Inc. (United States)
Flipkart Internet Private Limited (India)
Google LLC (United States)
Instagram, LLC (United States)
JD.com, Inc. (China)
Kakao Corp. (South Korea)
LinkedIn Corporation (United States)
Meituan Dianping (China)
Pinterest, Inc. (United States)
Rakuten, Inc. (Japan)
Shopify Inc. (Canada)
Snap Inc. (United States)
SSENSE (Canada)
Tencent Holdings Limited (China)
TikTok Inc. (China)
Twitter, Inc. (United States)
WeChat (China)
Xiaohongshu (China)
YouTube LLC (United States)

简介目录

Product Code: SQMIG45E2132

Global social commerce market size was valued at USD 0.72 trillion in 2022 and is poised to grow from USD 0.95 trillion in 2023 to USD 8.97 trillion by 2031, at a CAGR of 32.34% during the forecast period (2024-2031).

The significance of e-commerce in retail continues to rise, reshaping the landscape of social commerce. Over the past decades, online shopping has witnessed a substantial surge, facilitated by the widespread availability of internet connectivity and the ubiquity of smartphones across the globe. Social commerce has emerged as a novel avenue in retail, expanding consumer access to a vast array of products and catering to the escalating demand for convenience. The increasing popularity of online shopping, coupled with its inherent ease, propels the growth of social commerce. Customers now have the convenience of ordering goods from the comfort of their homes, with vendors offering a plethora of services such as discounts, cashback, swift deliveries, click-and-collect options, and enhanced shopping experiences like extended reality (ESR) and chatbot assistance. Businesses are actively investing in cutting-edge technologies like augmented reality, machine learning, and artificial intelligence to enhance the overall consumer journey. In the United States alone, social commerce sales were projected to soar by more than 35%, reaching a staggering USD 36.62 billion. The forecast period anticipates a substantial market expansion driven by the increasing convenience associated with online shopping. Noteworthy examples of social commerce platforms include industry giants like Facebook, Twitter, and Pinterest, which play a pivotal role in bridging the gap between customers and local retailers, thereby fostering the growth of local businesses.

Top-down and bottom-up approaches were used to estimate and validate the size of the global social commerce market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Social Commerce Market Segmental Analysis

Global social commerce market is segmented based on the business model, product, platform and region. By product, the market is segmented into personal & beauty care, apparels, accessories, home products, health supplements, food & beverage, others. By business model, market is segmented into b2b, c2c, b2c. By platform, the market is segmented into the video commerce, social network-led commerce, social reselling, group buying, product review platforms. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Social Commerce Market

Many businesses are using social commerce as a means to engage with their existing and prospective clientele. This trend is influenced by various factors, including the increased usage of social media platforms, with studies indicating that the average individual spends over two hours daily on these platforms. The interactive nature of social media platforms, which allows users to make purchases in a more engaging manner compared to traditional e-commerce platforms, contributes to their effectiveness as marketing tools. Consequently, social media platforms are witnessing a sustained surge in online purchasing activity. Over the past decade, social media networks have garnered significant attention and experienced rapid growth in user numbers.

Restraints in the Global Social Commerce Market

Hackers have increasingly set their sights on social media sites due to the realization that social commerce platforms handle substantial volumes of sensitive information, ranging from financial data to personal details. Any breach of data on these platforms can severely impact a company's reputation and result in emotional and financial repercussions for individuals. Moreover, there is a significant risk of data exploitation following such breaches. To mitigate these risks, businesses involved in social commerce prioritize robust data security measures and ensure the backup of essential data. Additionally, governmental organizations worldwide have enacted data security and privacy legislation to address these concerns.

Market Trends of the Global Social Commerce Market

To enhance their service offerings, social commerce organizations are swiftly integrating AI and big data technology into their operations. Big data, comprising vast repositories of offline and online data, has emerged as a valuable resource for analyzing historical trends and gaining deep insights into customer behavior, thereby enhancing overall customer satisfaction levels. The integration of big data with social commerce enables companies to leverage valuable insights to drive sales growth, attract new customers, and optimize operational efficiency.

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Parent Market Analysis

Market Overview
Market Size
Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges

Key Market Insights

Technology Analysis
Pricing Analysis
Supply Chain Analysis
Value Chain Analysis
Ecosystem of the Market
IP Analysis
Trade Analysis
Startup Analysis
Raw Material Analysis
Innovation Matrix
Pipeline Product Analysis
Macroeconomic Indicators
Top Investment Analysis
Key Success Factor
Degree of Competition

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Regulatory Landscape
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact

Global Social Commerce Market by Business Model

Market Overview
B2B
B2C
C2C

Global Social Commerce Market by Product

Market Overview
Personal & Beauty Care
Apparels
Accessories
Home Products
Health Supplements
Food & Beverage
Others

Global Social Commerce Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2021
Strategies Adopted by Key Market Players
Top Winning Strategies
- By Development
- By Company
- By Year
Recent Activities in the Market
Key Companies Market Share (%), 2021

Key Company Profiles

Amazon.com, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Alibaba Group Holding Limited (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
eBay Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Facebook, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Flipkart Internet Private Limited (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Google LLC (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Instagram, LLC (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
JD.com, Inc. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kakao Corp. (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LinkedIn Corporation (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Meituan Dianping (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pinterest, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Rakuten, Inc. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Shopify Inc. (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Snap Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SSENSE (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tencent Holdings Limited (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
TikTok Inc. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Twitter, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
WeChat (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Xiaohongshu (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
YouTube LLC (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments