社群商务市场报告：2030 年趋势、预测与竞争分析

社交商务趋势和预测

预计到 2030 年，全球社交商务市场将达到 41,728 亿美元，2024 年至 2030 年复合年增长率为 28.7%。该市场的关键驱动因素是社交媒体使用量的增加、网路购物的成长和吸引力、疫情期间在网站上花费的平均时间以及网路购物的便利性。全球社交商务市场的未来看起来充满希望，企业对消费者、企业对企业和消费者对消费者市场都充满机会。

Lucintel 预测，在预测期内，服装仍将是最大的细分市场。这是因为在 COVID-19 大流行期间，大多数人都把时间花在网路上，时尚企业找到了新的方式来促进购买体验、与影响者和艺术家合作并建立新的联繫。

由于支援通讯的基础设施投资增加、智慧型手机使用量增加以及 Facebook、Instagram 和 Twitter 等社交媒体平台的普及，预计亚太地区将出现最高成长。

社交电商市场新趋势

社交商务的未来方向受到许多关键趋势的影响。这些趋势代表了技术的进步、消费行为的变化以及平台功能的创新。这些趋势对于希望利用电子商务和社群媒体成长交叉点的企业来说非常重要。

• 直播购物：影响者和品牌透过直播举办销售活动已变得越来越普遍。这允许您与观众进行即时互动，让您展示您的产品并回答问题。将娱乐与现场购物机会结合，可以创造紧迫感和兴奋感，同时提高参与度和转换率。
• 社群媒体整合：主要趋势之一是将购物功能无缝整合到社群媒体平台中。例如，Instagram 和 Facebook 开发了应用程式内购买功能，让用户可以直接透过贴文和故事进行购物。这使得用户无需离开应用程式即可购买他们想要的东西，从而使转换过程变得更加容易。
• 影响者伙伴关係：与影响者合作是许多公司社交商务策略中日益重要的一部分。影响者利用赞助贴文、评论、直播等方式，利用其影响力和可信度，以多种方式代表企业行销推广产品。由于粉丝和品牌之间建立了信任，透过这些伙伴关係实现的更高的参与度和销售转换率提高了可信度和客户忠诚度。
• 个人化购物体验：资料和人工智慧的使用越来越多，以创造个人化购物体验。该平台使用演算法根据您的行为、偏好和互动来提案产品。个人化建议透过向潜在买家展示更相关的产品来改善用户体验并增加转换的可能性。
• 社群商务分析：先进的分析工具对于衡量社群商务的成功至关重要。企业正在投资分析来追踪绩效指标，例如参与率、转换率和收益报酬率 (ROI)。这些见解可以帮助您优化社群商务策略、精进目标并提高整体宣传活动成效。

即时购物、将社群媒体平台整合到电子商务、与影响者合作、个人化销售和进阶分析等新兴趋势将改变社交商务格局。透过采用这些趋势，使用者在电子商务中购买产品时将透过简化流程获得更好的体验，同时获得可用于改进策略的宝贵见解，这将导致该领域的成长。

社交商务市场的最新趋势

社交商务的最新趋势显示了技术以及公司行销策略的重大进步。这些变化正在将品牌透过社群媒体平台与消费者的互动转化为促销。主要发展体现在新功能、创新行销方法和消费行为变化的整合。

• 进阶购物功能：例如，可购物贴文和整合结帐选项。此功能允许用户直接从应用程式购买产品，减少从发现到购买的摩擦，并压缩购物体验本身。结果是更大的便利性和更高的转换率。
• 直播购物的成长：品牌和影响者越来越多地举办直播销售会议，称为直播购物活动。这种互动式格式允许即时产品演示以及与观众的直接互动。换句话说，直播购物活动不仅能有效建立品牌忠诚度，还能拉动销售。
• 社群媒体平台的扩展：此外，领先的社群媒体平台将现有服务与其他网路商店集成，从而扩展了电子商务能力。这些平台不断改进购物特性和功能，使品牌更容易接触更多人，并利用社群媒体作为主要销售管道。
• 影响者行销的演变：影响者行销正在朝着长期伙伴关係和真实内容的方向发展。例如，品牌透过创建吸引目标受众的内容来与有影响力的人合作。这个过程有助于建立信任和忠诚度，从而建立更牢固的品牌关係和更有效的社交商务宣传活动。
• 专注于本地和利基市场：社交商务变得更加关注本地和利基市场。个人化传播使品牌能够针对特定的消费群组进行特殊的促销活动。这些措施可以为客户提供量身定制的服务，提高参与度，从而增加销量，并促进与品牌的持久联繫。

社交商务的最新趋势——先进的购物功能、直播购物的兴起、平台功能的扩展以及影响者行销向本地市场的转变——是重塑该行业的重要因素。进步正在促进电子商务公司的发展，因为它们改善了客户体验并导致该领域采用的行销策略得到改进。

社交商务市场的策略成长机会

由于技术进步和消费行为的变化，社交商务在各个使用领域都有很多机会。利用这些机会，企业可以改善行销策略，加深与客户的关係，并透过社群媒体平台增加销售。

• 电子商务整合：将电子商务功能直接整合到社交媒体中是一个巨大的成长机会。这种整合可以在不离开应用程式的情况下实现无缝购物，从而提高便利性并提高转换率。因此，企业应该优化其社群媒体资料以进行直销，并提出适当的应用程式内购买技巧。
• 影响者主导的宣传活动：与影响者合作进行社交商务宣传活动具有很高的成长潜力。有影响力的人可以提高品牌知名度，创造真实的内容，并与追随者就产品进行交流。与有影响力的人伙伴关係可以让品牌瞄准特定受众并建立信任，从而增加销售和品牌忠诚度。
• 在地化内容和优惠：开发针对特定区域或人口统计的在地化内容和优惠可以提高参与度并推动销售。社群商务平台提供了一个管道，企业可以透过该管道提供与其目标市场相关的促销活动，使行销过程更加有效，同时考虑到消费者偏好的差异。
• 社交商务分析：透过投资社交商务分析工具，企业可以追踪消费者行为并获得宣传活动执行情况的宝贵见解。复杂的分析是监控参与度和转换率等重要指标的关键，根据收集的资料，您可以做出不同的决策，了解如何透过优化社交商务策略来最大限度地提高投资回报率。
• 用户生成的内容：鼓励和利用用户生成的内容 (UGC) 是一个强大的成长机会。 UGC（例如客户评论和推荐以及客户发布的照片​​）可以在提高参与度的同时提高可信度。透过这项策略，品牌可以利用用户生成的内容作为其社交商务的一部分。

电子商务整合、影响者宣传活动、在地化内容、高级分析和用户生成内容等策略性成长机会可提高您的公司在专注于参与客户的社交媒体平台上的影响力，相信这将带来销售额的增加。

社交电商市场推广因素/问题

各种技术、经济和监管因素正在影响社交商务。技术进步、消费者参与度的提高以及电子商务和社交媒体的整合是关键驱动力。资料隐私问题、平台依赖和市场竞争是面临的挑战。了解这些驱动因素和挑战对于驾驭社交商务的动态领域至关重要。

推动社交商务市场的因素包括：

1. 技术进步：技术进步，例如增强的平台功能和人工智慧主导的分析，将推动社交商务。购物整合、直播、个人化建议等创新改善了使用者体验。这些变化将使企业能够提供无缝和互动的购物体验，从而增加销售并提高客户满意度。

2. 提高消费者参与度：消费者对社群媒体平台的参与度提高将推动社群商务。用户在社交媒体上花费更多时间，探索那里的产品并直接透过此类平台购买。因此，利用与社交商务相关的趋势创造了接触更多人的机会。

3.电子商务整合：这是在各种社群媒体平台范围内整合电子商务功能的主要驱动力。我们的目标是简化购买流程并提高便利性，包括购物贴文、应用程式内结帐和无缝购买选项。此类整合简化了透过管道购买产品的流程并提高了转换率，有助于推动电子商务的成长。

社群商务市场的挑战是：

1.资料隐私问题：资料隐私问题是社交商务的主要障碍。因此，当公司使用消费者资讯进行有针对性的行销和个人化提案时，就会出现资料安全和保密问题。为了保护客户信任并避免法律责任，您必须遵守资料保护条例并解决隐私问题。

2. 平台依赖：企业依赖社群媒体平台进行销售并不容易。发生这种情况的原因可能是平台演算法、策略或使用者行为发生变化，从而降低可见度和效能。企业必须适应该平台，同时实现策略多样化，以尽量减少依赖一个平台的风险。

3.市场竞争：社交电商竞争激烈。为了在 Instagram 等社群媒体管道上销售的众多其他品牌中脱颖而出，您需要成功的策略，例如创新策略和引人入胜的内容。因此，公司需要不断差异化和优化其社交商务活动。

推动社交商务的关键力量包括技术进步、消费者线上参与度的提高以及电子商务整合，从而改善用户体验，从而增加收益。然而，这些策略的有效性受到资料隐私问题、平台依赖和市场竞争的挑战，进而影响成长。利用这些因素带来的机会在社群商务这一商业领域取得成功非常重要。

社交商务按细分市场划分

本研究按经营模式、产品类型、销售管道和地区对全球社交商务进行了预测。

各国社交商务市场前景

社群商务是一个正在迅速改变数位购物格局的领域，品牌和消费者越来越多地透过社群媒体参与和交易。社交互动和网路购物的融合正在改变电子商务的面貌。美国、中国、德国、印度和日本的最新发展展示了正在塑造社交商务的平台功能、使用者参与度和市场策略的各种进步。

• 美国：Instagram 和 Facebook 等平台上的购物功能是社群商务的重大扩充。这包括对可购物贴文的改进、整合的结帐体验、与有影响力的人合作等等。品牌利用这些工具透过个人化内容和有针对性的广告吸引消费者，创造无缝的购物体验，并使客户能够直接从他们喜欢的网站进行销售。
• 中国：中国正在主导社交商务创新，将先进的电子商务功能整合到微信和抖音（TikTok）等平台中。最近的创新包括直播商务，影响者和品牌举办直播购物活动和应用程式内购买。因此，它具有很高的参与率并带来转化，使其成为中国数位经济中的主导零售通路。
• 德国：在德国，企业正在利用社群媒体透过 Facebook 和 Instagram 等平台向消费者销售产品。主要发展包括采用购物广告以及与当地有影响力的人合作。德国零售商需要推动电子商务销售，同时创造偏好和互动的线上客户体验。
• 印度：由于 WhatsApp 和 Instagram 等平台，社交商务在印度市场蓬勃发展。最近的发展包括扩大与应用程式内购买相关的应用程式范围以及与当地影响者的合作伙伴计划。品牌正在利用社交商务来加深客户参与度，并透过不同客户群可以存取的在地化内容和促销活动来提高可及性。
• 日本：日本目前使用 LINE 和 Instagram 等流行网络进行购物，加入了将社交商务完全融入其係统的趋势。媒体应用程式具有有用的功能，包括直接在其中购买的选项，并且还在媒体应用程式和推广产品的影响者之间建立了伙伴关係。日本品牌正致力于创造这种身临其境的购物体验，因此，它们利用社群媒体不仅提高品牌忠诚度，还提高销售量。

常问问题

Q1.市场规模为：

A1. 到 2030 年，全球社交商务市场预计将达到 41,728 亿美元。

Q2.市场成长预测是多少：

A2. 2024年至2030年，全球社交商务市场预计将以28.7%的复合年增长率成长。

Q3.影响市场成长的主要驱动因素是：

A3. 这个市场的主要驱动力是社群媒体使用量的增加、网路购物的成长和吸引力、疫情期间的平均花费时间以及网路购物的便利性。

Q4.市场的主要细分市场是：

A4. 全球社交商务市场前景广阔，B2C、B2B 和 C2C 市场充满机会。

Q5.市场的主要企业是：

A5. 社交商务的主要企业如下：

• Etsy
• Fashnear Technologies
• Meta Platforms
• Pinduoduo
• Pinterest
• TikTok
• Poshmark

Q6.未来最大的细分市场是什么？

A6.Lucintel 预计服装在预测期内仍将是最大的市场区隔。这是因为在 COVID-19 大流行期间，大多数人都将时间花在网路上，时尚企业找到了新的方式来促进购买体验、与影响者和艺术家合作以及建立新的联繫。

Q7. 未来五年预计哪些地区的市场成长最大？

A7. 由于支援通讯的基础设施投资增加、智慧型手机使用增加以及 Facebook、Instagram 和 Twitter 等社群媒体平台的普及，预计亚太地区将经历最高的成长。

Q8. 可以客製化报告吗？

A8. 是的，Lucintel 提供 10% 的客製化服务，无需额外付费。

目录

第一章执行摘要

第二章全球社交商务市场：市场动态

• 简介、背景、分类
• 供应链
• 产业驱动因素与挑战

第三章 2018-2030年市场趋势及预测分析

• 宏观经济趋势（2018-2023）与预测（2024-2030）
• 全球社交电商市场趋势（2018-2023）与预测（2024-2030）
• 按经营模式分類的全球社交商务市场
  • B2C
  • B2B
  • C2C
• 按产品类型分類的全球社交商务市场
  • 个人护理/美容护理
  • 服饰
  • 配件
  • 家居用品
  • 保健补充品
  • 食品/饮料
  • 其他的
• 按销售管道分類的全球社交商务市场
  • 视讯商务（直播+录影）
  • 社交网路主导的商务
  • 社会转售
  • 团购
  • 产品评论平台

第四章 2018-2030年区域市场趋势及预测分析

• 全球社交电商市场区域分布
• 北美社交电商市场
• 欧洲社交商务市场
• 亚太社交商务市场
• 其他区域社交商务市场

第五章 竞争分析

• 产品系列分析
• 营运整合
• 波特五力分析

第六章 成长机会与策略分析

• 成长机会分析
  • 按经营模式分類的全球社交商务市场成长机会
  • 按产品类型分類的全球社交商务市场成长机会
  • 按销售管道分類的全球社交商务市场成长机会
  • 按地区分類的全球社交商务市场成长机会
• 全球社交电商市场新趋势
• 战略分析
  • 新产品开发
  • 扩大全球社交商务市场的容量
  • 全球社交商务市场的合併、收购和合资企业
  • 认证和许可

第七章主要企业概况

• Etsy
• Fashnear Technologies
• Meta Platforms
• Pinduoduo
• Pinterest
• TikTok
• Poshmark

Social Commerce Trends and Forecast

The future of the global social commerce market looks promising with opportunities in the business to consumer, business to business, and consumer to consumer markets. The global social commerce market is expected to reach an estimated $4172.8 billion by 2030 with a CAGR of 28.7% from 2024 to 2030. The major drivers for this market are n increase in the use of social media, growth and attraction of online shopping, amount of time spent on these sites on average during the pandemic, and the convenience of online shopping.

Lucintel forecasts that apparels will remain the largest segment over the forecast period because most individuals spent their time online during the covid-19 pandemic, fashion businesses found new ways to foster the buying experience, work with influencers and artists, and establish new connections.

APAC is expected to witness highest growth over the forecast period due to growing investments in the infrastructure supporting telecommunications, the increasing use of smartphones, and the popularity of social media platforms like Facebook, Instagram, and Twitter.

Emerging Trends in the Social Commerce Market

The future direction of social commerce is being influenced by a number of key trends. These trends are representative of the advancements in technology, changes in consumer behavior and innovations in platform features. For businesses aiming to tap into the intersection between e-commerce and social media's growth.

• Live Shopping: Influencers or brands hosting live-streamed sales events is becoming more common. This allows real-time interaction with viewers where they can showcase products and answer questions. Combining entertainment with direct shopping opportunities generates urgency and excitement while driving high engagement and conversion rates.
• Social Media Integration: One significant trend is a seamless integration of shopping features within social media platforms. For example, Instagram and Facebook have developed in-app purchasing enabling users to shop directly from posts & stories. It makes the conversion process easier for users, allowing them buy what they want without leaving the app itself.
• Influencer Partnerships: Increasingly important aspects of social commerce strategies for many companies are collaborations with influencers. Using sponsored posts, reviews, live streams etc., influencers leverage their reach as well as credibility to promote products on behalf of firms marketing through different ways. Authenticity together with relatability increases customer loyalty through higher engagement levels and sales conversions attained by these partnerships resulting from trust built between fans & brands.
• Personalized Shopping Experiences: The increasing use of data and AI to create personalized shopping experiences. Platforms are using algorithms to suggest products based on behavior, preferences, and interactions. Personalized recommendations improve user experience and raise the chance of conversion by presenting relevant products to potential buyers.
• Social Commerce Analytics: Advanced analytics tools form a necessity for measuring the success of social commerce efforts. The companies are investing in analytics to track performance indicators like engagement rates, conversion rates, return on investment (ROI). These insights help optimize social commerce strategies, refine targeting, and enhance overall campaign effectiveness.

Emerging trends such as live shopping; integration of social media platforms into e-commerce; influencer partnerships; personalized selling and advanced analytics change the state of affairs in social commerce. By adopting these trends, users will have a better experience while purchasing goods in s-commerce as it simplifies the process while providing valuable insights that can be used to improve strategies thus leading to growth within this sector.

Recent Developments in the Social Commerce Market

Recent developments in social commerce demonstrate significant progress in technology together with marketing strategies used by firms. These changes have transformed brands' consumer engagements through social media platforms towards sales driving. Key developments showcase new features' integration, innovative marketing approaches and changing consumer behaviors.

• Advanced Shopping Features: For example, they have shoppable posts or integrated checkout options. This feature allows users buy things right from the app reducing friction between discovery and purchase stages thereby compressing shopping experience itself. Consequently, this development enhances convenience as well as raising conversion rates.
• Growth of Live Shopping: Brands and influencers are increasingly hosting live-streamed sales sessions known as live shopping events. The interactive format permits real-time product demonstrations along with direct interaction with viewers. This means that live shopping events are effective at driving sales as well as building brand loyalty.
• Expansion of Social Media Platforms: In addition, e-commerce capabilities are being extended by major social media platforms which integrate their existing services with other web stores. These platforms keep on improving their shopping functions and features to make it easier for brands to reach out more people as well as utilize social media as a primary sales channel.
• Influencer Marketing Evolution: Influencer marketing is moving towards long-term partnerships and authentic content. For example, brands collaborate with influencers by creating content that engages the target audience. This process helps create trust and loyalty leading to more effective social commerce campaigns in addition to increased brand relations.
• Local and Niche Market Focus: Social commerce has shifted attention towards local and niche markets. With personalized forms of communication, brands are targeting specific groups of consumers by creating special promotional activities. This moves helps serve clients based on what they prefer hence making it easy for them to have a lasting bond with the brand through higher engagements leading to much sales.

Recent developments in social commerce - advanced shopping features, rise of live shopping, expanded platform capabilities and changes in influencer marketing towards local markets - are substantial drivers reshaping this space. Advancement made improves customer experience, leads to better marketing strategies adopted within this sector thus contributing to the growth of s-commerce companies.

Strategic Growth Opportunities for Social Commerce Market

Across different applications, numerous opportunities for social trade exist due to technological advancements and changing consumer behavior. These opportunities can be used by businesses to improve their marketing strategies, engage with customers, and increase sales through social media platforms

• E-Commerce Integration: Integrating e-commerce functionalities into social media directly is a great chance for growth. This integration allows seamless shopping without exiting the app thus improving convenience and increasing conversion rates. Therefore, businesses should optimize their social media profiles for direct sales and come up with suitable in-app purchasing techniques.
• Influencer Driven Campaigns: Working with influencers in social commerce campaigns has high potential of growth. Influencers can increase brand awareness, produce genuine content and communicate with followers about the products. With influencer partnerships, brands target specific audiences hence building trust which leads to increased sales and loyalty towards a brand.
• Localized Content and Offers: Developing localized content and offers specifically targeting distinct regions or demographics can improve involvement levels, engagement drive sales. Social commerce platforms provide channels through which companies can address relevant promotions to their targeted market thereby making marketing processes more effective while taking into consideration different consumer tastes.
• Social Commerce Analytics: Businesses gain valuable insights on how their campaign is performing well as tracking the behavior of consumers by investing in social commerce analytics tools. Sophisticated analytics are key to monitoring significant metrics like engagement rates or conversion rates so that various decisions are made depending on data collected concerning how best to maximize ROI through optimization of social commerce strategies.
• User Generated Content: Encouraging and utilizing user-generated content (UGC) is a strong opportunity for growth. UGC like customer reviews or testimonials together with photos posted by customers could enhance credibility while driving engagement. Through this strategy, brands may leverage upon user-generated content as part of their social commerce efforts in order to make it genuine enough and create better connectivity between them as an entity and its audience.

Strategic growth opportunities in e-commerce integration, influencer campaigns, localized content, advanced analytics, and user-generated content will help to improve the presence of businesses on social media platforms that target focused audience leading to higher sales thus impacting positively on the larger picture of success within the sphere of social commerce.

Social Commerce Market Driver and Challenges

A range of technological, economic and regulatory factors impact social commerce. Technological advancements, increasing consumer engagement and integration of e-commerce with social media are major drivers. Data privacy concerns, platform dependency and market competition constitute challenges faced. It is important to understand these drivers and challenges in order to navigate this dynamic terrain of social commerce.

The factors responsible for driving the social commerce market include:

1. Technological Advancements: Technological advancements like enhanced platform features as well as AI-driven analytics drive social commerce. User experience is improved by innovations such as shopping integrations, live streaming, and personalized recommendations. These changes enable businesses to offer seamless interactive shopping experiences that lead to increased sales and improvements in customer satisfaction.

2. Increasing Consumer Engagement: The growing engagement of consumers with social media platforms drives social commerce. Users are spending more time on social media where they explore products hence do direct purchases through such platforms. Therefore increased involvement brings about chances for businesses to reach more people therefore taking advantage of trends related to social commerce.

3. E-Commerce Integration: This is the key driver of the integration of e-commerce functionalities within the boundaries of various social media platforms. Among them include shoppable posts, in-app checkout or seamless purchasing options which aim at streamlining buying processes thereby boosting convenience levels accordingly. By simplifying the process of buying products via their channels into higher conversion rates, this integration contributes towards driving growth in S-commerce

Challenges in the social commerce market are:

1. Data Privacy Concerns: Data privacy concerns pose a big obstacle to social commerce. Therefore, when companies use consumer information for target marketing and personalized suggestions, data safety and confidentiality issues come in. For safeguarding customer trust and evading any forms of legal liabilities, there should be strict adherence to data protection regulations and addressing privacy concerns.

2. Platform Dependency: It is not easy for businesses to depend upon social media platforms for sales purposes. This can happen because of changes in platform algorithms, policies or users' behavior which might lead to loss of visibility and performance. Business must change accordingly with the platforms while at the same time diversifying their strategies so as to minimize the risks linked with reliance on one single platform.

3. Market Competition: Harsh competition exists within social commerce. In order to stand out among many other brands involved in selling via social media channels like Instagram, successful measures are required such as innovation tactics as well as irresistible content. As such, businesses need to differentiate themselves consistently and optimize their activities in social commerce for them to remain competitive while getting people's attention directed towards what they sell.

Major forces driving social commerce include advances in technology; increasing online involvement by consumers; e-commerce integration that improves user experiences leading to increased revenue generation. Thus, effectiveness of these strategies is challenged by things like data privacy concerns, platform dependency and market competition affecting their growth. The way forward involves leveraging on opportunities provided by these factors so as succeed in the sector of business known as social-commerce.

List of Social Commerce Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies social commerce companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the social commerce companies profiled in this report include-

• Etsy
• Fashnear Technologies
• Meta Platforms
• Pinduoduo
• Pinterest
• TikTok
• Poshmark

Social Commerce by Segment

The study includes a forecast for the global social commerce by business model, product type, sales channel, and region.

Social Commerce Market by Business Model [Analysis by Value from 2018 to 2030]:

• Business to Consumer
• Business to Business
• Consumer to Consumer

Social Commerce Market by Product Type [Analysis by Value from 2018 to 2030]:

• Personal & Beauty Care
• Apparels
• Accessories
• Home Products
• Health Supplements
• Food & Beverage
• Others

Social Commerce Market by Sales Channel [Analysis by Value from 2018 to 2030]:

• Video Commerce (Live Stream + Prerecorded)
• Social Network-Led Commerce
• Social Reselling
• Group Buying
• Product Review Platforms

Social Commerce Market by Region [Analysis by Value from 2018 to 2030]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Social Commerce Market

Social commerce is a rapidly transforming sector for digital shopping landscapes as brands and consumers increasingly engage and transact via social media. This merging of social interaction with online shopping is changing the face of e-commerce. Recent developments in the United States, China, Germany, India, and Japan demonstrate different strides in platform features, user engagement, and market strategies that are shaping social commerce

• U.S.: Shopping features on such platforms as Instagram and Facebook have seen notable expansion in social commerce. These include improved shoppable posts, integrated checkout experiences, and influencer partnerships. Brands are using these tools to enable sales directly from their clients' preferred site by creating an uninterrupted shopping experience with personalized content & targeted ads to increase consumer attention.
• China: Social commerce innovation is led by China which has integrated advanced e-commerce features on platforms like WeChat and Douyin (TikTok). Recent innovations include live-streaming commerce where influencers and brands host live shopping events as well as in-app purchases. This results in high engagement rates resulting in conversion hence making it China's dominant retail channel for its digital economy.
• German: In Germany, companies are embracing social media to sell to consumers through platforms like Facebook and Instagram. Key developments include adoption of shoppable ads and partnerships with local influencers. German retailers need to create interactive customer experiences online that cater to preferences while also driving ecommerce sales.
• India: Indian markets have witnessed fast growth in social commerce thanks to platforms such WhatsApp or Instagram. Recent developments include broadening the scope of applications related to buying within apps as well as partner programs with local influencers. Through localized content promotions which can be accessed by different customers groups; brands make use of social commerce thus improving accessibility together with greater customer involvement.
• Japan: Japan now uses popular networks like LINE or Instagram for shopping thereby joining the crowd on this bandwagon of adopting social commerce fully into their systems. Media apps such convenient features including direct purchase options within them along partnerships established between them and influencers that promote their products. Japanese brands concentrate on creating such immersive shopping experiences, therefore, taking advantage of social media to enhance brand loyalty as well as boost sales.

Features of the Global Social Commerce Market

Market Size Estimates: Social commerce market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Social commerce market size by business model, product type, sales channel, and region in terms of value ($B).

Regional Analysis: Social commerce market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different business model, product type, sales channel, and regions for the social commerce market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the social commerce market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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FAQ

Q1. What is the social commerce market size?

Answer: The global social commerce market is expected to reach an estimated $4172.8 billion by 2030.

Q2. What is the growth forecast for social commerce market?

Answer: The global social commerce market is expected to grow with a CAGR of 28.7% from 2024 to 2030.

Q3. What are the major drivers influencing the growth of the social commerce market?

Answer: The major drivers for this market are n increase in the use of social media, growth and attraction of online shopping, amount of time spent on these sites on average during the pandemic, and the convenience of online shopping.

Q4. What are the major segments for social commerce market?

Answer: The future of the global social commerce market looks promising with opportunities in the business to consumer, business to business, and consumer to consumer markets.

Q5. Who are the key social commerce market companies?

Answer: Some of the key social commerce companies are as follows:

• Etsy
• Fashnear Technologies
• Meta Platforms
• Pinduoduo
• Pinterest
• TikTok
• Poshmark

Q6. Which social commerce market segment will be the largest in future?

Answer: Lucintel forecasts that apparels will remain the largest segment over the forecast period because most individuals spent their time online during the covid-19 pandemic, fashion businesses found new ways to foster the buying experience, work with influencers and artists, and establish new connections.

Q7. In social commerce market, which region is expected to be the largest in next 5 years?

Answer: APAC is expected to witness highest growth over the forecast period due to growing investments in the infrastructure supporting telecommunications, the increasing use of smartphones, and the popularity of social media platforms like Facebook, Instagram, and Twitter.

Q8. Do we receive customization in this report?

Answer: Yes, Lucintel provides 10% customization without any additional cost.

This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the social commerce market by business model (business to consumer, business to business, and consumer to consumer), product type (personal & beauty care, apparels, accessories, home products, health supplements, food & beverage, and others), sales channel (video commerce (live stream + prerecorded), social network-led commerce, social reselling, group buying, and product review platforms), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?
• Market Report

Table of Contents

1. Executive Summary

2. Global Social Commerce Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

• 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
• 3.2. Global Social Commerce Market Trends (2018-2023) and Forecast (2024-2030)
• 3.3: Global Social Commerce Market by Business Model
  • 3.3.1: Business to Consumer
  • 3.3.2: Business to Business
  • 3.3.3: Consumer to Consumer
• 3.4: Global Social Commerce Market by Product Type
  • 3.4.1: Personal & Beauty Care
  • 3.4.2: Apparels
  • 3.4.3: Accessories
  • 3.4.4: Home Products
  • 3.4.5: Health Supplements
  • 3.4.6: Food & Beverage
  • 3.4.7: Others
• 3.5: Global Social Commerce Market by Sales Channel
  • 3.5.1: Video Commerce (Live stream + Prerecorded)
  • 3.5.2: Social Network-led Commerce
  • 3.5.3: Social Reselling
  • 3.5.4: Group Buying
  • 3.5.5: Product Review Platforms

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

• 4.1: Global Social Commerce Market by Region
• 4.2: North American Social Commerce Market
  • 4.2.1: North American Social Commerce Market by Business Model: Business to Consumer, Business to Business, and Consumer to Consumer
  • 4.2.2: North American Social Commerce Market by Product Type: Personal & Beauty Care, Apparels, Accessories, Home Products, Health Supplements, Food & Beverage, and Others
• 4.3: European Social Commerce Market
  • 4.3.1: European Social Commerce Market by Business Model: Business to Consumer, Business to Business, and Consumer to Consumer
  • 4.3.2: European Social Commerce Market by Product Type: Personal & Beauty Care, Apparels, Accessories, Home Products, Health Supplements, Food & Beverage, and Others
• 4.4: APAC Social Commerce Market
  • 4.4.1: APAC Social Commerce Market by Business Model: Business to Consumer, Business to Business, and Consumer to Consumer
  • 4.4.2: APAC Social Commerce Market by Product Type: Personal & Beauty Care, Apparels, Accessories, Home Products, Health Supplements, Food & Beverage, and Others
• 4.5: ROW Social Commerce Market
  • 4.5.1: ROW Social Commerce Market by Business Model: Business to Consumer, Business to Business, and Consumer to Consumer
  • 4.5.2: ROW Social Commerce Market by Product Type: Personal & Beauty Care, Apparels, Accessories, Home Products, Health Supplements, Food & Beverage, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Social Commerce Market by Business Model
  • 6.1.2: Growth Opportunities for the Global Social Commerce Market by Product Type
  • 6.1.3: Growth Opportunities for the Global Social Commerce Market by Sales Channel
  • 6.1.4: Growth Opportunities for the Global Social Commerce Market by Region
• 6.2: Emerging Trends in the Global Social Commerce Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Social Commerce Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Social Commerce Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Etsy
• 7.2: Fashnear Technologies
• 7.3: Meta Platforms
• 7.4: Pinduoduo
• 7.5: Pinterest
• 7.6: TikTok
• 7.7: Poshmark