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市场调查报告书
商品编码
1305176
全球社交商务市场研究报告 - 行业分析、规模、份额、增长、趋势及2023年至2030年预测Global Social Commerce Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast 2023 to 2030 |
社交商务市场的全球需求预计将从2022年的7308.5亿美元增长到2030年的74713.5亿美元,2023-2030年的复合年增长率为33.72%。
社交商务是电子商务的一种类型,涉及使用社交媒体平台促进商品和服务的买卖。在社交商务中,Facebook、Instagram和Pinterest等社交媒体平台被用作购买和销售产品或服务的主要平台。社交商务不同于传统电子商务,因为它利用社交媒体网络的力量来推动销售和收入。社交媒体平台提供可购物的帖子、产品标签和应用内结账等功能,使用户更容易发现、探索和购买产品,而无需离开平台。
社交媒体平台的广泛应用是社交商务的主要驱动力之一。随着越来越多的人在社交媒体平台上花费时间,企业正在利用这些平台接触新的受众并与客户进行实时互动。移动商务的兴起也推动了社交商务的发展。随着越来越多的人使用智能手机进行在线浏览和购物,针对移动端进行优化的社交商务平台对企业而言变得越来越重要。社交媒体平台在塑造消费者行为方面极具影响力。社交媒体上的赞、分享和评论所提供的社会证明可极大地影响购买决策,使社交商务成为企业的有力工具。社交商务平台允许企业为每位客户提供个性化的购物体验。这可以包括个性化推荐、定向广告和定制内容,从而改善整体客户体验并促进销售。许多电子商务平台正在与社交媒体平台整合,使企业更容易和更方便地开展社交商务。这种整合使企业能够从单一平台管理其社交媒体展示和电子商务活动,从而简化运营并提高整体效率。
研究报告涵盖波特五力模型、市场吸引力分析和价值链分析。这些工具有助于清晰了解行业结构,评估全球竞争吸引力。此外,这些工具还对全球社交商务市场的各个细分市场进行了全面评估。社交商务行业的增长和趋势为本研究提供了整体方法。
社交商务市场报告的这一部分提供了国家和地区层面细分市场的详细数据,从而帮助战略家确定各自产品或服务的目标人群以及即将到来的机会。
本节涵盖区域前景,重点介绍北美、欧洲、亚太、拉美以及中东和非洲地区社交商务市场的当前和未来需求。此外,报告还重点关注了所有主要地区各个应用领域的需求、估计和预测。
该研究报告还涵盖了市场主要参与者的综合概况以及全球竞争格局的深入分析。社交商务市场的主要参与者包括Etsy公司、Fashnear Technologies Private Limited (Meesho)、Meta Platforms公司(Facebook)、拼多多公司、Pinterest公司、Poshmark、Roposo、Snap公司、淘宝网、嘀嗒(豆瓣)、Trell Shop、Twitter公司、微信(Weixin)、小红书、云集共享科技有限公司(Yunji Sharing Technology Co.,Ltd.)。本部分包括竞争格局的整体视图,其中包括各种战略发展,如关键并购、未来能力、合作伙伴关系、财务概况、合作、新产品开发、新产品发布以及其他发展。
*注:在公司概况中,财务细节和近期发展取决于可用性,如果是私营公司,则可能不包括在内。
The global demand for Social Commerce Market is presumed to reach the market size of nearly USD 7471.35 BN by 2030 from USD 730.85 BN in 2022 with a CAGR of 33.72% under the study period 2023 - 2030.
Social commerce is a type of electronic commerce (e-commerce) that involves the use of social media platforms to facilitate the buying and selling of goods and services. In social commerce, social media platforms such as Facebook, Instagram, and Pinterest are used as the primary platform for buying and selling products or services. Social commerce is different from traditional e-commerce because it leverages the power of social media networks to drive sales and revenue. Social media platforms offer features such as shoppable posts, product tagging, and in-app checkout, which make it easier for users to discover, explore, and purchase products without leaving the platform.
The widespread adoption of social media platforms is one of the primary drivers of social commerce. As more people spend time on social media platforms, businesses are leveraging these platforms to reach new audiences and engage with customers in real time. The rise of mobile commerce is also driving the growth of social commerce. With more people using smartphones to browse and shop online, social commerce platforms that are optimized for mobile are becoming increasingly important for businesses. Social media platforms are highly influential in shaping consumer behaviour. The social proof provided by likes, shares, and comments on social media can greatly impact purchasing decisions, making social commerce a powerful tool for businesses. Social commerce platforms allow businesses to personalize the shopping experience for each individual customer. This can include personalized recommendations, targeted advertising, and tailored content, which can improve the overall customer experience and drive sales. Many e-commerce platforms are integrating with social media platforms to make social commerce more accessible and convenient for businesses. This integration allows businesses to manage their social media presence and e-commerce activities from a single platform, streamlining their operations and improving their overall efficiency.
The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of social commerce. The growth and trends of social commerce industry provide a holistic approach to this study.
This section of the social commerce market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
This section covers the regional outlook, which accentuates current and future demand for the Social Commerce market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the social commerce market include Etsy, Inc., Fashnear Technologies Private Limited (Meesho), Meta Platforms, Inc. (Facebook), Pinduoduo Inc., Pinterest, Inc., Poshmark, Roposo, Snap, Inc., Taobao, TikTok (Douyin), Trell Shop, Twitter, Inc., WeChat (Weixin), Xiaohongshu, Yunji Sharing Technology Co., Ltd. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
*Note - in company profiling, financial details and recent development are subject to availability or might not be covered in case of private companies