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市场调查报告书
商品编码
1471041
视觉内容市场:按产品和应用分類的全球预测 - 2024-2030Visual Content Market by Product (Animation & Motion Graphics, Interactive Content, Stock Images), Application (Corporate Communication, eCommerce, Education & Training) - Global Forecast 2024-2030 |
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预计2023年视觉内容市场规模为169.1亿美元,2024年达201亿美元,2030年预计将达到584.1亿美元,复合年增长率为19.37%。
视觉内容是指任何主要透过视觉表现形式传达讯息或讯息的媒体,包括图像、影片、图形、图表、资讯图表、动画和任何其他视觉媒体格式。视觉内容的重要性在于它能够利用人类对视觉刺激高度敏感的原理,增强对讯息的理解、参与和保留。有吸引力的视觉效果在行销和传播策略中发挥着重要作用,可以吸引註意力、简洁地传达复杂的讯息并与目标受众建立更牢固的联繫。数位平台的兴起大大增加了视觉媒体的消费,正在推动视觉内容市场的成长。儘管视觉内容具有潜力,但版权问题和与遵守各种内容发布法规相关的挑战阻碍了其普及。然而,扩增实境(AR) 和虚拟实境 (VR) 等新技术整合到视觉内容中,为沉浸式视觉故事叙述提供了新的场所。
主要市场统计 | |
---|---|
基准年[2023] | 169.1亿美元 |
预测年份 [2024] | 201亿美元 |
预测年份 [2030] | 584.1亿美元 |
复合年增长率(%) | 19.37% |
用于产品教育和行销目的的互动式内容越来越受欢迎
动画和动态图像是指透过使用精心设计的形状、图像和文字来创建运动幻觉的动态过程,这些形状、图像和文字按顺序排列以创建视觉叙事媒体。这些形式的视觉内容主要用于解释影片、产品广告、与网站整合的动画,以及增强数位行销宣传活动。互动式内容包括允许观看者主动参与内容而不是被动消费内容的任何形式的内容。这包括测验、民意调查、互动视频,甚至是扩增实境和虚拟实境体验。互动式内容的主要好处是它可以让观众更长时间地参与,从而提高保留率并加深对所呈现内容的理解。库存图像是专业拍摄的照片、插图和向量图形,可以在各种线上平台上购买和使用。这些图像涵盖了广泛的类别,包括风景、人物、商业主题和抽象概念,使其成为增强网站、行销资料、部落格和社交媒体贴文视觉吸引力的多功能资源。透过使用库存图像,企业可以节省时间和资源,并立即提供高品质、相关的视觉内容,而无需客製化创新工作。库存影片由预先製作的影片影像组成,这些影片片段已获得许可用于广告、纪录片和线上内容等多媒体计划。库存影片有多种主题,包括缩时摄影、航空摄影、生活场景和动画背景。透过利用库存视频,创作者和企业可以显着提高计划的製作价值,同时避免与自订影片製作相关的高成本和物流挑战。库存影片是一种有效的工具,可以透过高品质的视觉效果吸引观众,让柜员更有效地传达讯息。
在应用程式线上行销和广告宣传中更多地采用视觉内容
视觉内容可促进公司内部简化和有效的沟通,并提高内部简报、培训材料、公司公告等的清晰度和参与度。视觉内容可以增强您的品牌形象并确保不同沟通管道的一致性。在电子商务中,视觉内容是展示产品的重要组成部分,有助于以真实且有吸引力的方式展示产品。高品质影像、影片和 3D 模型可以让客户更清楚地了解产品功能和优点,从而显着提高客户参与度并增加购买意愿。视觉内容使学习材料更容易获得、更具吸引力且易于理解,从而改变了教育和培训计划。资讯图表、教育影片和互动内容简化了复杂的概念,迎合不同的学习方式,并提高记忆力。娱乐和媒体产业依靠视觉内容蓬勃发展,从电影和电视节目到线上内容和电玩游戏。该领域使用尖端影像技术来创造引人入胜的故事、身临其境的世界和引人入胜的用户体验,吸引世界各地的观众。在医疗保健领域,视觉内容用于病患教育、手术计画、诊断影像等。使用视觉内容,医疗保健专业人员可以以易于理解的方式传达复杂的医疗讯息,从而提高患者的理解和治疗结果。视觉内容对于您的行销和广告策略至关重要,透过引人入胜的图像、影片、资讯图表和动画来推动参与和转换。视觉内容可以帮助您讲述品牌故事,突出产品的优点,并在拥挤的市场中使自己从竞争对手中脱颖而出。在社群媒体管理方面,视觉内容对于吸引受众注意力、鼓励分享和互动以及建立强大的线上形象至关重要。透过根据平台趋势量身定制的自订图形、品牌影片和视觉吸引力的帖子,最大限度地扩大影响力和参与度。
区域洞察
在技术进步和消费者高参与度的推动下,美洲的视觉内容市场持续强劲成长。美国对各种平台上的高品质视觉内容的需求正在激增,包括社交媒体、数位广告和线上串流媒体服务。欧洲、中东和非洲地区的视觉内容市场的特征是多个市场呈现多样化的趋势。欧洲对数位内容有严格的规定,并且偏好在地化内容,这使得视觉内容市场成为一个高度创新的环境。在中东,由于网路普及的迅速提高和大量的年轻人,对数位视觉内容的需求正在迅速增长。同时,由于行动技术的普及和弥合数位落差的创造性努力,非洲正在成为一个充满前景的市场,为视觉内容产业提供了新的成长途径。由于宽频基础设施的大量投资、行动装置的普及以及本地内容平台的崛起,亚太地区的视觉内容市场正在强劲成长。
FPNV定位矩阵
FPNV定位矩阵对于评估视觉内容市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对视觉内容市场中供应商的现状进行富有洞察力和深入的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4. 竞争评估和情报:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况和製造能力进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1. 视觉内容市场的市场规模与预测为何?
2.视觉内容市场预测期内需要考虑投资的产品、细分市场、应用程式和领域有哪些?
3.视觉内容市场的技术趋势和法规结构是什么?
4.视觉内容市场主要厂商的市场占有率为何?
5. 进入视觉内容市场的合适型态或策略手段是什么?
[186 Pages Report] The Visual Content Market size was estimated at USD 16.91 billion in 2023 and expected to reach USD 20.10 billion in 2024, at a CAGR 19.37% to reach USD 58.41 billion by 2030.
Visual content refers to any media that conveys information or messages primarily through visual representation, which includes images, videos, graphs, charts, infographics, animations, and any other visual media formats. The significance of visual content lies in its capacity to enhance comprehension, engagement, and retention of information, leveraging the principle that human beings are highly responsive to visual stimuli. It has a crucial role in marketing and communication strategies, where compelling visuals are employed to capture attention, convey complex information succinctly, and foster a stronger connection with the target audience. The rise of digital platforms, which have exponentially increased the consumption of visual media, has propelled the growth of the visual content market. Despite its potential, challenges related to copyright issues and the need for compliance with various content publication regulations hinder the scope of visual content. However, the integration of emerging technologies, including augmented reality (AR) and virtual reality (VR), into visual content offers new venues for immersive visual storytelling.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 16.91 billion |
Estimated Year [2024] | USD 20.10 billion |
Forecast Year [2030] | USD 58.41 billion |
CAGR (%) | 19.37% |
Product: Growing popularity of interactive content for educational and marketing purposes
Animation and motion graphics refer to the dynamic process of creating the illusion of motion by using shapes, images, and texts that are intricately designed and then sequenced together to create a visual storytelling medium. These forms of visual content are primarily used for explanatory videos, product advertising, website-integrated animations, and enhancing digital marketing campaigns. Interactive content encompasses any form of content that allows the audience to actively participate or engage with the material rather than passively consuming it. This includes quizzes, polls, interactive videos, and even augmented and virtual reality experiences. The key advantage of interactive content is its ability to keep the audience engaged longer, resulting in higher retention rates and a deeper understanding of the content provided. Stock images are professionally captured photographs, illustrations, or vector graphics that are available on various online platforms for purchase and use. These images cover a wide range of categories, including landscapes, people, business themes, and abstract concepts, making them a versatile resource for enhancing the visual appeal of websites, marketing materials, blogs, and social media posts. The use of stock images saves businesses time and resources, providing an immediate solution for high-quality and relevant visual content without the need for bespoke creative work. Stock video consists of pre-produced video footage that can be licensed for use in multimedia projects, such as advertisements, documentaries, online content, and more. Similar to stock images, stock videos offer a vast array of themes, including time-lapses, aerial shots, lifestyle scenes, and animated backgrounds. Utilizing stock videos allows creators and businesses to significantly elevate the production value of their projects while avoiding the high expenses and logistical challenges associated with custom video production. Stock videos serve as an efficient tool to captivate the audience with high-quality visuals, enabling storytellers to convey their message more effectively.
Application: Growing adoption of visual content in online marketing and advertising campaigns
Visual content facilitates streamlined and effective communication within corporate settings, enhancing the clarity and engagement of internal presentations, training materials, and corporate announcements. It aids in strengthening brand identity and ensures consistency across various communication channels. In eCommerce, visual content is crucial in product showcases, helping to depict products realistically and appealingly. High-quality images, videos, and 3D models significantly improve customer engagement, aiding in their purchasing decisions by providing a clearer understanding of the product features and benefits. Visual content transforms education and training programs by making learning materials more accessible, engaging, and understandable. Infographics, educational videos, and interactive content can simplify complex concepts, cater to various learning styles, and enhance retention rates. The entertainment and media industry thrives on visual content, from movies and television shows to online content and video games. This sector utilizes cutting-edge visual technology to create compelling narratives, immersive worlds, and engaging user experiences that captivate audiences worldwide. In healthcare, visual content is used for patient education, surgical planning, and diagnostic imaging, among other applications. It enables healthcare professionals to convey complex medical information in an understandable manner, thus improving patient comprehension and outcomes. Visual content is integral to marketing and advertising strategies, driving engagement and conversions through captivating imagery, videos, infographics, and animations. It helps tell a brand's story, showcase product benefits, and differentiate it from competitors in a crowded market. For social media management, visual content is essential to capture the audience's attention, encourage shares and interactions, and build a strong online presence. Custom graphics, branded videos, and visually appealing posts align with platform-specific trends, maximizing reach and engagement.
Regional Insights
The visual content market in the Americas continues to exhibit robust growth, driven by technological advancements and high consumer engagement. The United States, being a significant contributor, has seen a surge in demand for high-quality visual content across various platforms, including social media, digital advertising, and online streaming services. In the EMEA region, the visual content market is characterized by diverse trends across its multiple markets. In Europe, stringent regulations on digital content and a strong preference for localized content foster a highly creative environment for the visual content market. The Middle East, with its rapidly increasing internet penetration rates and a young demographic, has seen a spike in demand for digital visual content. Meanwhile, Africa is emerging as a promising market owing to mobile technology adoption and creative initiatives to bridge digital divides, offering new growth avenues for the visual content sector. The Asia-Pacific region is witnessing robust growth in the visual content market, owing to significant investments in broadband infrastructure, the popularity of mobile devices, and the rise of local content platforms.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Visual Content Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Visual Content Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Visual Content Market, highlighting leading vendors and their innovative profiles. These include Adobe Inc., Alamy Ltd., Animaker Inc., Biteable Pty Ltd., Buildscale, Inc, Canva Pty Ltd., cascaid.io, Crello Ltd., Dissolve Ltd., Eezy LLC, Fotor, Getty Images, Inc., Infogram by Prezi, Inc., Inmagine Group, Kapwing Inc., Lumen5 Technologies Ltd., MindShift Interactive, Nvidia Corporation, Powtoon Ltd., Renderforest LLC, Shutterstock, Inc., SmugMug, Inc., Stocksy, Storyblocks, Venngage Inc., Visually Inc. by Rock Content Ltd., and Wondershare Technology Group Co., LTD.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Visual Content Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Visual Content Market?
3. What are the technology trends and regulatory frameworks in the Visual Content Market?
4. What is the market share of the leading vendors in the Visual Content Market?
5. Which modes and strategic moves are suitable for entering the Visual Content Market?