比价网站（PCW）市场：现况分析与预测（2023-2030）

Price Comparison Websites (PCWs) Market: Current Analysis and Forecast (2023-2030)

出版日期: 2024年02月01日 | 出版商:

UnivDatos Market Insights Pvt Ltd | 英文 148 Pages | 商品交期: 最快1-2个工作天内

价格

简介目录

2022年比价网站（PCW）市场规模为1.0157亿美元，预计在预测期内（2023-2030年）将稳定成长在12.8%左右。这是因为电子商务生态系统的扩张促使线上购物的增加，消费者需要工具来帮助他们找到最优惠的价格。此外，随着人工智慧（AI）和机器学习演算法的改进，PCW现在可以根据个人用户偏好和购物习惯提供更个人化的推荐，这正在推动市场需求。

依平台划分，市场分为应用程式市场和基于网路的市场。其中，应用程式和网路PCW都受到用户的欢迎，但就市场占有率而言，并没有明显的领先者。然而，一些报告表明，由于桌上型电脑和笔记型电脑易于存取等因素，基于网路的 PCW 在使用方面可能略有领先。

依产品类型，市场分为电子、零售、旅游、金融等。其中，旅游业目前在 PCW 市场中占主导地位，其次是电子、零售、金融服务和其他行业。这一增长是由于越来越多的人透过线上平台而不是传统方法来规划旅行。

根据应用，市场分为个人市场和商业市场。其中，由于互联网普及率不断提高、电子商务行业的成长以及可支配收入的增加，个人应用程式占整体市场收入的很大一部分。此外，消费者倾向于根据自己的购物偏好进行个人化推荐，这推动了对个人化 PCW 的需求。

为了更瞭解价格比较网站（PCW）的市场介绍，市场有北美（美国、加拿大、北美其他地区）、欧洲（德国、英国、法国、西班牙、义大利、欧洲其他地区）、亚太地区。北美是全球比价网站市场的领导者，也是全球网路普及率最高的地区之一，为 PCW 的发展提供了肥沃的土壤。此外，北美处于技术进步的前沿，包括人工智慧和机器学习，这是 PCW 的关键组成部分。这种技术能力将使在该地区运营的公司能够开发更复杂的演算法和工具，以提高价格比较的准确性和有效性，从而使他们在全球 PCW 市场中占主导地位。

The Price Comparison Websites (PCWs) Market was valued at 101.57 million in 2022 and is expected to grow at a steady rate of around 12.8% in the forecasted period (2023-2030) owing to the expansion of the e-commerce ecosystem, which has led to an increase in online shopping and the need for tools that help consumers find the best deals. Also, with improvements in artificial intelligence (AI) and machine learning algorithms, PCWs now offer more personalized recommendations based on individual users' preferences and shopping habits which in turn drives the demand of the market.

Based on platform, the market is bifurcated into apps, and web-based. Among these, both apps and web-based PCWs have been gaining popularity among users, with no clear leader in terms of market share. However, some reports suggest that web-based PCWs may be slightly ahead in terms of usage due to factors such as ease of accessibility through desktops and laptops.

Based on the product type, the market is segmented into electronic, retail, travel, financial, and others. Among these, the travel sector currently dominates the PCWs market followed by electronics, retail, financial services, and other sectors respectively. This growth is due to an increasing number of individuals planning trips through online platforms instead of traditional methods.

Based on the applications, the market is bifurcated into personal and commercial. Among these, personal applications account for a larger percentage of the overall market revenue due to increasing internet penetration, growing e-commerce industry, and rising disposable income. Additionally, consumers tend to prefer personalized recommendations based on their shopping preferences, which drives the demand for personal PCWs.

For a better understanding of the market adoption of Price Comparison Websites (PCWs), the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. North America led the global price comparison websites market as the region has one of the highest levels of internet penetration worldwide, providing fertile ground for PCWs to thrive. Furthermore, North America has been at the forefront of technological advancements, including AI and machine learning, which are critical components of PCWs. This technical prowess enables companies operating in the region to develop more sophisticated algorithms and tools, improving the accuracy and relevance of their price comparisons thereby making it a dominant player in the global PCWs market.

Some of the major players operating in the market include Google Shopping; Amazon Product Search; eBay Commerce Network; Facebook Marketplace; Walmart Marketplace; Jet.com; Rakuten Ichiba; Nextag; Shopzilla; PriceGrabber.

1. MARKET INTRODUCTION

1.1.Market Definitions
1.2.Main Objective
1.3.Stakeholders
1.4.Limitation

2. RESEARCH METHODOLOGY OR ASSUMPTIONS

2.1.Research Process of the Price Comparison Websites (PCWs) Market
2.2.Research Methodology of the Price Comparison Websites (PCWs) Market
2.3.Respondent Profile

3. MARKET SYNOPSIS

4. EXECUTIVE SUMMARY

5. PRICE COMPARISON WEBSITES (PCWS) MARKET REVENUE (USD MN), 2020-2030F

6. MARKET INSIGHTS BY PLATFORM

6.1.Apps
6.2.Web-based

7. MARKET INSIGHTS BY PRODUCT TYPE

7.1.Electronic
7.2.Retail
7.3.Travel
7.4.Financial
7.5.Others

8. MARKET INSIGHTS BY APPLICATIONS

8.1.Personal
8.2.Commercial

9. MARKET INSIGHTS BY REGION

9.1.North America
- 9.1.1. U.S.
- 9.1.2. Canada
- 9.1.3. Rest of North America
9.2.Europe
- 9.2.1. Germany
- 9.2.2. U.K.
- 9.2.3. France
- 9.2.4. Italy
- 9.2.5. Spain
- 9.2.6.Rest of Europe
9.3.Asia-Pacific
- 9.3.1. China
- 9.3.2. Japan
- 9.3.3. India
- 9.3.4. Rest of Asia-Pacific
9.4.Rest of the World