市场调查报告书
商品编码
1471062
智慧型手机市场:按组件、按显示器尺寸、按 RAM 大小、按作业系统、按价格分布、按分销管道 - 2024-2030 年全球预测Smartphone Market by Component (Hardware, Software), Display Size (4.0" - 5.0", Below 4.0", Up to 6.5"), RAM Size, Operating System, Price Range, Distribution Channel - Global Forecast 2024-2030 |
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预计2023年智慧型手机市场规模为4,963.2亿美元,预估2024年将达5,314.5亿美元,2030年将达8,109.3亿美元,复合年增长率为7.26%。
智慧型手机是一种先进的手持设备,结合了行动电话和电脑的功能。智慧型手机采用先进的技术设计,已成为现代生活的重要组成部分,远远超出了基本通讯的范围。它具有多种功能,例如强大的作业系统、透过 Wi-Fi 和行动网路进行快速资料存取、电容式高解析度触控萤幕、多个感测器以及可下载应用程式的支援。由于技术进步,智慧型手机市场涵盖了技术先进的行动装置的设计、销售和使用。技术进步、社群媒体普及、高速网路需求和电子商务适用性等因素正在显着推动市场发展。然而,市场受到某些限制因素的阻碍,例如高生产支出、不断变化的消费者偏好、永续性需求、资料安全问题以及智慧型手机生命週期的短暂性。 5G 和物联网技术的出现,以及消费者对紧凑高效设备的需求,培育了巨大的成长潜力。更长的电池寿命、强化的安全基础设施、探索 AR 和 VR 应用的潜力以及发明弹性现代设计,正在使全球智慧型手机市场的未来前景更加强劲。
主要市场统计 | |
---|---|
基准年[2023] | 4963.2亿美元 |
预测年份 [2024] | 5314.5亿美元 |
预测年份 [2030] | 8109.3亿美元 |
复合年增长率(%) | 7.26% |
组件 卓越的硬体和软体整合可提供卓越的智慧型手机效能和无缝的使用者体验。
硬体是指构成智慧型手机的实体组件,包括处理器、RAM、显示器、相机、电池等。消费者更喜欢高性能、长寿命和优质硬体的智慧型手机。智慧型手机软体是指决定功能的编程,主要包括作业系统 (OS),还包括各种应用程式和使用者介面。在考虑智慧型手机软体时,功能、客製化自由度和安全性对于使用者来说是极其重要的因素。
显示器尺寸:6.5吋大萤幕越来越受欢迎,带来身临其境的观赏体验
4.0英寸至5.0英寸是许多智慧型手机的主流,这种尺寸因其便携性和功能性的平衡而仍然是受欢迎的选择。这些行动电话适合想要在保持设备紧凑尺寸的同时享受舒适观看体验的用户。另一方面,4.0 吋以下类别是一个日益小众的细分市场,重点是超紧凑的便携性。这些紧凑型设备通常受到消费者的青睐,他们优先考虑单手使用的便利性和放在口袋里的谨慎程度。延伸至 6.5 吋的智慧型手机代表“平板手机”,是行动电话和平板电脑趋势的融合。这些大型显示设备受到多媒体使用者、游戏玩家和生产力工作者的青睐,他们受益于更大的萤幕。
作业系统:Android作业系统因其与众多智慧型手机品牌的兼容性而普及。
Android 由 Google 和其他公司主导的开放手机联盟 (OHA) 开发,并安装在全球数千台装置中。 Android 是开放原始码作业系统,以其众多的自订选项、与各种硬体的兼容性以及 Google Play 商店中丰富的应用程式库而闻名。 Apple 独特的 iOS 的强大之处在于跨 Apple 生态系统的无缝整合、强大的安全性以及经过品质检验的 App Store。 Windows Phone 是微软的产品,是迄今为止第三大流行的智慧型手机作业系统。 Windows Phone 以其与 Microsoft 服务套件的无缝整合而闻名,因其商业友好的功能而被选中。
分销:越来越偏好线上销售管道,提供客製化优惠和便利。
线下部分以品牌专卖店、精品店、电器量贩店等传统实体店为主。此外,产品可以透过离线管道轻鬆取得,满足即时购买需求。线上部分由电子商务平台、品牌拥有的线上空间和专门从事电子产品的线上零售商组成。这些提供者迎合了重视便利和广泛选择的精通技术的消费者。网路购物还有一个额外的好处,那就是可以更轻鬆地比较价格和阅读广泛的客户评论,从而更容易做出明智的决定。
区域洞察
在美洲,全球智慧型手机市场在过去几年经历了显着成长。美国是最大的市场,尤其是高阶智慧型手机的需求正在激增。由于该地区有智慧型手机製造商,技术创新不断进步,美国智慧型手机市场不断成长。在欧洲、中东和非洲地区,欧洲智慧型手机市场正在稳步成长,重点是价格实惠、技术先进和设备寿命长。欧洲国家成熟的半导体产业,加上政府在电子产业的倡议,正在支持该地区的市场扩张。然而,中东和非洲录得边际成长,主要是由经济实惠的智慧型手机市场所推动的。疫情后经济復苏的韧性和支持政策也对市场成长发挥了基础性作用。亚太地区是智慧型手机市场前景看好的市场,主要受到网路普及不断上升以及从功能手机快速迁移到智慧型手机的市场。此外,实惠的价格、改善的数位基础设施以及不断壮大的中阶正在推动印度和中国等国家的智慧型手机革命。
FPNV定位矩阵
FPNV定位矩阵对于评估智慧型手机市场极为重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对智慧型手机市场供应商的现状进行深入而深入的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4.竞争力评估与资讯:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况、製造能力等进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1.智慧型手机市场规模及预测如何?
2. 在智慧型手机市场预测期内,有哪些产品、细分市场、应用程式和领域值得考虑投资?
3.智慧型手机市场的技术趋势和法规结构是什么?
4.智慧型手机市场主要厂商的市场占有率是多少?
5.进入智慧型手机市场合适的形式和策略手段是什么?
[185 Pages Report] The Smartphone Market size was estimated at USD 496.32 billion in 2023 and expected to reach USD 531.45 billion in 2024, at a CAGR 7.26% to reach USD 810.93 billion by 2030.
A smartphone is a highly advanced, hand-held device that merges the capabilities of a mobile phone and a computer. Designed with sophisticated technology, smartphones have become an integral part of modern life, extending far beyond basic telecommunication. They are equipped with multiple features such as a powerful operating system, high-speed data access through Wi-Fi or mobile networks, capacitive high-resolution touchscreens, multiple sensors, and support for downloadable applications. The smartphone market, powered by advances in technology, embraces the design, sale, and usage of technologically advanced mobile devices. Significant market impulsion is attributed to factors such as technological progress, social media popularity, high-speed internet requirements, and e-commerce suitability. However, the market is hampered by certain restraints, including high production expenditure, fluctuating consumer preferences, sustainability needs, data security anxieties, and the fleeting lifecycle of smartphones. The advent of 5G and IoT technologies, alongside consumer demand for compact and efficient devices, has cultivated substantial growth potential. Enhancing battery longevity, augmenting security infrastructure, exploring potential AR and VR applications, and devising resilient and contemporary designs have been further creating a stronger future landscape for the global smartphone market.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 496.32 billion |
Estimated Year [2024] | USD 531.45 billion |
Forecast Year [2030] | USD 810.93 billion |
CAGR (%) | 7.26% |
Component: Excellent hardware and software integration ensures superior smartphone performance and a seamless user experience
The hardware refers to the physical components that make up a smartphone, which includes the processor, RAM, display, cameras, and battery. Consumers prefer smartphones with high performance, longevity, and quality hardware. The software of a smartphone is the programming that dictates functionality, which mainly includes the operating system (OS) but also encompasses various applications and user interfaces. Functionality, freedom of customization, and security are crucial factors for users when considering software of smartphones.
Display Size: Growing popularity of 6.5" large screens for immersive viewing experience
Starting with the 4.0" - 5.0" range, which has long been the standard for many mainstream smartphones, this size remains a popular choice for its balanced blend of portability and function. These phones suit those users seeking to enjoy a comfortable viewing experience while retaining the compact dimensions of the device. Meanwhile, the below 4.0" category represents an increasingly niche segment, where the focus tilts towards ultra-portability. These compact devices are typically preferred by consumers who prioritize usability with a single hand and an unobtrusive presence in their pockets. The smartphones extending up to 6.5" represent the 'phablet', a fusion of phone and tablet trends. These large-display devices are favored by those engaging in heavy multimedia use, gaming, or productivity tasks where a larger screen can offer distinct benefits.
Operating System: Higher deployment of Android OS owing to its compatibility with numerous smartphone brands
Android powers a myriad of devices worldwide, developed primarily by Open Handset Alliance (OHA), led by Google and other companies. Android is an open-source and Linux-based operating system known for its multitude of customization options, compatibility with a range of hardware, and Google Play Store's extensive app library. Apple's proprietary iOS appeal lies in seamless integration across Apple's ecosystem, robust security, and quality-tested App Store. Windows Phone, a product of Microsoft Corporation, is a distant third in the smartphone Operating Systems of smartphones. Known for its seamless integration with Microsoft's suite of services, its key need-based preference lies in its business-friendly attributes.
Distribution: Emerging preferences for online sales channels, offering customized offers and convenience
The offline segment revolves around traditional brick-and-mortar retail locations, including dedicated brand outlets, multi-brand stores, and electronics retailers. Moreover, the immediate availability of products through the offline channels caters to urgent purchase requirements. The online segment consists of e-commerce platforms, brand-owned online spaces, and specialized electronics online retailers. These providers cater to tech-savvy consumers, valuing convenience and a wider range of product offerings. The need-based preference for online shopping also lies in the comfort of price comparison and extensive customer reviews at ease, thus aiding informed decisions.
Regional Insights
In the Americas, the global smartphone market has observed significant growth over the past few years. The U.S., being the biggest market, has showcased a demand surge, especially for higher-end smartphones. The presence of established smartphone manufacturers across the region has further led to technological innovations and growth of the American smartphone market. In the EMEA region, the European smartphone market has grown steadily, emphasizing affordability, technological sophistication, and device longevity. The well-established semiconductor industry across European countries, coupled with government initiatives for the electronic sector, has propelled the expansion of the market in the region. However, the Middle East and Africa recorded marginal gains primarily driven by affordable smartphone segments. Resilience in economic recovery post-pandemic and supportive policies have also played a fundamental role in the growth of the market. The APAC region represents a promising picture for the smartphone market, driven mainly by the increasing internet penetration and the rapid shift from feature phones to smartphones. Moreover, affordable pricing, coupled with improving digital infrastructure and an expanding middle-class population, has propelled the smartphone revolution in countries including India and China.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Smartphone Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Smartphone Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Smartphone Market, highlighting leading vendors and their innovative profiles. These include Acer Inc., AOC Phones, Apple Inc., ARCHOS Group, AsusTek Computer Inc., BBK Electronics Corporation, Black Shark, BlackBerry Ltd, BLU Products, Google LLC by Alphabet Inc., Honor Device Co., Ltd., Huawei Technologies Co. Ltd., Intex Technologies, Karbonn Mobiles, Lenovo Group Limited, Micromax Informatics Limited, NEC Corporation, Nokia Corporation, Priyanka Communications India Private Limited, Reliance Industries Limited, Samsung Electronics Co., Ltd., Sony Corporation, TCL Technology, Xiaomi Corporation, and ZTE Corporation.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Smartphone Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Smartphone Market?
3. What are the technology trends and regulatory frameworks in the Smartphone Market?
4. What is the market share of the leading vendors in the Smartphone Market?
5. Which modes and strategic moves are suitable for entering the Smartphone Market?