市场调查报告书
商品编码
1471106
透明 OLED 显示器市场:依产品、尺寸、面板、应用、最终用途 - 2024-2030 年全球预测Transparent OLED Display Market by Product (AMOLED Display, PMOLED Display), Size (4 to 7 Inch, Less than 4 Inch, More than 7 Inch), Pannel, Application, End-use - Global Forecast 2024-2030 |
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预计2023年透明OLED显示器市场规模为16.8亿美元,2024年将达22.4亿美元,2030年将达到127.2亿美元,复合年增长率为33.46%。
透明OLED显示器是一种用于製造透明显示器或萤幕的新技术。透明 OLED 显示器采用由有机材料製成的透明 OLED 面板製成,电流通过时会发光。这些面板通常由夹在透明电极之间的有机化合物薄层组成。这些显示器用于许多应用,包括广告、广告看板、汽车和汽车显示器、工业自动化和医学影像处理。这些透明显示器透过透明表面显示动态或互动式内容。广告、零售和汽车行业越来越多地采用透明 OLED 显示屏,以改善零售商店的建筑设计和用户体验。然而,高成本和製造复杂性导致生产週期更长和产量比率更低可能会阻碍市场成长。此外,OLED 显示器的技术进步及其与智慧型手錶、健身追踪器和智慧眼镜等穿戴式装置的整合预计将在预测期内为市场提供利润丰厚的机会。
主要市场统计 | |
---|---|
基准年[2023] | 16.8亿美元 |
预测年份 [2024] | 22.4亿美元 |
预测年份 [2030] | 127.2亿美元 |
复合年增长率(%) | 33.46% |
较低的产品亮度水准增加了对 PMOLED 的偏好
AMOLED 显示器代表主动矩阵有机发光二极体,是一种用于多种电子设备(包括智慧型手机、平板电脑和电视)的显示技术。 AMOLED 显示器色彩鲜艳、对比度高、反应速度快。 AMOLED 显示器具有发光的单独像素,可呈现纯黑色和鲜艳的色彩。 PMOLED 代表被动矩阵有机发光二极体,用于小型电子设备,例如穿戴式装置、小型家用电器和简单显示器应用。与 AMOLED 显示器相比,这种类型的显示器相对较旧且不太普及,因为它的亮度水平较低、视角有限且刷新率较 AMOLED 显示器慢。然而,PMOLED 的生产成本明显低于 AMOLED 显示器。
尺寸:4-7吋部署,适用于智慧型手机和行动设备
4 至 7 吋显示器最受电子製造商欢迎,尤其是在智慧型手机和行动装置市场。该系列的技术进步正在稳步提高性能,製造商优先考虑高解析度、无缝用户介面体验和能源效率。消费者非常喜欢这个细分市场,因为它在萤幕空间和设备便携性之间提供了良好的平衡。穿戴式科技领域对 4 吋以下尺寸的透明 OLED 显示器有着巨大的需求。这些小型显示器常见于尖端智慧型手錶、健身追踪器和扩增实境眼镜中。这些小型显示器提供高解析度和鲜艳的色彩,最大限度地提高电源效率,这对于电池容量有限的可穿戴设备至关重要。 7 吋以上的透明 OLED 显示器创新在笔记型电脑、平板电脑和数数位电子看板中最为引人注目。零售和餐旅服务业等行业依靠这些显示器来提供互动式客户体验。儘管尺寸较大,这些显示器仍保持了 OLED 技术的活力和清晰度,同时比传统显示技术显着节省能源。
面板:越来越多地使用由柔性金属箔和柔性塑胶材料製成的柔性 OLED
OLED 使用由柔性金属箔或柔性塑胶材料製成的软式电路板。这种独特的特性使得 OLED 显示器可以捲起、折迭或拉伸,也可以平整。弹性为如何将这些显示器融入产品设计增添了新的维度。特别受益于柔性透明 OLED 显示器的产业包括汽车、穿戴式装置、医疗应用和消费性电子产品。刚性 OLED 显示器使用玻璃作为基板,使其更能抵抗压力和损坏。此前,刚性 OLED 因其更长的使用寿命和更低的製造成本而更普及。然而,技术和材料科学的进步使得製造耐用、柔性 OLED 成为可能。刚性透明 OLED 显示器仍然是需要传统玻璃显示器的室内应用的热门选择,例如电视、电脑显示器和固定广告面板。
应用:透明 OLED 显示器越来越多地部署到穿戴式装置中,提供透明视觉效果
透明 OLED 显示器越来越多地被引入数位电子看板中。透明 OLED 显示器可以显示动态且引人入胜的内容,同时实现透视视觉效果。透明 OLED 显示器被整合到智慧型手錶、健身追踪器和智慧眼镜等穿戴式装置中。在电视中,透明 OLED 透过在设备的整个表面上显示内容来实现身临其境的观看体验。与传统 LCD 或 LED 显示器相比,它提供更好的影像品质、更高的对比度和更高的亮度。透明OLED显示器可以整合到各种智慧型装置中,例如智慧型手机和平板电脑。透明 OLED 显示器可实现装置背面的虚拟触控控制以及将 AR(扩增实境)元素整合到使用者介面等创新功能,从而改善平板电脑和智慧型手机的功能和使用者体验。
区域洞察
由于大型电子和显示器产品製造商的存在,亚太地区的透明 OLED 显示器市场正在经历显着成长。透明OLED显示器广泛应用于零售和餐旅服务业,以改善商店环境。亚太地区的饭店和广告业正在使用透明显示器来提供讯息,例如显示选单和活动时间表,以增强宾客体验并创造独特的环境。视觉商品行销的改进、商店设计创新活动的活性化以及亚太地区零售业的成长正在推动透明 OLED 显示器在该地区的采用。由于技术进步和显示技术的兴起,美洲透明OLED显示器市场正在快速发展。新兴经济体智慧型穿戴装置、电脑和智慧型手机的大量普及正在推动该地区产品的采用。家用电器的高支出和收入水平的提高预计将为欧洲、中东和非洲地区的透明 OLED 显示器市场创造利润丰厚的成长机会。
FPNV定位矩阵
FPNV定位矩阵对于评估透明OLED显示器市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可对透明 OLED 显示器市场供应商的现状进行深入而详细的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。这种详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4. 竞争评估和情报:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况和製造能力进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1. 透明OLED显示器市场规模及预测是多少?
2.透明OLED显示器市场预测期间需要考虑投资的产品、细分市场、应用和领域有哪些?
3. 透明OLED显示器市场的技术趋势和法规结构是什么?
4.透明OLED显示器市场主要厂商的市场占有率是多少?
5.进入透明OLED显示市场适合的型态和策略手段是什么?
[196 Pages Report] The Transparent OLED Display Market size was estimated at USD 1.68 billion in 2023 and expected to reach USD 2.24 billion in 2024, at a CAGR 33.46% to reach USD 12.72 billion by 2030.
Transparent OLED Display is an emerging technology used to create transparent displays and screens. Transparent OLED displays are created using transparent OLED panels of organic materials emitting light when an electric current is applied. These panels typically comprise thin layers of organic compounds sandwiched between transparent electrodes. These displays are used in many applications, such as advertising, signage, automotive and vehicle-mounted displays, industrial automation, and medical imaging. These transparent display screens display dynamic or interactive content via a transparent surface. The adoption of transparent OLED displays in advertising, retail, and the automotive industry is rising to enhance the architectural designs of retail stores and user experience. However, high cost associated and manufacturing complexity, which result in longer production cycles and lower production yields, may hamper the market growth. Furthermore, technological advancements in OLED display and integration into wearable devices, such as smartwatches, fitness trackers, or smart glasses, are expected to provide lucrative opportunities for the market in the forecasted period.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 1.68 billion |
Estimated Year [2024] | USD 2.24 billion |
Forecast Year [2030] | USD 12.72 billion |
CAGR (%) | 33.46% |
Product: Rising preference for PMOLED due to its lower brightness levels
AMOLED displays stands for active-matrix organic light-emitting diode, a display technology used in various electronic devices such as smartphones, tablets, and televisions. It offers vibrant colors, high contrast ratios, and fast response times for displays. AMOLED displays have individual pixels that emit light, allowing for true blacks and vivid colors. PMOLED stands for passive-matrix organic light-emitting diode used in smaller electronic devices such as wearable devices, small appliances, and simple display applications. This type of display is relatively older and less popular than AMOLED due to its lower brightness levels, limited viewing angles, and slower refresh rates than AMOLED displays. However, PMOLEDs are significantly cheaper in production than AMOLED displays.
Size: Deployment of 4 to 7-inch across smartphone and portable device
The 4 to 7-inch display is most popular among electronics manufacturers, especially in the smartphone and portable device markets. The technological advancements in this range have steadily improved performance, with manufacturers prioritizing high resolution, seamless user-interface experience, and energy efficiency. Consumers have shown a strong preference for this segment due to the balance it strikes between screen space and device portability. The size segment of less than 4 inches in Transparent OLED displays has seen considerable demand in the wearable technology segment. These small-sized displays are common in cutting-edge smart watches, fitness trackers, and augmented reality glasses. These compact displays offer high resolution and vibrant colors and maximize power efficiency, which is crucial for wearable devices with limited battery capacities. The more than 7-inch transparent OLED display innovation is most evident in laptops, tablets, and digital signage. Industries such as retail and hospitality leverage these displays for interactive customer experiences. Despite their larger size, these displays maintain the vividness and clarity of OLED technology while delivering significant energy savings over traditional display technologies.
Pannel: Rising usage of flexible OLEDs made from flexible metallic foils and pliable plastic materials
OLEDs use a flexible substrate made from flexible metallic foils or pliable plastic materials. This unique characteristic allows the OLED displays to be not only flat but also rolled, folded, or even stretched. Flexibility adds another dimension to how these displays can be incorporated into product designs. The industries particularly benefiting from flexible Transparent OLED displays are automotive, wearables, medical applications, and consumer electronics. Rigid OLED displays use glass as a substrate, lending them enhanced resistivity against pressure and damage. Rigid OLEDs in the past were more prevalent due to their considerable longevity and lower manufacturing costs. However, advancements in technology and material science have paved the way for the feasible manufacture of equally durable flexible OLEDs. Rigid Transparent OLED displays remain a popular choice for indoor applications where traditional glass-based displays are required, such as televisions, computer monitors, and fixed advertising panels.
Application: Increasing deployment of transparent OLED displays into wearable devices that provide see-through visuals
Transparent OLED Displays are increasingly being utilized in digital signage applications. These displays offer a unique advantage by providing see-through visuals while displaying dynamic and engaging content. Transparent OLED displays are integrated into wearable devices such as smartwatches, fitness trackers, or smart glasses. In television sets, transparent OLEDs allow for an immersive viewing experience by displaying content on the entire surface of a device. They offer superior image quality, higher contrast levels, and greater brightness than traditional LCD and LED displays. Transparent OLED displays can be incorporated into various smart devices, including smartphones and tablets. These displays enhance the functionality and user experience of tablets and smartphones by enabling innovative features such as virtual touch controls on the back of the device or integrating augmented reality elements into the user interface.
Regional Insights
The transparent OLED display market in the Asia-Pacific region is observing tremendous growth, owing to the presence of manufacturers of large electronics and display products. Transparent OLED displays are widely used in retail and hospitality to improve the store setting. The hospitality and advertising industry in the APAC region is leveraging transparent OLED displays by utilizing transparent displays for informational purposes, such as displaying menus and event schedules to enhance guest experiences and create unique environments. Improved visual merchandising, the rise in innovation activities for store design, and the growth in the retail industry in APAC are driving the adoption of transparent OLED displays in the region. The transparent OLED display market in the Americas observes a rapidly evolving market attributed to the rising technological advancements and display technologies. The significant adoption of smart wearable devices, computers, and smartphones across developed economies drives the adoption of this product in the region. High expenditure on consumer electronics and increased income levels are expected to create lucrative growth opportunities for transparent OLED displays market in EMEA region.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Transparent OLED Display Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Transparent OLED Display Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Transparent OLED Display Market, highlighting leading vendors and their innovative profiles. These include AUO Corporation, BOE Technology Group Co., Ltd., BSI International, Inc., Crystal Display Systems Ltd., Display Logic USA, EG Electronics Group, Glimm International B.V., JOLED Inc., Konica Minolta, Inc., LG Electronics, New Vision Display (Shenzhen) Co, Ltd., OSRAM GmbH, OTI Lumionics Inc., Panasonic Holding Corporation, Planar Systems, Inc., Pro Display, Samsung Electronics Co., Ltd., Shanghai Vitrolight Technology Co., Ltd., Shenzhen Allvision Technology Co. Ltd., Sony Corporation, Tianma Microelectronics Co., Ltd., Universal Display Corporation, Visionox Company, and WiseChip Semiconductor Inc..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Transparent OLED Display Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Transparent OLED Display Market?
3. What are the technology trends and regulatory frameworks in the Transparent OLED Display Market?
4. What is the market share of the leading vendors in the Transparent OLED Display Market?
5. Which modes and strategic moves are suitable for entering the Transparent OLED Display Market?