市场调查报告书
商品编码
1471367
户外服装市场:按产品、布料、分销管道和最终用户划分 - 2024-2030 年全球预测Outdoor Clothing Market by Product (Bottom Wear, Top Wear), Fabric (Cotton, Nylon, Polyester), Distribution Channel, End-User - Global Forecast 2024-2030 |
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预计2023年户外服饰市场规模为310.9亿美元,2024年达327.9亿美元,预计2030年将达到456.5亿美元,复合年增长率为5.63%。
户外服装包括各种各样的产品,可满足从事远足、露营、远足、登山、滑雪、单板滑雪、跑步、骑自行车和水上运动等各种户外活动的个人的精确需求和偏好。这些服装的主要功能是提供舒适感并保护其免受天气和地形条件等外部因素的影响,同时确保体育锻炼时的最佳表现。此外,消费者对户外活动有益健康的认识不断提高,对积极生活方式的关注度不断提高,旅行和旅游活动的增加也推动了户外服装的普及。都市化趋势也导致对休閒活动和冒险运动专用服饰的需求大幅成长。然而,众多以不同价格分布提供类似产品系列的品牌的激烈竞争以及低品质替代品的激增严重阻碍了户外服装的采用。此外,最新的技术进步促进了功能改进的先进材料的开发,例如改进的吸湿排汗和绝缘性能,从而产生了满足更具体的最终用户要求的创新产品。新兴国家开拓提高性能同时减少环境影响的材料预计将为户外服装市场的发展带来巨大机会。
主要市场统计 | |
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基准年[2023] | 310.9亿美元 |
预测年份 [2024] | 327.9亿美元 |
预测年份 [2030] | 456.5亿美元 |
复合年增长率(%) | 5.63% |
产品越来越多偏好内衣和上衣,以获得舒适性、保护性和性能
户外服装下装旨在提供舒适性、活动性和免受恶劣天气的保护。影响消费者偏好的主要因素包括预期的活动、所需的保暖性和透气性。登山裤满足健行者的需求,提供耐用性和透气性,同时允许活动自由。雨裤在潮湿的户外活动中提供防水保护,对于在恶劣天气下保持干燥至关重要。顶级户外服装专注于为各种活动和天气条件提供多功能的安全性、温暖性和舒适性。偏好因素包括预期用途、分层选项和湿度控制。夹克因其多功能性、轻盈保暖性和透气性而深受户外爱好者的欢迎。下装往往优先考虑运动自由和吸湿排汗,而上衣则强调保暖和分层选择。
最终用户:儿童、男性和女性对耐用、时尚和功能性户外服装的需求不断增长
儿童户外服装满足0-14岁儿童的需求。家长在购买时优先考虑优质材料、耐用性和安全性。儿童户外服装可以承受剧烈的玩耍,适合各种天气条件。男士户外服装针对从事健行、露营、钓鱼、滑雪、登山等各种户外活动的成年男性。男士户外服装的主要子类别是底层(寒冷天气服装)、中间层(抓绒外套)、外层(风衣)、防水裤/长裤/短裤、鞋类(登山靴/鞋)和头饰(帽子) 。女士户外服装是专为适合女性体型和轮廓而设计的产品,主要针对成年女性。主要偏好包括舒适性、合身性、风格、功能性、耐用性以及各种户外活动的改进性能。
区域洞察
美洲地区户外服装市场的特点是消费者对环保产品的需求不断增加,对探险旅行以及参与健行和露营等体育活动的兴趣日益增长。在美国和加拿大,户外服装公司正在满足消费者对永续产品的需求,同时遵守严格的产品安全和劳工实践法规。由于可支配收入的增加、都市化以及寻求优质服装的新兴中阶,亚太地区的户外服装产业正在迅速扩张。除了这些社会经济变化之外,中国、日本和韩国等国家举办的许多国际体育赛事也激发了人们对各种户外活动的兴趣。欧洲、中东和非洲地区拥有知名品牌,以满足不同消费者需求的高品质户外服饰产品而闻名。欧盟 (EU) 国家和英国(UK) 有多个知名户外服装品牌必须遵守欧盟法规,包括化学品註册、评估、授权和限制 (REACH)。在中东和非洲,旅游业的成长增加了对高品质户外服饰产品的需求,创造了巨大的成长机会。
FPNV定位矩阵
FPNV定位矩阵对于评估户外服饰市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对户外服装市场供应商的现状进行深入而详细的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4. 竞争评估和情报:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况和製造能力进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1.户外服饰市场规模及预测如何?
2.户外服饰市场预测期内需要考虑投资的产品、细分市场、应用和领域有哪些?
3. 户外服装市场的技术趋势和法规结构是什么?
4.户外服饰市场主要厂商的市场占有率为何?
5.进入户外服饰市场的合适型态和策略手段是什么?
[183 Pages Report] The Outdoor Clothing Market size was estimated at USD 31.09 billion in 2023 and expected to reach USD 32.79 billion in 2024, at a CAGR 5.63% to reach USD 45.65 billion by 2030.
The outdoor clothing includes a diverse range of products that cater to the precise needs and preferences of individuals engaged in various outdoor activities, such as hiking, camping, trekking, mountaineering, skiing, snowboarding, running, cycling, and water sports. The primary function of these garments is to provide comfort, protection from external elements such as weather and terrain conditions while ensuring optimum performance during physical exertion. Moreover, increased consumer awareness about health benefits associated with outdoor activities, an enhanced focus on adopting an active lifestyle, and rising travel and tourism activities have raised the adoption of outdoor clothing. Urbanization trends have also contributed to a significant rise in demand for specialized apparel designed for recreational pursuits or adventure sports. However, intense competition due to numerous brands offering similar product ranges at varying price points and the prevalence of low-quality substitutes significantly impedes the adoption of outdoor clothing. In addition, recent technological advancements have led to the development of advanced materials that offer improved functionality, such as moisture-wicking properties or better insulation capabilities, resulting in innovative products that cater to more specific end-user requirements. Developing eco-friendly materials that enhance performance while reducing environmental impact is expected to create tremendous opportunities for the outdoor clothing market development.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 31.09 billion |
Estimated Year [2024] | USD 32.79 billion |
Forecast Year [2030] | USD 45.65 billion |
CAGR (%) | 5.63% |
Products: Growing preference towards bottom and top wear for comfort, protection, and performance
Bottom wear for outdoor clothing is designed to provide comfort, mobility, and protection against various elements. Key factors influencing consumer preferences include the intended activity, the level of insulation, and breathability required. Hiking pants offer durability and moisture management while allowing freedom of movement and catering to hikers' needs. Rain pants provide waterproof protection during wet outdoor activities and are essential for staying dry in adverse climatic conditions. Top wear in outdoor clothing focuses on providing versatile safety, insulation, and comfort for various activities and weather conditions. Preference factors include intended use, layering options, and moisture management. Jackets are popular among outdoor enthusiasts for their versatility, lightweight warmth, and breathability. Bottom wear tends to prioritize freedom of movement and moisture management, while top wear places greater emphasis on insulation and layering options.
End-User: Expanding demand for durable, stylish, and functional outdoor clothing from children, men, and women
The kids' outdoor clothing caters to the needs of children aged 0-14 years. Parents prioritize quality materials, durability, and safety features in their purchases. Kids' outdoor clothing withstands rough play and protects various weather conditions. The men's outdoor clothing targets adult males who engage in various outdoor activities, including hiking, camping, fishing, skiing, and mountain climbing. Primary subcategories of men's outdoor clothing consist of base layers (thermal wear), mid-layers (fleece jackets), outer layers (windbreakers), waterproof pants/trousers/shorts, footwear (hiking boots/shoes), headgear (caps/hats/beanies) gloves/mittens, and accessories (belts/neck gaiters). The women's outdoor clothing caters to adult females with products designed specifically for the female body shape and contours. Key preferences include comfort, fit, style, functionality, durability, and enhanced performance for various outdoor activities.
Regional Insights
In the Americas region, the outdoor clothing market is characterized by increasing consumer demand for eco-friendly products, rising interest in adventure tourism, and participation in sports activities such as hiking and camping. In the United States and Canada, outdoor clothing companies comply with strict product safety and labor practices regulations while meeting consumer demands for sustainable products. The APAC region is witnessing rapid expansion of its outdoor clothing industry owing to rising disposable incomes, urbanization, and a burgeoning middle class that increasingly demands premium-quality apparel. In addition to this social-economic transformation, many international sports events across countries, including China, Japan, and South Korea, stimulate interest in various outdoor activities. The EMEA region boasts well-established brands known for their high-quality outdoor clothing products that cater to diverse consumer needs. The European Union (EU) countries and the United Kingdom (UK) have several well-established outdoor clothing brands that must comply with EU regulations, including Registration, Evaluation, Authorization, and Restriction of Chemicals (REACH) while catering to a growing interest in eco-conscious products. In the Middle East & Africa, outdoor clothing presents significant growth opportunities due to increasing tourism activities driving demand for high-quality products.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Outdoor Clothing Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Outdoor Clothing Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Outdoor Clothing Market, highlighting leading vendors and their innovative profiles. These include Adidas AG, ARCTERYX Equipment Inc. by Amer Sports Corporation, Berghaus Limited by Pentland Group, Black Diamond Equipment, Ltd., Columbia Sportswear Company, Cotopaxi by Delaware Corporation, COWELL FASHION Co.,Ltd, Give-r LLC, Hanesbrands Inc., Helly Hansen Group, Houdini Sportswear AB, Hugo Boss AG, Kailas, Kathmandu Group, KUHL by Skythe, Inc., Lafuma by Millet Mountain Group SAS, Mammut Sports Group AG, Marmot Mountain, LLC by Newell Brands, Mizuno Corporation, Moosejaw, LLC, Nike, Inc., Osprey Packs, Inc., Outdoor Research, Outdoor Voices, Inc., Patagonia, Inc., Puma SE, Recreational Equipment, Inc., Under Armour Inc., and VF Corporation.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Outdoor Clothing Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Outdoor Clothing Market?
3. What are the technology trends and regulatory frameworks in the Outdoor Clothing Market?
4. What is the market share of the leading vendors in the Outdoor Clothing Market?
5. Which modes and strategic moves are suitable for entering the Outdoor Clothing Market?