户外服饰及配件市场、机会、成长动力、产业趋势分析与预测，2024-2032

由于消费者对户外活动的兴趣不断增加以及对可持续、高性能装备的需求的推动，2024 年至 2032 年间，全球户外服装和配件市场的复合年增长率将达到 6.6%。根据户外产业协会的报告，2023 年户外活动的参与度增加了 7.1%。此外，领先公司不断加强的协作努力和推出也支持了成长。例如，2024 年 6 月，日本户外街头服饰两大领导品牌 Gramicci 和 Wander 推出了春季合作。这是 Gramicci x 和 Wander 的 10 件系列，包括衬衫、包包和登山裤。

主要市场参与者专注于创新和永续发展，将先进材料和环保实践融入其产品线。随着消费者在选择户外装备时优先考虑品质和环境责任，市场必将扩大。

整个户外服装及配件产业根据产品类型、材料、消费群体、定价、配销通路和地区进行分类。

从产品类型来看，下装细分市场2024年至2032年的复合年增长率值得称讚，对市场扩张做出了显着贡献。消费者越来越多地寻求能够为远足、登山和露营等各种活动提供舒适性和耐用性的户外裤、短裤和其他下装。吸湿排汗和弹性材料等布料技术的创新正在提高下装的性能和吸引力。由于户外爱好者需要多功能且可靠的服装，下装市场必将推动市场大幅成长。

2024 年至 2032 年，天然纤维领域将显着成长，反映出消费者偏好转向永续和环保材料。棉、羊毛和竹子等天然纤维由于其可生物降解性和对环境的影响最小，在户外服装和配件中越来越受欢迎。製造商越来越多地将这些纤维纳入其产品中，以满足对永续选择不断增长的需求。随着人们对环境议题的认识不断增强，在消费者对环保选择的渴望的推动下，天然纤维户外服装的市场正在扩大。

在户外活动日益普及和对永续发展的高度重视的推动下，欧洲户外服装和配件市场从 2024 年到 2032 年将呈现显着的复合年增长率。欧洲多样化的风景和悠久的户外文化推动了对高品质户外装备的需求。此外，欧洲消费者越来越重视永续生活，从而偏爱环保且符合道德生产的户外服装。该地区严格的环境法规和消费者意识正在推动製造商创新并提供符合性能和永续性标准的产品，从而促进市场成长。

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 利润率分析
  • 干扰
  • 未来展望
  • 製造商
  • 经销商
  • 零售商
• 衝击力
  • 成长动力
    • 户外活动越来越受欢迎
    • 具有环保意识的客户的崛起
    • 材料和技术创新的兴起
    • 运动休閒服饰趋势的影响力不断扩大
  • 产业陷阱与挑战
    • 不断变化的消费者需求
    • 高成本投资
• 技术与创新格局
• 消费者购买行为分析
  • 人口趋势
  • 影响购买决策的因素
  • 消费品采用
  • 首选配销通路
• 成长潜力分析
• 监管环境
• 定价分析
• 波特的分析
• PESTEL分析

第 4 章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第 5 章：市场估计与预测：按产品分类，2021 - 2032 年

• 主要趋势
• 顶部
  • T恤
  • 背心
  • 运动胸罩
  • 夹克
  • 运动衫
  • 其他（田径服、游泳服）
• 底部
  • 绑腿
  • 短裤
  • 运动裤
  • 运动裤
  • 其他（瑜珈裤、裙子）
• 配件
  • 手套和连指手套
  • 背包
  • 睡袋
  • 帐篷
  • 头盔
  • 水合装备
  • 眼镜配戴
  • 护腿
  • 帽子
  • 其他（围巾、急救用品等）

第 6 章：市场估计与预测：按材料划分，2021 - 2032 年

• 主要趋势
• 合成纤维布料
  • 聚酯纤维
  • 尼龙
• 天然布料
  • 棉布料
  • 麻
  • 竹子
  • 羊毛
  • 其他的

第 7 章：市场估计与预测：按消费者群体划分，2021 - 2032 年

• 主要趋势
• 男性
• 女性
• 孩子们

第 8 章：市场估计与预测：按定价，2021 - 2032

• 主要趋势
• 低的
• 中等的
• 高的

第 9 章：市场估计与预测：按配销通路划分，2021 - 2032 年

• 主要趋势
• 网路零售
  • 电子商务
  • 公司网站
• 离线
  • 专卖店
  • 大型零售店
  • 其他的

第 10 章：市场估计与预测：按地区，2021 - 2032

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
  • 马来西亚
  • 印尼
  • 亚太地区其他地区
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 拉丁美洲其他地区
• MEA
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非
  • MEA 的其余部分

第 11 章：公司简介

• Arc'teryx 设备公司
• 黑钻石设备有限公司
• 哥伦比亚运动服饰公司
• 艾迪鲍尔有限责任公司
• 海莉汉森 AS
• 土拨鼠山有限公司
• 梅雷尔公司
• 山五金有限公司
• 鱼鹰包装公司
• 户外研究有限公司
• 巴塔哥尼亚公司
• 普拉纳生活有限责任公司
• REI合作社
• 所罗门公司
• 北脸公司

Global Outdoor Apparel and Accessories Market will witness a 6.6% CAGR between 2024 and 2032, driven by increasing consumer interest in outdoor activities and the demand for sustainable, high-performance gear. According to an Outdoor Industry Association report, participation in outdoor activities increased by 7.1% in 2023. As more people embrace outdoor lifestyles, the need for durable and functional apparel and accessories continues to grow. Additionally, rising collaborative efforts and launches from leading companies support growth. For instance, in June 2024, Gramicci and Wander, two leading Japanese brands in outdoor streetwear, launched a spring collaboration. It was a Gramicci x and Wander 10-piece collection featuring shirts, bags, and climbing pants.

Key market players are focusing on innovation and sustainability, incorporating advanced materials and eco-friendly practices into their product lines. The market is set to expand as consumers prioritize quality and environmental responsibility in their outdoor gear choices.

The overall Outdoor Apparel and Accessories Industry is classified based on the product type, material, consumer group, pricing, distribution channel, and region.

In terms of product type, the bottom wear segment will register a commendable CAGR from 2024 to 2032, significantly contributing to the market expansion. Consumers are increasingly seeking outdoor pants, shorts, and other bottom wear that offer both comfort and durability for various activities such as hiking, climbing, and camping. Innovations in fabric technology, such as moisture-wicking and stretchable materials, are enhancing the performance and appeal of bottom wear. As outdoor enthusiasts demand versatile and reliable clothing, the bottom wear segment is set to drive substantial market growth.

The natural fibers segment will witness appreciable growth from 2024 to 2032, reflecting a shift in consumer preferences toward sustainable and eco-friendly materials. Natural fibers such as cotton, wool, and bamboo are gaining popularity in outdoor apparel and accessories due to their biodegradability and minimal environmental impact. Manufacturers increasingly incorporate these fibers into their product offerings to meet the rising demand for sustainable options. As awareness of environmental issues grows, the market for natural fiber-based outdoor apparel is expanding, driven by consumer desire for eco-conscious choices.

Europea outdoor apparel and accessories market will exhibit a notable CAGR from 2024 to 2032, driven by the growing popularity of outdoor activities and a strong emphasis on sustainability. Europe's diverse landscapes and well-established outdoor culture fuel the demand for high-quality outdoor gear. Additionally, European consumers are increasingly focused on sustainable living, leading to a preference for eco-friendly and ethically produced outdoor apparel. The region's stringent environmental regulations and consumer awareness are pushing manufacturers to innovate and offer products that meet both performance and sustainability standards, contributing to the market growth.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definition
• 1.2 Base estimates and calculations
• 1.3 Forecast parameters
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis, 2018 - 2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factors affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
  • 3.1.7 Retailers
• 3.2 Impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Increasing popularity in outdoor activities
    • 3.2.1.2 Rise of eco-conscious customers
    • 3.2.1.3 Rise in innovation in materials and technology
    • 3.2.1.4 Expanding influence of athleisure and casual wear trends
  • 3.2.2 Industry pitfalls and challenges
    • 3.2.2.1 Evolving consumer demands
    • 3.2.2.2 High-cost investment
• 3.3 Technology and innovation landscape
• 3.4 Consumer buying behavior analysis
  • 3.4.1 Demographic trends
  • 3.4.2 Factors affecting buying decision
  • 3.4.3 Consumer product adoption
  • 3.4.4 Preferred distribution channel
• 3.5 Growth potential analysis
• 3.6 Regulatory landscape
• 3.7 Pricing analysis
• 3.8 Porter's analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Product, 2021 - 2032, (USD Billion) (Million Units)

• 5.1 Key trends
• 5.2 Top
  • 5.2.1 T-shirts
  • 5.2.2 Tank tops
  • 5.2.3 Sports bras
  • 5.2.4 Jackets
  • 5.2.5 Sweatshirts
  • 5.2.6 Others (track suits, swimmer suits)
• 5.3 Bottom
  • 5.3.1 Leggings
  • 5.3.2 Shorts
  • 5.3.3 Sweatpants
  • 5.3.4 Track pants
  • 5.3.5 Others (yoga pants, skirts)
• 5.4 Accessories
  • 5.4.1 Gloves and mittens
  • 5.4.2 Backpacks
  • 5.4.3 Sleeping bags
  • 5.4.4 Tents
  • 5.4.5 Helmet
  • 5.4.6 Hydration gear
  • 5.4.7 Eye wear
  • 5.4.8 Gaiters
  • 5.4.9 Hats
  • 5.4.10 Others (scarves, first aid supplies etc.)

Chapter 6 Market Estimates and Forecast, By Material, 2021 - 2032, (USD Billion) (Million Units)

• 6.1 Key trends
• 6.2 Synthetic fabrics
  • 6.2.1 Polyester
  • 6.2.2 Nylon
• 6.3 Natural fabrics
  • 6.3.1 Cotton fabrics
  • 6.3.2 Hemp
  • 6.3.3 Bamboo
  • 6.3.4 Wool
  • 6.3.5 Others

Chapter 7 Market Estimates and Forecast, By Consumer Group, 2021 - 2032, (USD Billion) (Million Units)

• 7.1 Key trends
• 7.2 Male
• 7.3 Female
• 7.4 Kids

Chapter 8 Market Estimates and Forecast, By Pricing, 2021 - 2032, (USD Billion) (Million Units)

• 8.1 Key trends
• 8.2 Low
• 8.3 Medium
• 8.4 High

Chapter 9 Market Estimates and Forecast, By Distribution Channel, 2021 - 2032, (USD Billion) (Million Units)

• 9.1 Key trends
• 9.2 Online retail
  • 9.2.1 Ecommerce
  • 9.2.2 Company website
• 9.3 Offline
  • 9.3.1 Specialty stores
  • 9.3.2 Mega retail stores
  • 9.3.3 Others

Chapter 10 Market Estimates and Forecast, By Region, 2021 - 2032, (USD Billion) (Million Units)

• 10.1 Key trends
• 10.2 North America
  • 10.2.1 U.S.
  • 10.2.2 Canada
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 UK
  • 10.3.3 France
  • 10.3.4 Italy
  • 10.3.5 Spain
  • 10.3.6 Rest of Europe
• 10.4 Asia Pacific
  • 10.4.1 China
  • 10.4.2 India
  • 10.4.3 Japan
  • 10.4.4 South Korea
  • 10.4.5 Australia
  • 10.4.6 Malaysia
  • 10.4.7 Indonesia
  • 10.4.8 Rest of Asia Pacific
• 10.5 Latin America
  • 10.5.1 Brazil
  • 10.5.2 Mexico
  • 10.5.3 Rest of Latin America
• 10.6 MEA
  • 10.6.1 Saudi Arabia
  • 10.6.2 UAE
  • 10.6.3 South Africa
  • 10.6.4 Rest of MEA

Chapter 11 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)

• 11.1 Arc'teryx Equipment Inc.
• 11.2 Black Diamond Equipment Ltd.
• 11.3 Columbia Sportswear Company
• 11.4 Eddie Bauer LLC
• 11.5 Helly Hansen AS
• 11.6 Marmot Mountain, LLC
• 11.7 Merrell Inc.
• 11.8 Mountain Hardwear, Inc.
• 11.9 Osprey Packs, Inc.
• 11.10 Outdoor Research, LLC
• 11.11 Patagonia, Inc.
• 11.12 Prana Living, LLC
• 11.13 REI Co-op
• 11.14 Salomon S.A.
• 11.15 The North Face, Inc.