市场调查报告书
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1492677
员工体验管理市场:按组成部分、最终用户划分 - 2024-2030 年全球预测Employee Experience Management Market by Component (Services, Software), End-Users (Banking, Financial Services and Insurance, Government, Healthcare) - Global Forecast 2024-2030 |
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预计2023年员工体验管理市场规模为70.2亿美元,预计2024年将达76.5亿美元,2030年将达到132.1亿美元,复合年增长率为9.43%。
员工体验管理解决方案可协助您追踪、分析和改善员工在整个员工旅程中在组织内的互动和体验。这包括入职、发展、保留和退出,以及与职场文化、技术和实体职场环境的日常互动。员工体验管理解决方案广泛应用于 IT、医疗保健、零售、製造和金融服务等各个领域。这些解决方案吸引了希望透过专注于各种最终用途(包括回馈和调查系统、绩效分析和参与活动)来提高留任率、参与度和生产力的人力资源部门。人们越来越认识到员工体验是改善业务成果的驱动力,并且越来越多地使用分析来了解员工行为,这正在推动员工体验管理解决方案的使用。越来越多地采用人工智慧和机器学习来实现个人化员工体验和倡议,正在推动市场成长。此外,COVID-19 大流行加速了远距工作模式的采用,需要更复杂的员工体验管理实践来支援分散的员工队伍。围绕员工资料的隐私和安全问题,尤其是 GDPR 和其他法规结构的执行,以及复杂体验管理工具的高成本正在阻碍市场成长。人工智慧的成长机会可以提供对员工离职率的预测性见解,以及将员工健康计画整合到体验和平台中,这代表了市场成长的潜在机会。
主要市场统计 | |
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基准年[2023] | 70.2亿美元 |
预测年份 [2024] | 76.5亿美元 |
预测年份 [2030] | 132.1亿美元 |
复合年增长率(%) | 9.43% |
区域洞察
员工体验管理 (EEM) 市场在美洲正在显着兴起,参与企业大力投资促进远距工作、协作和健康计画的工具。美洲是高科技和客户服务标准的先驱,为使用人工智慧衡量员工满意度和生产力的系统申请了大量专利。在南美洲,EEM 意识的不断增强是显而易见的,巴西在市场成长和增加对员工敬业度平台的投资方面处于领先地位。欧盟 (EU) 致力于营造平衡的工作与生活环境,其对严格劳动法和员工保护的承诺证明了这一点。最近的趋势是,用于监控和改善员工体验的符合 GDPR 的工具的开发激增。欧盟国家也寻求将 EEM 与企业社会责任 (CSR) 措施相结合,强调员工健康和福祉作为永续商业实践的关键要素。中东和非洲正在发生动态变化,许多公司正在认识到投资 EEM 的重要性。中东地区尤其正在经历数位转型,阿拉伯联合大公国(United Arab Emirates)和沙乌地阿拉伯在实施先进的 EEM 系统方面处于领先地位。在亚太地区,EEM 的方法有差异,日本和韩国等已开发国家强调劳动效率工具,而新兴市场则注重员工敬业度和留任率。
FPNV定位矩阵
FPNV 定位矩阵对于评估供应商在员工体验管理市场的定位至关重要。此矩阵提供了对供应商的全面评估,并检验了与业务策略和产品满意度相关的关键指标。这种详细的评估使用户能够根据自己的要求做出明智的决定。根据评估结果,供应商被分为代表其成功程度的四个像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一个综合工具,可以对员工体验管理市场中供应商的当前状态进行深入而详细的评估。对供应商贡献的彻底比较和分析可以更深入地了解每个供应商的绩效以及他们在争夺市场占有率时面临的挑战。这些贡献包括整体收益、客户群和其他重要指标。此外,该分析还提供了对该细分市场竞争力的宝贵见解,包括研究基准年期间观察到的累积、分散主导地位和合併特征等因素。有了这些详细信息,供应商可以做出更明智的决策并製定有效的策略,以更好地参与市场竞争。
策略分析与建议
策略分析对于寻求在全球市场站稳脚跟的组织至关重要。对目前在员工体验管理市场中的地位进行全面评估,使公司能够做出符合其长期愿望的明智决策。此关键评估涉及对组织的资源、能力和整体绩效进行彻底分析,以确定核心优势和需要改进的领域。
[192 Pages Report] The Employee Experience Management Market size was estimated at USD 7.02 billion in 2023 and expected to reach USD 7.65 billion in 2024, at a CAGR 9.43% to reach USD 13.21 billion by 2030.
Employee experience management solutions help track, analyze, and improve the interactions and experiences employees have within an organization throughout their employee journey. This includes onboarding, development, retention, and exit, as well as day-to-day engagement with workplace culture, technology, and the physical work environment. Employee experience management solutions are used across a broad range of sectors, including IT, health care, retail, manufacturing, and financial services. These solutions appeal to HR departments intent on improving retention, engagement, and productivity by focusing on various end-use applications such as feedback and survey systems, performance analysis, and engagement activities. Increasing recognition of employee experience as a driver for improved business outcomes and the rise in the use of analytics to understand employee behavior are driving the usage of employee experience management solutions. The rising adoption of AI and machine learning for personalized employee experience initiatives is driving market growth. Moreover, the COVID-19 pandemic has accelerated the adoption of remote working models, necessitating more sophisticated employee experience management practices to support a distributed workforce. Privacy and security concerns surrounding employee data, particularly with the enforcement of GDPR and other regulatory frameworks and the high cost of sophisticated experience management tools, hamper the market growth. Growing innovations in AI that offer predictive insights into employee churn rates, as well as the integration of employee wellness programs into experience platforms, showcase potential opportunities for market growth.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 7.02 billion |
Estimated Year [2024] | USD 7.65 billion |
Forecast Year [2030] | USD 13.21 billion |
CAGR (%) | 9.43% |
Regional Insights
In the Americas, the employee experience management (EEM) market is highly developing, where market players are investing heavily in tools that facilitate remote work, collaboration, and wellness programs. The Americas, being a pioneer in tech and customer service standards, has seen numerous patents filed for systems that use AI to gauge employee satisfaction and productivity. In South America, growing awareness of EEM is evident, with Brazil leading in terms of market growth and increased investment in employee engagement platforms. The European Union (EU) has a focus on creating balanced work-life environments, as evidenced by its commitment to stringent labor laws and employee protections. Recently, there has been a surge in the development of GDPR-compliant tools for monitoring and improving employee experience. EU countries are also exploring the integration of EEM with corporate social responsibility (CSR) initiatives, emphasizing the health and well-being of their workforce as a key component of sustainable business practices. In the Middle East and Africa (MEA), there is a dynamic shift, with many companies now recognizing the importance of investing in EEM. The Middle East, in particular, is witnessing a digital transformation, with the United Arab Emirates (UAE) and Saudi Arabia leading in the adoption of advanced EEM systems. In the Asia Pacific region, there's a divergent approach to EEM, with advanced economies, including Japan and South Korea, focusing on employee efficiency tools, while emerging markets place emphasis on employee engagement and retention.
Market Insights
The market dynamics represent an ever-changing landscape of the Employee Experience Management Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Employee Experience Management Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Employee Experience Management Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Personio Launches New Productivity and Employee Experience Features to Unlock the Power of People for SMEs
Personio unveiled a suite of enhanced features aimed at amplifying workforce potential in an evolving professional landscape. The new additions comprising Surveys, Compensation Management, and International Absence Management provide SMEs with formidable tools to gauge employee engagement, foster loyalty, and streamline global workforce oversight. These scalable solutions are meticulously crafted to integrate with Personio's robust HR platform, ensuring seamless adaptability and growth in parallel with business evolution. [Published On: 2023-10-04]
Workday Introduces New AI and ML Innovations to Elevate the Manager Experience
Workday, Inc., a provider of enterprise cloud solutions for finance and HR, has unveiled a suite of advanced functionalities within its Human Capital Management (HCM) platform during the annual Workday Rising conference. The updated features, powered by sophisticated AI algorithms, deliver critical insights and recommended activities directly within managers' workflows. With these tools, managers gain an amplified capacity to oversee team availability, celebrate milestone dates, evaluate employee competencies, gauge workforce sentiment, align team objectives, and foster professional development. [Published On: 2023-09-27]
Genesys Launches Employee Experience Platform
Genesys, a provider in cloud customer experience and contact center solutions, has unveiled an innovative Employee Experience platform. This cutting-edge solution embeds within the Genesys Cloud CX, aiming to enhance real-time workforce engagement significantly. It leverages a potent blend of automation, personalization, and optimization features, empowering employees with tailored work schedules and the flexibility to address personal constraints. [Published On: 2023-05-15]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Employee Experience Management Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Employee Experience Management Market, highlighting leading vendors and their innovative profiles. These include 15Five, Inc., Achievers Solutions Inc. by Blackhawk Network, Awardco, Blink by Super Smashing Ltd., Bonusly, ClearCompany, Inc., Culture Amp Pty Ltd,, Jostle Corporation, Kudos, Lattice by Apple, Inc., Microsoft Corporation, Mo by ThanksBox Limited, Motivosity Inc., Oracle Corporation, Pixida GmbH, Qualtrics, Quantum Workplace, SAP SE, SurveySparrow Inc., Vantage Circle, Workday, Inc. by Accenture PLC, Workleap Platform Inc., WorkTango, Inc. by Kazoo, and Zoom Video Communications, Inc..
Market Segmentation & Coverage