市场调查报告书
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1497831
EMaaS(活动管理即服务)市场:按服务类型、组织规模、活动类型、最终用途 - 2024-2030 年全球预测Event Management as a Service Market by Service Type (Attendees Management & Engagement, Communication & Logistics, Event Catering), Organization Size (Large Enterprises, Small & Medium Enterprises), Event Type, End-use - Global Forecast 2024-2030 |
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EMaaS(活动管理即服务)市场规模预计到2023年为48.8亿美元,2024年达到53.1亿美元,到2030年将增长到94.4亿美元,复合年增长率预计为9.87%。
EMaaS(活动管理即服务)涉及透过云端託管平台提供一整套与活动相关的服务,使客户能够有效地规划、执行和分析其活动。 EMaaS 包括为企业和活动组织者按需提供的活动註册、票务、物流管理、分析和行销工具。 EMaaS 解决方案专为活动管理生态系统中的各种相关人员而设计,包括企业活动策划者、行销公司、非营利组织、政府机构和独立活动协调员。这些服务专为满足虚拟和实体活动的需求而量身定制,使您能够灵活地高效处理端到端活动管理任务。由于全球企业部门的扩张,对简化活动规划和管理流程的需求不断增长,推动了 EMaaS(活动管理即服务)市场的成长。由于全球健康问题,虚拟和混合活动的日益普及也推动了对远端活动管理解决方案的需求。与社交媒体和行销自动化工具的整合也正在推动市场扩张。对资料安全和隐私的担忧以及对网路连线的日益依赖正在阻碍市场的成长。用于预测分析、个人化活动体验和增强的客户参与策略的分析和人工智慧 (AI) 技术进步预计将为市场成长创造机会。
主要市场统计 | |
---|---|
基准年[2023] | 48.8亿美元 |
预测年份 [2024] | 53.1亿美元 |
预测年份 [2030] | 94.4亿美元 |
复合年增长率(%) | 9.87% |
区域洞察
由于其庞大的娱乐产业和企业活动文化,以及客户对个人化和创新活动解决方案的高需求,美洲地区是 EMaaS(活动管理即服务)市场的主要推动者。趋势包括越来越多地使用 VR(虚拟实境)和 AR(扩增实境)等技术来增强活动体验。欧盟地区呈现多样化的活动管理格局,适应不同国家的文化动态。艺术和音乐节的悠久历史与商务会议的传统相结合,强调了对复杂活动管理解决方案的需求。 GDPR 和资料保护法也影响服务运营,使客户关係和数位活动平台中的隐私受到重视。中东地区(尤其是阿联酋和沙乌地阿拉伯)正在大力投资基础设施,并且出现了举办奢华大型活动的趋势。该地区还正在转向数位转型并增强传统的活动管理方法。蓬勃发展的亚太地区的特点是活动管理领域客户购买行为丰富。中国市场的特点是快速的数位化和电子商务整合,而日本则优先考虑在活动中精心组织和创新地使用技术,这符合更广泛的精确和技术文化趋势。
FPNV定位矩阵
FPNV 定位矩阵对于评估供应商在 EMaaS(事件管理即服务)市场的定位至关重要。此矩阵提供了对供应商的全面评估,并检验了与商务策略和产品满意度相关的关键指标。这种详细的评估使用户能够根据自己的要求做出明智的决定。根据评估结果,供应商被分为代表其成功程度的四个像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可对 EMaaS(事件管理即服务)市场中供应商的当前状态进行深入而详细的评估。透过仔细比较和分析供应商的贡献,您可以更深入地了解每个供应商的绩效以及他们在争夺市场占有率时面临的挑战。这些贡献包括整体收益、客户群和其他重要指标。此外,该分析还提供了对该行业竞争性质的宝贵见解,包括在研究基准年期间观察到的累积、分散主导地位和合併特征等因素。有了这些详细信息,供应商可以做出更明智的决策并製定有效的策略,以在市场竞争中保持领先地位。
策略分析与建议
策略分析对于寻求在全球市场站稳脚跟的组织至关重要。对他们目前在 EMaaS(活动管理即服务)市场中的地位进行全面评估,使企业能够做出符合其长期愿望的明智决策。此关键评估涉及对组织的资源、能力和整体绩效进行彻底分析,以确定核心优势和需要改进的领域。
[191 Pages Report] The Event Management as a Service Market size was estimated at USD 4.88 billion in 2023 and expected to reach USD 5.31 billion in 2024, at a CAGR 9.87% to reach USD 9.44 billion by 2030.
Event Management as a Service (EMaaS) includes the provision of a comprehensive suite of event-related services through a cloud-hosted platform, enabling clients to plan, execute, and analyze events effectively. EMaaS includes event registration, ticketing, logistics management, analytics, and marketing tools delivered on-demand to businesses and event organizers. EMaaS solutions are designed for various stakeholders in the event management ecosystem, including corporate event planners, marketing agencies, non-profit organizations, government bodies, and independent event coordinators. These services are tailored to meet the needs of both virtual and physical events, providing the flexibility to handle end-to-end event management tasks efficiently. Rising demand for streamlined event planning and management processes due to the global expansion of the corporate sector is driving the growth of the Event Management as a Service market. Additionally, the increasing popularity of virtual and hybrid events, accelerated by global health concerns, has propelled the demand for remote event management solutions. Integration with social media and marketing automation tools also promotes market expansion. Concerns over data security and privacy and the rising reliance on internet connectivity impede the growth of the market. Technological advancements in analytics and artificial intelligence (AI) for predictive analysis, personalized event experiences, and enhanced customer engagement strategies are expected to create opportunities for market growth.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 4.88 billion |
Estimated Year [2024] | USD 5.31 billion |
Forecast Year [2030] | USD 9.44 billion |
CAGR (%) | 9.87% |
Regional Insights
The Americas region demonstrates significant traction in the Event Management as a Service market due to its massive entertainment industry and corporate event culture, which has customers with high demands for personalized and innovative event solutions. Trends show increasing utilization of technology, including Virtual Reality (VR) and Augmented Reality (AR) to enhance event experiences. The EU region showcases a diverse event management landscape, adapting to the cultural dynamics across different countries. A rich history in arts and music festivals, coupled with strong business conference traditions, underscores the need for sophisticated event management solutions. GDPR and data protection laws also influence service operations, emphasizing privacy in customer relations and digital event platforms. The Middle East shows an inclination towards luxury and large-scale events with significant investments in infrastructure development, especially in the UAE and Saudi Arabia. The region is also pivoting towards digital transformation, augmenting traditional event management practices. The Asia Pacific region, with its booming economies, features a rich tapestry of customer purchasing behavior within the event management realm. China's market is defined by rapid digitalization and integration of e-commerce, whereas Japan prioritizes meticulous organization and innovative technological utilization in events, aligning with its broader cultural penchant for precision and technology.
Market Insights
The market dynamics represent an ever-changing landscape of the Event Management as a Service Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Event Management as a Service Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Event Management as a Service Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
EPwise and Sponsorium partner to optimize partnership management in Switzerland
EPwise AG and Sponsorium International Inc., through their joint venture, Partnerwise SA, mark a strategic move to fill a crucial niche in the realm of event management services. EPwise AG, the Neuchatel-based frontrunner renowned for its Wise.swiss suite, has cemented its dominance in providing bespoke digital solutions to a vast array of industries, garnering admiration as the gem of local enterprise innovation. Meanwhile, Sponsorium International Inc., lauded for its unparalleled proficiency in the sponsorship and patronage software industry on a global stage, brings its expertise to the table. [Published On: 2023-09-13]
SKIL Events Unveils Its Distinct Identity as a Premier Event Management Company; Launches New Website
SKIL Events announces the launch of their new dedicated website to enhance their client-centric approach, while the provision of end-to-end in-house logistics support ensures a seamless event experience. This includes travel coordination, courtesy of their partnership with SKIL Cabs, which is renowned for delivering top-tier professional car rental services across India. [Published On: 2023-08-14]
Spanish startup TROOP Secures Eur 10 million to Expand its Meeting and Event Planning Ecosystem
Madrid-based startup TROOP has recently secured Eur 10 million (USD 11 million) in funding, positioning them to enhance their event management platform further. In response to the global trend of distributed workforces and the increasing demand for face-to-face interactions post-pandemic, TROOP aims to address the logistical complexities associated with organizing corporate meetings and events. The company has announced plans to roll out TROOP: One an innovative product designed to streamline the coordination of corporate events across various geographies and time zones, catering to the needs of modern businesses seeking to foster collaboration and connectivity among employees. [Published On: 2023-03-30]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Event Management as a Service Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Event Management as a Service Market, highlighting leading vendors and their innovative profiles. These include Attendify, Inc., Aventri, Inc., Bizzabo, Inc., Boomset, Inc., Certain, Inc., Cvent OnArrival, Inc., Cvent Social Tables, Inc., Cvent, Inc., DoubleDutch, Inc., Eventbrite, Inc., Eventcube, Ltd., EventsAIR Pty Ltd., Eventzilla, Inc., GEVME, Inc., InEvent, Inc., International Business Machines Corporation, MeetingPlay, LLC, Picatic, Inc., RegFox, LLC, Social Tables, Inc., Ticket Tailor, Ltd., Whova, Inc., XING Events GmbH, and Zoho Backstage, Inc..
Market Segmentation & Coverage