市场调查报告书
商品编码
1499558
家庭健身器材市场:按类型、分销管道、最终用户划分 - 全球预测 2024-2030Home Fitness Equipment Market by Type (Accessories, Cardiovascular Training Equipment, Strength Training Equipment), Distribution Channel (Direct Selling, Offline Retail Stores, Online Retail Stores), End-User - Global Forecast 2024-2030 |
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预计2023年家庭健身器材市场规模为172亿美元,预计2024年将达181.2亿美元,2030年将达249.7亿美元,复合年增长率为5.47%。
居家健身器材提供各种设备和配件,旨在帮助个人在舒适的环境中锻炼。居家健身器材作为一种无需去公共健身房或户外运动即可保持积极生活方式的实用方法已占据重要地位。家用健身器材可以消除时间限制、天气条件以及与前往健身房或其他游乐场相关的旅行限制等常见障碍,从而促进定期运动的习惯。个人可以优化运动的频率和一致性,同时更有效地管理自己的行程。居家健身器材可以缓解压力、提振心情,进而促进心理健康。此外,在家运动意味着您不必与其他用户共用设备,这可以让您保持更好的卫生标准并最大限度地降低感染疾病风险。此外,越来越多的人开始意识到定期体育活动对维持整体健康的重要性,并投资个人训练设备。居家健身器材可以适应各种年龄层和技能水平,让初学者到高级用户都可以创建客製化的锻炼。然而高昂的初始成本和定期的设备维护极大地阻碍了家庭健身器材的普及。此外,随着智慧家庭健身系统和连网型设备的出现,使用者可以存取个人化的锻炼程式并透过专用应用程式追踪进展。
主要市场统计 | |
---|---|
基准年[2023] | 172亿美元 |
预测年份 [2024] | 181.2亿美元 |
预测年份 [2030] | 249.7亿美元 |
复合年增长率(%) | 5.47% |
区域洞察
在美洲,电子商务平台的兴起和促进家庭运动的社群媒体影响者的崛起正在积极影响客户对居家健身器材的购买行为。感测器技术、虚拟实境整合和个人化运动体验的创新极大地促进了家庭健身设备在美国、加拿大和巴西等国家的普及。在亚太地区,中等收入人口的成长和健康意识的增强正在推动对家庭健身产品的需求。该地区的几家新兴企业正在推出由主要创业投资投资支持的创新解决方案。印度、中国和日本的消费者在选择家用健身器材时重视品质、设计和便利性。随着老年人口的增加,对低强度训练和復健设备的需求不断增加。在欧洲、中东和非洲地区,由于久坐生活方式的增加,越来越多的人选择在家运动而不是传统健身房。中东和非洲地区的年轻人口不断增长,生活方式不断变化,消费者的胃口不断增加,推动了对创新家庭健身解决方案的需求。
FPNV定位矩阵
FPNV 定位矩阵对于评估供应商在家用健身设备市场的定位至关重要。此矩阵提供了对供应商的全面评估,并检验了与商务策略和产品满意度相关的关键指标。这种详细的评估使用户能够根据自己的要求做出明智的决定。根据评估结果,供应商被分为代表其成功程度的四个像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对家庭健身器材市场供应商的现状进行深入而详细的评估。透过仔细比较和分析供应商的贡献,您可以更深入地了解每个供应商的绩效以及他们在争夺市场占有率时面临的挑战。这些贡献包括整体收益、客户群和其他重要指标。此外,该分析还提供了对该领域竞争性质的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。有了这些详细信息,供应商可以做出更明智的决策并製定有效的策略,以在市场竞争中保持领先地位。
策略分析与建议
策略分析对于寻求在全球市场站稳脚跟的组织至关重要。对目前在家庭健身器材市场中的地位进行全面评估,使公司能够做出符合其长期愿望的明智决策。此关键评估涉及对组织的资源、能力和整体绩效进行彻底分析,以确定核心优势和需要改进的领域。
[199 Pages Report] The Home Fitness Equipment Market size was estimated at USD 17.20 billion in 2023 and expected to reach USD 18.12 billion in 2024, at a CAGR 5.47% to reach USD 24.97 billion by 2030.
Home fitness equipment constitutes a wide range of devices and accessories designed to enable individuals to physically exercise in the comfort of their residence. Home fitness equipment has gained significant importance as a practical way to maintain an active lifestyle without visiting public gyms or engaging in outdoor sports. Home fitness equipment facilitates regular exercise routines by removing common barriers such as time constraints, weather conditions, or travel limitations associated with commuting to gyms or other workout venues. Individuals can optimize the frequency and consistency of their workouts while managing their schedules more efficiently. Home fitness equipment promotes mental well-being by relieving stress and enhancing mood. Furthermore, exercising at home eliminates the need to share equipment with other users, which helps maintain better hygiene standards and minimizes the risk of infections. Moreover, an increasing awareness about the importance of regular physical activity in maintaining overall health has propelled individuals to invest in personal workout equipment. Home fitness equipment can cater to diverse age groups and skill levels, enabling customized workouts for beginners and advanced athletes. However, high initial cost and regular equipment maintenance significantly impede home fitness equipment adoption. In addition, the emergence of smart home gym systems and connected devices enables users to access personalized workout routines and track their progress via specialized applications.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 17.20 billion |
Estimated Year [2024] | USD 18.12 billion |
Forecast Year [2030] | USD 24.97 billion |
CAGR (%) | 5.47% |
Regional Insights
In the Americas, the rise of eCommerce platforms and the increase in social media influencers promoting home workouts has positively impacted customer purchasing behavior of home fitness equipment. In countries including the U.S., Canada, and Brazil, innovations in sensor technology, virtual reality integration, and personalized workout experiences significantly raised the adoption of home fitness equipment. In Asia-Pacific, the growing middle-class population and increasing focus on health drive demand for home fitness products. Several regional startup companies have introduced innovative solutions backed by investments from major venture capital firms. Consumers in India, China, and Japan emphasize quality, design, and convenience when selecting home fitness equipment. Increasing demand for low-impact workouts and rehabilitation equipment is observed with a higher number of the elderly population. In the EMEA region, increased sedentary lifestyles have led to more people choosing home-based workout regimes over traditional gyms. The MEA region's growing youth population is driving demand for innovative home fitness solutions due to changing lifestyles and the higher spending power of consumers.
Market Insights
The market dynamics represent an ever-changing landscape of the Home Fitness Equipment Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Home Fitness Equipment Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Home Fitness Equipment Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Interactive Strength Inc. Announces Non-Binding Letter of Intent and Exclusivity Agreement to Acquire a Connected Fitness Equipment Business
Interactive Strength Inc. recently entered an exclusivity agreement to acquire a connected fitness equipment business. This potential transaction accelerates the company's commercialization path, leading to immediate scaling across all functions. Moreover, acquiring this business is anticipated to establish a highly lucrative platform that offers connected fitness equipment and digital fitness services through both B2B and B2C channels. This move is expected to drive substantial growth and profitability for the company. [Published On: 2023-08-15]
TRX Announces Acquisition of YBell Fitness
TRX Training, a major player in functional training equipment and education, has recently acquired YBell, an Australian fitness equipment company known for its innovative designs and multifaceted training tools. This acquisition allows TRX to expand its existing line of patented products and instructional solutions, solidifying its position as the ultimate provider of functional training options for consumers and professionals. With TRX's extensive collection of efficient, versatile, and portable fitness equipment, individuals complete body workouts in their homes and at the gym. This acquisition further enhances TRX's ecosystem, offering fitness enthusiasts, personal trainers, and gym owners access to a vast selection of functional training gear. [Published On: 2023-06-27]
King Smith Fitness Unveils Home Fitness Equipment Breakthroughs at CES 2023
King-Smith Fitness, a trailblazer in home fitness equipment, recently presented a diverse lineup of cutting-edge smart and foldable fitness options at CES 2023 to facilitate effective at-home workouts. This exceptional collection features an array of technologically advanced equipment, including the world's first double-fold treadmill, the industry's most compact water rower, a lightweight and space-efficient strength trainer, as well as two variants of the WalkingPad a model equipped with side handrails and another with a remarkable 300 lbs weight capacity. With these innovative offerings, fitness enthusiasts can now enjoy the convenience and effectiveness of professional-grade workouts from the comfort of their own homes. [Published On: 2023-01-05]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Home Fitness Equipment Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Home Fitness Equipment Market, highlighting leading vendors and their innovative profiles. These include Amer Sports Corporation, Assault Fitness, Atlantis Strength Inc., Brunswick Corporation, Core Health & Fitness, LLC, Echelon Fitness Multimedia LLC, Fitness World AS, Forme by Interactive Strength, Inc., HAMMER SPORT AG, Hoist Fitness Systems, Icon Health & Fitness, Inc., Johnson Health Tech Co., Ltd., King Smith Fitness, Life Fitness, Nautilus, Inc, Precor Incorporated by Peloton Interactive, Inc, Primo Fitness, PROLAST, Rogue Fitness, Shandong Baodelong Fitness Co., Ltd., Shandong Huixiang Fitness Equipment Co., Ltd., SportsArt Fitness, Inc., Technogym S.p.A., Titan Fitness, Torque Fitness, LLC, TRUE Fitness Technology, Inc., Vectra Fitness Parts LLC, Wattbike Ltd., Woodway USA, Inc., and Yanre Fitness.
Market Segmentation & Coverage