家用健身器材市场规模、份额、成长分析、按产品类型、按应用、按销售管道、按地区 - 行业预测，2024-2031 年

2022年家庭健身器材市场规模为113亿美元，从2023年的118亿美元成长到2031年的173亿美元，预计在预测期内（2024-2031年）复合年增长率为4.9%。

由于消费者对日常运动的渴望以及对预防保健的兴趣日益浓厚，家庭健身器材市场正在经历短期的需求激增。这一趋势是由于在家锻炼而不是去健身房的便利性推动的，特别是在健身房往往很昂贵的发展中地区。然而，容纳笨重设备的有限空间正在成为一项挑战，越来越多的健身俱乐部正在寻找创新、紧凑的解决方案，例如 Temple Studio 价格低于 400 美元的冰箱大小的一体化健身房。电子健康平台的兴起进一步加强了这个市场，透过行动应用程式、视讯点播锻炼和现场课程提供量身定制的健身体验。这场流行病加速了向数位健身的转变，建立了线上平台作为保持健康的重要工具，特别是对于时间和空间有限的人来说。

目录

介绍

• 研究目的
• 调查范围
• 定义

调查方法

• 资讯采购
• 二手资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制因素和挑战
• 波特分析及影响
  • 竞争公司之间的敌对关係
  • 替代品的威胁
  • 买方议价能力
  • 新进入者的威胁
  • 供应商的议价能力

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2023）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 技术进步
• 监管环境
• 案例研究

家用健身器材市场规模：依产品类型及复合年增长率（2024-2031）

• 出气筒
• 跑步机
  • 手动跑步机
  • 自动跑步机
• 哑铃
  • 可调式哑铃
  • 固定哑铃
• 循环
  • 固定循环
  • 空中自行车
  • 椭圆机
• 举重凳
• 阻力带
• 其他的

居家健身器材市场规模：按应用和复合年增长率（2024-2031）

• 心血管训练
• 肌力训练
• 其他的

家用健身器材市场规模：依销售管道及复合年增长率（2024-2031）

• 直接地
• 间接
  • 大卖场/超级市场
  • 专卖店/运动连锁店
  • 多品牌商店
  • 折扣店
  • 独立百货公司
  • 体育用品店
  • 网路零售商

家用健身器材市场规模：依地区及复合年增长率（2024-2031）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 西班牙
  • 法国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东/非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争资讯

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2023）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分類的份额分析
  • 收益与前一年同期比较（2021-2023）

主要企业简介

• Peloton
• Technogym
• Nautilus, Inc.
• ICON Health & Fitness
• Peloton
• Johnson Health Tech
• Brunswick Corporation
• True Fitness Technology
• Torque Fitness
• Core Health & Fitness
• TRUE Fitness
• Matrix Fitness
• Body Solid Inc.

结论和建议

Home Fitness Equipment Market size was valued at USD 11.3 billion in 2022 and is poised to grow from USD 11.8 billion in 2023 to USD 17.3 billion by 2031, growing at a CAGR of 4.9% in the forecast period (2024-2031).

The home fitness equipment market is experiencing a surge in short-term demand, driven by consumers' desire for daily exercise and an increasing focus on preventive healthcare. This trend is bolstered by the convenience of home workouts over gym visits, especially in developing regions where gym expenses can be prohibitive. However, limited space for bulky equipment poses a challenge, prompting more health clubs and innovative compact solutions, like Temple Studio's fridge-sized all-in-one gym, priced under USD $400. The rise of e-health platforms further enhances this market, offering tailored fitness experiences through mobile apps, video-on-demand workouts, and live sessions. The pandemic has accelerated this shift towards digital fitness, establishing online platforms as essential tools for maintaining health, particularly for those constrained by time or space.

Top-down and bottom-up approaches were used to estimate and validate the size of the Home Fitness Equipment market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Home Fitness Equipment Market Segmental Analysis

Global Home Fitness Equipment Market is segmented by Product Type, by Application, by Sales Channel and by Region. Based on Product Type, the market is segmented into Punching Bags, Treadmills, Dumbbells, Cycles, Weightlifting Benches, Resistance Bands, Others. Based on Application, the market is segmented into Cardiovascular Training, Strength Training, Others. Based on Sales Channel, the market is segmented into Direct, Indirect. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Home Fitness Equipment Market

The home fitness equipment market is experiencing significant growth driven primarily by the increasing preference for digital technology. The rise in popularity of fitness applications on smart devices has transformed how individuals approach personal fitness routines, significantly contributing to market expansion. For example, data from the World Economic Forum reported a remarkable 50% increase in fitness app usage during the first half of 2020. Additionally, the surge in online fitness classes has further fueled demand for home fitness equipment. Notably, institutions like Jawaharlal Nehru University in New Delhi have initiated online exercise programs to support their students' health, reflecting this growing trend.

Restraints in the Home Fitness Equipment Market

The growth of the home fitness equipment market is hindered by the high costs associated with many products, which particularly affects middle- and low-income consumers in developing regions. For example, premium items like the Life Fitness F1 Smart Folding Treadmill, priced at US$3,499, may deter potential buyers. Furthermore, the increasing establishment of commercial gyms has led to a decrease in investment in home fitness products, further limiting market growth. Data from the International Health, Racquet & Sportsclub Association in 2018 revealed that the United States alone boasts over 39,570 gyms, accumulating more than 6 billion visits, highlighting this shift in consumer behavior.

Market Trends of the Home Fitness Equipment Market

The home fitness equipment market is witnessing a significant trend as consumers increasingly seek to integrate fitness into their busy lifestyles. With the growing constraints of hectic schedules, overcrowded gyms, and accessibility issues, more individuals are opting for at-home workouts. This shift is driving demand for efficient and space-saving fitness equipment, which offers a convenient and cost-effective alternative to traditional gyms. Innovations such as mobile apps that connect users with personal trainers for tailored online or in-home sessions further enhance this trend, catering to diverse fitness goals, including bodybuilding and wellness. This evolution underscores a broader societal shift towards health-conscious living and personalized fitness solutions.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies

Global Home Fitness Equipment Market Size by Product Type & CAGR (2024-2031)

• Punching Bags
• Treadmills
  • Manual Treadmills
  • Automatic Treadmills
• Dumbbells
  • Adjustable Dumbbells
  • Fixed Dumbbells
• Cycles
  • Stationary Cycles
  • Air Bikes
  • Elliptical Machines
• Weightlifting Benches
• Resistance Bands
• Others

Global Home Fitness Equipment Market Size by Application & CAGR (2024-2031)

• Cardiovascular Training
• Strength Training
• Others

Global Home Fitness Equipment Market Size by Sales Channel & CAGR (2024-2031)

• Direct
• Indirect
  • Hypermarkets/Supermarkets
  • Specialty Stores/Sports Chain Outlets
  • Multi-brand Stores
  • Discount Stores
  • Independent Departmental Stores
  • Sports Stores
  • Online Retailers

Global Home Fitness Equipment Market Size by Region & CAGR (2024-2031)

• North America, (by Product Type, by Application, by Sales Channel)
  • US
  • Canada
• Europe, (by Product Type, by Application, by Sales Channel)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (by Product Type, by Application, by Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (by Product Type, by Application, by Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (by Product Type, by Application, by Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Peloton
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Technogym
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nautilus, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ICON Health & Fitness
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Peloton
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson Health Tech
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brunswick Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• True Fitness Technology
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Torque Fitness
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Core Health & Fitness
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TRUE Fitness
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Matrix Fitness
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Body Solid Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation