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市场调查报告书
商品编码
1865458
家用健身器材市场预测至2032年:按产品类型、价格分布、技术、分销管道、最终用户和地区分類的全球分析Home Fitness Equipment Market Forecasts to 2032 - Global Analysis By Product Type, Price Point, Technology, Distribution Channel, End User, and By Geography |
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根据 Stratistics MRC 预测,2025 年全球家用健身器材市场规模预计将达到 146 亿美元,到 2032 年将达到 223 亿美元。
预计家用健身器材市场在预测期内将以6.2%的复合年增长率成长。家用健身器材市场包括供消费者在家中使用的运动器材和装备,例如跑步机、肌力训练器材和智慧健身系统。自疫情期间达到高峰以来,市场成长已趋于稳定,但由于混合式健身方式的兴起以及透过订阅内容和社群功能等技术整合创造的新价值,市场仍保持高位成长。
根据世界卫生组织的数据,截至 2022 年,全球 31% 的成年人运动量不足。
人们健康意识的提高和对便利居家运动的需求增加
推动市场成长的关键因素是人们持续向健康生活方式转变,而疫情后对健康生活方式的关注进一步加速了这一趋势。消费者越来越倾向于在家锻炼,因为它既方便又省时,可以减少去健身房的路程时间,并允许更灵活地安排时间。数位健身内容和订阅服务的激增进一步强化了这一趋势,为家庭健身房创造了一个极具吸引力的生态系统。因此,对支援这些全方位健身计划的设备的需求持续增长,直接推动了市场的扩张。
高阶智慧型设备高成本
整合触控萤幕、直播课程和人工智慧驱动的表单回馈等高级功能需要复杂的技术,这推高了製造成本和零售价格。高昂的价格分布使得这些设备难以被大部分注重预算的消费者所接受,尤其是在对价格敏感的新兴经济体。此外,当前通货膨胀和可支配收入下降的宏观经济环境进一步加剧了这一挑战,限制了整体市场规模。
随着中产阶级人口的成长,向新兴市场扩张
新兴经济体正经历快速的都市化和中产阶级的持续壮大,从而带动了可支配收入的成长。这群人正接受西方的健身潮流,并展现出投资改善自身健康的意愿。透过具有竞争力的价格、区域化的产品和在地化的行销策略来渗透市场,可以抓住这庞大的潜在消费群体,并推动产业下一波全球成长。
设备误用造成的安全风险与法律责任问题
不正确的组装、无人监管的不当使用或机械零件故障都可能导致严重事故,进而给製造商带来高昂的法律费用和声誉损失。此外,备受瞩目的事故还会引发监管机构的严格审查和强制安全召回,导致营运成本增加和消费者信心下降。因此,积极投资于完善的安全功能、清晰的使用说明和醒目的警告标誌对于降低这种持续存在的威胁至关重要。
新冠疫情期间,由于大规模封锁导致商业健身房关闭,家用健身器材的需求出现了前所未有的激增。这段时期加速了消费者对家用健身器材的接受度,并使家庭成为一种合法的健身场所。然而,疫情后市场进入了復苏阶段,需求放缓,供应链面临库存挑战。疫情的持久影响在于家用健身模式的永久性兴起,如今,更成熟的混合型健身消费者已成为市场长期策略的核心,他们平衡了居家和健身房锻炼。
预计在预测期内,中等价格分布细分市场将占据最大的市场份额。
预计在预测期内,中等价格分布产品将占据最大的市场份额,因为它有效地平衡了价格实惠、功能齐全和经久耐用等因素。这个细分市场吸引了相当一部分对价格敏感的消费者,他们不仅需要基本定价模式,而且价格也超越了高阶智慧设备市场。此外,製造商正透过推出功能丰富的产品来积极瞄准这一细分市场,以提升销售量。此细分市场的主导地位直接源自于其能够满足最广泛的消费者群体的需求,这些消费者希望在家庭健身投资中获得长期价值。
预计在预测期内,互联/智慧型设备细分市场将实现最高的复合年增长率。
在物联网 (IoT) 整合和身临其境型数位健身体验的推动下,连网/智慧健身器材领域预计将在预测期内实现最高成长率。消费者对互动随选节目、直播课程和数据驱动的效能追踪的需求是强劲的成长引擎。此外,人工智慧和机器学习技术的进步正在打造更个人化的健身计划,从而提高用户参与度和留存率。这种持续的创新循环预计将维持该领域的快速成长。
预计北美将在预测期内占据最大的市场份额。这项优势归功于其较高的可支配收入、较强的技术普及率以及根深蒂固的健身文化。该地区拥有许多主要的健身科技公司和订阅服务,持续推动消费者的兴趣和产品升级週期。此外,高度的健康意识以及完善的电子商务和物流网络,使得消费者能够轻鬆获得各种健身器材,进一步巩固了其主导地位。
预计亚太地区在预测期内将实现最高的复合年增长率。这项加速成长得益于经济的快速扩张、新兴中产阶级购买力的提升,以及中国和印度等人口稠密国家日益增强的健康意识。都市化和智慧型设备的广泛应用正在推动对数位化健身解决方案的需求。此外,国际和区域製造商正积极携带在地化产品进军这些市场,挖掘先前服务不足的庞大消费群体,从而推动了惊人的成长。
According to Stratistics MRC, the Global Home Fitness Equipment Market is accounted for $14.6 billion in 2025 and is expected to reach $22.3 billion by 2032, growing at a CAGR of 6.2% during the forecast period. The home fitness equipment market consists of exercise machines and gear designed for consumer use in residential settings, including treadmills, weights, and connected fitness systems. While growth has stabilized from pandemic peaks, the market remains elevated as hybrid workout routines become entrenched and technological integration creates new value through subscription-based content and community features.
According to the WHO, 31% of adults worldwide were insufficiently active in 2022.
Rising health awareness and demand for convenient at-home workouts
The primary market driver is the sustained cultural shift towards health consciousness, amplified by a post-pandemic prioritization of wellness. Consumers increasingly seek the convenience and time efficiency of at-home workouts, eliminating gym commutes and offering flexible scheduling. This trend is further bolstered by the proliferation of digital fitness content and subscription services, which create a compelling ecosystem for home gyms. Consequently, demand for equipment that supports these holistic fitness routines continues to rise, directly fueling market expansion.
High costs of premium and smart equipment
Advanced features like integrated touchscreens, live streaming classes, and AI-powered form feedback necessitate sophisticated technology, elevating manufacturing costs and retail prices. This high price point renders such equipment inaccessible to a large segment of budget-conscious consumers, particularly in price-sensitive emerging economies. Moreover, the current macroeconomic climate of inflation and squeezed disposable incomes further exacerbates this challenge, restraining overall market volume growth.
Expansion into emerging markets with growing middle-class populations
Emerging economies are experiencing rapid urbanization and a sustained expansion of their middle-class populations, leading to increased disposable income. This demographic is increasingly adopting Western fitness trends and demonstrating a willingness to invest in personal wellness. Market penetration through competitively priced, region-specific product offerings and localized marketing can capture this vast, untapped consumer base, driving the next major wave of global growth for the industry.
Safety risks and liability concerns from equipment misuse
Incorrect assembly, improper usage without supervision, or failure of mechanical components can lead to serious accidents, prompting costly litigation and reputational damage for manufacturers. Furthermore, high-profile incidents can trigger stringent regulatory scrutiny and mandatory safety recalls, increasing operational costs and eroding consumer trust. Proactive investment in robust safety features, clear instructional content, and prominent warning labels is essential to mitigate this ongoing threat.
The pandemic initially catalyzed an unprecedented demand surge for home fitness equipment, as widespread lockdowns shuttered commercial gyms. This period accelerated consumer adoption and solidified the home as a legitimate fitness venue. However, the market subsequently faced a post-pandemic normalization phase, characterized by demand softening and supply chain-induced inventory challenges. The lasting impact has been a permanent elevation of the home fitness paradigm, with a more mature, hybrid fitness consumer now central to the market's long-term strategy, balancing home and gym-based workouts.
The mid-range segment is expected to be the largest during the forecast period
The mid-range segment is expected to account for the largest market share during the forecast period as it effectively balances affordability with sufficient features and durability. This segment appeals to the crucial value-conscious majority who seek quality beyond basic, low-cost models but are priced out of the premium smart equipment market. Furthermore, manufacturers are strategically focusing on this tier with feature-rich products to drive volume sales. Its dominance is a direct result of its alignment with the broadest consumer base seeking long-term value for their investment in home fitness.
The connected/smart equipment segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the connected/smart equipment segment is predicted to witness the highest growth rate driven by the escalating integration of the Internet of Things (IoT) and immersive digital fitness experiences. Consumer demand for interactive, on-demand content, live classes and data-driven performance tracking is a powerful growth engine. Additionally, technological advancements in AI and machine learning are creating more personalized workout regimens, enhancing user engagement and retention. This continuous innovation cycle is expected to sustain the segment's rapid growth.
During the forecast period, the North America region is expected to hold the largest market share. This dominance is attributed to high disposable income, strong technological adoption rates, and a deeply entrenched fitness culture. The region is a hub for leading fitness technology companies and subscription services, which continually drive consumer interest and upgrade cycles. Moreover, high health awareness and the widespread presence of well-established e-commerce and logistics networks facilitate easy access to a wide range of equipment, solidifying its leading position.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. This accelerated growth is fueled by the rapid economic expansion, a burgeoning middle class with increasing spending power, and growing health consciousness in densely populated countries like China and India. Urbanization and the proliferation of smart devices are making digital fitness solutions highly appealing. Furthermore, international and local manufacturers are aggressively entering these markets with localized products, tapping into a vast, previously underserved consumer base and driving exceptional growth rates.
Key players in the market
Some of the key players in Home Fitness Equipment Market include Peloton Interactive, Inc., Technogym S.p.A., ICON Health & Fitness, Inc., Nautilus, Inc., Johnson Health Tech Co., Ltd., Life Fitness, Inc., Echelon Fitness Multimedia, LLC, Concept2, Inc., Rogue Fitness, Tonal Systems, Inc., Hydrow, Inc., Sunny Health & Fitness Co., Ltd., Assault Fitness, Core Health & Fitness, LLC, Decathlon S.A., and Hoist Fitness Systems.
In October 2025, Peloton announced the launch of the Peloton Pro Series, the company's all-new suite of commercial-ready equipment, including the Tread+ Pro, Peloton's first commercial treadmill. The new lineup's innovative design unlocks the benefits of cross-training, allowing commercial operators to offer a premium, all-in-one workout experience within a compact footprint. The new products mark the first offerings from Peloton's recently formed Commercial Business Unit, which combines Peloton's hardware, software, coaching, and community with the extensive reach and support of Precor, one of the largest global commercial fitness equipment providers.
In June 2021, ICON Health & Fitness, a global leader in connected fitness software, content and equipment, today announced that it has changed its corporate name to iFIT Health & Fitness Inc. ("iFIT"). Named after the Company's proprietary software platform, the change reflects iFIT's commitment to delivering personalized connected health and fitness experiences to its growing community. Currently, iFIT has more than five million members in 120 countries.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.