市场调查报告书
商品编码
1500373
游戏与益智市场:按游戏类型、按许可、按年龄组、按分布、按游戏主题 - 2024-2030 年全球预测Games & Puzzles Market by Games Type (Board Games, Card Games, Puzzles), Licensing (Licensed, Non-Licensed), Age Group, Distribution, Game Theme - Global Forecast 2024-2030 |
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游戏和拼图市场规模预计到2023年为284.8亿美元,预计到2024年将达到315.7亿美元,到2030年将达到627.3亿美元,复合年增长率为11.93%。
游戏和谜题是动态的娱乐和开发工具,其中包括挑战各种能力(从策略决策到解决问题)的大量活动。具有明确规则和目标的游戏可以是竞争性的,也可以是合作性的,其中玩家共同或相互合作以实现目标。游戏不仅是娱乐,对于教育和策略制定也至关重要。需要破解模式和逻辑的谜题的难度各不相同,以吸引广泛的人群并提高各个年龄层的认知和社交技能。这两种形式在休閒和治疗环境中也具有价值,因为它们极大地有助于社会凝聚力、丰富教育和增强认知。例如,教育游戏可以提高年轻学习者的学习和认知能力,而治疗可以帮助发展运动技能和缓解压力。由于可支配收入的增加以及消费者(尤其是老年人)对大脑刺激活动的兴趣增加,游戏和拼图市场正在经历显着增长。这种成长也是由电子商务平台上游戏和谜题的广泛普及所推动的。然而,该行业面临着与回收实体游戏和拼图相关的环境问题等挑战,因为许多此类产品依赖不可再生材料。儘管存在这些障碍,吸引具有环保意识的消费者的环保产品的开发以及包括人工智能在内的先进技术的集成以增强数字游戏的个性化和交互性,有望实现增长,并为创新提供广阔的前景。
主要市场统计 | |
---|---|
基准年[2023] | 284.8亿美元 |
预测年份 [2024] | 315.7亿美元 |
预测年份 [2030] | 627.3亿美元 |
复合年增长率(%) | 11.93% |
区域洞察
儘管存在地区差异,但全球游戏和拼图市场正在经历显着成长,并受到技术整合、永续性和教育参与等整体趋势的统一。在亚太地区,中国正在利用人工智慧来增强游戏体验,并专注于个人化、互动的挑战,而日本正在采用扩增实境技术进行游戏,对传统谜题的兴趣也与日俱增。教育游戏在印度受到重视,政府支持专注于技能发展的新兴企业。在美国,随着消费者兴趣多元化,从高科技 VR 游戏到传统图板游戏,游戏和拼图市场正在蓬勃发展。在欧洲,将传统游戏与现代技术相结合并遵守严格的永续性和教育标准的趋势很明显。同时,中东市场正在根据文化背景客製化游戏,非洲正在利用普及的行动技术来推动教育游戏的发展。总而言之,这些市场描绘了一幅未来的图景,其中数位进步、环境考量和游戏的内在教育价值在塑造消费者偏好方面发挥关键作用。
FPNV定位矩阵
FPNV 定位矩阵对于评估供应商在游戏和拼图市场的定位至关重要。此矩阵提供了对供应商的全面评估,并检验了与商务策略和产品满意度相关的关键指标。这种详细的评估使用户能够根据自己的要求做出明智的决定。根据评估结果,供应商被分为代表其成功程度的四个像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对游戏和拼图市场中供应商的当前状态进行深入而详细的评估。透过仔细比较和分析供应商的贡献,您可以更深入地了解每个供应商的绩效以及他们在争夺市场占有率时面临的挑战。这些贡献包括整体收益、客户群和其他关键指标。此外,该分析还提供了对该行业竞争性质的宝贵见解,包括在研究基准年期间观察到的累积、分散主导地位和合併特征等因素。有了这些详细信息,供应商可以做出更明智的决策并製定有效的策略,以在市场竞争中保持领先地位。
策略分析与建议
策略分析对于寻求在全球市场站稳脚跟的组织至关重要。对游戏和拼图市场当前地位的全面评估使公司能够做出符合其长期愿望的明智决策。此关键评估涉及对组织的资源、能力和整体绩效进行彻底分析,以确定核心优势和需要改进的领域。
[197 Pages Report] The Games & Puzzles Market size was estimated at USD 28.48 billion in 2023 and expected to reach USD 31.57 billion in 2024, at a CAGR 11.93% to reach USD 62.73 billion by 2030.
Games and puzzles are dynamic entertainment and skill development tools, encompassing a vast array of activities that test abilities ranging from strategic decision-making to problem-solving. Games with defined rules and objectives may be competitive or cooperative, engaging players in goals either against one another or in collaboration. They serve for amusement and are also integral in educational and strategic development contexts. Puzzles, requiring deciphering of patterns and logic, cater to a broad demographic by varying in difficulty, thus aiding cognitive and social skills across age groups. Both formats significantly contribute to social bonding, educational enrichment, and cognitive enhancement, making them valuable in both leisure and therapeutic settings. For instance, educational games enhance learning and cognitive abilities among young learners, while in therapy, they assist in motor skill development and stress alleviation. With the rise in disposable incomes and the increasing consumer interest in activities stimulating the brain, especially among the elderly, the games & puzzles market is experiencing significant growth. This growth is further supported by the widespread availability of games and puzzles on eCommerce platforms. However, the sector faces challenges such as environmental concerns associated with the recycling of physical games and puzzles, which pose a challenge, as many of these products rely on non-renewable materials. Despite these hurdles, the development of eco-friendly products that appeal to environmentally conscious consumers and the integration of advanced technologies, including AI, to enhance personalization and interactivity in digital games offers extensive prospects for growth and innovation.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 28.48 billion |
Estimated Year [2024] | USD 31.57 billion |
Forecast Year [2030] | USD 62.73 billion |
CAGR (%) | 11.93% |
Regional Insights
The global games and puzzles market is experiencing significant growth, characterized by regional variations and unified by overarching trends in technology integration, sustainability, and educational engagement. In the Asia Pacific region, China is enhancing gaming experiences through AI, focusing on personalized, interactive challenges, whereas Japan is adopting AR in gameplay, alongside a sustained interest in traditional puzzles. India emphasizes educational games, with government support for startups focusing on skill development. In the Americas, the United States, with its diverse consumer interests ranging from high-tech VR games to classic board games, showcases rapid growth in the games & puzzles market. Europe shows a robust inclination towards traditional games blended with modern technological applications, adhering to strict sustainability and educational standards. Meanwhile, the Middle Eastern market is tailoring games to fit cultural contexts, and Africa is leveraging widespread mobile technology to boost educational gaming. Collectively, these markets are navigating a future where digital advancement, environmental concerns, and the intrinsic educational value of games play pivotal roles in shaping consumer preferences.
Market Insights
The market dynamics represent an ever-changing landscape of the Games & Puzzles Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Games & Puzzles Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Games & Puzzles Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
LinkedIn Diversifies User Engagement With New Puzzle Games
LinkedIn expanded its platform to include interactive puzzle games aimed at increasing user engagement. The three new games-Pinpoint, Queens, and Crossclimb designed to challenge the intellect and are accessible through the My Network tab on both mobile and desktop versions, as well as the LinkedIn News section on desktop. This strategic move echoes the viral success of Wordle, leveraging the growing interest in word and puzzle games to maintain user involvement on the professional networking site. [Published On: 2024-05-02]
Integration of AI in Classic Board Games: A Closer Look at Mattel's Pictionary Vs. AI
Mattel, Inc. introduced Pictionary Vs. AI, an innovative board game that incorporates AI technology into its classic gameplay. In this game, players take turns drawing while the AI attempts to guess their drawings. Additionally, players can earn points by correctly predicting whether the AI will guess other players' sketches accurately. This modern adaptation of Pictionary combines the beloved quickdraw gameplay that fans have enjoyed for decades, offering a fresh and engaging way to interact with the brand. [Published On: 2023-09-26]
A Strategic Partnership Between Hasbro and Xplored
Hasbro joined forces with Italian tech firm Xplored to bring AI integration to board games to offer advanced gaming experiences, including digital expansions of physical games and robust AI-powered game mechanics. This collaboration aims to seamlessly incorporate technology into analog gaming experiences to enhance user experience. [Published On: 2023-07-25]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Games & Puzzles Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Games & Puzzles Market, highlighting leading vendors and their innovative profiles. These include Asmodee North America, Inc. by Embracer Group, Athesia Kalenderverlag GmbH, Bandai Namco Toys & Collectibles Incorporated, Buffalo Games, LLC, Cartamundi Services NV, CubicFun Toys Industrial Co., Ltd, Don't Panic Games SAS, Educa Borras, Gibsons Games Ltd., Hasbro, Inc., Koninklijke Jumbo B.V., Legends MainGate, LLC, LEGO A/S, MasterPieces Puzzle Company INC, Nintendo of America Inc, Ravensburger AG, Schmidt Spiele GmbH, Springbok Puzzles BY Hallmark Cards, Inc., TOMY International, Inc., Trefl S.A., VTech Holdings Limited, and Wiener Spielkartenfabrik Ferd. Piatnik & Sohne.
Market Segmentation & Coverage